Mar
12
Continental: The Ladder
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Mar
12
Barkley Named AOR For At Home, Refreshes Brand With Spring Campaign
Posted in: UncategorizedRetail chain At Home debuted a new spring campaign from Kansas City-based agency Barkley, which it named as its agency of record, following a review.
“We are excited to be launching our spring ad campaign to continue educating customers about At Home’s endless possibilities for every room, style and budget,” At Home chief marketing officer Ashley Sheetz said in a statement. “After an in-depth review process, it was clear that Barkley is a great fit for us. They understand our brand and our customer, making them best suited to tell our story.”
The campaign is centered around a 30-second spot entitled “Refresh, On Repeat.” It opens on a family arriving at a new house and shows them experimenting with a variety of decorative options, as At Home prices for the items pop up. “This is not a showroom,” the voiceover begins, “this is a place to experiment, play and refresh.”
The brand says “yes,” it continues, “to decorating the walls,” “rearranging the furniture” and “the seasonal make over…and over.”
The spot concludes by positioning At Home as “the home décor superstore,” cementing its focus as a budget-friendly outlet for all home decorating needs.
“We are thrilled to be working with At Home to increase the company’s brand awareness and put customers into the At Home mindset,” Barkley CEO Jeff King said in a statement. “The Spring campaign focuses on At Home’s core customer: home décor devotees who love to continuously refresh and redecorate their homes.”
Last summer Barkley absorbed fellow Kansas City agency Meers. In December, the agency welcomed Jessica Walden-Morden as its newest creative director.
Mar
12
Remotely Entertaining SXSW: New York Times' Daily Podcast Strives to Be the Front Page of Audio
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The 167-year-old New York Times has a boringly simple strategy when it comes to generating revenue in the digital era: Report news worth reading and grow paid digital subscriptions. That game plan has paid off in spades, as revenue from subscriptions yielded more than $1 billion in 2017, a first for the publication. For the past year, however, the Times has also been reaping dividends from The Daily, a podcast that aims to make the news worth hearing.
And while publishers such as Vox Media are building sophisticated ad-tech platforms for audio ad sales, The Times is offering The Daily for free, largely as a gateway to new audiences. The Daily has nearly a dozen staffers, yet it only pushes a single audio ad to listeners for each episode. It’s already generating a profit anyway.
“The Daily is the best billboard the New York Times has ever had,” Sam Dolnick, senior editor at the Times, says in this episode of Remotely Entertaining from SXSW. “If you think you are not interested in the news, or The New York Times is boring, then listen to The Daily.”
Mar
12
Arnold’s New Creative Lead Makes First Key Hire as Agency Looks to Make a Comeback
Posted in: UncategorizedIn one of the first key hires from U.S. Chief Creative Officer Icaro Doria since arriving at the agency in August, Arnold Worldwide welcomed Fred Saldanha as executive creative director. “Fred’s entrepreneurial spirit and enthusiasm for forward-thinking creative campaigns aligns perfectly with the direction we’re taking the Arnold business,” Doria said in a statement. Stating…
Mar
12
Pinterest: Here’s How to Hide Your Profile From Search Engines
Posted in: UncategorizedDid you know you can increase the privacy of your Pinterest profile by hiding it from search engines? When you activate this setting on your profile, users won’t be able to see your profile in their search results. Our guide will show you how to turn this setting on from within the Pinterest mobile application….
Mar
12
The Red Cross Uses AR and VR to Enter a Child’s Room in Wartime
Posted in: UncategorizedWar turns a little girl’s bright, colorful room filled with toys and plush animals into a dark den of despair in this affecting augmented reality experience from the International Committee of the Red Cross. “Enter the Room,” free for iPhone 6S and higher, takes an intensely personal and affecting approach, which you can sample in…
Mar
12
Is Lack of Diversity and Women in Leadership Roles Hurting Ad Tech’s Growth?
Posted in: UncategorizedFor women, building strong industry and personal partnerships is a powerful way to build influence and develop professionally. Networks provide cross-pollination of viewpoints and ideas, bring down silos and provide needed exposure for and to underrepresented groups and perspectives. Inside an organization, strong networks make it possible to work collaboratively across different offices, time zones…
Mar
12
On the Adweek Podcast: SXSW, Apple’s New Ad Masterpiece and the ‘3 Billboards’ Effect
Posted in: UncategorizedIs SXSW Interactive still a tech conference? Has “Three Billboards Outside Ebbing, Missouri” sparked a new appreciation for outdoor advertising? Can you actually make your NYC apartment bigger through interpretive dance? We tackle all these questions and more in the newest episode of Adweek’s podcast, “Yeah, That’s Probably an Ad.” You can stream the new…
Mar
12
5 Ways to Save Agency Holding Companies From Becoming Irrelevant
Posted in: UncategorizedI recently got a call from an influential player in the advertising business. She had a simple question: “Are advertising holding companies relevant today? Should they even exist?” At the time I didn’t have an answer. I love advertising and agencies. The industry holds some of the smartest, most thoughtful and creative people I’ve ever…
Mar
12
Zoosk Labs Jumps on the HQ Trivia Bandwagon With Lively
Posted in: UncategorizedThe company behind dating website and app Zoosk is putting its own spin on the HQ Trivia imitation trend with the restarting of its Lively app. Zoosk Labs debuted Lively in July 2016 as a dating app that enabled users to search for potential matches by browsing story collages made up of their videos and…
Mar
12
Louvre Abu Dhabi: The Highway Gallery
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Museum culture is not part of United Arab Emirates culture. How could we convince local audiences/non-museum-goers that art and museums are far from outdated and boring? We set out to prove Louvre Abu Dhabi isn’t a traditional – or predictable – museum. More than 12,000 people drive the Dubai-Abu Dhabi E11 highway every day, listening to their radios but without much to look at. So, we decided to use the highway and the radio to provide a surprising museum first-look.
The museum’s top masterpieces were reproduced in giant frames and placed along the highway.
For each artwork, a special FM jammer powered by solar panels was installed.
When drivers approached a billboard, the FM transmitter synchronized and intercepted their car radios, triggering the Louvre Abu Dhabi museum audio guide.
Instantly, a story about the art piece would broadcast through their speakers.
Mar
12
Indigo: #MarchOn
Posted in: Uncategorized
This Women’s History Month, Wieden+Kennedy Delhi reveals a provocative campaign for India’s largest airline, IndiGo. With a series of zines that feature in a special edition of IndiGo’s in-flight catalogue, the #MarchOn campaign has been live at airports and on social media ahead of March 8, International Women’s Day.
Part of Collection
Mar
12
DigitasLBi rebrands globally to Digitas in a bid to form a more unified network
Posted in: UncategorizedDigitasLBi has rebranded itself to just Digitas following its alignment by Publicis Groupe to its media division and the appointment of new global brand president Michael Kahn.
Mar
12
Osborne draws on Evening Standard's history for 'modern' redesign
Posted in: UncategorizedGeorge Osborne has dropped London from the Evening Standard’s masthead, introduced colour-coded sections, turned the business pages back to pink, and added emojis to the weather.
Mar
12
Accenture Interactive builds Fjord a space to collaborate with clients in London
Posted in: UncategorizedAccenture Interactive has launched a studio in London that comprises Fjord along with space for all key parts of the larger company’s business.
Mar
12
Pouco Pixel 112 – A anatomia de um pixel das galáxias
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O que faz um jogo bom ser bom? E o que torna um jogo lendário? Para descobrir, Adriano Brandão e Danilo Silvestre exploram as entranhas dos maiores games de todos os tempos. No caminho, descobrem que “perfurmaria” também é essencial, enxergam mérito nos critérios-universalmente-aceitos-da-revista-Ação-Games™ (não os de verdade, mas os ditados pelo Arcanjo Gabriel) e sacam que há dois tipos de games clássicos: …
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