(TrendHunter.com) This wood-clad house looks as though it is part of the nature it is surrounded by.
Designed by ‘Curler Anderson Architects’ in Oregon, the home is accompanied by a small guest house…
Wieden+Kennedy’s decision to replace its homepage with a statement on the #BlackLivesMatter movement last week has earned attention and/or praise from quite a few observers and media outlets including our parent company, AdAge and even the Washington Post. This despite the fact that the agency never promoted or discussed it directly.
The message, which started as an internal email written by a black employee, remains on the site as of this post after Hill Holliday removed a similar statement from its home page.
One observer, however, is not quite as impressed.
Brandon Burns is a copywriter and experience designer who has worked for Leo Burnett, MRM//McCann, Proximity BBDO and, for the past year, Wieden+Kennedy Portland.
Today he published a must-read Medium story in which he simultaneously praises W+K’s move and claims that every single agency he worked for previously “engaged in actions that broke the federal laws prohibiting discrimination in the workplace.”
What does that mean?
“…while my personal career has been net-positive, along the way I have lost jobs to objectively less qualified candidates, I have fought, and won, a case of racial-based wage depression, and I’ve even had to report a manager to HR for harassment, only to be fired by the accused 24 hours later.”
Burns then asks a big question: will W+K’s tacit support of #BlackLivesMatter change the fact that the vast majority of its leaders, creative and otherwise, happen to be both white and male?
Those looking for a straight-up takedown will be disappointed. Burns acknowledges the agency’s own efforts to address this discrepancy, writing:
“As a hiring manager, I worked very closely with the in-house recruiting team; I am well aware of their valiant efforts to find new talent of all races and genders. Yet, nevertheless, when they share the portfolios of the best candidates with the Creative Directors?—?93% of whom are white males?—?it is, time and again, the white male candidates who are pursued and hired.”
Burns very clearly states that no one at W+K has exhibited racist tendencies to his knowledge. But he also names humanity’s inherent tribal sensibilities as the reason for the ad industry’s overwhelming whiteness, writing, “The creative director always has a reason why he hired, promoted or gave preferential treatment to someone who happens to look like him.”
He goes on to suggest several ways in which any given agency might move from sentiment to action on the diversity front, listing blind portfolio reviews, regular standardized performance reviews, and universal metrics for raises and promotions. His main idea is that agencies define “success” more objectively in order to avoid the sort of (often unconscious) traits that lead white men to hire and promote other white men.
Burns’ post may be the best-written take on the diversity issue that we’ve read, at least in recent weeks. It ends by encouraging white people to simply try and understand minority perspectives rather than reverting to “Wait, you think I’m a racist?!”
A W+K spokesperson has not gotten back to us about the story, just as the agency declined to comment on the site itself.
(Image via LinkedIn)
Promo, Direct Marketing, Online
AACD
Advertising Agency:Z+ Havas, São Paulo, Brazil
Creative Director:Fernando Rodrigues
Art Director:Caio Grafietti
Copywriter:Fernando Rodrigues
Film Producer:Honney Bunny
Film Director:Rafael Carvalho
Audio Producer:A9
Outdoor, Print
Bahnlink
When you don’t know where you are, you’re lost.
Advertising Agency:Garwich BBDO, Guayaquil, Ecuador
Creative Director:Cristian Seisdedos
Illustrator:Sebastian Aburto
Outdoor, Print
Bester
She is ready to be born.
He is ready to be born.
He is ready to be born.
Advertising Agency:Garwich BBDO, Guayaquil, Ecuador
Creative Director:Cristian Seisdedos
Copywriter:Cristian Seisdedos
Art Director:Ivonne Cantos
Illustrator:Gonzalo Arevalo
Outdoor, Print
Zumo
A real sour punch.
Advertising Agency:Garwich BBDO, Guayaquil, Ecuador
Creative Director:Cristian Seisdedos
Art Directors:Daniel Chonillo, Cristian Seisdedos
After Ringling Bros. and Barnum & Bailey eliminated elephants from its lineup, the circus must balance its nostalgic appeal with modernization efforts.
(TrendHunter.com) The Basecamp is an innovative new tiny home, located in a rural area near Beaverton, Oregon, that is designed to offer a whole range of sustainable technologies supporting off-grid living, while…
The company’s “Grand Slams” video series, hosted by its mascot Mr. Pancake, has garnered significant web traffic for Denny’s, having accrued 62 million completed views since its launch, according to Denny’s Chief Marketing Officer John Dillon.
Mr. Dillon added that Spanish versions of the TV spots have been developed in order to adequately serve the company’s diverse consumer base. While most of its locations are in the U.S., the chain has restaurants in Puerto Rico, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curaao, El Salvador and Trinidad and Tobago.
Denny’s has more than 1,700 restaurants, of which 91% are franchised or licensed, with combined annual sales of about $2.8 billion.
It wasn’t quite Black Friday in July, but Amazon’s Prime Day did provide a boost to other retailers. Like a late-afternoon caffeine injection, the much-hyped day got consumers excited enough about shopping to increase traffic at most other retail sites.
By early afternoon on Prime Day, also known as Tuesday, July 12, a selection of retail sites including Target, Best Buy, Macy’s and Walmart saw three times more traffic, on average, than a typical Tuesday, according to tracking company HookLogic, though traffic and spending had yet to skyrocket.
Such retailers have been running a series of discounts and promotions in recent days, hoping to capitalize on some of the ecommerce mania surrounding Amazon. Macy’s offered Black Friday in July specials with an assortment of over 31,000 items on sale, while Lord & Taylor and JC Penney doled out 25% discounts. Walmart has been offering free trials for its new Shipping Pass membership, which competes directly with Prime.
In time for the All Star Game this evening, Under Armour released a new spot for Under Armour featuring Washington Nationals superstar (and starting right fielder for the National League) Bryce Harper.
“Look, baseball’s a numbers game,” Harper says via voiceover at the beginning of the spot while drilling a batting practice pitch over the right field fall. He goes on to list some impressive personal numbers, including hitting a 570 foot home run at age 15, over 100 career home runs, elevating his on-base percentage to .460 last year and, of course, being a four-time All Star. “But kid, just remember,” he says at the conclusion of the spot, as the camera zooms in on his Under Armour Harper One cleats as he pivots and releases a mighty thwack, “no number sounds as good as this.” The spot concludes with the tagline, “It Comes From Below.”
The approach is something of a mixed bag. On the one hand, while emphasizing the intense dedication to sport superstar athletes put in to get to where they are is nothing new, the numbers aspect at least makes the spot stand out. Unfortunately visual gimmicks like the scoreboard’s numbers changing to reflect the numbers Harper harps on are a bit much. That said, the pivot to the tagline works fairly well and watching Harper launch home runs is still some nice eye candy for even the casual sports fan. The campaign will continue this fall with spots starring Carolina Panthers quarterback Cam Newton but for now the spotlight is squarely on the 23-year-old Nationals right fielder.
Credits:
Client: Under Armour
Campaign: It Comes From Below
Title: Numbers
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Felix Richter
Group Creative Director: Alexander Nowak
Copywriter: Bryan Wolff
Art Director: Daniel Sumarna
Chief Creation Officer: Sally-Ann Dale
Executive Producer: David Cardinali
Associate Producer: Troy Smith
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Harry Roman
Strategy Director: Sam Matthews
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Communications Strategist: Kathryn Ruocco
Strategist: Newman Granger
Senior Data Strategist: Anthony Khaykin
Group Account Director: Julian Cheevers
Account Director: Bola Adekoya
Account Supervisor: Lucy Santilli
Senior Project Manager: Courtney Kosup
Project Manager: Connor Hall
Client: Brand/company name
CEO and Founder: Kevin Plank
Chief Marketing Officer : Kip Fulks
SVP, Global Brand Management: Adrienne Lofton
SVP, Global Communications: Diane Pelkey
VP, Global Creative: Brian Boring
VP, Global Consumer Engagement: Jim Mollica
Senior Category Director: Jim Bel Bruno
Director, Global Marketing Operations, Process & Integration : Teresa Oles
Production Companies: Somesuch + Anonymous
Director : Aoife McArdle
Found Partner, Somesuch: Sally Campbell
Found Partner, Somesuch: Tim Nash
Managing Director, Anonymous: Eric Stern
Executive Producer, Anonymous: SueEllen Clair
Producer: Laurie Boccaccio
DOP: Steve Annis
Production Manager : Yianni Papadopoulos
Editorial: Final Cut
Editor:: Dan Sherwen
Cutting Assitant (NY):: Geoff Hastings
Assistant Editor (UK):: Leila Gaabi
Executive Producer:: Sarah Roebuck
Head Of Production:: Jen Sienkwicz
Producer (UK): Frankie Elster
Producer (NY):: Jamie Nagler
Post Production: BlackSmith
Executive Producer: Charlotte Arnold
Producer: Megan Sweet
VFX Supervisor : Iwan Zwarts
Music / Sound Design: Siren / Factory
Partner and Company Director: Sean Atherton
Ms. Tynan recounts life with her combative, hard-partying parents, the theater critic Kenneth Tynan and the novelist Elaine Dundy.
(TrendHunter.com) Finnish-born Janne Kyttanen is a conceptual artist and designer who has a talent for creating immaculate 3D-printed furniture pieces. He recently appeared at the ‘Design Miami / Basel’…
Pokmon Go, the location-based mobile game that has become a massive hit, began as an April Fool’s joke.
In 2014, Google unveiled “Pokmon Challenge” for Google Maps complete with a promotional video, inviting users to find and capture the cutesy fictional monsters within the application. The feature was active for a short while before it was turned off.
John Hanke, chief executive officer of Niantic Labs, took it seriously though. The company that was then part of Google had already scored a hit with the location-based game Ingress, and combining the world of Pokmon with such gameplay was an obvious step. He asked Masashi Kawashima, director of Asia Pacific for Niantic, whether “it could be done in the real world.”
Walmart ended its relationship with The Martin Agency today after nearly a decade. CEO Matt Williams announced the loss in all all-staff meeting this morning.
A Martin Agency spokesperson writes, “As of September, we will no longer be working with Walmart on their advertising. We’ve worked with them since 2007 and are very proud of the work we’ve done together and wish them the best.”
This news supports an AdAge report from earlier today indicating that Publicis Groupe has created a new, as yet unnamed entity to handle all of the monster retail chain’s creative and in-store advertising.
The Martin Agency first won the Walmart business in January 2007 as part of a review that also saw the media portion of the account go to Publicis Groupe’s MediaVest.
There was no review in this case, and the decision did not concern Walmart’s media account, which went to WPP’s GroupM in March after the arrival of CMO Tony Rodgers (who had run the company’s business in China). MediaVest subsequently laid off more than 80 employees in a move that representatives strongly implied was not related to the Walmart loss.
Saatchi & Saatchi will now apparently inherit the majority of Walmart’s creative work. The Publicis agency became a Walmart roster shop after winning a review in late 2013 and launched its first campaign in February 2014 as part of an Olympics tie-in.
That news came only months after Andy Murray, founder and former CEO of shopper marketing division Saatchi & Saatchi X, joined the Arkansas-based company as SVP of creative. He currently retains that title. Walmart initially brought on Saatchi & Saatchi X in 2006 to handle in-store and shopper marketing, with the agency eventually becoming something resembling a dedicated shop.
Representatives for Walmart and Publicis Groupe have not yet responded to our requests for comment.
The chain spent nearly a billion dollars on measured media last year according to Kantar Media.
We’re not sure why PR kept pushing this one so aggressively (maybe they’ve seen our backs?) but Pereira & O’Dell New York has been appointed as creative agency of record for European Wax Center after a review.
Pereira & O’Dell New York will be tasked with leading the brand’s communications strategy, as well as creative leadership and execution across channels including broadcast, digital, print and in-store. The agency takes over for incumbent strawberryfrog in the role.
“We set out to find an agency that not only does groundbreaking brand storytelling, but does it with a team of smart, driven, and passionate people. And we found this with Pereira & O’Dell New York,” said European Wax Center president, marketing and product development Sherry Baker. “We are excited to partner with the award-winning team because, in the end, what matters most is working with people who share the same values and level of passion. We are thrilled.”
“There was an immediate connection with the team at EWC around our mutual belief that culture and people make companies great,” added Pereira & O’Dell New York managing director Cory Berger. “We’re excited to partner with them in realizing their vision of becoming an iconic beauty lifestyle brand.”
Pereira & O’Dell New York’s first work for European Wax Center will be for the 2016 holiday season and will focus on the brand’s new Strut 365 line.
Durante o mês de junho os jogadores Ronaldinho e Neymar Jr. publicaram vídeos no Facebook um para o outro com trickshots, aquelas jogadas bem executadas com bolas de tamanho variado. Ao final do vídeo eles usaram a hashtag #raiseit, que era a chamada para elevar a disputa cada vez mais. Hoje a ação foi revelada […]
> LEIA MAIS: Ronaldinho e Neymar fazem duelo de trickshots em campanha para PokerStars
Post originalmente publicado no B9
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At The Gendel Girls, he will try to help the family establish a stronger presence outside of QVC as it works on possibly selling products through other retail channels. The Gendel Girls got its start in 1994, when Kathy Gendel and her husband left their own corporate jobs to start a lingerie business. Segments featuring Kathy and her daughters help the company sell bras and underwear on the network. The Gendel Girls declined to share sales data, but said the company has sold millions of items in all and had its had its biggest day on June 24, selling more than 150,000 bras in 24 hours.
The company has a very limited presence online, including a Facebook page and a website that shows a large picture of the foursome and gives fans a way to contact the company.
“They’ve been really great at sales and marketing themselves on air but they haven’t really done much to increase their exposure through other channels,” Mr. Shah said.
(TrendHunter.com) The Fendi Fall/Winter 2016 haute couture show was unlike any other. This year’s show was a celebration of Fendi’s 90th anniversary. According to WWD, Lagerfeld was inspired by the…
Email newsletters are hot, with whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.
The conversational news roundup TheSkimm, for example, says it has over three million subscribers. Lena Dunham and Jenni Konner’s Lenny Letter claims hundreds of thousands. That reach is valuable when drawing readers to websites’ homepages keeps getting harder. Both are now focused on building sustainable businesses, backed by venture capital at TheSkimm and by magazine powerhouse Hearst in the case of Lenny.
But another newsletter flagged an unexpected challenge last week, one that caused its founders to rethink their primary method of distribution and introduce an app to complement it. Liza Darwin and Casey Lewis, who started Clover Letter in February for teen girls, wrote on Medium that their strong start was running into a problem with their open rate.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
