Kuba Audio: Woodcraft Design

Kuba Audio Print Ad - Woodcraft Design

Kuba Audio is the first Brazilian brand of headphones to reach the highest quality of international standards. So, we decided to highlight the reasons that make this headphones different from the others: bass control, replaceable parts and woodcraft design, all with a special, handmade care.

IRT: Whale

IRT Print Ad - Whale

IRT: Scubadiving

IRT Print Ad - Scubadiving

IRT: Paragliding

IRT Print Ad - Paragliding

IRT: Volcano

IRT Print Ad - Volcano

Paperwallet: The Search For The Perfect Material

From the first moment we’ve realized there was an unfulfilled potential highlighting the brands name.

The advantages of having a wallet made of paper were clear – mainly thickness and being a canvas for artworks, but the concern of paper being not durable enough, made the path to the perfect material, an ideal issue to attack. Working with an art-oriented client allowed us to go wild with our vision which was tailor suited to the brands nature. Pure joy.

Video of Paperwallet – The Search For The Perfect Material

As customers stop taking out cards to pay, Visa turns to sensory branding

Visa has a new chime, designed specifically to give customers the reassurance that their payment has gone through when they’re paying with their phones.

Tranquil Modern Luxury Homes – Millimeter Interior Design Limited Transformed a Suburban Home (GALLERY)

(TrendHunter.com) Hong Kong-based design company Millimeter Interior Design Limited transformed an average suburban home into a one-of-a-kind contemporary home. Known for adding luxurious cars as a design feature,…

U.K. OOH Specialty Shop Talon Outdoor Lands in New York

Talon Outdoor, the specialty out-of-home agency that handles all of Omnicom Media Group’s displays in the U.K. for brands including McDonald’s and Google, is expanding to the U.S. with its first office in the country opening in New York today.

The agency promised, in an announcement today, to design and execute the same “data-driven, technology-led integrated outdoor campaigns” seen across the U.K. for brands in the U.S.

The New York office will be led by managing director Irina Zeltser, who worked on OOH at Project X previously, and supported by Talon founding partner James Copley. Ruth Schinn, a U.S. industry vet who has worked at Posterscope and Kinetic, was hired as a director.

“This is an exciting time to be in the industry, with the advent of new digital technologies, audience targeting and measurement capabilities that continue to lift the medium as a whole,” Zeltser said in a statement. “We intend to embrace the ongoing digital transformation in OOH, employing an approach that leverages all of the technological and creative assets at our disposal to smartly deliver the most effective and accountable integrated campaigns for our clients.”

According to a Talon spokesperson, Omnicom Media handed their entire out-of-home portfolio in the U.K. to the specialty agency in April 2013. That means Talon handles the outdoor work for all of the larger agency’s brands including McDonald’s, Sony Pictures and Google.

The spokesperson said that relationship does not extend to the U.S.

In the U.K., Talon is tied to a host of innovative out-of-home campaigns including one in November that saw digital billboards for McDonald’s change with traffic patterns. Talon and OMD handled the media buying for that campaign, which was created by Leo Burnett.

In March 2016, Talon also built a bar in London made almost entirely out of chocolate for global brewer Carlsberg. The pub was disguised as a billboard but opened up to a confectionary watering hole, earning it a spot on Adweek’s Ad of the Day list.

Talon’s U.S. division is a joint venture with Holt Media Companies, a firm that provides network, media buying and advisory services to brands. Holt is tasked with providing insight to Talon on the U.S. landscape. Alongside founding agency partner, Ptarmigan Media, Talon will also expand work with creative and tech shops Grand Visual and Blis, according to the agency’s statement.

A Talon spokesperson said they’re not ready to share information regarding their clients.

Figure Skating and Curling Dominated 2018 Winter Olympic Games Talk on Twitter, Facebook

The 2018 Winter Olympic Games reached their end with Sunday night’s closing ceremony in PyeongChang, South Korea, and Twitter said 103 million tweets were sent about the Games, generating 33.6 billion impressions (views on and off Twitter). Jay Bavishi, Twitter’s partner manager for the International Olympic Committee and the F?d?ration Internationale de Football Association, shared…

Evan Rachel Wood Plays a Dark, #MeToo-Inspired Game of Guess Who? in This Poignant PSA

Funny or Die released a poignant PSA today in partnership with nonprofit Rise, tackling the #MeToo movement. The PSA takes a somewhat dark approach by using the popular board game Guess Who? to address the pervasiveness of sexual assault not only in Hollywood, but across the country. In typical Funny or Die fashion, the PSA…

This Nostalgic Ad Looks Ahead to Humans Flying Around Earth in Capsules at 700 MPH

How do you advertise space-age transportation technology that doesn’t exist yet? By taking a long, nostalgic look at what came before it. That’s the approach taken by Micky Coyne and Pete Harvey–two independent creatives who’ve been working directly with Hyperloop Transportation Technologies and its CMO, Robert Miller–in an evocative, beautifully shot 1:20 spot rolling out…

Disney Faces Lengthy Bidding War as Comcast Bids for Sky TV


Your move, Bob Iger.

Comcast is challenging the CEO of Walt Disney Co. and his plans to take over 21st Century Fox’s media businesses by swooping in and trying to snag one of the main assets. Comcast made a surprise 22.1 billion-pound ($31 billion) offer Tuesday for U.K. pay-TV company Sky Plc, which Iger has called a crown jewel of the package he’s seeking to buy from Fox.

The sudden arrival of Comcast creates some difficult choices for Iger: Should he be content with Fox minus Sky, or should he entertain a costly bidding war with the U.S. cable company? Comcast’s offer of 12.50 pounds per Sky share exceeds a 10.75-pound offer by Rupert Murdoch’s Fox for the 61 percent stake it doesn’t already own in the European broadcaster, which was announced before Disney unveiled its own takeover plans for Fox.

Continue reading at AdAge.com

Nissan: Nissan Navara – Whatever your day looks like

Witness Nissan Navara drivers find surprising new ways to get through various moments of their days thanks to their pickup trucks. From a lazy way to fish, to creatively unload a ton of cargo, turn a construction site into a golf course, even confront a bull and more.

Under the claim “Whatever your day looks like” the campaign illustrates the different lifestyles and work environments where the vehicle is at home. Pursuing a tailor-made approach to the markets and our audience of small business owners who go through days that are never alike and often have to wear different hats, as the product itself.

Video of Nissan Navara – Whatever your day looks like

The right kinds of ads will take us to the stars

Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy’s worldwide co-chairman and chief creative officer.

Deliveroo creates billboard out of burgers

Deliveroo, the food delivery service, is constructing a billboard made out of burgers.

Grey London partners with Hogarth to launch in-house production resource

Grey London is partnering with its sister WPP-owned production company Hogarth to launch Town Productions, an in-house resource designed to manage all elements of its clients’ production.

Jane Walker: versão feminina de Johnny Walker é lançada nos EUA como apoio à igualdade de gênero

Garrafas vendidas da edição limitada terão parte do dinheiro doada para organizações que apoiam mulheres no país

> LEIA MAIS: Jane Walker: versão feminina de Johnny Walker é lançada nos EUA como apoio à igualdade de gênero

Califórnia autoriza testes de carros autônomos em vias públicas

Atualmente, há cerca de cinquenta empresas testando aproximadamente 300 veículos autônomos no estado norte-americano

> LEIA MAIS: Califórnia autoriza testes de carros autônomos em vias públicas

Pau de selfie é coisa do passado. Agora a moda é “colar” o smartphone em qualquer lugar

Além de leve e prático, o Seflie Stick-It também se transforma num tripé de mesa

> LEIA MAIS: Pau de selfie é coisa do passado. Agora a moda é “colar” o smartphone em qualquer lugar