Twitter to Reveal All Ads in Post-Election Transparency Push


Twitter will start naming advertisers and showing what ads they are running as part of a new transparency push in the wake of the 2016 election.

On Tuesday, the messaging-media service announced the creation of an advertising transparency center where it says it will reveal all ads running on the platform at a given time, including pre-roll video ads. That means “dark posts” are finished on Twitter: Advertisers will no longer be able to create ads that are only visible to their targeted recipients.

The transparency effort was born out of the fraudulent activity rampant on social media during the election, where shadowy groups, hiding their true identities, spread misinformation on Facebook, Twitter, YouTube and elsewhere.

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GOP Senator Wins Twitter for the Day With Anti-Trump Hashtag


President Trump likes to think that his social media game is strong, but today he got totally owned on Twitter by a member of his own party.

Background: Trump and Senator Bob Corker, Republican of Tennessee, have been openly feuding for weeks, with Corker telling The New York Times on Oct. 9 that,

Sometimes I feel like he’s on a reality show of some kind, you know, when he’s talking about these big foreign policy issues. And, you know, he doesn’t realize that, you know, that we could be heading towards World War III with the kinds of comments that he’s making.

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McDonald's New Value Menu Sets Up Fast-Food Fight for 2018


Heads’ up, burger barons: McDonald’s has a low-priced approach that’s going to put more pressure on the U.S. fast-food industry next year.

The Golden Arches on Tuesday confirmed a U.S. value menu that will include items priced at $1, $2, and $3 in 2018. The move comes years after McDonald’s backed away from its Dollar Menu and suggests the heat is on for other chains, particularly direct competitors in the burger category including Burger King and Wendy’s.

At the same time, McDonald’s operators around the country are preparing to make some of their burgers with fresh beef under a plan announced months ago.

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Watch the Newest Ads on TV From Geico, Progressive, Bud Light and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A support group meets to discuss the fear of turning into your parents in a comedic Progressive ad (Adrianne Pasquarelli has the backstory: “This Insurance Company Invented Parentamorphosis”). Bud Light presents itself as part of the essential “supplies” needed to survive a zombie apocalypse. And Geico imagines what Casual Fridays might look like at Buckingham Palace.

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Wait 'til Next Year: Looking for the Silver Lining in the Astros-Dodgers World Series


Whether the glass is half-empty or half-full all depends on what you’re drinking, but it would have to be a potent dram indeed if you’re a Fox Sports exec looking for a positive spin on this year’s World Series matchup.

On Saturday night, the Houston Astros blanked the New York Yankees in the seventh game of the American League Championship Series, thereby eliminating the possibility of a twelfth meeting between the Bronx Bombers and the Dodgers. (The Yanks enjoy an 8-3 advantage over the Dodgers, racking up a 6-1 record in the World Series against the old Brooklyn franchise while going 2-2 when paired off with the version that’s called Los Angeles home since 1958.) And while the Astros-Dodgers showdown will feature electrifying young stars like Yasiel Puig and two of the game’s deadliest pitchers in Clayton Kershaw and Justin Verlander, the Yankees’ ouster casts a bit of a pall over Fox’s ratings prospects.

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YouTube TV Works Live Footage Into Its Ads in World Series


YouTube will use game one of the World Series on Tuesday night to promote its fledgling live pay-TV service with an elaborate ad incorporating live footage.

In a two-minute commercial that will air right before the first pitch, a live shot of the broadcast booth where Joe Buck and Alex Rodriguez will be calling the game will morph into an extended pitch for YouTube TV.

The camera zooms out from the booth to a TV set in someone’s living room, which features actual live footage from the stadium.

Continue reading at AdAge.com

Multi-Device Backup Batteries – The Romeo Power 'Saber' Backup Battery Charges Smartphones 10 Times

(TrendHunter.com) The connected consumer has multiple devices in their ownership that require constant recharging, so the Romeo Power ‘Saber’ backup battery has been designed to offer a new way to keep…

Delayed Brewing Coffee Containers – The Túbereka Coffee Maker Prepares Java Now or Later (GALLERY)

(TrendHunter.com) Coffee culture is expanding to see consumers desire more streamlined ways to prepare their favorite hot beverage, so new solutions like the Túbereka Coffee Maker are coming about. Designed as a…

Brand sponsorship viewed as more trustworthy than other forms of TV advertising

A study by Channel 4 has found that 89% of consumers saw brands that sponsor TV as more trustworthy than other forms of advertising.

Lord Puttnam: 'Simonds-Gooding was an honourable man in a dishonourable period'

The Labour peer and former Collett Dickenson Pearce account man pays tribute to Anthony Simonds-Gooding, who died last week.

McDonald's: delivery is giving us access to a new set of customers

McDonald’s chief executive Steve Easterbrook has said that the home delivery offer the fast food chain is rolling out globally is successfully attracting new business for the brand.

O horror: Facebook testa feed sem publicações de páginas

Marcas e veículos que quiserem continuar aparecendo no News Feed podem ter que pagar por isso

> LEIA MAIS: O horror: Facebook testa feed sem publicações de páginas

Diretor do Google News afirma que empresa vai cobrar percentual de assinatura de jornais online

Segundo Richard Gingras, a experiência de mercado do Google garantirá assinaturas com apenas um clique

> LEIA MAIS: Diretor do Google News afirma que empresa vai cobrar percentual de assinatura de jornais online

Nubank oficializa conta digital

Rumores sobre a NuConta ja vinham circulando na Internet

> LEIA MAIS: Nubank oficializa conta digital

Vídeo mostra empolgação do diretor Rian Johnson nos bastidores de “Star Wars: Os Últimos Jedi”

Diretor lembra da infância e comenta a felicidade em dirigir um filme da saga

> LEIA MAIS: Vídeo mostra empolgação do diretor Rian Johnson nos bastidores de “Star Wars: Os Últimos Jedi”

Hulu Chief Leaves to Lead Sony’s TV Division

Mike Hopkins, who had led the streaming service for four years, will take over a role at Sony Pictures Television that has been vacant for more than a year.

Havas San Francisco CEO Steps Down After 10 Years as Office Moves to MD Leadership Model

The San Francisco office of Havas went through a “re-org” earlier this month that included the departure of chief executive officer Alan Burgis.

The CEO and Australian native left the organization after more than a decade, and Havas promoted two leaders from within to take his place.

“Havas is grateful for [Alan’s] work throughout his tenure, and the team will be led by MDs in the future,” said an agency spokesperson.

Those managing directors include Ernie Lageson, who had been executive creative director, and Monette Hagopian, who joined Havas in 2015 after working with client Genentech.

The agency spokesperson said the move had nothing to do with Burgis’s performance in the role but declined to elaborate.

In a company Q&A published less than two months ago, Burgis wrote that he joined Havas San Francisco—which specializes in serving area healthcare clients—when “the office had nine people and was about to lose $3 million in profit,” adding that the larger organization planned to shutter the operation at the time.

“In 2017, we are 65 people strong, making almost $3 million in profit, and a consistent new business winner,” he continued, adding, “No one person could have achieved this—it was a pure team effort.”

Earlier in his career, Burgis served as CEO of the Australian operations of FCB and Euro RSCG, which later became Havas. He then launched a couple of his own ventures in the states before joining the shop in 2007.

It’s not clear at this time whether the CEO’s departure is part of the larger restructuring effort that has occurred across the global Havas organization this year as CEO Yannick Bolloré attempts to bring divisions together under regionally-oriented P&Ls.

In May, Bolloré signaled his approval of French media giant Vivendi’s offer to buy out his own father’s 60 percent controlling stake in the group for $2.5 billion.

Scoppechio Celebrates Day of the Dead in First Work for El Jimador Tequila

Brown-Forman Tequila brand el Jimador named Louisville, Kentucky agency Scoppechio as its agency of record this past summer, with the agency’s first work for the brand expected to center around Day of the Dead celebrations.

With the aforementioned holiday on the horizon (it occurs the day after Halloween), the agency has launched the anticipated campaign, featuring the “World Largest Day of the Dead Toast.”

A 30-second animated spot introduces the occasion with a host of Day of the Dead characters which invites viewers to participate in the event.

Scoppechio chief experience officer Stephen Childress created the 3D character animation concept and the agency worked with New York’s Buck Designs to bring it to life.

“We’re really pleased with the style of the work,” Childress said in a statement. “The animation and music are very cool and set the stage for how we speak across all platforms. It’s very distinctive for the el Jimador tequila brand.”

“Day of the Dead is fast becoming part of the Halloween season here in the U.S. as our Hispanic population has grown and made such a popular impact on our culture” added Scoppechio CEO Jerry Preyss. “A tequila toast is an appropriate way to celebrate the event with family and friends and el Jimador tequila is the perfect choice for this fun occasion,” added Preyss.”

“We love the vibe of this year’s Day of the Dead work,” el Jimador senior brand manager Ed Carias said in a statement. “The production values are wonderful and the response so far from our target audience who is engaging with the brand is far outpacing last year’s efforts, so we are expecting a nice sales lift from this campaign.”

In addition to launching its first work for the new client, Scoppechio is also celebrating its 30th anniversary this month, as well as a move to a new headquarters in Kentucky’s tallest building at at 400 W. Market Street. The new space contains both a slide and a boat. 

Erika Dale Joins 4A’s as Senior Vice President, Business Development

Erika Dale joined 4A’s as senior vice president, business development, tasked with growing membership for the industry organization.

Dale takes on the role following Margie Parker-Lamparillo‘s promotion to executive vice president, learning and development, and will report to 4A’s executive vice president, agency relations and membership Mollie Rosen.

Dale most recently spent six years as vice president, group creative director for SS+K, working with clients including Amazon, Kraft, JW Marriott, Wells Fargo, Travelers Insurance and on new business efforts. Prior to joining SS+K, Dale spent nearly three years as account director, integrated marketing for Y&R New York, working with such clients as LG, Green Mountain Coffee Roasters, Valvoline and on new business. Previously she worked with agencies including DDB Worldwide, Publicis and McCann Healthcare.

“There is a lot of activity at the 4A’s under the direction of new CEO, Marla Kaplowitz, who is driving change to ensure that agencies get the most value out of the Association’s advocacy and resources and are poised to enjoy a thriving future,” Dale said in a statement. “I’m thrilled to join at such an exciting time.”

MEC North America CEO Marla Kaplowitz took over for Nancy Hill as 4A’s new president and CEO in May.

Bombay Sapphire: Art Without Labels

Art Without Labels

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