Welcome to The World Of Playdoh

Oh how fun this must have been to create– literally. Play-Doh is a nice reminder that while apps and photo editing tools are nice, nothing is better than getting your hands into the mix. This was also built around the insight that when kids play they, they don’t just play. They build worlds around them. It took months of trial and error until these Play-Doh crafted lines were ready for the spotlight. Every piece was shot in studio by French photographer Marc Da Cunha Lopes. When’s the last time you saw a hand-made campaign?

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