Hasta La Creative!

“What Happens Here Stays Here” is back on the air. The long-running whimsical campaign promoting Las Vegas tourism is running nationally again after taking a three-month hiatus in the wake of the Oct. 1 massacre in which a gunman killed 58 people and wounded hundreds at an outdoor music festival along the Strip.

The Las Vegas Convention and Visitors Authority immediately pulled the campaign in the wake of the massacre, deemed the worst mass shooting in modern U.S. history. In its place the authority and its agency, R&R Partners, ran the somber-themed “VegasStrong” effort that sought to rally moral support for the Strip as it mourned.

But with the start of the new year, Vegas is reclaiming its mischievous mystique with a new spot under the classic tagline that debuted in 2003. The spot shows a man leaping from the 1890s to 2018 via a time machine. After he gets his fill of partying, he zooms back to the 1890s, umbrella drink in hand. But he lies when his colleagues asked if the time travel worked.

Continue reading at AdAge.com

A journalist who loved to needle the Manhattan elite enrages the president with his insider account of the year he spend reporting from the West Wing.

(TrendHunter.com) Though the 2017 game ideas here are certainly impressive, it’s worth noting that there are some misconceptions about the gaming industry. Despite recent investments from traditional pro sports…

(TrendHunter.com) Some people embrace the idea of a New Year’s resolution, taking the fresh calendar year as an opportunity refocus on their personal goals; others either dread the obligation — or choose to…

Experiential marketers have a lot to celebrate. At a time that’s seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online advertising hasn’t got any better with time, on any device or platform,…

Que Hollywood não é um mundo encantado por trás das telas, não é novidade para ninguém. Mesmo assim, ainda é assustador quando temos acesso às histórias e relatos envolvendo produtores, cineastas e atores da indústria. Alguns dos mais recentes casos foram compartilhados por Scott Derrickson, diretor de “O Exorcismo de Emily Rose” e “Doutor Estranho”. Por sua …

> LEIA MAIS: Diretor de “Doutor Estranho” compartilha histórias de Hollywood no Twitter

Embora tenha sido tratado como carro-chefe da Warner Bros. para lançar seu universo de franquias interconectadas dos heróis da DC Comics (e, obviamente, a chave para milhões em bilheteria e produtos licenciados),  “Liga da Justiça” até o momento não foi nada além de uma grande dor de cabeça para os executivos do estúdio. Grande decepção …

> LEIA MAIS: Fãs de Zack Snyder farão protesto pela liberação da versão do diretor de “Liga da Justiça”