Fashion Bloggers Tom Fitzgerald and Lorenzo Marquez Tell It Like It Is


On the surface, tomandlorenzo.com is a fashion blog enamored with celebrity style, particularly of the red-carpet variety. But Tom Fitzgerald and Lorenzo Marquez, the now-married duo who began the blog in 2006 as a “Project Runway” fansite, have far more in mind: They offer up frank, sometimes impolitic, but never personal commentary that breaks down the symbiotic relationship between high-end fashion, Hollywood and marketing.

Along the way, the brand has expanded to include a book, “Everyone Wants to Be Me or Do Me,” and a podcast, “Tom & Lorenzo’s Pop Style Opinionfest.” Admirers include Emmy-award-winning costume designer Janie Bryant, who has said she loved their “Mad Men” recaps, which focused on character development through Bryant’s costume design.

Bottom line, though, Fitzgerald and Marquez are great entertainment. It’s hard to resist writers who describe Johnny Depp, who’s into bandanas, chains, doo-dads and eyeliner, as an “elderly gay wind chime.” Our conversation has been edited.

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Harvey Weinstein’s Fall Opens the Floodgates in Hollywood

With women in the entertainment industry leading the discussion, talk of sexual harassment floods social media.

'Red' Alert: The Washington Post's Surprising Ad-Tech Skunkworks


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Facebook Lets Brands Dive Into People's Posts


Facebook is experimenting with letting brands study people’s posts and comments on the network in an effort to better inform their marketing.

The beta test, an extension of Facebook’s Audience Insights API marketing tech platform, isn’t expected to be widely available until next year, according to people familiar with the offering who spoke on condition of anonymity to discuss something Facebook hasn’t announced yet. Early ad partners, which include top agencies and media companies, are searching Facebook’s vast history of public posts to see what topics, themes, brands and products are being discussed. Users’ identities are withheld.

It’s the first time that Facebook, where room for ads in the main News Feed is almost maxed out, is making it possible for advertisers to mine what users post. The new insights tool could help marketers see the social network in a whole new dimension, and even give them a broader understanding of their businesses, with data that informs them about trends in the industry and the consumer mindset.

Continue reading at AdAge.com

Facebook Just Bought Top Teen App TBH. Here's What You Need To Know


If you’ve never heard of the app TBH that’s fine, but to be honest, it’s something you’re going to hear about a lot more: Facebook just acquired it Monday for an undisclosed amount.

In short, TBH (which stands for, you guessed it, “to be honest”) is an anonymized polling app with a positive bent that allows people to share how they feel about friends.

TBH has been the most downloaded app on numerous occasions on Apple’s iTune Store. According to marketing intelligence research outfit Sensor Tower, it was downloaded more than 3 million times on iTunes during the month of September.

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Campanha sobre câncer de mama ganha direito de mostrar seios na TV diurna

O Outubro Rosa é um movimento mundial que busca mostrar a importância do autoexame e da prevenção do câncer de mama. Seguindo as campanhas que estão acontecendo em todos os lugares, a agência Fold7  em parceria com a ONG Coppafeel ganhou o direito de mostrar o primeiro seio por completo completo na TV diurna. Com direção de […]

> LEIA MAIS: Campanha sobre câncer de mama ganha direito de mostrar seios na TV diurna

Chiquinha aparece em Bagulhos Sinistros para promover “Stranger Things”

A Netflix ja é conhecida pelo seu humor na hora de fazer vídeos promocionais para suas séries. Depois de Inês Brasil, Valeska Popozuda e Gretchen, a empresa usa agora  a Chiquinha, uma dos personagens do Chaves mais adorado pelo público, para marcar o lançamento da segunda temporada de “Stranger Things”. No vídeo, “Stranger Things” vira […]

> LEIA MAIS: Chiquinha aparece em Bagulhos Sinistros para promover “Stranger Things”

Festival do Rio: 9 filmes que podem concorrer ao Oscar

O complicado caminho de “Bingo: O Rei das Manhãs” por uma vaga na categoria de Filme Estrangeiro

> LEIA MAIS: Festival do Rio: 9 filmes que podem concorrer ao Oscar

Investigative Journalist in Malta Is Killed in Car Bombing

Using the leaked Panama Papers, the journalist, Daphne Caruana Galizia, exposed Malta’s links to offshore tax havens.

Netflix Says It Will Spend Up to $8 Billion on Content Next Year

The company beat expectations by adding 5.3 million subscribers in the third quarter and said it would ramp up its spending on original content.

TBWA U.K. Employee Trolls Breitbart, Eric Trump and Harvey Weinstein’s Lawyer, Losing His Job in the Process

So, did you hear the one about the guy who trolled top White House officials and convinced the editors of Breitbart that he was Steve Bannon?

Some agency folks may be proud to learn that it was one of their own.

A couple of weeks ago, Wired revealed the name of the self-described “Email Prankster” behind the Twitter account SINON_REBORN: he is designer James Linton. Over the weekend, The Daily Mail also published an exclusive interview naming his employer of the past six years, TBWAManchester.

The latter story came after Linton achieved his latest success: convincing high-powered attorney Lisa Bloom that he was former client Harvey Weinstein right after she officially stopped representing him. This thread earned responses not only from Bloom herself but also from former Obama administration communications director Anita Dunn and lawyer Lanny Davis of Clinton-era fame. And all for a mail.com address.

The number of people Linton has trolled is quite impressive. He convinced the editor of Breitbart to discuss a “conspiracy” involving the “evil” Jared Kushner and Ivanka Trump, got short-lived White House communications director Anthony Scaramucci to compare a person who he thought was Reince Priebus to Othello, and convinced Kushner’s own lawyer that he was the president’s son-in-law concerned over “adult material” involving “half naked women on a trampoline.

In his interviews with The Washington Post and The Daily Mail, Linton emphasized how easy it was to fool so many people including Eric Trump, Russian ambassador Jon Huntsman Jr., White House spokesperson Sarah Huckabee Sanders and homeland security advisor Tom Bossert.

From the Daily Mail piece:

“It’s a bit worrying how easy it is to fool these people; Eric Trump, Sarah Huckabee Sanders and Kushner’s lawyer, all highly-paid, powerful people who let their guard down and divulge confidential information. Imagine if I had more sinister intentions. I’m not some hacker sat at his computer at night—I’m just a guy who found an email address online and thought I’d have a laugh.”

Indeed, he simply guessed at these individuals’ email addresses and used the barely-believable mail.com URL.

At any rate, he no longer works for TBWA. According to the Mail, he quit his job at the Manchester office after his bosses suspended him because they (correctly?) guessed that he was trolling at work.

…and now he would appreciate a donation.

A TBWA spokesperson declined to comment on the case. We also contacted the man himself via his open DMs and will update this story if and when we hear from him.

(That’s Kushner’s official government headshot, by the way.)

As Erin Johnson Case Continues, Lawyers Claim WPP Encourages Harassment by Keeping Gustavo Martinez Employed

More than 18 months after Erin Johnson first filed suit against WPP and now-former JWT CEO Gustavo Martinez, the case remains bogged down in legal back-and-forth.

The latest documents filed last week by the parties’ respective law firms concern requests for Johnson to quantify the damages inflicted on her by Martinez, WPP and JWT. They include emotional distress, lost wages and “reputational harm” due to defendants’ attempts to “smear” her. In terms of the latter demand, Wilson Elser Moskowitz Edelman & Dicker (which represents Martinez) wants concrete proof that the case has made it more difficult for her to find another job.

“As the Court’s Order noted, plaintiff’s alternate job opportunities are highly relevant to her … damages,” they wrote, arguing that any job offers she may have received negate claims that the case has damaged her career, whether she responded to them or not.

The Martinez team says it’s not satisfied with Johnson’s W-2 forms and email history as “bases for her damages,” arguing that she is attempting to avoid getting specific about how much the experience of working under Martinez affected her in monetary terms by not requesting a specific amount in compensation for the experience.

“‘Garden variety’ emotional distress,” they argue, is not a strong enough argument for a significant settlement.

To an untrained eye, these sentences read like pre-negotiations regarding the total that might be awarded by a jury … or an attempt to convince Johnson to agree to a smaller settlement before this mess ever goes to trial.

That said, Martinez has requested the ability to “independently conduct his own deposition of plaintiff vis-a-vis her cliams against him” for at least 14 hours in a presumed attempt to chip away at her case. This is in keeping with his lawyers’ argument that the cases against him and WPP/JWT are separate legal matters (though WPP’s law firm Davis & Gilbert has also argued that it needs more time to question Johnson).

On the other side, Johnson’s lawyers at Vladeck, Raskin & Clark have been asking for more information about Martinez’s current compensation, and this request stems from the now-public knowledge that he still works for WPP in some unspecified capacity in Spain. They’ve also insisted that he return to the U.S. for continued deposition—and his lawyers are attempting to deny both requests.

In what may be one of the more significant developments in recent weeks, the firm behind Martinez strongly counters the Johnson team’s contention that, by continuing to employ him, WPP has effectively failed to discourage the behavior of which he’s been accused—namely, sexual harassment.

[Johnson’s] argument that Defendant Martinez’s continued compensation evidences [WPP’s] failure to remediate or prevent sexual harassment is baseless,” the filing reads, because he “ended his employment with JWT … and left the country.” They also dispute the argument that Martinez cannot be considered an unbiased witness due to his continued employment with WPP, which they say is on an “ad hoc” basis.

So essentially, they’re saying that his resignation negates the fact that WPP continues to pay him and also absolves them of any responsibility for not taking action against him in the first place. The document also notes that Martinez decided to leave JWT “following his discussions with Sir Martin Sorrell when this litigation was filed” and states that he’s not making as much money as he used to despite being “paid the same base rate,” because he’s no longer getting bonuses.

In new papers filed last Friday, Johnson’s team argued that WPP and JWT are going out of their way to slow the case down, refusing to make Sorrell available for a full deposition because he is “too important and busy” and scheduling HR lead Laura Agostini’s deposition on an “inconvenient” day (last Wednesday) before cancelling her session “with virtually no notice” because their own legal counsel “decided to take the day off.”

The document also argues that Sorrell’s team is attempting to get around the understood rule that all parties must be subject to seven hours of deposition by “refus[ing] to produce him” even after he “agreed without hesitation to continue at a later date.”

Interestingly, WPP has also subpoenaed four parties: Johnson’s husband; her “potential employer” TBWA; the company that attempted to recruit her (MediaLink); and former JWT New York chief creative officer Jeff Benjamin, who is now with Barton F. Graf. They will attempt to use each of these parties to downplay the seriousness of her experience.

Two key points stand out to us. First, Martinez’s lawyers argue that Johnson’s claims are invalid, or at least less valid, if she can’t put a specific dollar value on the harassment she allegedly went through while working under him. Second, both Martinez and WPP argue that he’s already suffered enough.

It seems fairly clear that the defendants’ larger legal strategy consists of drawing this process out as much as possible in the presumed hope that a frustrated Johnson team will settle for the smallest settlement … or no settlement at all.

Whatever its outcome, the story will long serve as a case study in why so many employees hesitate to come forward with complaints about their superiors.

[Pic via Getty Images]

We Are Social Parts with U.S. CEO and General Manager, Names New Leadership in New York

London-based digital agency We Are Social has gone through a major leadership change, parting with its U.S. chief and general manager and promoting a new top executive in their place.

According to two parties who reached out to us, CEO Rob FitzGerald and GM Jenn Bader were let go on Friday. Today the agency, which employs more than 1,000 at offices from Munich to Sydney, named chief growth officer Ben Arnold to replace them as its new managing director.

“Both Rob FitzGerald, as CEO and Jenn Bader, as General Manager have worked hard to develop We Are Social in the U.S.,” said group CEO and co-founder Nathan McDonald. “However, together we’ve realized that the direction they wanted to take the business was different to the way we wanted to see the agency grow and evolve as part of We Are Social’s global network. As a result, we’ve agreed to part ways with Rob and Jenn.”

McDonald continued: “Ben Arnold, our Chief Growth Officer, will now lead the team in New York as Managing Director. Ben has been with us since 2013 and is well placed to continue building on the success we’ve enjoyed in New York to date. Ben will be supported by our global leadership team to ensure a smooth transition. We’re confident that the right leadership is in place to succeed in what is a crucial market for our expanding global network.”

FitzGerald joined We Are Social just over two years ago after working as president and MD of Big Fuel, another social media-focused agency. He previously held C-level roles at IPG’s Initiative and served as managing director of OMD China. Bader was a top account manager at mcgarrybowen before moving to We Are Social in 2014.

The new leader Arnold has been with the agency since 2013, when he joined as an account director after working in similar jobs at JWT New York and the Sydney offices of DDB and Saatchi & Saatchi.

The reasons behind the change are not immediately clear, as neither the agency spokesperson nor the parties who alerted us to the news provided context regarding We Are Social’s larger strategy moving forward.

Monday Odds and Ends

-McCann New York and the Take 5 Lottery went all medieval on your asses.

-MullenLowe L.A. won the Whole Foods creative review, according to AdAge.

-The Weinstein Company will reportedly sell “a significant portion” of its assets to Colony Capital. No word on where WPP lands.

-VSA hired Cramer-Krasselt veteran Bob Silverman as its new chief financial officer in San Francisco.

-More agencies are launching experiential divisions whether you like it or not.

-Google isn’t satisfied with ruling the digital ad roost. Now it wants TV companies to use its products too.

-Prod co Honor Society brought on Shanah Blevins as its first West Coast executive producer.

Kaboom Productions named Malek Haneen (Nike, PlayStation, Under Armor) as its newest director.

Eric Bompard: The sweetness is invincible

Eric Bompard – La douceur est invincible

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Dacia: Simple is Smart

Simple is Smart – Dacia

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Crai: In The Heart of Italy

his commercial is a journey between the good and the great of Italy, its beauty and its cuisine. A visionary journey through 17 Italian districts seeking for their artistic icons and typical recipes and products.

A manifesto for the Retail Channel Crai, and his brand philosophy of being close to the Italian people and their traditions.

CRAI – SPOT TV | La qualità? Un viaggio che non finisce mai

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