New techniques that measure emotional certainty can reveal whether people being polled believe what they say – or whether they are open to persuasion.
-OgilvyOne Africa put “The World’s Most Eligible Bachelor” (the last male white rhino) on Tinder for Ol Pejeta Conservancy (video above). The late Ogilvy vice chairman Chris Wall worked on the campaign.
-180LA turned to Rosie the Riveter for inspiration in its latest “We Rise” spot for University of Phoenix.
-Brands are increasingly working directly with social media influencers, coming them directly with RFPs or briefs and leaving agencies out of the process.
-It’s happening again…another car manufacturer is being accused of cheating emissions tests.
-In case you still trusted scientific polls…
–Open office plans don’t work, says science.
-How Chevy’s “Regular People” became so regular.
-The U.K.’s Advertising Standards Authority (ASA) banned four ads for alcoholic beverage delivery service Drink Doctor for promoting excessive drinking.
Biscuit Filmworks U.K. has appointed Rupert Reynolds-MacLean as managing director, and has also promoted Hanna Bayatti to executive producer and head of sales. Reynolds-MacLean joins after ten years at Independent Films (London), where he held various roles from production to sales and helped launch its in-house content division Indy8.
Back in early 2016, Li Xiang was just another overworked magazine editor in Beijing. Then along came an opportunity to produce a business newsletter on a brand-new app called De Dao. In just a few months that app, whose name means “I Get,” had attracted millions of users looking for daily advice and to learn everything from music to economics. And Li? Within months, he had close to 100,000 subscribers paying about $30 a month.
It’s the kind of story that couldn’t happen in the United States, where many people believe content should be free. In China, meanwhile, companies and individuals alike have managed to monetize smartphone apps, making money from news, entertainment and social media — by making people directly pay for it, instead of relying on advertisers. De Dao is just one in a whole economy of mobile apps where people like Li Xiang can make real money.
“In China, we don’t really talk about advertising-supported models, whether it’s on PC or mobile,” says Jenny Lee, a venture capitalist at GGV. “There are very few startups that actually grow very big on the back of advertising. There’s Baidu with search, but beyond search-based advertising, most of large internet companies in China actually grew or monetized by charging the consumer directly.”
About a year ago Amanda Hudson missed her Walgreen’s health clinic appointment because Google Maps steered her to the wrong side of Grand Parkway in Katy, Texas. She complained in a Google review and gave the store itself a terrible review for good measure.
Far from an anomaly, her experience is an everyday challenge for marketers with numerous locations. It turns out that there’s a lot of shoddy information floating around online maps, mobile apps and social pages.
“Incorrect data is always a problem,” said Kyle Eggleston, a senior analyst on the Walgreens search engine optimization team. “It’s a constant struggle.”
Movies have the ability to isolate us, and transport us for a while to a foreign world to ours. Catchplay proposes to show us the magic of cinema, where fiction and reality are mixed.
Created by MullenLowe Singapore for its client Catchplay, the campaign is based on the passion of watching movies. Each piece of the campaign deals with a particular and recognizable genre that in a short time immerses us in the plot and when we reach the climax of the scene an element out of context transports us to reality. The campaign was shoots entirely in Montevideo.
Movies have the ability to isolate us, and transport us for a while to a foreign world to ours. Catchplay proposes to show us the magic of cinema, where fiction and reality are mixed.
Created by MullenLowe Singapore for its client Catchplay, the campaign is based on the passion of watching movies. Each piece of the campaign deals with a particular and recognizable genre that in a short time immerses us in the plot and when we reach the climax of the scene an element out of context transports us to reality. The campaign was shoots entirely in Montevideo.
Jeep is built to escape the concrete jungle. But how can we give urban people a taste of what they can expect outdoors? Easy: We let them taste it. To find out how hungry people really were for adventure, we served something special: Jeep Snacks. Mealworms sweet & sour? Roasted black scorpion? Or a tarantula? These new snacks gave everyone an exotic taste of adventure. We challenged adventurers in shopping malls, railway stations, car parks, outdoor stores and Jeep Showrooms to taste our snacks and win an exclusive Jeep off-road training. Brave gourmets could also order the yummy snacks online.
Not too long ago, people used to “break in” to advertising. That’s how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner’s self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop […]
The post Make Room For HR In Your Company’s Social Feeds appeared first on AdPulp.
Category: Beyond Madison Avenue
Summary: After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.
If you think live streaming is the domain of video game players and their fans, think again.
Twitch.tv, the industry-leading streaming website, may have found its roots in live streaming video game content back in June, 2011. But today, Twitch offers broadcasters the ability to stream a wide range of content to eager audiences, opening the door for brand activations for a myriad of businesses.
From a technical standpoint, streaming is easier today than ever before. Live stream applications are quite flexible and will autodetect the best server and best bitrate setting to use, based on your specific location and available bandwidth.
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Advertising Agency:Y&R, Paris, France
Agency Account Manager:Edouard Teixeira, François D’arrouzat
Creative Director:Pierrette Diaz
Art Director:Christophe Khorsi, Matthieu Vivinis
Copywriter:Alexandre Jean Marie
Art Buyer:Claire Nicaise-Schindler
Photographer:Christophe Khorsi, Alexandre Jean Marie
Retoucher:Christophe Khorsi
Illustrator:Christophe Khorsi
As the Syrian civil war turns in favor of the regime, a nation adjusts to a new reality — and a complicated new picture of the conflict emerges.
Unruly has appointed former UK managing director of Exponential Jason Trout as the video ad tech company’s managing director for EMEA.
So in the ad we have attractive young Sikhs speaking about their religion, tying their turbans, doing a little dance and sharing this conversation over coffee. It’s friendly, approachable, sunny and just the right amount of ….bland. My first reaction was that they’re not telling me anything I didn’t know about Sikhs. My second was “really we need to make an awareness campaign about Sikhs?” But then, I am not the target market. The “blandness” of this ad ensures that it can run on any network, practically any time. The media buy is mainly news networks, but also local airtime in cities who have large Sikh populations.
See also short edits; Proud, Neighbours and Who we are (short).
On Monday night, a horrific terror attack was executed in Manchester, UK, where young girls and their parents were greeted by a bomb at the end of an Ariana Grande concert.
In the wake of that, I see why people need to be educated on Sikhs. As media in the United States and the United Kingdom keep misidentifying Sikhs as Muslims when they are clearly not. The most misidentified is a Sikh cabbie driver who spent all night driving people anywhere they needed to go, for free. One of the primary principles of Sikhism is to live selflessly and serve others, which explains why you find so many helping others in dire situations like this. Cosmopolitan women’s magazine tweeted about the “Muslim Taxi Driver.” If the media can’t tell the difference between a Sikh and a Muslim, why would the consumers of said media be able to? This ad campaign is ironically fighting the media that it is supporting, by buying ad space on the networks that often misidentify Sikhs.
We are Sikhs – Who we are (2017) :60 (USA)
The worst part about the Cosmopolitan gaffe is that the journalist who ambulance-chased her way to the free images she saw on Twitter had to be aware that the man was Sikh, since his name is “Singh”. In stereo, as his twitter name is Singhlions.
Not just Gurudwaras in Manchester offering victims food & accommodation, this Sikh cab driver is offering free taxi service to the needy #RT pic.twitter.com/AJNXL6JurW— Harjinder S Kukreja (@SinghLions) May 23, 2017
The Sikh Press Association in the UK manned the battle stations on Twitter as well, asking the Mirror to please stop misidentifying the Sikh cabbie. One would think that the UK would be a little better educated on these things, considering their relationship with India in the past, but I guess tabloids are brain-dead everywhere.
We ask our friends in uk media to encourage @DailyMirror to correct this asap. Stop misidentifying Sikhs. This has led to murders.RT pic.twitter.com/OrEAlmTXhf— SikhPressAssociation (@SikhPA) May 23, 2017
I suddenly see the need for the campaign We are Sikhs. They might need to make one in England as well. It’s astounding that journalistic media, even if it is just an air-head fashion magazine and a shitty tabloid, can spit out factual inaccuracies in articles and to millions of Twitter followers without double checking what they are writing. No wonder people’s faith in mainstream media is at an all-time low.
In the UK the “Rocking Sikh” who sang “keep your gums off my Poppadums” was a controversial and award-winning advert back in 1988. What happened between then and now to make the United Kingdom collectively forget what religion the guys in the turbans follow?
Walkers Poppadums – Rocking Sikh – (1988) :30 (UK)
Fold7’s strategy partner, who was behind the recent Carlsberg repositioning, gives her top five tips.
There are massive opportunities to be funny in advertising, explains the MD and co-founder of Don’t Panic.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
