May
18
May
18
Colgate: Girl
Posted in: Uncategorized
It’s ok if everyone can find out what you had for lunch on social media, but it’s not ok if they do by smelling your breath.
May
18
Colgate: Boy
Posted in: Uncategorized
It’s ok if everyone can find out what you had for lunch on social media, but it’s not ok if they do by smelling your breath.
May
18
David Ogilvy Loved Fire-Eaters And Golden Geese
Posted in: UncategorizedI love this long copy ad from the Ogilvy & Mather archive. It’s endowed with more attitude per paragraph than I’ve seen in years. Clearly, this ad is from another time. #OgilvyArchive #TBT David Ogilvy and the Ogilvy culture View full print ad: https://t.co/qnCUgJwYbP pic.twitter.com/3YxJTpDRo0 — Ogilvy & Mather (@Ogilvy) May 18, 2017 While dated, […]
The post David Ogilvy Loved Fire-Eaters And Golden Geese appeared first on AdPulp.
May
18
Group M picks Maxus' Pattison for global transformation role
Posted in: UncategorizedLindsay Pattison has been appointed chief transformation officer for Group M and will lead change initiative across the group and its agencies.
May
18
Brands urged to place passion points over data points
Posted in: UncategorizedAt a time when consumer trust and engagement are at an all-time low, brands were warned to focus on consumers’ passion points over data points in order to connect with consumers.
May
18
2 Big Changes at CP+B: Lori Senecal Leaving, Danielle Aldrich Promoted to President in Boulder and L.A.
Posted in: UncategorizedIn case you missed it (you almost certainly didn’t), last night AdAge broke the news that CP+B global CEO Lori Senecal would be leaving the agency—and the ad industry itself—when her contract expires at the end of this year. The story implies that she will be retiring.
This morning we also learned of another big change at the MDC Partners network. As reported in Adweek, Danielle Aldrich, former managing director of CP+B’s Boulder headquarters, has been promoted to president of both that office and the L.A. location that became the global headquarters for the Infiniti account just over a year ago.
Aldrich will be the first person to hold that title. Steve Erich served as president of the entire agency before leaving abruptly in the summer of 2015 after spending 11 years with CP+B. He went on to found Erich + Kallman in San Francisco.
Here is the statement on Senecal’s upcoming departure (which is still more than 7 months away) from Chuck Porter:
Nobody knows exactly what the future of advertising will look like, but it won’t be like today. It’s going to require new kinds of people and processes. Lori has been the perfect person to help CP+B become something new—a global agency with the flexibility and nimbleness of an entrepreneurial start up.
Now that the structure is in place, Lori and I are developing the next generation leadership team. We are taking the time to make really careful and thoughtful decisions about the leadership of CP+B going forward, and we’ll be prepared for a smooth transition when Lori retires at the end of the year. She’s a truly fantastic partner and friend, and the agency is smarter and more effective thanks to her leadership.
Senecal has spent more than seven years with the larger MDC Partners organization, serving as president, chairman and CEO of KBS before moving to its parent company in late 2014 and then transitioning to CP+B just over two years ago while retaining her role within the holding company.
Since then, MDC has been through some notable challenges including: the resignation of founder, chairman and CEO Miles Nadal (who was recently fined another $5.5 million and barred from running a public company for another five years); the firing of CP+B Boulder CEO Andrew Keller, who later went to Facebook; the news that MDC had hired Senecal’s husband Bill Grogan to serve as president of global brands for all of its agencies; last November’s one-day stock plunge prompted by analysts’ decision to downgrade its rating after the network failed to meet Q3 revenue goals. (The stock has since recovered much of its value.)
During that same time period, MDC has acquired acclaimed Swedish agency Forsman & Bodenfors and won pitches for such massive clients as Coors Light and General Mills, both of which went to 72andSunny.
The news regarding Senecal overshadowed that of Aldrich’s promotion, primarily because the agency did not intend to make it public at this time.
The 14 year CP+B veteran was promoted to managing director of the Boulder office in 2014. Moving forward, she will be president of CP+B West, which now includes the two locations. Her promotion completes the new Crispin regional leadership team, which also includes Vinicius Reis in Sao Paulo and Miami, Richard Pinder in Europe and Bamboo Yee in Beijing. Earlier this week, The Drum ran a story on Reis and the agency’s “Miami mojo.”
Senecal’s statement on the promotion:
Each of our 10 offices are led by entrepreneurs who are passionate about building CP+B, in their markets around the world. We have found that by elevating regional leaders, we can better share resources seamlessly across offices in each region, to bring more top strategic and creative talent to our client partners.
As part of that process, we’re also building our next generation of leadership. Creating this expanded role for Danielle is a natural step as she embodies the CP+B DNA, always looking to uncover the toughest business challenges, and solving them in the boldest, most inventive ways.
During her tenure, Aldrich helped lead the winning pitches for American Airlines, Hershey’s, Hotels.com and Fruit of the Loom.
And yes, she oversaw Subservient Chicken.
May
18
Jack Morton Worldwide Expands U.S. Team with 6 Senior Hires
Posted in: UncategorizedJack Morton expanded its U.S. team with the arrival of six senior hires, all effective immediately.
“At Jack Morton we create extraordinary experiences for our clients and to do so, we continue to recruit and develop the best talent in our industry,” Jack Morton chairman and CEO Josh McCall said in a statement. “We’re excited to announce a number of senior hires, further building on our very talented teams across our offices in the U.S.”
Cynthia Kuker joins Jack Morton New York as vice president, senior creative director. She arrives at the agency following over two decades as a marketing and advertising consultant, during which time she worked with clients including Johnson & Johnson, IBM, Pfizer and Marriott.
Daniel Macena joins the New York office as vice president, creative director, following over two years as creative director for McCann HumanCare, where he worked with clients such as Airborne, MegaRed, Digestive Advantage and Move Free. Prior to joining McCannhe served stints as an associate creative director with Spike DDB and Commonground MGS. In addition to the aforementioned clients, he has also worked with brands such as Ford, Burger King, GM, Verizon Wireless, HBO, Colgate and the United States Marines Corps.
Elyse Marks joins Jack Morton San Francisco as an associate creative director, following a stint as an associate design director at George P Johnson. She previously served as a senior 3D experiential designer for the experiential marketing agency and has worked with clients including Toyota, Scion, Lexus, Sony, Universal, Disney, Citi and Bandai.
Colette Crespin joins the San Francisco office as executive producer. She also arrives from George P Johnson, where she was part of the team behind Dreamforce. Crespin has worked with clients including Google, Anthropologie and Ren Skincare.
Lauren Lazarus will serve as an executive producer for Jack Morton’s New York and Detroit offices. She arrives at the agency from Max Mara Fashion Group, where she was director of special events and external affairs, following three and a half years as trade marketing manager for Giorgio Armani.
Lauren Abernethy will serve as regional account director for Jack Morton Detroit. She arrives at the agency from Simon Property Group, where she served as regional vice president of marketing. Abernethy joins Jack Morton with nearly two decades of marketing experience in the retail and property management sector.
May
18
space150 Introduces the Baroness for Red Baron
Posted in: UncategorizedLast year, Schwan’s Consumer Brands, Inc., the retail-grocery company and subsidiary of Schwan Food Company, selected space150 as agency of record for seven of its brands, including Red Baron, following review.
The agency subsequently launched a “Timeless” campaign celebrating the 40th anniversary of the frozen pizza brand.
Now space150 has ushered in a new era for the brand, replacing the Red Baron with a new Baroness character. The Baroness makes her debut in a 30-second spot entitled “War Stories.” While the Baroness isn’t a veteran of any war, she trades her “War Stories” of the more difficult trials of motherhood with a fellow mom, while decked out in a bomber jacket complete with patches earned over years of mom accomplishments. The two try to one-up each other with such stories, from surviving a “standoff” with a four-year old over a certain vegetable, rescuing a prized toy from the garbage disposal and more before tying the message to the brand’s selling point as an easy dinner option for busy families.
“‘War Stories’ shows, with motherhood comes challenges and circumstances only moms really understand; and, it’s important for them to share these stories and experiences to support each other,” space150 chief creative officer Brock Davis explained in a statement. “Pizza is a secret weapon the whole family can agree on and has the power to bring peace, especially at meal time. The Baroness is the embodiment of support moms need during these moments of chaos at mealtime and beyond.”
“We listened to a lot of moms out there – friends, consumers, team members – who didn’t see themselves in a lot of the picture-perfect moms usually portrayed in TV and advertising. It’s important that as a brand we create a new marketing campaign that not only embraces the messiness and chaos of motherhood but also champions all moms and the decisions they have to make every day,” added Schwan’s Consumer Brands chief growth officer (and mom) April Anslinger.
“We’re excited to introduce the Baroness, a mom who understands parenting doesn’t always mean perfection. As the new voice of the brand, the Baroness will speak to busy moms as only another mom can, by finding humor in the often-hectic moments of motherhood, and by sharing patches to remind moms just how well they are doing, every day, even when they don’t realize it.”
In addition to the online spot, the agency is also launching a social media campaign around the Baroness character and her motherhood patches. The extension will include influencer partnerships with real moms sharing their own war stories and “personalized patches for moms who share their war stories in real time using #WingMama,” according to a release.
The campaign will also be supported by dedicated influencer, PR and shopper marketing initiatives.
May
18
'Master of None' Co-Creator Yang Joins Caviar, Epoch Signs Douglas Avery, Mike Warzin Joins Arts & Sciences
Posted in: Uncategorized
Alan Yang, the Emmy-winning co-creator of “Master of None” starring Aziz Ansari, has joined the directorial roster of Caviar. Yang is also known for his work on “Parks and Recreation,” for which he served as writer, producer and director. His other credits include the feature “Date and Switch,” “South Park,” and “Last Call With Carson Daly.”
The Riverside, Calif.-born Yang had majored in Biology at Harvard, but sowed roots for his current career while writing for the university’s humor mag, the Harvard Lampoon.
May
18
Vivendi Makes Long-Awaited Offer to Buy Majority Stake in Havas
Posted in: Uncategorized
Havas is in play, as its majority shareholder Groupe Bollore enters discussions with French entertainment and media group Vivendi over its $2.56 billion offer today for the Bollore stake.
Havas and Vivendi are already connected through the Bollore family and its web of shareholdings. Vincent Bollore heads Groupe Bollore and is also the chairman of Vivendi and a shareholder in that company as well as Havas; his son Yannick Bollore is CEO of Havas.
In a long-expected move, Vivendi today made an indicative offer for the approximately 60% stake Groupe Bollore owns in Havas, at a price of 9.25 euros per share, to be financed using Vivendi`s available cash. That price represents a premium of 8.8% over the closing price for Havas shares on May 10, 2017.
May
18
Colbert: 'I Completely Agree With Donald Trump'
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, May 17:
In our current media-about-media-about-media moment, the big dogs of inky journalism are looming larger than ever. Can you imagine the first 118 days of the Trump administration — let alone the last week or the last few days — without The New York Times and The Washington Post? Anyway, let’s get started …
1. Yes, please, make all of this go away.
May
18
Shonda Rhimes on Why Her Work With Dove Doesn't Feel Commercial
Posted in: Uncategorized
Shonda Rhimes gets her first commercial production credit with today’s debut of a video for Dove.
Of course, she’s got plenty of other credits as writer and producer of such hits as “Grey’s Anatomy,” “Scandal,” and more. And she says in an interview with Ad Age that her collaboration with Unilever on Real Beauty Productions doesn’t really feel like commercial production, though it’s quite different from her day job.
The project began in March by soliciting stories from women around beauty and self-esteem. The first video features Catherine Meredith, who last year started “Fat Girls Dance,” which produces weekly videos distributed via social media.
May
18
The FCC's New Take on Net Neutrality: What You Need to Know
Posted in: Uncategorized
The Trump administration’s Federal Communications Commission on Thursday officially begins the process of unraveling the Open Internet rules passed by the commission under Barack Obama. The FCC’s rules on net neutrality dominated tech policy circles in 2014 and 2015, and 2017 is shaping up to be similar. Here are answers to your basic questions:
Wait, remind me again, what is net neutrality? The basic idea is that internet service providers shouldn’t be allowed to treat traffic on their networks differently based on the source or type of content. Supporters of net neutrality think that there should be rules to keep, for instance, AT&T from providing preferential treatment to streaming video from DirecTV, which it owns, giving itself an advantage while harming other businesses and their customers. Another example of a violation would be if Verizon slowed down Netflix traffic until the company paid for speedier service.
What’s happening today? At its monthly meeting, the FCC will vote to accept a proposal by Chairman Ajit Pai entitled “Restoring Internet Freedom.” It’s the first step in the commission’s rule making process — the document Pai is presenting is called a Notice of Proposed Rulemaking, or NPRM. In the broadest sense, these rules are intended to undo the 2015 rules. And while Pai has the votes to win today, undoing the rules will take awhile. Nine months passed between the time that Tom Wheeler, Obama’s FCC chair, introduced his open internet proposal in 2014 and the vote on the final rules. As Pai said in a speech at the end of April, this is the beginning of the discussion, not the end.
May
18
GroupM Names First 'Chief Transformation Officer'
Posted in: Uncategorized
Lindsay Pattison, global CEO of Maxus, is taking on a wider role as the first-ever chief transformation officer to lead change programs at WPP’s GroupM.
Pattison’s new gig is the latest in a string of high-profile hires and changes at the the world’s largest media buyer since last year, including the naming of global CEO Kelly Clark and the introduction of technology suite mPlatform. Pattison will continue as global CEO of Maxus, a role she’s held since 2014.
So exactly what is she going to transform?
May
18
The Ailes Factor: Sizing Up the Legacy of the Fox News 'Warrior' and King-Maker
Posted in: Uncategorized
But look closely and most often the “RIP” sentiments are ironic:
Either way, regardless of how you feel about him, “peace” is exactly the wrong word to use in regard to Roger Ailes.
He was anti-peace. Media to him wasn’t some polite, reasonable forum for considered discussion of the events shaping our democracy — it was a goddamn battlefield where blood would be, should be, shed.
May
18
Welcome to The World Of Playdoh
Posted in: Uncategorized
Oh how fun this must have been to create– literally. Play-Doh is a nice reminder that while apps and photo editing tools are nice, nothing is better than getting your hands into the mix. This was also built around the insight that when kids play they, they don’t just play. They build worlds around them. It took months of trial and error until these Play-Doh crafted lines were ready for the spotlight. Every piece was shot in studio by French photographer Marc Da Cunha Lopes. When’s the last time you saw a hand-made campaign?
Commercials:
Ad type:
May
18
Humble Signs Director Dean G. Moore
Posted in: Uncategorized
Integrated content studio Humble welcomes award-winning director Dean G. Moore to its roster for U.S. representation.
Throughout his career, the UK native has worked across multiple platforms including commercial, documentary and digital – directing spots for brands like Adidas, NBA, HSBC, Chevrolet, Virgin, GE, Canon, and Converse. Moore’s work has a way of transcending genre, and the director thrives equally in the worlds of action, sports, visual narrative, and documentary.
Humble President / Founder Eric Berkowitz said, “Dean is an incredible talent who we’ve been excited to work with for quite some time. He brings a fresh, new energy to the Humble roster that is simply unlike anything else. We’re delighted to welcome him to the Humble family and can’t wait to dive in.”
After receiving his MA from University Of The Arts in London, Moore started his career working with top agencies all over the world and working with incredible talent and celebrities including David Beckham, Rick Fox, Edward Holcroft, Didier Drogba, Daniel Sturridge, and Fleur East. Moore quickly gained widespread recognition, his film “Living Masterpiece” was part of the BBDO campaign for G.E. that received a Yellow Pencil at the D&AD awards, he also won a Gold Award at the DMA Awards for his collaboration with Leo Burnett on their award-winning Carte Noire Campaign.
“I’ve always admired what Eric and the team at Humble are doing and the creative content they’ve produced throughout the years,” said Moore. “I’m thrilled to be joining the roster at a forward-thinking company that truly understands the value of the work that we do and strives to always stay ahead of the curve.”
To view Dean G. Moore’s reel, visit: http://humble.tv/.
Adland:
May
18
Play-Doh: In the World of Play-Doh
Posted in: UncategorizedPrint
Play-Doh
In the world of Play-Doh, if there is one thing that has never been a problem, it is definitely the mine of colors.
In the world of Play-Doh, when asked “is it possible to survive a head transplant?,” the answer is “yes.”
In the world of Play-Doh, you don’t see dozens of species disappearing daily. Rather it’s the other way around.
Advertising Agency:DDB, Paris, France
Executive Creative Director:Alexander Kalchev
Art Directors:Emmanuel Courteau, Natacha Olive de Cherisey, Rémi Picard
Copywriter:Jean-François Bouchet
Account Supervisors:Marie-Laure Dangeon, Camille Passot
Client Team:Hélène Kurz, Karine Martinez, Sylvaine Gomez
Clay Modelers:Natacha Olive de Cherisey, Emmanuel Courteau, Rémi Picard, Marion Dervaux
Photographer:Marc Da Cunha Lopes
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.