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Facing a gender discrimination suit against its chairman, Fox is being swept by societal forces that are defying old behaviors long abetted by silence.
With this interactive installation the aim was to break down any boundaries between the festival and the crowd, by designing a mist installation that is as curious about you as you are about it. When you look at the installation, it “looked” back. If you pay attention to it, it would show off its psychedelic side. It was also triggered by sound and movement.
“Periscopista is an homage to curiosity. She is peeking from the lake at the festival world and bursting with enthusiasm into a misty cloud, inviting interaction from the crowd through periscopes on the shore, now every visitor can influence the festival surrounding” says Thijs Biersteker, artist.
The installation was designed to be sustainable and with room for annual expansion, as new pieces can be added to the framework indefinitely. The installation was built by the Better Future Factory using old plastic bottles and even car dashboards to 3d print the elements of the installation. Furthermore, they designed it in a modular fashion, so it can live on and be edited during the years to come.
The Periscopista installation was chosen as G RAND PRIX winner of the Down The Rabbit Hole Festival in Amsterdam.
The visuals morphed according to the movements, recorded by motion capture cameras, of festival goers; the audio was an ambient bed that subtly changed as crowd noise picked up by several microphones increased and diminished. Together with partner Univate, the sensors, hidden in poles around the festival terrain, provoked the interaction between the installation and the people, with live streams giving video input on the screen, and motion sensors and audio input influencing the animations. In charge of the beautiful illustrations, were the inhouse illustrators of Down the Rabbit Hole Festival, the two talented brothers Merijn and Juriaan Hos.
I wish I would have been there to see it.
Fox News Chairman-CEO Roger Ailes said Wednesday that “disappointingly low ratings” ended Gretchen Carlson’s tenure at Fox News Channel, not retribution for spurned sexual advances as she alleged in a lawsuit.
But Nielsen live-plus-same-day data shows steady if unspectacular growth for the show, and better numbers than any of its rivals on other news networks.
In the second quarter of this year, for example, Ms. Carlson’s 2 p.m. program averaged 1.15 million viewers and 183,000 members of the all-important news demographic of 25-to-54-year-olds, which works out to a 0.15 rating. Her deliveries in the demo improved on her year-earlier performance, rising 16% from the second quarter of 2015 to average 157,000 adults 25 to 54.
Could it be that readers expect too much of poetry? The novelist and poet Ben Lerner explains.
A live stream on Facebook takes us into a car where a fatal police shooting occurred, emphasizing the gulf between virtual and physical presence.
If you haven’t visited Wieden & Kennedy’s website today, then you haven’t seen the powerful message the agency posted in the aftermath of two African-American men shot by police this week.
“Why your black co-worker seems especially bitter today” the post begins. “We’re conflicted, in a place between crippling empathy contempt at a world that seems not to care enough.” The message is brief and links to the agency’s other work are not available. It concludes with: “Just an FYI, not for sympathy. Just acknowledging this because it should be acknowledged,” followed by the #blacklivesmatter hashtag.
The message is a response to the shooting deaths of Alton Sterling and Philando Castile, who were both killed this week, one day after the other, by police officers. Mr. Sterling was shot in the chest and back outside a convenience store in Baton Rouge, La. on Tuesday. (The Justice Department Wednesday opened an investogation into the shooting on Wednesday.) Mr. Castile was shot Wednesday in his car in Falcon Heights, Minn.
Uber has no creative agency of record. The company doesn’t seem likely to hire one anytime soon, but something tells us you probably wouldn’t want the business anyway.
That said, the ride sharing giant does all kinds of collaborative projects that answer important rhetorical questions like: What if your Uber came filled with PUPPIES? Also, what if your ride took place in a motorcycle sidecar, a dump truck or something that looks a whole hell of a lot like the General Lee??
Barkley and Hershey teamed up to answer the latter query in a new campaign promoting both the TAKE 5 candy bar (which doesn’t appear in the case study) and the art of collecting vintage automobiles a la Jerry Seinfeld.
That, gentle readers, was a supercut.
We have the data, though! The release tells us that the three cities in question were chosen due to their notable numbers of Young People, all of whom chose to participate by entering a promo code in the interest of shaking things up a bit. 388 TAKE5 UberRemix Rides produced 20 million total impressions and 300,000 samples distributed, which we take to mean a lifetime supply of candy bars.
In explaining the stunt, Barkley VP/CD Katy Hornaday says, “The best part was the look of shock on people’s faces when they realized their Uber was a motorcycle sidecar or dump truck. We wanted to remix an experience that’s become commonplace for most consumers. We spent months looking for vehicles that would surprise riders. We wanted a mix of high-end, once-in-a-lifetime cars with just plain weird rides.”
The cars/trucks/etc. involved included a Camaro, a low rider, an “Alpine Spy Car,” a “Presidential Limo with TAKE5 flags” and a “Batman-style monster truck,” among many others. A quick #MyTake5 search reveals a few more of those impossibly classy vehicles and some super sweet audio gear.
Hey folks in the 425 get a cool free @Uber_SEA ride this weekend thanks to @TAKE5! https://t.co/shD9XrDT9X #MyTake5 pic.twitter.com/FyBpEsAImq
— Ryan Hodgson (@Ryanintheus) June 24, 2016
My very first fancy uber car ride. It was in movies !! #Ubercool #MyTAKE5 pic.twitter.com/UFV0ZXSy1H
— Roshni Madaiah (@RoshniMadaiah) June 25, 2016
Request UberREMIX for free ride around Ballard/Fremont today, Sat 6/25 @Uber_SEA @take5 #mytake5 #take5remix pic.twitter.com/7xpPz6a66c
— Tim Seims (@tjseims) June 25, 2016
To our knowledge, none of the trips qualified as hay rides. And there were no Deloreans to be found.
Credits
The Hershey Company
Dan Mohnshine, Director of Marketing
Chris Kinnard, Brand Manager
Margo Mcilvaine, Sr. Associate Brand Manager
Barkley
Jason Elm, Executive Creative Director
Katy Hornaday, VP/Creative Director
Brandon Bennett, Sr. Art Director
Zack Browne, Copywriter
Tyler Cook, Account Director
Julie Ray, Account Supervisor
David Weaver, EVP/Creative + Strategy
Molly Griffin, Strategist
Dustin Schirer, Creative Production Director
Michael Martin, Motion Designer
Josh Dubois, Sr. Creative Producer
Griffin Davis, Creative Producer
Theresa Thornhill, Integrated Producer
Marianne Gjerstad, Director of Social Media
Brandon Painter, Community Manager
Stephanie Castro, Content Producer
Anita Strohm, PR Director
Tyler Bowser, PR Account Supervisor
Jessie Poole, PR Assistant Account Manager
Uber
Matt Bocci, Business Development
Eric Litman, Lead Marketing Manager
Luke Arterburn, Marketing Manager
Courtney Bolin, Marketing Manager
Nathan Widener, Marketing Manager
Jenifer Solley, Producer
Ali Fujii, Designer
Media Partner: UM
Emmanuel Faber’s first big move as Danone’s chief, after the $10 billion takeover of WhiteWave Foods Co., is a foray into soy milk, protein shakes and kale aimed at kickstarting growth at the French yogurt maker that’s grappling with a drop in dairy consumption.
The Paris-based producer of Actimel drinks agreed to buy the U.S. company for $56.25 a share in cash, gaining leadership in the burgeoning natural and organic food sector through its biggest acquisition in almost a decade.
After spending his first year trying to revive sluggish sales in Danone’s core European dairy segment, Mr. Faber is now expanding his portfolio to include a range of faster-growing, higher-margin items. They include the Silk brand soy beverage, cashew milk and soy yogurts that cater to more affluent and health-conscious consumers. The agreement is a victory for Douglas L. Braunstein and James C. Woolery, former JPMorgan Chase bankers, who prodded WhiteWave to consider a sale through their investment fund.
A man asks a (presumably imaginary) audience for help in David&Goliath’s latest for California Lottery, promoting new The Price is Right Scratchers.
Overexcited attendees screaming suggestions to competitors were always a notable part of the show, so it makes sense to include this feature in an ad promoting the scratch off game.
When a man goes to check out at a local convenience store, he asks the clerk for a The Price is Right Scratcher. The clerk then asks him if he wants a 2, 5 or 10. Seeming unsure, he turns around to see people screaming suggestions at him and eventually settles for the middle option.
Playing it safe. We like.
There are a number of ways David&Goliath could have gone about trying to incorporate the series, which is really the game’s selling point, but selecting the audience participation aspect was probably a good choice. The callback to the schtick at the end of the spot when the clerk asks if the guy wants anything else is a nice touch (it turns out that he forgot the cat food).
In addition to the 30-second broadcast spot, the campaign also includes a series of social ads depicting loose change as The Price is Right contestants and spots airing on gas station TVs with audiences surprising unsuspecting customers. We are pretty sure D&G wasn’t responsible for this masterpiece, though.
Sit back and relax. We have tonight’s winning #Powerball numbers right here: https://t.co/gVW11si288 #CALottery pic.twitter.com/VUcKWdqw5h
— California Lottery (@calottery) July 7, 2016
The campaign will run in local California markets and also include OOH and radio elements.
Credits:
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Executive Creative Director: Bobby Pearce
Creative Director/Writer: Greg Buri
Creative Director: Basil Cowieson
Writer: Kurt Warner
Art Director: Danny O’Connor
Strategic Planning Director: Kristen Knape
Strategic Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Broadcast Producer: Jessica Gardner
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Lindsay Brown
Assistant Account Executive: Ellen Lovoy
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Chief Digital Officer: Mike Geiger
Director of Digital Production: Peter Bassett
Senior Interactive Developer: Ardon Hall
Associate Developer: Mariano Echegoyen
Senior Interactive Art Director: Steven Lau
Associate Interactive Producer: Nat Wilkes
UX Lead: John Randall
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: O Positive
Director: Brian Billow
Director of Photography: Larry Fong
Executive Producers: Ralph Laucella & Marc Grill
Line Producer: Trevor Allen
Sales Representative: Irma Rodriguez |In House Reps
Editorial House: Spinach
Editor: Kevin Zimmerman c/o Spot Welders LA
Assistant Editor: Doug Scott
Producer: Jonathan Carpio
Telecine: Company 3
Colorist: Sean Coleman
Online & VFX: Method Studios
Flame Artist: Emily Irvine
Executive Producer: Robert Owens
Producer: Cara Lehr
Music: Licensed c/o FremantleMedia
Mix House: Lime Studios
Sound Mixer/Engineer: Sam Casas
Social Videos
Directors: Casey McIntyre, Kina Choi
Executive Producer: Mike Wigart
Line Producer: Stan Sawicki
Director of Photography: Yash Bhatt
Editor: Jonathan Ficcadenti
VFX Supervisor: Mike Wynd
VFX Producer: Brian Friel
VFX Team: Tim Kafka, Matthew Burns, Rodrigo Carrasco, Kathleen Kirkman, Jonathan Ficcadenti, Matt Bell, Emily
Gerich, Sandra Ross, Rodrigo Jimenez, Christopher Brown, Brian Williams, Andrew Arevalo, Jacob Patrick, Andrew
Price, Priya Bandodkar, Akshay Sunil Wadwalkar
Colorist: Kristopher Smale
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
