Mr. Cohen, a great-grandson of Adolph Ochs, who bought The Times in 1896, was an executive in circulation and advertising before he left the company in 1999.
Andy Puzder, the fast-food magnate known for racy Super Bowl ads and 1,000-calorie burgers, has taken on a new role: telling Donald Trump how to create more jobs in America.
The chief executive officer of CKE Restaurants, which owns the Carl’s Jr. and Hardee’s chains, serves as one of Mr. Trump’s economic advisers — with a particular focus on improving employment in the U.S.
Mr. Puzder may seem like an unusual pick for a jobs adviser: He’s mostly created the fast-food variety, not the kind of high-paying positions that politicians like to crow about. The 66-year-old also has talked about adding automation at some restaurants, a move that would replace workers with self-service kiosks.
Crispin Porter + Bogusky has hired Mark St. Amant to serve as a creative director in its Boulder headquarters for the second time. He will focus on the U.S. portion of the Infiniti account.
St. Amant has worked in the industry for 25 years and has longstanding ties to the CP+B organization via chief creative officer Ralph Watson, with whom he worked on ESPN, McDonald’s and other accounts at his first agency job at Arnold Boston.
After writing copy at Allen & Gerritsen Boston and JWT Atlanta and living abroad in Florence, he joined the CP+B team in Boulder for the first time in 2009 as a global creative director on the Microsoft account. He subsequently played a significant role in developing the “I’m a PC” campaign and spent nearly two years with CP+B before leaving to help launch nearby agency Grenadier.
During his nearly four year tenure there, he served as partner and co-CCO, helped grow the office to 20 people and contributed to winning pitches for SunnyD, Coinstar, Woody Creek Distillers and other clients. He left that shop in March and freelanced for various agencies including CP+B before joining its full-time staff.
Beyond his advertising work, which has been recognized at most major awards shows, St. Amant has also written two books about fantasy and semi-pro football, contributed to various journalistic endeavors and appeared on television — as recounted in the “Sports Dork” section of his portfolio site.
His hire follows a few standard rounds of revolving door at CP+B Boulder: 6 creatives, producers and account managers who had worked on the Domino’s account left this summer to launch Work in Progress, and Watson promoted four new CDs last month.
Most gritty sportswear ads celebrate working hard and being your best. Not this one. This spot reminds you that you’ve made some enemies, and they’re coming for you.
Starting today, protective gear brand Unequal and Dallas agency 3Headed Monster are rolling out a campaign called “Coming for You,” featuring the intense workout regimens of athletes waiting for their opportunity to break you in half. The spots will air on ESPN and online.
In the campaign’s football-themed ad, we see a player who’s taken on the ominous nickname The Butcher since you, the viewer, tweeted to him: “You’re so soft, you smell like dryer sheets. #weaksauce #scoreboard.”
Andy Puzder, the fast-food magnate known for racy Super Bowl ads and 1,000-calorie burgers, has taken on a new role: telling Donald Trump how to create more jobs in America.
The chief executive officer of CKE Restaurants, which owns the Carl’s Jr. and Hardee’s chains, serves as one of Mr. Trump’s economic advisers — with a particular focus on improving employment in the U.S.
Mr. Puzder may seem like an unusual pick for a jobs adviser: He’s mostly created the fast-food variety, not the kind of high-paying positions that politicians like to crow about. The 66-year-old also has talked about adding automation at some restaurants, a move that would replace workers with self-service kiosks.
This week, Apple rolled out its latest set of new products. Like all Apple announcements, the event attracted considerable attention in the press. The problem for Apple: The headline is that the company is removing the traditional headphone jack. As Geoffrey Fowler wrote in the first paragraph of his review of the new phone in the Wall Street Journal, “Apple took away something many of us use every day: the headphone jack.” This is not good news.
The best new product announcements create excitement and desire. The new item or version is so compelling that people immediately want one. They line up. For many years, Apple managed to consistently deliver this sort of news.
Some new product announcements are less auspicious. The innovation is interesting but not compelling. The product enhancements are fine. They strengthen the offering, even if they don’t provide a whiz-bang experience. Recent Apple news sometimes fell into this group.
With football season officially here, W+K New York launched the latest in its ongoing “This is SportsCenter” campaign promoting ESPN’s flagship program.
“Phone Calls” sees Pittsburgh Steelers wide receiver Antonio Brown dealing in receptions of a different kind. He answers calls at ESPN’s reception desk and lets SportsCenter host Neil Everett know his total number of “receptions” that day, adding that he almost broke the record the day before. Everett tries to convince Brown that they are “phone calls” and not “receptions” but soon gives up.
We last checked in with W+K’s “This is SportsCenter” campaign with March’s “Utensils” starring PGA golfer Jordan Spieth. While this latest spot isn’t quite as fun as that one, it brings the same dependable deadpan humor we’ve come to expect from the long-running campaign. “This is SportsCenter” has long been the kind of effort that runs on a formula where viewers know what to expect, but the openness of the concept also allows for enough variety to keep things interesting.
Credits:
Agency: W+K New York
Executive Creative Directors: Karl Lieberman
Creative Directors: Brandon Henderson, Erwin Federizo
Copywriters: Alex Ledford
Art Directors: NJ Placentra
Executive Producer: Temma Shoaf
Head of Integrated Production: Nick Setounski
Account Team: Mike Welch, Matt Angrisani, Liz Lindberg
Project Manager: Kristin Daly
Business Affairs Manager: Tana Prosper
Head of Business Affairs: Sara Jagielski
Traffic: Sonia Bisono, Andy Hume
Production Company: O Positive
Director: David Shane
Director of Photography: Dave Morabito
Executive Producer: Marc Grill
Producer: Ken Licata
Editorial Company: Mackenzie Cutler
Editor: Nick Divers
Assistant Editor: Zoe Newman
Post Executive Producer: Sasha Hirschfeld
VFX Company: Schmigital
Flame Artist: Jimmy Hayhow
Flame Assistant: Joseph Miller
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer
Color: Company Company 3
Colorist: Tim Massick
General Mills Insists That Its Future Agencies Meet Specific Diversity Quotas
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ECD Jon Flannery Returns to FCB Chicago as Liz Taylor Builds Her Creative Team
Ian McEwan’s compact, captivating new novel, “Nutshell,” is about murderous spirals and lost messages between fathers and unborn sons.
Back in the day, circa 1987, our friend’s older sister walked in on us playing Dungeons & Dragons and then ran to tell her mom, saying — and we quote word for word here — “Ma! They’re playing the devil’s game!!” (She goes to church a lot. You get it.)
Fun times for all from a time when you had to draw pictures of your characters and their gear instead of just checking out the awesome graphics on Fallout 3 or whatever the hot RPG is right now. We are now recalling our massive bag of colored pencils and feeling nostalgic…
Irvine’s E/LA agency and client Obsidian call on that same Way Back Machine for a new campaign promoting the latter’s Pathfinder Adventures mobile game in a new spot that also recall some scenes in the Netflix show Stranger Things, which was really quite well done if you haven’t seen it.
Agency and client go all-in as the press release begins: “The 80s called. They want their campaign back.” It continues, “this campaign invites viewers on a journey back to a simpler time and place—your parent’s living room.” And there are some very nice details here for 80s kids.
ECD Carlos Musquez writes, “It’s fun to look back to look forward. We felt there was something so intriguing about launching an iPhone/Android version of a game inspired by Dungeons & Dragons, which debuted at a time when the 80s brick phone was the hottest tech in town.”
The video spot will run in :30 and :15 versions (which were shot in 4:3 aspect ratio, of course), as YouTube pre-rolls and Facebook/Instagram posts.
E/LA partner and VP Pakko De La Torre-Rocha (a veteran of Deutsch, TBWA, Saatchi and pretty much every other creative shop in L.A.) ended his pitch, “We are going to play Atari 2600 at my house and you’re invited hermano.”
Dude, if only you lived in Brooklyn.
E o Desafio Naruhodo! desta vez é um problema de lógica. Ou seja: não precisa nem fazer contas pra resolvê-lo. #VaiGaleraDeHumanas #Brinks A primeira resposta completa ganha um prêmio especial do programa. Mas atenção: só valem respostas por email! PEDIDO: por favor, NÃO coloquem dicas, spoilers ou soluções nos comentários. Combinado? Confira o enunciado do problema com o leigo curioso, Ken […]
> LEIA MAIS: Naruhodo! #9 – Como você resolveria o enigma dos sushis?
Seria a crise atual da República sem precedentes? Luiz Yassuda, Gabriel Prado e Tales Cione resgatam a História para relembrar as diversas crises brasileiras ao longo do século XX, comentam sobre Brexit, Trump e as análises que apontam que, aparentemente, já vimos este filme. E o final não é feliz. A arte de capa e […]
> LEIA MAIS: Mupoca #055 – A História da crise da República (ou senta que vai dar merda)
Ow! Our heartstrings!
Real kindergarteners and first graders star with their moms in Oscar Mayer’s back-to-school campaign from Olson Engage.
Our story beings with three young mothers prepping their kids for the first day of school. “It can be heart-wrenching,” says one mom, while another adds: “It makes me a little sad … That’s my baby. The time’s going by too fast.” There’s a tremor in her voice, but she won’t really get teary-eyed until after the big reveal.
Ever want to fling something at your creative director? Now you can, and it’ll look like a compliment!
This year, Ogilvy & Mather London is hosting Cream, a global showcase of fresh creative talent. In a campaign called “#InYourFace,” it incorporates actual cream pies into the mix.
Cream’s 2016 private viewing will happen at Ogilvy London’s offices next Thursday (Sept. 15), when 20 creative teams will get on stage to hit a roomful of (invite-only) senior creative directors—not with pies, but with “all their talent and creativity.”
The World Surf League catches a whole new wave with “Beach Breaks,” a series of comedy shorts from agency Zambezi and director Peter Miller.
Unlike past WSL efforts that focused on the inherent drama and chaos of surfing, the new work casts the league’s athletes, announcers and executives in skits designed to appeal to both long-time fans and those just discovering the sport.
“The WSL felt like they were succeeding in showing the best competitive surfing in the world, but were missing out on some of the offbeat characters and unique fun that is at surfing’s core,” Zambezi senior art director Chris Rutkowski tells AdFreak.
In seven 30-second clips running on WSL broadcasts and the league’s social platforms, the league “stayed true to the laid-back image of surfers with honest, sometimes self-deprecating humor to make the surfing world as inviting as possible,” Rutkowski says.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
