Hasta La Creative!

Online
Sky

SKY, Brazil’s largest pay tv company, launched its new Mother’s Day campaign. Created by Ampfy Agency, there are two videos with villain’s moms on screen.

Harley Quinn’s mother, from Suicide Squad Movie, and the Conde Dracula’s mother talk about their kids in hilarious testimonials. As in the real life, they only can see good things. Both movies end with the concept “For your mother, you will always be a hero.”

“We have chosen to use humor to mother’s day, as an idea against the intuitive logic of creating emotional campaigns. If mothers are all the same, villain’s mothers are not different” says Fred Siqueira, CCO of Ampfy.

Advertising Agency:Ampfy, São Paulo, Brazil
Creative Director:Fred Siqueira
Associate Creative Director:Will Ferrari Jr
Art Director:Daniel Tomazini
Copywriter:Américo Vizer
Chief Executive Officer:Pedro Cabral
Art Assistants:Thiago da Costa, Milena Kotaki
Social Media:Bruno Érnica, Paulo Bellé, Conrado Rodrigues
Account managers:Marcel Buainain, Felipe Pagliari
Chief Operating Officer:Douglas Bocalao
Project Managers:Rodrigo Ribeiro, Katerine Dimas
Producers:Vicky Salles, Adriana Souza, Francine Tieko
Chief Strategy Officer:Gabriel Borges
Planning:Carol Santos, Tiago Tateyama
Media:Carol Gattás, Nath Linari
Movie Production:Zeppelin Filmes
Director:Luiza de Andrade
Dp:Felipe Hermini
Audio:Audioman

Online
Ol Pejeta Conservancy

The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed ” The World’s Most Eligible Bachelor” created a Tinder Profile where users could swipe right and donate to his cause.

Advertising Agency:Ogilvy & Mather, Nairobi, Kenya
Regional Creative Director:Joao Espirinto Santo
Creative Directors:Alemu Emuron, Kwame Ny’ongo, Max Ngari
Art Directors:Sid Tomkins, Peter Hahn
Copywriters:Alemu Emuron, Chris Wall
Photographers:Black Bean Productions, Churchill Oele
Programmers:Vimal Kaul, John Nguru
PR team:Naomi Mutua, Ogilvy London PR, Catherine Karongo, Ogilvy Mumbai PR
Sound Design:Supersonic

Media
Thalys

An eye-catching temporary installation, ‘Scents of the City’ was set up in a Brussels art gallery – 752 tubes containing 16 unique fragrances from Paris, Amsterdam, Brussels and Copenhagen. The scents, which included “A Real French Breakfast”, the aroma of a buttered tartine in a Parisian café, “Latexxx”, the latex odor from the Sex Museum in Amsterdam, or the more poetic “Moments after Mass”, the blended scent of the Cologne cathedral…visitors were able to walk around the colorful display, hung from the ceiling like a chandelier. Circling around, they could explore the different scents, which were identified on large wall maps.

The temporary exhibit was preceded by a soft launch in Paris earlier this year, and will continue with a film, which follows an adventurer as he travels to the different cities. The film will be aired in the 4 countries represented in the exhibit during the 2nd half of May.

Advertising Agency:Rosapark, Paris, France
CoFounders:Jean-Francois Sacco, Jean-Patrick Chiquiar, Gilles Fichteberg
Executive Creative Director:Jean-Francois Sacco
Art Directors:Mark Forgan, Blanche Depondt
Creative Directors:Mark Forgan, Jamie Standen
Copywriter:Jamie Standen
Tv Production:Adélaïde Samani
Film Production:Birth
Sound Studio:Schmooze

The best political slogans capture the zeitgeist and influence campaigns. By the chief executive and founder of London Advertising.

Havas has launched what it claims is a “fully transparent” software platform for clients to “track and monitor” the programmatic ad-buying process “for the first time”.

Every business needs to be thinking constantly about disrupting itself and being open to new ideas and new partners.

Labour has said it would prioritise the needs of the creative industries if it wins next month’s general election, after launching its culture manifesto.

The future for brands lies in partnerships that create new value. By Matt Hay, co-founder of co-creation agency Latimer Group and chief executive of co-creation platform Bulbshare.

Could cars be driving towards banking levels of consumer contempt?

Wanting the best of both worlds, DFS goes from bargain sale to quality design and back to bargain sale, writes Verra Budimlija, the chief strategy officer of MEC.