Publicis Groupe Reports Quarterly Results Below Expectations


Publicis Groupe CEO Arthur Sadoun’s talk of “radical transformation” to analysts Thursday did little to dilute the impact of the real news in its third-quarter report: Worse-than-expected results. The company showed year-over-year organic sales growth of 1.2 percent to $2.67 billion, as opposed to the 1.8 percent analysts had wanted to see.

Sadoun noted a steady improvement in organic revenue, from a 1.2 percent decline in the first quarter to 0.8 percent uptick in the second quarter to the 1.2 increase now. But but didn’t give much insight into the rest of the year, as the agency-holding company heads often do.

The brightest spot for Publicis was North America, which accounts for 50 percent of the group’s business. Its year-over-year organic growth was 3 percent, an improvement over a flat second quarter.

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Verizon Uses Its 'Silicon Valley' Pitchman to Unite the Brand With Google in Pixel 2 Ads


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Good to Know: Timberland Doesn't Want to Execute CEOs


No, Timberland does not want to execute CEOs. Though you might have been led to believe that thanks to a tweet featuring the strangely violent message that spread Thursday morning.

The tweet displays an ad for a boot with the message: “You’re never going to be able to retire. Let’s start executing CEOs.” The user who posted it, @HonoredSpirit, added: “Timberland not fucking about when it comes to capturing the millennial market.” The ad also displayed a link to Timberland’s Hong Kong website and Facebook page.

Timberland not fucking about when it comes to capturing the millennial market. pic.twitter.com/LXXKMvqdSo

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20 Examples of Healthy Confections – From Latte-Flavored Lollipops to Dessert-Inspired Protein Bars (TOPLIST)

(TrendHunter.com) These healthy confections range from latte-flavored lollipops to dessert-inspired protein bars. Allowing consumers to indulge responsibly—and without the guilt associated with most candy…

How Dumb Are Smart Phones At The Dinner Table?

Chances are good that you may be too distracted to read this. On the off chance that you’re able to focus for a few minutes, I’d like to share some findings from the Common Sense Census. Did you know that 42% of young children have their own tablet device, up from 1 percent in 2011? […]

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Pitch update: TV Licensing, Debenhams, Sky, Rolls-Royce, Hyundai

Keep up to date with the latest in agency new business with Campaign’s Thursday round-up of pitch lists, reviews and wins.

Topshop invites Stranger Things fans to screening at Oxford Street store

Topshop will invite fans of Netflix’s Stranger Things to its flagship store to watch two episodes of the series the evening before it launches to the public.

Justin Tindall: my 'bored with diversity' comment was wrong

M&C Saatchi creative chief Justin Tindall apologises for his recent comment in Private View about being “bored of diversity being prioritised over talent” in a response to Caitlin Ryan’s critical letter.

A bot that targets sports websites is costing advertisers $250 million a year

Ad fraud detector Forensiq says the NFL, ESPN and all major sports sites are affected.

Pinterest introduces search advertising

While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.

Why agility is the solution to media's malaise

The onus is on our industry to deliver true client-centricity and entrepreneurialism, writes the EMEA chief executive of IPG Mediabrands

Senators Demand Online Ad Disclosures as Tech Lobby Mobilizes

Tech has fought online ad regulations, but three senators will introduce a bipartisan bill to force the industry to disclose who buys political ads.

Volkswagen: The new Tiguan Allspace with optional third row

De nieuwe Tiguan Allspace met optionele derde zitrij

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Hollard Insurance and Investments: Best Man

Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. In fact, the feeling of pride and excitement isn’t too far off from life’s other milestones, such as graduating or getting married. Hollard shows what happens when the milestone of having paid off your car collides with another, in this TVC for Hollard Car Lite, a flexible insurance policy for people outright own their cars.

Hollard Car Lite – The Best Man.

Video of Hollard Car Lite – The Best Man.

Newsfeed SmartApps / Infiniti: Interactive Token Hunt Facebook Newsfeed SmartApp game

An engaging interactive Facebook post powered by Newsfeed SmartApps (https://www.newsfeedsmartapps.com) patent pending technology, where where users had to look around a 360-environment of an INFINITI QX60’s interiors to find hidden tokens by tapping them. For every hidden token they discover, the user learns something new about the car! This highly successful digital activation was executed for INFINITI Middle East in collaboration with TBWARAAD.

INFINITI Newsfeed SmartApps Case Study: Innovative Content Marketing with 360 images in Facebook!

Video of INFINITI Newsfeed SmartApps Case Study: Innovative Content Marketing with 360 images in Facebook!

Your Thursday Wake-Up Call: Senators Push for 'Honest Ads.' Plus, Shocking Commercials for Skin Lighteners


Skin-lightening products are a big market in many countries, but sometimes the way they’re advertised sparks an outcry. Another recent spot from Malaysia for a product called SlimmeWhite shows a man abusing his wife and throwing her out of the house. After she uses the product — becoming slimmer and paler — he begs her to come back. Ad Age reached out to the production house, but it hasn’t yet responded; it reportedly has said the message of the ad is to “appreciate your spouse.” Watch it below.

Just briefly:

Trolls: In the runup to the vote, Trump staffers retweeted content from a Russian troll farm that was masquerading as content from Tennessee Republicans, The Daily Beast says. Trump’s then-campaign manager Kellyanne Conway retweeted Russian propaganda, as did Donald Trump Jr., the report says.

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10 Questions You to Need to Ask Your Advertising Data Provider


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Bud Light Ads Play Off the Return of 'Walking Dead,' Super Bowl Rematch


Here’s more evidence that big TV events still matter to big brands: Bud Light is seizing on the season premiere of “The Walking Dead” on AMC and Sunday’s NBC rematch between last season’s Super Bowl teams, the Patriots and Falcons. The plotlines for the two ads play off the programming.

The spot debuting on AMC spoofs the program by showing a group of friends looking for cover from the zombie apocalypse. Their greatest fear is running out of Bud Light. The football-themed ad, meanwhile, is a colonial-themed dramatization of a man returning from a beer run at the Patriots’ Gillette Stadium. Both spots are by Wieden & KennedyNew York and continue the brew’s “Famous Among Friends” theme. They follow a “Game of Thrones”-inspired spot that debuted in August ahead of the season finale of the HBO show.

Bud Light, which is an NFL sponsor, has long weaved football storylines into its ads. But the concentrated effort to play off popular TV shows is a newer approach. The ads are “designed to be culturally connected and relevant contextually to what’s going on,” says Bud Light VP Andy Goeler. The Anheuser-Busch InBev-owned brand also seeds content in digital to push the themes.

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10 Questions You to Need to Ask Your Advertising Data Provider


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Acadia-Inspired Cottages – Sluice Point House is Based on Acadian Salt Hay Stacks (GALLERY)

(TrendHunter.com) Despite the technological rigors of modern architecture, there are still things that can be gleaned from the buildings of the past, and that’s exactly what Sluice Point House does. The…