(TrendHunter.com) Designed by the London-based ‘Shiro Studio,’ this modular bench is made from “ultra high performance concrete.”
The modular bench system is called ‘Uluru’ has a…
(TrendHunter.com) Designed by the London-based ‘Shiro Studio,’ this modular bench is made from “ultra high performance concrete.”
The modular bench system is called ‘Uluru’ has a…
(TrendHunter.com) Designed by the London-based ‘Shiro Studio,’ this modular bench is made from “ultra high performance concrete.”
The modular bench system is called ‘Uluru’ has a…
(TrendHunter.com) For active consumers that require a watch that can keep up with their lifestyle, the Nixon Mission adventure smartwatch is an asset with its design that offers both advance tech features paired with…
Category: Beyond Madison Avenue
Summary: Despite the industry’s move to data-driven marketing, the D word still rankles in some circles. Yet the enlightened know that, if done well, programmatic creative can showcase advertising at its cleverest. More than that, it’s crucial to future-proofing your playbook.
“Real” creatives tend to cringe at the idea of using data in their ad campaigns. But this aversion might have more to do with a need for a new definition for data and a new understanding of its role in their creative process than with zealous artistic purity.
Mel Brooks stole the show at a White House ceremony in which President Obama awarded National Medals of Arts and Humanities to an “impressive crew.”
When Dentsu Inc. proactively informed longtime client Toyota of “irregularities” related to some digital media business transactions this week, the Association of National Advertisers applauded.
“My first thought was kudos to Dentsu for taking the step and being proactive in alerting their client to this issue versus what could happened the other way around with finding out from an audit,” said Bill Duggan, group executive-VP at the ANA.
He added that he was not surprised about the irregularities being in the digital sphere since the space is “murky and complicated and has a supply chain with many people who touch the clients business.” Digital lends itself well to “non-transparent activities,” said Mr. Duggan.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, H&M celebrates womanhood in all forms in a promotion for its fall collection; Nintendo delights fans of Mario young and old with a colorful animated spot advertising the “Paper Mario: Color Splash” Wii game; Pennzoil provides the fuel for a joyride across an icy tundra; and Papa Murphy’s promotes its pizza featuring Herb Chicken Mediterranean, raised without antibiotics.
Finally, Bacardi brings back its bat logo with the Michel Gondry-directed “We Are the Night” campaign, starring girls “illuminated by a thousand likes,” “the lords of the playlist,” “the midnight feasters” and “the last train sprinters.”
(TrendHunter.com) This eccentric surrealist photography series reveals standard daily objects that have been transformed into or fused with something completely different.
Appropriately titled ‘Concept / Image,…
Back in 2008, comedian/actress Sara Silverman implored young Jews to schlep over to Florida to convince their grandparents to vote for Barack Obama, now it’s the bubbes and zaydes who are stepping up to push the younger generation to vote for Hillary Clinton, in a hilarious video from Bend the Arc Jewish Action, an organization that brings Jews together to advocate for a just and equal society in the U.S.
Part of the campaign “#WeveSeenThisBefore” launched last fall, the new film cuts together grandparent after grandparent in a “loving” lecture to the young’uns, in which they diss Donald Trump and emphasize the importance of getting out the vote.
The lighthearted comedy, inflected with the more sinister history of persecution under Nazi Germany, makes for a particularly powerful punch:
When Dentsu Inc. proactively informed longtime client Toyota of “irregularities” related to some digital media business transactions this week, the Association of National Advertisers applauded.
“My first thought was kudos to Dentsu for taking the step and being proactive in alerting their client to this issue versus what could happened the other way around with finding out from an audit,” said Bill Duggan, group executive-VP at the ANA.
He added that he was not surprised about the irregularities being in the digital sphere since the space is “murky and complicated and has a supply chain with many people who touch the clients business.” Digital lends itself well to “non-transparent activities,” said Mr. Duggan.
Yahoo said the personal information of at least 500 million users was stolen in an attack on its accounts in 2014, exposing a wide swath of its roughly 1 billion users ahead of Verizon’s planned acquisition of the web portal’s assets.
The attacker was a “state-sponsored actor,” and stolen information may include names, e-mail addresses, phone numbers, dates of birth, encrypted passwords and, in some cases, un-encrypted security questions and answers, Yahoo said Thursday in a statement. The continuing investigation doesn’t indicate theft of payment card data or bank account information, or unprotected passwords, the company said. Affected users are being notified, accounts are being secured, and there’s no evidence the attacker is still in the network, Yahoo also said.
“Yahoo is working closely with law enforcement on this matter,” the company said in the statement. “Online intrusions and thefts by state-sponsored actors have become increasingly common across the technology industry.”
Media
Volvo
Advertising Agency:Grey, Sao Paulo, Brazil
Director:Samuel Costa?
Chief Creative Officer:Rodrigo Jatene
Executive Creative Director:Adriano Matos
Creative Team:Ale Koston, Bruno Brux, Pedro Rocha, Alessandre Forti, Daniel Xavier
Executive Producer:Marcela Sutter
Robert Kanigel’s flawed book is the largest and most comprehensive biography of a heroic figure of intellectual life in the second half of the 20th century.
FCB Chicago released a new spot for Cox Homelife (formerly Cox Communications) parodying horror movie cliches in support of the brand.
The 30-second spot contrasts a woman using Cox Homelife to resolve fears about mystery sounds with how a “clueless teenager in a horror movie” approaches the same situations. Cox Homelife lets the woman turn on a light remotely when she hears a strange sound, check the security camera when she sees something outside, set up text alerts and lock the door remotely. Predictably, things aren’t so easy for the clueless horror movie teenager.
The juxtapositional device allows a setup to promote Cox Homelife’s features, but it’s a little on the obvious side, what with movie cliches being very, very low-hanging fruit. Maybe viewers won’t be tuning out rather than taking note of Cox Homelife’s selling points.
GroupM, the parent company for WPP’s media buying and planning agencies, appointed Kelly Clark as its global CEO, the first time it has named a global CEO since Irwin Gotlieb moved to a global chairman role in 2012.
“Kelly has demonstrated inspiring leadership at every turn in his career, and he has earned the respect of our clients and our people,” Gotlieb said in a statement. “He has broad experience in North America, Asia and Europe and is focused intensely on delivering advantage to our clients. I am looking forward to working with him to build on our momentum.”
Clark has served as executive director for GroupM since January, following nearly three and a half years as GroupM’s CEO for North America. Before that he spent four years as worldwide CEO for Maxus, following three as GroupM’s CEO for Europe. Prior to that he spent over six and a half years as Mindshare’s CEO for the Asia Pacific region and three years as U.K. CEO for Mindshare.
“GroupM is in a great position to help our clients win in an incredibly competitive marketplace,” Clark said. “Our investments in data, technology and most importantly, our talented people will help us achieve that ambition. It will require a lot of change and a united focus, so I can’t wait to get started with Irwin and our leadership team.”
Additionally, GroupM announced that Dominic Proctor is stepping down from his role as global president, but will work with WPP on strategic projects in the future.
“Dominic helped make Mindshare and GroupM the successful global businesses they are today,” said Gotlieb. “It has been a great pleasure to work side by side with Dominic over many years and we all wish him the very best.”
If this year’s Cannes Festival taught us anything, it’s that case study awards show entries often look and smell a whole lot like bullshit. You know: the ads that never actually ran; the apps that never worked; the creative directors who did no real work in coming up with the idea that scored their agencies a gold. We’re not naming any names, but even David Lubars admits that this kind of stuff happens all the time.
The Effies are in on that not-quite joke, and New York’s Walrus manages to have some fun with the concept in a new campaign promoting this year’s event. The first spot “Logos” plays on the “received coverage in X, Y, and Z” section of every case study video in which the agency brags about how many overextended bloggers looked at their PR pitches and said, “Content!!”
You might notice a certain weblog’s logo on the left side of this gentleman’s screen…but no BuzzFeed. SAD.
The next spot, “Sales,” reaffirms the common suspicion that the numbers you see included in those case studies often mean little or nothing. But isn’t this kind of like the common struggle to prove that impressions translate to money being exchanged for goods/services, or that advertising actually works in the first place?
Ooh, that was good spin. We like.
Next comes one of those projects that is so filled with good vibes and positivity for the human race that you might just explode thinking about how awesome it is, or at least act like a smug douche for coming up with the idea that you probably stole from a 1997 OOH campaign even though you can’t remember which agency made it.
Finally, “over the shoulder impressions” sounds so close to believable that we could swear we’ve read it in a past media campaign blurb.
For some reason, we were once surprised to learn that many agencies hire people whose entire job consists of submitting stuff to awards shows. We were so naive on that day 9 months ago.
Effies season is upon us. Send them your work.
CREDITS
Client: Effie Worldwide, Inc./North American Effie Awards
Agency: Walrus
Chief Creative Officer: Deacon Webster
Art Director: Evan Vosburgh
Head of Integrated Production: Valerie Hope
Production Company: Whiteboard Pictures
Producer: Jonathan Yaniv
Director: Jacob Sillman
First Assistant Director: Nadia Fedchin
Director of Photography: Christopher Parente
First Assistant Camera: Cameron Femino
Gaffer: Forest Erwin
Grip: Justin Chen
Sound Mixer: Chris Scott
Art Director: Cory Nicholas
Hair & Makeup: Lani Barry
Production Assistant: Liz Bendelac
Production Assistant: Megan Brittan
Production Assistant: Mark Stepanov
Casting: Whiteboard Pictures
Actors: Anthony Michael Lopez, Rikki-Lee Millbank, Marc Levasseur, Morné Vogel, Carmen Mendoza, Andrew Colford, Mike Holt
Voiceover Artist: Kevin Cummings
Voiceover Casting: Carrie Faverty, The Sound Lounge
Locations donated by: Red Fuse Communications and The Sound Lounge
TBWAChiatDay launched a new digital campaign with a series of online spots starring Houston Texans defensive end J.J. Watt, Washington Nationals right fielder Bryce Harper and 2016 NBA Rookie of the Year Karl-Anthony Towns Jr.
In the spots, announcers point out an individual casually enjoying a Gatorade without breaking a sweat. Then one of the athletes pops up to make the person “burn it to earn it.” In “D Up with Karl-Anthony Towns,” for example, he slaps a man’s Gatorade out of his hand. Then he gives him a basketball and once he’s broken a sweat, and been thoroughly humiliated by the 7 foot tall Timberwolves center, he’s allowed to have his drink back.
The approach is very similar to a digital campaign from two years ago featuring Rob Belushi, Peyton Manning and Cam Newton. It’s essentially a defensive approach, staving off criticism of the company for peddling sugar water with the concept that the drink is meant for athletes who have “earned” the sugar by burning calories.
“With sugar being such a hot topic of conversation, especially in the beverage space, we wanted to talk about it head on — that our product is for athletes, the sugar is functional. It’s in there for a reason, to help fuel athletes and we are actually proud of it,” Gatorade head of consumer engagement Kenny Mitchell explained to AdAge. “We just want to make sure folks are earning it [and] we wanted to make sure that message is clear.”
It also calls to mind a bit by the late comedian Mitch Hedberg, who said, “I’m thirsty for absolutely no reason, other than the fact that liquid has not touched my lips for some time. Can I have a Gatorade too, or does that lightning bolt mean no?”
With these spots and the similarly-minded earlier effort, the brand seems to be saying that no, you can’t. That approach is at least a little unusual in that it risks alienating a segment of the brand’s audience (namely, just thirsty dudes). But then that may be taking the ads a bit too seriously.
-Marriott looks to drum up social buzz with its upside down “#MGravityRoom” (video above).
–Canadian coffee-and-doughnut chain Tim Horton’s appointed independent agency Horizon Media as its U.S. media agency of record.
-Edelman hired former Leo Burnett exec Mark Renshaw as the global chair of its brand practice.
–The Advertising Association named former DDB London CEO Stephen Woodford as its new chief executive.
–Los Angeles-based production company Slim Pictures hired Pegi Murray as director of business development.
-Industry veteran George Parker explains “how I narrowly avoided a watery grave – making a biscuit commercial.”
–Chrissy Teigen weighs in on FTC disclosure requirements.
-The Maple Guild appointed Washington, D.C.-based agency LMO as its agency of record.
Tem muita gente querendo ensinar a empreender, mas como é fazer de verdade?
> LEIA MAIS: Braincast 206 – Desmitificando o empreendedorismo
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