Hasta La Creative!

WPP’s Cavalry and sibling agency Y&R Chicago have tapped Leyla Touma Dailey as chief creative officer for both shops, the latest in the move to combine leadership at the agencies.

Ms. Dailey comes to the post from Leo Burnett, where she was senior VP-creative director since 2014. Before that, she held creative director roles at Leo Burnett’s Arc and Publicis Groupe sibling agency Digitas. Brands she’s worked on over the years include Kellogg, Disney, Walgreen, KitchenAid, Coke, Philip Morris and MillerCoors.

In the new position, Ms. Dailey will oversee creative for both agencies, making her the third exec, along with Karl Turnbull, chief strategy officer, and and Marty Stock, CEO, whose responsibility extends to both shops.

Continue reading at AdAge.com

20 anos atrás as Spice Girls liberavam o clipe da sua música “Wannabe“, um sucesso instantâneo. E essa semana, para comemorar a data importante, o clipe foi recriado com um objetivo nobre, que tem muito a ver com as letras da música: o empoderamento feminino. Assista acima. A criação do clipe foi ideia da iniciativa […]

> LEIA MAIS: Clipe de “Wannabe” é recriado em campanha incrível de empoderamento feminino

Post originalmente publicado no B9
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Häagen-Dazs UK and Grey London are showcasing the pleasures of championship tennis, accompanied by an ice cream bar. According to Adfreak, the agency hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture courtside fans for the ice cream brand’s Instagram. The idea celebrates the ice cream marketer’s new five-year sponsorship […]

The post At Wimbledon, Tennis Fans Don’t Generate Media, They Are Media appeared first on AdPulp.

Jonah Hill may have perfected the art of the intentionally awful ad.

The Hollywood star anchors this two-minute infomercial for London-based skateboarding brand Palace. The video—by MPC Creative and directors Lev Tanju, Stuart Bentley and Stuart Hammond—packs in as much awkward humor as possible, complete with bad dubs, cheesy green screening and batshit rambling sales pitches. 

The centerpiece is an upcoming sneaker collaboration between the shop and “some sportswear company called Reebok”—or “Ree-boke,” as Hill hilariously pronounces it. 

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Solving the mysteries of a dessert that’s worth getting just right.

The audiobook and spoken-word company is selling access to an extensive library of short-form audio, including original programs, for $4.95 per month.

Outdoor, Print
Fiat

Nature isn’t cute. Your car shouldn’t be either.

Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director:Alessandro Bernardo
Art Director:Marco Mattos
Copywriter:Bruno Godinho
Illustrator:Alex Solis
Art Buyer:Stella Crippa, Mauro Moura
Account:Denise Millan, Cíntia Mourão, Katia Simonato, Mirelly Rosa, Giovanna Rodrigues, Manuela Ceragioli
Graphic Producer:Ricardo Sotelo
Media Team:Silva, Rafaela Saghabi, Fernando Sales, Daniela Franco, Gabriel Andrade, Fernando Bombonatti, Nathalia
Chief Creative Officer:Marcelo Reis
Creative Director:Vinicius Stanzione
Planners:Marcello Magalhães, Tiago Lara, Rafael Camilo, Marco Farah

LG Electronics USA has tapped Horizon Media as its agency of record for communications planning and paid media across the company’s three main U.S. divisions of home appliances, home entertainment and mobile phones.

The agency won the business following a competitive review involving at least five shops, including incumbent Mindshare, according to people with knowledge of the matter, who estimated LG’s media budget for this year in the $250 million to $300 million range.

Representatives from Mindshare were not immediately available for comment.

Continue reading at AdAge.com

Film, Online
Popmusic

Advertising Agency:DDB, Berlin, Germany
Creative Director:Dennis May
Art Director:Markus Rittenbruch, Maya Brenner
Copywriter:Michael Schilling
Production Company:Markenfilm Crossing
Executive Producer:Christine-Marie Gardeweg, Stephan Moritz
Producer:Peer Muenster, Tom Olbrich
Director:Djawid Hakimyar
Director Of Photography:Simon Drescher
Editor:Bo Ismono
Digital Colorist:Andreas Piecha
Digital VFX Artist:Artur Boruch
Music:Mokoh Music
Composer:Tom Olbrich
Mix & Mastering:Sascha “Busy” Bühren
Lyrics:Michael Schilling