Hasta La Creative!

Film
Securite Routiere

Advertising Agency:La Chose, Paris, France
Interdepartmental Delegate to Road Safety:Emmanuel Barbe
Creative Director:Pascal Grégoire
Copywriter:Charles Flamand
Art Directors:Alexandre Fort, Guillaume Ganty
Tv Production:Nicolas Buisset
Agency Management:Eric Tong Cuong, Pascal Grégoire, Eric Zajdermann, Pamela Taconet, Gloria Amzallag, Marina Flammie
Strategic Planners:Eric Tong Cuong, Céline Bonnefond
Director Of Communication:Barka Zérouali
Pr:Barka Zérouali
Production Company:Quad Group
Director Of Photography:Bruno Aveillan
1st assistant director:Tatum Drouilhat
Executive Production:Martin Coulais
Production Director:Claudia Traeger
Post Production Manager:Nathalie Aveillan
Post Production:Fix Studio
Sound Production:The
Composers:Mirwais
Art Buyers:Laure Bouvet, Julie Dure

They say you can’t go home again, but don’t tell that to Matt Bean, who will be returning to Rodale as editor of Men’s Health magazine, the company will announce Friday.

Mr. Bean, 38, starts work Monday, after finishing up at Time Inc. Friday. He joined Time Inc. from Rodale in 2012, and has served in a number of roles over the last few years, most recently as senior VP-editorial innovation. He’s also edited Entertainment Weekly and served as managing editor of Sports Illustrated digital.

He first worked at Men’s Health as an associate editor back in 2004, later taking posts as articles editor and brand development editor, during the heyday of then-editor-in-chief David Zinczenko.

Continue reading at AdAge.com

“You think things are gonna stay the same, then one day, boom, 25 million hits in two days.”

The Tyrannosaurus Rex is real. And we have ruined his life by teasing him, en masse and without shame, over his useless little arms. “I became a laughingstock,” our friend laments. (To be fair, we thought he was extinct, but maybe that’s a callous excuse.) “I lost the lust for life that I had. I just couldn’t go out anymore.” 

This unexpected heartbreaker of an ad goes on to explore the depths of T-Rex’s debilitating depression. He stares dejectedly out the window and spends all his time in bed. Sports don’t help, and basic homemaking is just too difficult. His pillows are covered in deep slashes, like the shredded portrait of the bereft prince in Disney’s Beauty and the Beast. 

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They say you can’t go home again, but don’t tell that to Matt Bean, who will be returning to Rodale as editor of Men’s Health magazine, the company will announce Friday.

Mr. Bean, 38, starts work Monday, after finishing up at Time Inc. Friday. He joined Time Inc. from Rodale in 2012, and has served in a number of roles over the last few years, most recently as senior VP-editorial innovation. He’s also edited Entertainment Weekly and served as managing editor of Sports Illustrated digital.

He first worked at Men’s Health as an associate editor back in 2004, later taking posts as articles editor and brand development editor, during the heydey of then-editor-in-chief David Zinczenko.

Continue reading at AdAge.com

The show, which begins on Sept. 22 on Fox, stars Kylie Bunbury and was made with the cooperation of Major League Baseball.

When Apple introduced its wireless AirPod earphones at its media event last week, there was immediate suspicion that these cute little gizmos might pose a particular problem for consumers. Conan O’Brien latches on to that criticism in very amusing style with the parody ad below—spoofing Apple’s famous iPod “Silhouettes” ads from the early 2000s.

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The NBA proved the most engaging brand on not one but two major social media platform in the week through Tuesday. Its post observing the 15th anniversary of the Sept. 11 attacks generated the most engagement of any marketer message on Instagram, while a look at Allen Iverson’s most memorable plays fared better than any other brand post on Twitter. Iverson was inducted into the NBA Hall of Fame last Friday.

Check out the week’s other most-engaging brand posts on major social-media platforms, and click on the chart to see the original posts in their native social habitat.

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

Continue reading at AdAge.com