Riaz Meer, a member of broadcast union BECTU’s Black Members Committee, challenges Channel 4 and the ad industry to take meaningful action to combat institutional racism.
A star of reality TV show Geordie Shore is the latest celeb to be told off by the Advertising Standards Authority for failing to identify social media posts which were part of a commercial endorsement.
Fox News is handing its 10 p.m. slot to a sharp-tongued friend of President Trump and Steve Bannon.
Melissa Carbone is a real-life scream queen. Her company, Ten Thirty One Productions, bills itself as the “world leader in the horror attractions industry” and operates Haunted Hayrides in Los Angeles and New York (which was looking for a new location this year but plans to be back in 2018), The Great Horror Campout and other spine-chilling attractions. She scared up a $2 million investment on from Mark Cuban on “Shark Tank.” Carbone also just published a book, “Ready, Fire, Aim: How I Turned a Hobby Into an Empire.” She talked to Ad Age about terrifying ads, why horror marketing can model Disney and why fear is “America’s favorite drug.” The transcript is lightly edited.
How did you get into the haunted house business?
Every Halloween, my partner and I at the time created these elaborate Halloween displays in our yard and I mean, really elaborate. It was pretty much we threw up Halloween on our front yard. And so these kids in the neighborhood would come through two, three, four times, and parents started coming through.
Tennessee Titans star (and former Oregon Ducks star) Marcus Mariota might take chances on the football field, but when it comes to managing his money, he avoids Hail Marys. In this new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the Hawaii native and his personal […]
The post Marcus Mariota Is On The Money appeared first on Adpulp.
Sky has been rapped by the Advertising Standards Authority for an ad that implied customers could upgrade their phone for free, halfway through their contracts.
The Science and Technology Committee of the House of Commons has today launched an inquiry into e-cigarettes.
Koa Beck, a former executive editor of Vogue.com, will lead the site, a prominent platform for commentary and articles on issues affecting women.
-BBH introduces Heinz’s new “Soup of the Day” line with this “Delicarton” spot (video above).
-Yard, the Paris creative and production agency recently acquired by Sid Lee, launched an activation for Nike bringing Kobe Bryant to Paris to promote the brand and the new NBA season.
-San Francisco agency barrettSF uses an assload of butt euphemisms to promote a high tech bidet for Toto.
-KFC is sold out of its five dollar Colonel Sanders Halloween costumes. Guess you’ll have to dress up as Grimace again this year.
-Next month, K-Swiss will introduce two signature Gary Vanynerchuck sneakers, the GaryVee 001 and 002. You know, for when you need to #hustle.
-Facebook is adjusting how political advertisers buy ads on the platform, but human reviewers can’t prevent everything from slipping through the cracks.
-New Breed Talent Army co-founder Mark Wnek says, “If your ad agency isn’t diverse, it isn’t anything.”
For the next few years us lefties are pretty well fucked… The scary historical moment we’re living through has pushed people towards the hard right… and they are strutting their stuff with a lot more panache than we are… they are having more fun! .. and not only that, we lefties are plodding along with a heavy burden of political correctness, infighting and hyper rationality… Fuck, we’ve morphed into a finger wagging logic freaks! .. for at least two generations now, there’s been something fundamentally wrong with us. But there is one thing that we can do that still makes a lot of sense and as the geopolitical pendulum swings, could put us back into the game. Four years from now the populist wave and the trump machine will have ground themselves to a halt.. and with global warming, financial greed and social inequality peaking, the world will be a much more dangerous place.. 2020 will be our chance. If we can figure out what our memes are learn how to use that most revolutionary tool ever invented in the palms of our hands… if we can tap into the rage of the five billion downtrodden of the Earth. If we can find the courage go for the jugular, then the rest if the century could be ours!
– KL
The post Alt- Future appeared first on Adbusters | Journal of the mental environment.
The campaign, called “Entering Christian’s Mind,” is comprised of various digital shorts and images, that will live on Christian Louboutin social channels (including Instagram stories) and the brand’s website. The videos give the viewer a peek at the whimsical, fantastical, beautiful world and mind of the man and face behind his namesake brand.
The campaign, called “Entering Christian’s Mind,” is comprised of various digital shorts and images, that will live on Christian Louboutin social channels (including Instagram stories) and the brand’s website. The videos give the viewer a peek at the whimsical, fantastical, beautiful world and mind of the man and face behind his namesake brand.
The campaign, called “Entering Christian’s Mind,” is comprised of various digital shorts and images, that will live on Christian Louboutin social channels (including Instagram stories) and the brand’s website. The videos give the viewer a peek at the whimsical, fantastical, beautiful world and mind of the man and face behind his namesake brand.
As we noted yesterday, one of the most puzzlng aspects of the latest New York Times investigation of former Fox News anchor Bill O’Reilly is that, earlier this year, shortly after O’Reilly paid out $32 million to settle a sexual harassment case (on top of other earlier setttlement payments over the years, as previously documented by the Times), Fox News parent 21st Century Fox rewarded O’Reilly with a new (ultimately ill-fated) $100 million contract extension$25 million per year (up from $18 million per year) for four more years.
On last night’s “Late Show,” Stephen Colbertwho famously modeled his old Comedy Central “Stephen Colbert” conservative blowhard character largely on O’Reillypresented a theory about that in a brief segment the show has now posted on YouTube with the title “Fox News, Where Sexual Harassment Gets You A Contract Extension.” In in, Colbert says, “It’s shocking that Fox News knew about all these sexual harassment settlements and kept him employed for so long, but maybe they were just trying to protect their female employees. Because if Bill’s on camera, that’s one hour a day they knew he’s not groping somebody.”
Colbert also parses O’Reilly’s justification for why, according to the Times report, he sent sexually explicit material, including gay pornography, to his victim. It involves some Colbert angry-letter-writing pantomine that is bettter watched than described.
YouTube will use game one of the World Series on Tuesday night to promote its fledgling live pay-TV service with an elaborate ad incorporating live footage.
In a two-minute commercial that will air right before the first pitch, a live shot of the broadcast booth where Joe Buck and Alex Rodriguez will be calling the game will morph into an extended pitch for YouTube TV.
The camera zooms out from the booth to a TV set in someone’s living room, which features actual live footage from the stadium.
Augmented reality ads are breaking out of messaging apps and coming to the mobile web in a new campaign from Lionsgate.
The film studio has created an animated selfie filter that’s much like a Snapchat lens to promote the new movie “Jigsaw,” the latest installation in the “Saw” franchise, and is distributing it with an ad buy across the mobile web.
The effort is not related to Snapchat. In fact, Lionsgate separately bought a Snapchat lens for “Jigsaw”and the special effects there look a little more sophisticated than the mobile web campaign. And the mobile web ads have to ask permission to access people’s cameras, something Snapchat users have already authorized.
Twitter is opening its ad business to an audit from the Media Rating Council, the industry group that has been doing independent ad measurements for decades.
“Twitter formally agreed to submit a set of key measurement metrics for MRC accreditation consideration, and has begun the first phase of the accreditation process,” the Media Rating Council said on Tuesday.
The audit will look directly at Twitter’s data feeds to evaluate how accurately the company reports ad impressions and video views. The MRC will also audit third-party data firms that brands use to handle Twitter metrics.
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