(TrendHunter.com) These July 2016 multimedia trends range from wearable VR backpacks to motion-sensing music systems like ‘Point Motion,’ an audio device that translates human movement into sound that can…
(TrendHunter.com) These July 2016 footwear trends range from waste-made sneakers to retro running shoe reboots that are geared toward collectors. In addition to the month’s food, pop culture and flag-themed…
(TrendHunter.com) Streetwear style varies throughout time and place, however it seems as though it’s always been a clothing genre that hones in on capturing a certain sense of nonchalance that’s displayed…
(TrendHunter.com) ‘Vexconcav’ is an artistic nude body portrait series by Berlin-based photographer Lovis Ostenrik. His main vision behind the curated images was to “address social taboos evolving…
Simple, show people what you’ll see when you use this. As the mask covers the entire face, it allows you to breathe naturally underwater, to inhale through your nose and exhale your mouth. It’s just like it is on land, except you’re floating, gazing at your surroundings. The interchanging, often indistinguishable, images of sky and water underscore how natural this feels. I’ll have to try this, I love snorkling. Suddenly, the camera flips 180° and we see the swimmer from below, realizing his whole immersive experience was provided by the Easybreath mask. The selling is all in the visual execution here. conceived by Rosapark and well directed by Fleur&Manu who merged underwater and sky. The music is created by composer Laurent Perez Del Mar. Gorgeous all around.
I won’t mind looking like a white alien teletubbie in this mask if it feels like this. Sign me up.
In this case, Warner Brothers paid Felix Kjellberg, aka PewDiePie and nine other Youtube influencers to favorably review its game. But since they didn’t clearly disclose it, Warner Brothers Home Entertainment got a dressing down from the FTC. The game in question was Middle Earth: Shadow of Mordor. According to CNET “Those involved in the campaign were paid between hundreds to thousands of dollars for their participation, created sponsored videos that garnered more than 5.5 million views, received advance-release copies of the game and were told how to promote it. The arrangement required the influencers to promote the game positively, and to not disclose any bugs or glitches found while playing.” Because PewDiePie’s video was watched 3.7 million times, he is now this year’s poster child for smarmy behavior.
Warner Brothers is taking the blame for instructing its influencers to not disclose this information outright, to keep the sponsored ad under wraps and make it feel more native. How this was done was simple: put all the pertinent info beneath the “show more,” link, knowing very few people would bother. And thus a hidden disclosure it was. The FTC had a field day with making Warner Brothers an example although they weren’t fined so much as hauled in the principal’s office.
Jessica Rich. director of FTC’s Bureau of Consumer Protection, said “Companies like Warner Brothers need to be straight with consumers in their online ad campaigns.” And this is very true indeed. Where I call bullshit on the FTC is in letting the influencers like PewDiePie slide without also getting their asses handed to them, because there’s not one damn influencer on Youtube or
(TrendHunter.com) The ‘Flexi Funnel’ is a multipurpose kitchen funnel that was designed by Zanwen Li of ZANdesign in order to save on space and time.
The cooking accessory is made from a silicone gel…
(TrendHunter.com) These July 2016 wellness trends range from fitness-inspired workstations to vision-correcting wearables that simultaneously help wearers lose weight. Appealing to a growing group of health-conscious…
(TrendHunter.com) These July 2016 modern trends range from flexible desk systems to perplexing wooden clocks that are designed with both aesthetics and function in mind. When examining the month’s most notable…
The ad will air on Fox News during Mr. Trump’s speech. The spokesperson in the ad is Alaina Kupec, a transgender woman from North Carolina, the Co-Chair at Transgender legal, who has spoken to Salon about the risk Kupec will face if relegated to the mens room, a “potentially dangerous and deadly situation”, enacted in this ad. “Safety and privacy in bathrooms are important to all of us,” Kupec says. There’s no retort to the boundaries point brought up in the Alliance Defending Freedom ad, just a rehash of the most common soundbytes poorly mimed. The placement of this commercial on Fox during the Trump speech will be its trump card, forgive the pun.
A firm that put “Happy Birthday” into the public domain now wants to rescind copyright protection for “We Shall Overcome” and “This Land Is Your Land.”
Ms. Carlson repeated the allegations she made last week against Roger Ailes, her former boss at the news network.
Prior to his turn at “SNL” with Rodriguez, Mr. Villines had worked on numerous FunnyorDie films including “The Amazing Adventures of Dave and Jennie,” “The Wire: The Musical” and “Sense of Smell With Bryan Cranston.”
And while he was big on the Hollywood comedy scene, Mr. Villines had a prolific advertising career as well. Out of Caviar Content, he recently directed a Letgo campaign out of Crispin, Porter & Bogusky, which invited consumers to create their own funny ads and saw the hilarious return of action star Dolph Lundgren.
Along with Mr. Rodriguez, he also directed the Martin Agency’s Stovetop campaign starring disgruntled Pilgrims, Sundown Naturals ads for Droga5. The pair were also behind the popular branded FunnyorDie Under Armour film starring Tom Brady.
(TrendHunter.com) Every makeup lover who is looking for more travel-friendly products should look at the full line of trèStiQue products. Designed for women on the go, trèStiQue is designed for quick and easy…
Prior to his turn at “SNL” with Rodriguez, Mr. Villines had worked on numerous FunnyorDie films including “The Amazing Adventures of Dave and Jennie,” “The Wire: The Musical” and “Sense of Smell With Bryan Cranston.”
And while he was big on the Hollywood comedy scene, Mr. Villines had a prolific advertising career as well. Out of Caviar Content, he recently directed a Letgo campaign out of Crispin, Porter & Bogusky, which invited consumers to create their own funny ads and saw the hilarious return of action star Dolph Lundgren.
Along with Mr. Rodriguez, he also directed the Martin Agency’s Stovetop campaign starring disgruntled Pilgrims, Sundown Naturals ads for Droga5. The pair were also behind the popular branded FunnyorDie Under Armour film starring Tom Brady.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a job applicant pulls a switcheroo on his interviewer thanks to Old Spice; a boy who breaks everything he touches finds the Subaru Legacy is “built to last”; and a man learns the “right” way to eat a KitKat the hard way.
State Farm continues its “Here to Help Life Go Right” campaign, with a couple discovering the joys — and dangers — of living near wild mustangs.
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