VP/Head of Integrated Production Leaving 360i After 8 Months
Posted in: UncategorizedLucia Grillo, who has led the production team at 360i since January, will leave the agency in August after approximately 8 months in the role.
She is leaving the Dentsu agency, where she currently holds the title VP, head of integrated production, after accepting another position at an unnamed company that we understand to be outside the advertising industry. She will remain at 360i until the end of the summer.
From an agency spokesperson:
“We’re sad to see her go, but wish Lucia Grillo all the best in her next endeavor. Following our record-breaking year at the Cannes Lions, there’s exciting momentum at 360i and as part of that, we’re eager to continue building our capabilities in production.”
Grillo joined the agency in January after a series of changes atop its production department that included the departures of former VP/head of production Joe Jaffe and group director of content production Phillip Pessaro.
The departing VP has managed a staff of 40 across 360i’s U.S. offices for the past 7 months, and during her tenure she introduced a new “agency-wide workflow for project management” while effectively restructuring the production department and serving as a key member of the agency’s executive leadership team.
Grillo has an extended production resume. Immediately before joining 360i, she worked at VICE Media in Brooklyn as a group account director and also served as project manager on various projects related to the (RED) World AIDS Day Shopathon initiative. She previously spent more than a decade with New York-based multidisciplinary production company Psyop, eventually overseeing the New York office as managing director. She has also worked in the production departments of JWT and McCann New York.
360i declined to elaborate on specifics regarding the future of its production team, but we hear that leadership has actively begun searching for Grillo’s replacement.
The agency has experienced several rounds of revolving door in recent months, most recently hiring new creative, strategy and business development leaders and parting with the managing director of its New York office.
