May
05
Popular workplace software Slack launches first UK office
Posted in: UncategorizedSlack has launched its first UK office in London to help sell and support the expansion of its latest offering, Enterprise Grid.
May
05
Airbnb calls global creative pitch
Posted in: UncategorizedAirbnb has called a global creative agency review and incumbent agency TBWAChiatDay is declining to take part.
May
05
Carat trials out-of-hours emails ban
Posted in: UncategorizedCarat, the Dentsu Aegis Network media shop, is trialling a new email policy to encourage better health among employees.
May
05
Delta Airways threatens family with jail to get them off flight
Posted in: UncategorizedAnother US aeroplane row has seen a family with two young infants booted off a plane for refusing to give up a seat they had bought for their child.
May
05
Things we like: eBay sponsors Global breakfast shows and Sinitta sells cheese
Posted in: UncategorizedEBay becomes the launch sponsor of Roman Kemp’s Capital London Breakfast Show and Sinitta re-records So Macho for Pilgrims Choice.
May
05
Total Media chief explains why memory is his secret work weapon
Posted in: UncategorizedGuy Sellers has a few tricks up his sleeve to speed up Tube journeys.
May
05
Ask Bullmore: Should I keep my enthusiasm for Brexit quiet?
Posted in: UncategorizedYou could just be still feeling the high from kicking the government in the goolies, Bullmore writes.
May
05
101's Ross Farquhar shares his tips for getting ahead at work
Posted in: UncategorizedWhether you’re a brand manager pulling a team together or an account manager firing people up for a brief, radiators always do better than drains.
May
05
Facebook Messenger search is turning up risqué results
Posted in: UncategorizedFacebook Messenger is suggesting pages for escort agencies to users unlikely to be looking for them, Campaign has found.
May
05
YouTube Trots Out Kevin Hart, James Corden to Woo Back Brands
Posted in: Uncategorized
After a spring of bad PR and advertiser boycotts over offensive video on its platform, Google’s YouTube emphasized the safest content it had to offer at a presentation to ad buyers Thursday evening.
It paraded a stream of celebrity talent including James Corden, Kevin Hart and Katy Perry, who will appear in unscripted original series on YouTube. It also promoted a singing competition with Ryan Seacrest. And it pointedly identified the exclsuive sponsor of the Seacrest show as Johnson & Johnson, one of many major marketers that halted spending with YouTube in March after press reports showed it was pairing ads with terrorist propaganda and other objectionable content.
“In addition to a major investment in Google Preferred,” said Robert Kyncl, chief business officer at YouTube, “Johnson & Johnson Consumer Brands has signed on as the exclusive sponsor of one of these new shows, a talent competition produced by Ryan Seacrest called ‘Best.Cover.Ever.'”
May
05
The NewFronts So Far: Truth, Half-Truths and Truth Fatigue
Posted in: Uncategorized
DAY 1
NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending topic in New York. The behind-the-scenes look at reporters’ efforts to get to the truth were fascinating, at first, but by the hour-and-a-half mark truth fatigue had set in: Agency execs and clients began trickling out and the previously packed TimesCenter was half-full by the time they got to their efforts in VR, augmented reality and Snapchat Discover.
A few fun tidbits were gleand, though. “Chicken” was the No. 1 search term on the site two years ago. When the New York Times partnered with BMW for “The Daily” podcast, it guaranteed the auto maker 750,000 streams. The podcast just hit 27 million downloads, the Times said. (Of course, not every download is played. A spokeswoman declined later to say how many streams it delivered for BMW.) Still, Michael Barbaro, host of “The Daily,” said he’s “learned to speak like a human.” So there’s that. — Jeanine Poggi
May
05
Ask And You Shall Receive A Thoughtful Answer
Posted in: UncategorizedRussian hackers are now meddling in the French election. French newspaper, Libération, is fighting back with a search engine staffed by real-life journalists. Libération with the help of J. Walter Thompson/Paris came up with the anti-hoax service CheckNews.fr, a search engine trading cold algorithms for journalists for three days before the French elections. In related […]
The post Ask And You Shall Receive A Thoughtful Answer appeared first on AdPulp.
May
05
Integriti : The Spirit Called Youth by AutumnWinter
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: Autumnwinter Communications & Design
Chief Creative Officer / Copywriter: Karan Rawat
Production House: Springsummer
Art Director: Suhas Panchal
Senior Visualizer: Ishan Meher
Photographer: Manish Sampat
Client Servicing: Janhavi Madkaikar, Namrata Valecha
Artwork / Photoshop: Naresh Berde
Line Producer: Martin Stanek
The post Integriti : The Spirit Called Youth by AutumnWinter appeared first on DesiCreative.
May
05
YouTube Puts on a Brand-Friendly Face Again With New Shows From Kevin Hart and Other Stars
Posted in: Uncategorized
After a spring of bad PR and advertiser boycotts over offensive video on its platform, Google’s YouTube emphasized the safest content it had to offer at a presentation to ad buyers Thursday evening.
It paraded a stream of celebrity talent including James Corden, Kevin Hart and Katy Perry, who will appear in unscripted original series on YouTube. It also promoted a singing competition with Ryan Seacrest. And it pointedly identified the exclsuive sponsor of the Seacrest show as Johnson & Johnson, one of many major marketers that halted spending with YouTube in March after press reports showed it was pairing ads with terrorist propaganda and other objectionable content.
“In addition to a major investment in Google Preferred,” said Robert Kyncl, chief business officer at YouTube, “Johnson & Johnson Consumer Brands has signed on as the exclusive sponsor of one of these new shows, a talent competition produced by Ryan Seacrest called ‘Best.Cover.Ever.'”
May
05
The Three Laws Of Marketing (Based On Newton's Laws Of Motion)
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Several years back, I had the pleasure of watching Dan Cobley’s TED Talk, “What physics taught me about marketing.” In this talk, Cobley illustrates how physics and the scientific method can be applied to marketing principles.
As marketer and fan of the great Sir Isaac Newton, Cobley’s talk inspired me to explore how Newton’s Three Laws of Motion could help explain brand growth and marketing success. I adapted these three laws specifically to my experience…
May
05
Delta Employee Offers Passenger Downgrade: 'Jail and Your Kids Will Be in Foster Care'
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, May 4:
Most days, of course, these media scans are all over the place — because the media I care about, and that I think you’ll also care about, is wildly unpredictable. But today I’m sensing something of a theme: silly humans. Think of “silly” as exactly the right word in some cases and … well, let’s just say a merciful euphemism in other cases. Anyway, let’s get started …
1. Because of course:
May
05
Fox News Is Sued Again as It Tries to Push Sky Deal Through
Posted in: UncategorizedA Fox News Radio reporter sued the network on the same day that a woman who accused Bill O’Reilly of harassment said she would meet with British regulators about a proposed Fox merger.
May
05
Braincast 228 – Por que somos leais às marcas?
Posted in: Uncategorized
Empresas investem bilhões em pesquisas e passam anos tentando conquistar a tal lealdade do consumidor. Porém, ser fiel à uma marca nada mais é do que um monopólio por escolha própria.
No Braincast 228, Carlos Merigo, Luiz Yassuda, Luiz Hygino e Guga Mafra discutem se vale mesmo a pena ser leal às marcas. O que explica o nosso fechamento para outras opções e a psicologia do fanboy.
> OUÇA
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Leia também em Braincast
TORNE-SE UM PATRONO DO BRAINCAST
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========
Críticas, comentários, sugestões para braincast@b9.com.br ou nos comentários desse post.
> Edição: Caio Corraini
> Sound Design: Caco Teixeira
> Arte da Capa: Johnny Brito
> LEIA MAIS: Braincast 228 – Por que somos leais às marcas?
May
05
Thursday Odds and Ends
Posted in: Uncategorized-CP+B and Kraft Macaroni & Cheese show you how to “Swear Like A Mother” (video above).
-R/GA promoted Chloe Gottlieb and Taras Wayner to roles as co-chief creative officers and welcomed several new hires.
-More About Advertising wasn’t super impressed by Grey London’s “radical” new campaign for Marks & Spencer.
-AdAge wasn’t super impressed with this year’s Star Wars memes either.
-But you can check out 72andSunny’s Twitter feed for all your Lucasfilm needs.
-Kantar Media revealed which advertisers spent the most on new creative last week.
-Facebook’s ad sales for the first quarter of 2017 grew by over 50%, thanks to largely to the mobile boom.
-Chicago-based independent tax, audit and advisory firm Grant Thornton LLP selected gyro as its agency of record.
-Agencies are pretty into Snapchat’s new self-serve ad platform.
May
05
Watch a Virginia Democrat Crush an Ambulance to Make a Point About Republicans and Affordable Healthcare
Posted in: Uncategorized
“Republican leaders are trying to do this to affordable healthcare,” Virginia gubernatorial candidate Tom Perriello says in his new ad as he gestures to an ambulance behind him getting crushed by an industrial car crusher. “In Congress I voted for Obamacare, because it was wrong that a million Virginians weren’t covered while insurance companies held all the power. Now I’m running for governor because it’s wrong that most Virginians’ income hasn’t gone up in 20 years. Together we can stop Donald Trump, raise wages and build an economy that works for everyone. And we’ll make sure this” — he turns and points at the now-destoyed ambulance — “never happens in Virginia.”
Released today on YouTube, the ad is, of course, perfectly timed (see “House Passes Measure to Repeal and Replace the Affordable Care Act,” via The New York Times). It’s bascally the hyperpopular Hydraulic Press Channel writ large — with the added dramatic tension of wondering, as you’re watching, if a piece of the ambulance getting destroyed will fly out of the crusher and hit Perriello, necessitating another ambulance.
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco
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