Hasta La Creative!

Back in the day, circa 1987, our friend’s older sister walked in on us playing Dungeons & Dragons and then ran to tell her mom, saying — and we quote word for word here — “Ma! They’re playing the devil’s game!!” (She goes to church a lot. You get it.)

Fun times for all from a time when you had to draw pictures of your characters and their gear instead of just checking out the awesome graphics on Fallout 3 or whatever the hot RPG is right now. We are now recalling our massive bag of colored pencils and feeling nostalgic…

Irvine’s E/LA agency and client Obsidian call on that same Way Back Machine for a new campaign promoting the latter’s Pathfinder Adventures mobile game in a new spot that also recall some scenes in the Netflix show Stranger Things, which was really quite well done if you haven’t seen it.

Agency and client go all-in as the press release begins: “The 80s called. They want their campaign back.” It continues, “this campaign invites viewers on a journey back to a simpler time and place—your parent’s living room.” And there are some very nice details here for 80s kids.

ECD Carlos Musquez writes, “It’s fun to look back to look forward. We felt there was something so intriguing about launching an iPhone/Android version of a game inspired by Dungeons & Dragons, which debuted at a time when the 80s brick phone was the hottest tech in town.”

The video spot will run in :30 and :15 versions (which were shot in 4:3 aspect ratio, of course), as YouTube pre-rolls and Facebook/Instagram posts.

E/LA partner and VP Pakko De La Torre-Rocha (a veteran of Deutsch, TBWA, Saatchi and pretty much every other creative shop in L.A.) ended his pitch, “We are going to play Atari 2600 at my house and you’re invited hermano.”

Dude, if only you lived in Brooklyn.