Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that it spent weeks seeding, without explanation, to health-conscious celebrities with active social media lives.
Viceland launched its U.K. operation this week, kicking off an aggressive international rollout that will see the TV channel starting up in more than 50 countries over the next few months.
Matt Elek, Vice Media’s CEO for Europe, the Middle East and Africa, is masterminding the company’s world domination plan from his London office: marketing, scheduling and budgeting will all be managed from the U.K. as Viceland extends its influence across new markets.
“It’s weirdly calm,” Mr. Elek said, speaking on day one of the U.K. launch. “I was expecting it to be frenetic and stress-filled, but there are no major dramas. It’s professional.”
Netflix scored two wins in social media last week, when a photo of the kid stars of its show “Stranger Things” at the Emmys gave it the most engaging posts on both Tumblr and Twitter, according to ListenFirst Media.
Starbucks, it should be noted, also won two platforms, and without the benefit of adorable child actors.
Check out all of the week’s most-engaging brand posts on major social-media platforms, and click on the chart to see the original posts in their native social habitat.
The documentary-style film isn’t the kind of project that usually commands a nine-figure budget, but the 2010 oil rig disaster had elements straight out of a movie.
The comic Zach Galifianakis asked if she would be excited to be “the first girl president” and whether she would move to Canada if she lost to Donald J. Trump.
Amazon has introduced a new photo printing service, triggering the worst single-day decline in more than eight years for shares of Shutterfly.
The new AmazonPrints service offers printed photos starting at 9 cents each and photo books starting at $20. Cards and calendars will be additional options coming soon, according to the company’s website.
Amazon’s news in advance of the fourth quarter, when Shutterfly makes about half of its revenue from customers printing holiday cards and calendars, “couldn’t come at a worse time” for Shutterfly, said Victor Anthony, an analyst at Axiom Capital Management who follows both companies.
The third night of premiere week ratings were all over the map, as broadcast’s biggest scripted series returned to a much smaller audience than its year-ago opener, while a trio of heavily-promoted newcomers put up solid, if unspectacular numbers.
According to Nielsen fast national data, Fox’s “Empire” kicked off its third cycle with an average draw of 10.8 million viewers and a 4.1 rating in the adults 18-to-49 demo, and while that was flat compared to its May 18 season finale, it also marked a steep 39% drop versus last fall’s premiere, which delivered a staggering 16.2 million viewers and a 6.7 in the demo.
If it appears that “Empire” has lost a lot of its earlier heat, it’s worth noting that the show historically has managed to recapture millions of lost commercial views in the all-important C3 and C7 metrics against which all ratings guarantees are made. (C3 approximates commercial viewing over a program’s first three days of viewing, and C7 does the equivalent for seven days.) Last season, “Empire” added an industry-leading 1.2 ratings points upon conversion from live-same-day to C3, improving from an initial 4.4 average for all 18 episodes to a 5.6 in the currency. To put those gains in context, the average gain for scripted broadcast series in 2016-17 was 0.2 ratings points.
MRM//McCann promoted Ariana Stolarz to the role of global chief strategy officer.
“Throughout Ariana’s U.S. and international agency career, she has developed smart brand strategies focused on understanding consumer behavior as it relates to the fast-evolving world of digital technology,” said Bill Kolb, president, diversified agencies, McCann Worldgroup. “In her expanded role, she will help MRM//McCann continue to integrate brand insights with data and technology in ways that help our clients generate innovative and business-building customer-relationship solutions.”
Stolartz joined MRM//McCann in October of 2013 and led the New York and Princeton strategy teams before being promoted to global director of strategy two years later. Before joining the agency she spent nearly four years as managing director, experience strategy with mcgarrybowen, leading digital and social media strategy for the agency on all accounts. Prior to that she spent nearly six years with The Vidal Partnership as director of digital strategy, following over a year and a half as regional project manager, direct and digital for JWT Miami.
She appears to be the MRM//McCann organization’s first strategy leader on the global level. Her promotion follows a May executive shakeup that saw CEO Michael McLaren depart along with the agency’s head of client services; MRM//McCann has yet to name a new chief executive, though McCann Worldgroup president of diversified agencies Bill Kolb has been handling those responsibilities for the past four months. The move followed client Verizon’s earlier decision to consolidate its FiOS direct marketing business with independent agency Rauxa.
“No matter how complex the marketing landscape gets, we still need our best and brightest focused on finding strong human truths that help inspire the ideas we make, no matter the form,” said McCann Worldgroup global CSO Suzanne Powers. “Ariana’s got it all: From her experience in social sciences and all things digital to her strong strategic acumen and intuitive understanding of brands and people; she’s the perfect blend.”
Way back in March we learned that Deutsch would be defending the Pizza Hut business in a creative review, and very few were surprised when Droga5 eventually won the account as several agencies (apparently) voiced some variation on “Fine, let’s see what you guys can do with it.”
Today brings us the debut of Droga5’s first work for the chain, and we think it fair to call these ads emotional. Deutsch’s 2014 debut traced the Hut’s roots back to a little town in Italy, but Droga goes a bit further. Like, out of our solar system and our shared human experience.
The first two minute-long spots focus on a new product that our own planet didn’t even know it could do without: grilled cheese stuffed crust pizza. First, an alien wants nothing more than to leave our crappy planet, but he is still impressed by some of the things we mere mortals have managed to create. Who else would have thought to combine one type of cheese with another, unrelated type of cheese?!
Seems like poor Scott is too nice to tell Mr. Alien what he really thinks. Also, who decided that visitors from another world all need to have wide heads and large, opaque eyes? It was all those awful ’90s t-shirts you probably still see at 311 reunion shows, wasn’t it?!
The combination of pizza (cheese) and grilled cheese (cheese) doesn’t just inspire extraterrestrial life forms to reach new emotional and developmental plateaus. It also helps real human beings come to more completely appreciate their own value as members of our big intergalactic ecosystem.
He can skip all jazz recorded after 1978 unless he means fusion or electronic music pretending to be fusion, which is really its own mostly mediocre sub-genre.
Today group creative director Scott Bell, who led this campaign, told Adweek that the “Bragsperson” concept is all about piquing a viewer’s curiosity and confusing them to a certain degree so they’ll focus on what really matters: the grilled cheese.
“They were the first to allow you to order pizza online, the first to deliver pizza to the White House, the first to deliver pizza to the space station,” he says. “There’s a lot of love for Pizza Hut in the world. But they’ve never bragged about these things, because they really are a humble company.”
That is kind of true. Unlike their chief competitor, the people at Pizza Hut don’t go around telling everybody that they’re a tech company now.
Durante a última edição dos Emmys a Netflix aproveitou o foco dos amantes de seriados para apresentar sua nova série: “The Crown“, que é inspirada na Rainha Elizabeth. Aproveitando esse ritmo do empoderamento feminino, o serviço de streaming divulgou em suas redes sociais um vídeo (que pode ser visto acima) chamado “Série de Educação Feminina: […]
> LEIA MAIS: Vídeo institucional da Netflix mostra como mulheres devem se comportar
(TrendHunter.com) Syros House, on the eponymous Greek island, consists of five separated volumes that overlook the Aegean Sea. With simple rectangular designs and facades built from local stone, the Syros House…
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