Hasta La Creative!

How do you sell something that makes you look like an antenna-headed teletubbie, without having the audience break out in giggles?

Simple, show people what you’ll see when you use this. As the mask covers the entire face, it allows you to breathe naturally underwater, to inhale through your nose and exhale your mouth. It’s just like it is on land, except you’re floating, gazing at your surroundings. The interchanging, often indistinguishable, images of sky and water underscore how natural this feels. I’ll have to try this, I love snorkling. Suddenly, the camera flips 180° and we see the swimmer from below, realizing his whole immersive experience was provided by the Easybreath mask. The selling is all in the visual execution here. conceived by Rosapark and well directed by Fleur&Manu who merged underwater and sky. The music is created by composer Laurent Perez Del Mar. Gorgeous all around.

I won’t mind looking like a white alien teletubbie in this mask if it feels like this. Sign me up.