(TrendHunter.com) Paris-based artist Ada Sokol combines her undying passions for photography and haute couture designs in this surreal fashion photography series. As an up-and-coming 3D artist, her work incorporates…
There seems to be scant agreement about what the future of publishing looks like, but the trusted news brands that Facebook has done much to destroy could hold the key to its future, says Goodstuff’s planning partner.
The Italian fashion editor, saying she wants a change, is auctioning some of her clothes this weekend.
The Italian fashion editor, saying she wants a change, is auctioning some of her clothes this weekend.
(TrendHunter.com) Fashion label Advisory Board Crystals’ latest project is a captivating, custom one-of-a-kind hoodie crafted specifically for rapper A-Boogie Wit Da Hoodie. The unique garment references the…
The Facebook Journalism Project and the Society of Professional Journalists are joining forces. The two parties will launch the SPJ Training Program for journalists, and Jennifer Jenkins, who works on journalism partnerships for the social network, said the new initiative “will serve as an extension of FJP’s ongoing efforts to support quality journalism and provide…
Facebook announced Wednesday that it will begin labeling some metrics in its Ads Manager as estimated or in development, as well as removing about 20 metrics that are “unhelpful.” The social network explained in a blog post that the estimated and in development labels will appear in tool tips within Ads Manager’s reporting table, as…
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Voltamos 20 anos no tempo para relembrar os principais acontecimentos da época que redefiniu a humanidade
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The first panel of this year’s Conservative Political Action Conference took aim at the press, and the attacks did not let up from there.
Marketers who may have been hoping to get a zero-hour deal on an ad unit in the Oscars are out of luck, as ABC on Thursday announced it has sold out the last of its available inventory in the March 4 broadcast.
The sellout was made official two weeks after Disney-ABC TV Group ad sales president Rita Ferro told Ad Age that the network had locked in commitments for 98 percent of the commercial time in the 90th Academy Awards. In a new statement, ABC said Ferro and her team have set a record for Oscars ad sales revenue, with the overall haul topping last year’s take by as much as 9 percent.
According to media buyers, the going rate for a 30-second spot in this year’s Academy Awards maxed out at around $2.6 million a pop, although most of the advertisers that ponied up for time in the big show paid anywhere between $2.3 million and $2.5 million per unit. In any event, ABC’s pricing marked a significant premium compared to the average unit cost of $1.9 million in last year’s broadcastan estimate furnished by Standard Media Index.
Accenture released its Accenture Technology Vision 2018 report this month, the firm’s annual forecast of the technology trends unfolding over the next three years. In an age where there is little daylight between the office and the living room, where we are always connected to a device, easily accessible through email and Facebook, Twitter and…
-David and mssing peces launched this “#MoreThanLips” spot for Soap & Glory drawing attention to women’s lips “so everyone can hear what they have to say” (video above).
-Panda Express selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review.
–Adweek asks if the voice AOR trend is just BS.
-Digiday explains how United Airlines is ramping up its in-house video creation capabilities.
-P&G plans to cut advertising costs by $400 million.
-Social video agency Epic Signal created the longest Facebook livestream video ever to hype the return of ZIMA this summer.
-Brown & Brown Insurance named named rbb Communications as its agency of record, following a review.
Google on Wednesday offered web publishers an optional update to its AdSense system that it says uses machine learning to choose the best ads to display and the best places to put themeven areas where there were no ads before.
“Place one piece of code just once to all of your pages and let Google take care of the rest,” the company says in a blog post pitching the update, called Auto ads.
Publishers will not need to remove their existing, manually-placed ads to use it; Auto ads won’t interfere with those, Google says.
Liquor giant Diageo on Thursday joined the growing effort to address the gender gap among ad directors. The marketer pledged to call on its ad agencies and content producers to include at least one female director on all creative bids, as it joined the Free the Bid organization.
The group, formed 17 months ago, is pushing for more female directors in an industry that is overwhelmingly male. Less than 7 percent of directors are women and only 9 percent of commercials are directed by women, according to statistics shared Thursday by Diageo, citing the Center for the Study of Women in Television and Film.
“As advertisers we have the power to normalize gender equality by what we choose to show in our ads, and who we choose to produce them,” Diageo global CMO Syl Saller said in a statement. “The advertising industry is moving in the right direction to achieving greater gender diversity, but it must move quicker.”
Panda Express has selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review launched in November. “For us this partnership means the world,” Wolfgang president Seema Miller said. “It’s just such a fantastic brand and so unique in the marketplace. It’s family owned, they truly care about…
It’s not Snapchat’s week. First Kylie Jenner said she doesn’t open the app any more, and then a big consumer brand polled its followers to find out whether Snapchat is actually worth its while.
On Thursday afternoon, L’Oreal cosmetics brand Maybelline New York said via Twitter that its “Snapchat views have dropped dramatically” and asked followers if Snapchat is the best platform to use to connect with its customers.
Bulletproof ® 360, creator of its namesake ‘butter coffee’ and other cutting-edge food and nutrition products, approached creative agency Tether to promote Bulletproof® Coffee Cold Brew, its first ready-to-drink coffee product intended to help the brand expand its consumers beyond its core base of biohackers and fitness enthusiasts. Capitalizing on the new-year mindset and the quest to seek self-improvement, the “You. Only Better.” campaign showcases how Bulletproof Coffee fuels your mind and body so you feel like you—only better—with scenes of relatable people feeling their best.
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