(TrendHunter.com) Self-driving shuttle buses, subway seat swings and bicycles that can be constructed out of wood are among a few of the top October 2016 commuting ideas.
As commuters seem out more economical and…
-DDB Canada goes “Behind the Milk Glass” for the Dairy Farmers of Canada (video above).
-Goodway Group chief operating officer Jay Friedman argues “Trust is Better Than Transparency.”
-The Guardian is launching an in-house virtual reality team to work with brands.
-McCann Worldgroup Japan appointed Antony Cundy as chief client officer.
-Digiday shares “5 creative ad agency resumes.”
-The Drum explains “Why Madison Avenue and Silicon Valley are co-dependent.”
–Creative production company DECON signed directorial duo Rena Mundo Croshere and Nadine Mundo (the Mundo sisters) for U.S. commercial representation.
-The Brave New Now launched a “#CommuteLess” campaign aiming to reduce unnecessary commuting.
Gannett and Tronc have bridged a valuation gap that caused months of friction, but are still hammering out the details of a transaction, people familiar with the situation said.
The parties haven’t reached a final agreement, and an announcement isn’t imminent, said the people, who asked not to be identified because the matter is private. Gannett, the owner of USA Today, is in talks to buy Tronc for $18.50 to $19 a share, the people said. While negotiations are advanced, talks could still fall apart.
Gannett has also been in talks to raise financing from Jefferies Group, another person said.
Mais uma produção da Elastic, com direção de Patrick Clair
> LEIA MAIS: Assista a sequência de abertura de “Westworld”
(TrendHunter.com) The top October 2016 start-up ideas explore a variety of entirely new ways to do familiar things such as enjoy pizza, take a medical test or withdraw money from an ATM. These somewhat commonplace…
Despite an Olympian effort on NBC’s part to promote its new sci-fi adventure series, “Timeless” last night put up unspectacular ratings numbers in its premiere outing.
According to Nielsen live-plus-same-day data, “Timeless” debuted to 7.60 million viewers and a 1.8 in the target demo, which works out to some 2.31 million adults 18-48. While those preliminary deliveries were sufficient to beat out a soft 10 p.m. competitive slate, they also marked a steep 42% decline when compared with the 3.1 rating year-ago time slot occupant “Blindspot” earned on its launch date.
An area of particular concern is “Timeless'” poor retention performance in what is the most valuable piece of real estate on NBC’s primetime schedule. The time travel show shed more than 40% of its lead-out’s audience, as “The Voice” averaged 11.8 million viewers and a 3.0 in the demo.
(TrendHunter.com) The top October 2016 marketing ideas get the word out about new products, services and brands with standout packaging designs, unusual limited-time promotions and experiential launch events.
In…
Pegi Murray has performed in various roles on the way to her current position, starting off in her native Toronto on the ad agency side. A move to Los Angeles was made at the behest of director Jim Sonzero, which led Murray to become a producer at a commercial music production house. Since moving stateside, Murray has worked at Believe Media, Chelsea Pictures, and across the fields of sales, marketing and branding as a West Coast rep for MassiveMusic. Most recently, Murray was an agent at Artistry (formerly Sheldon Prosnit), where she represented cinematographers and production designers for commercials and music videos. The firsthand experience she has amassed over the course of her career has instilled an enthusiasm in Murray for facilitating and elevating the stories being created across the commercial landscape today.
“I have been lucky to have associated with some highly innovative and creative companies in my career and I expect to have an equally rewarding experience at Slim,” says Murray. “I fully appreciate that Slim is a smaller company — growth can be defined by ideas, not only by the size of a roster — and I’m excited to share my experience with the rest of the progressive-minded team here.”
Pegi Murray joins at a particularly exciting time for the company. Slim’s directors continue to push creative boundaries with recently released projects like Claressa, the documentary short film about the first female boxer to win consecutive gold medals at the Olympics in London and Rio, directed by Zach Canepari of ZCDC, and Thomas Garber’s inspiring Lincoln MKZ spot “Boxer.” Director Karen Cunningham has enjoyed a banner year with her Barbie “Imagine The Possibilities” campaign out of BBDO SF, which took home a Silver Lion at Cannes and a Bronze Clio. Previously, the Barbie campaign won YouTube Ad of the Year, a Peoples Choice Award, a Silver ADC Award and was included in this year’s AICP Show. In addition, Rebecca Reber and Brooke Covington of Reber Covington recently signed on to represent Slim on the West Coast.
Paperless banking might be easy, but that doesn’t mean everyone knows how to do it. In an effort to woo consumers to the digital side, JPMorgan Chase has tapped the Holderness family, which is known for a bevy of social media videos dating back to a “Christmas Jammies” digital card in 2013 that went viral. The family has have signed on with Chase for a total of 10 how-to videos to promote the ease of mobile or online banking.
“These videos are hilarious and people will have fun watching them, but they also help us solve a business problem,” said Kristin Lemkau, chief marketing officer at Chase, in a statement. Though more Chase customers are using mobile technology than a year ago, the bank found that many customers are still visiting a brick-and-mortar branch or phoning customer service for help. The new video series, four of which debuted Tuesday, include a 75-second overview as well as tackle more specific issues, like paying bills or depositing checks.
“We knew we had to do something different to show people how [to do things themselves],” said Ms. Lemkau. “We didn’t want to do a boring animation.”
(TrendHunter.com) High-fashion confectionery packaging, Millennial-targeted cafe branding and frozen fruit smoothie kits are a few of the top October 2016 branding ideas, which help to put an emphasis on everything…
O Google anunciou hoje seu mais novo smartphone, chamado Pixel. O celular chega após vários vazamentos de todas as partes do planeta, mas apenas agora é oficial. Ele tem especificações bastante decentes para um Android e é o primeiro aparelho criado totalmente pelo próprio Google, embora seja fabricado por outra empresa. Veja acima o vídeo […]
> LEIA MAIS: Google anuncia novo smartphone Pixel
In advertising’s best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.
The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance’s version of the Hershey brand’s famous “Gimme a Break” jingle—a slow, crooning piano version of it, as it turns out.
In advertising’s best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly.
The 23-year-old hip-hop star is seen wearing a bear suit and shopping for Halloween candy (Kit Kats only, of course) when his wrapper alter ego calls out to him. And as promised, we get Chance’s version of the Hershey brand’s famous “Gimme a Break” jingle—a slow, crooning piano version of it, as it turns out.
(TrendHunter.com) The most popular October 2016 food branding concepts explore a range of ideas that stress new levels of convenience, ease of use and enjoyment. Some of the best examples of this include packaging…
Facebook’s Marketplace has everything: half-eaten pizza, sad tomatoes, goblin keychains, opened Gatorades.
There are even pot and snakes for sale. The joke items hopefully were uploaded to Facebook’s new consumer-to-consumer marketplace that hopes to rival Craigslist as a place where people peddle their used goods.
It was inevitable that some undesirable products would slip through the censors, and Facebook did offer an apology.
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| THE ORIGINAL? Armani Rouge Ecstasy lipstick – 2013 Agency : Mazarine You to You (France) |
LESS ORIGINAL Clinique Lipstick – 2016 Agency : unknown (United Kingdom) |
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