Nivea: Cold cream

Café de Colombia: Liftoff

Beethoven and Susan B. Anthony Hype Chick-fil-A’s Breakfast Sandwich in First Erich & Kallman Campaign

Today we learned that Chick-fil-A had dropped its agency of record The Richards Group after 22 years, picking McCann New York as its lead agency.

Erich & Kallman of San Francisco also beat out five other agencies to win some project-based work, and its first-ever campaign launch coincides with the announcement.

The ads promote the new Egg White Grill breakfast sandwich, which officially launched earlier this week. The theme is, “Chicken for breakfast, it’s not as crazy as you think,” and it features six historical figures who were seen as a little bonkers in their time(s).

This is the first campaign since Richards started the cow theme to First, one Beethoven comma Wolfgang Von. He wrote a song you probably heard at least once.

We still imagine Beethoven looking like Gary Oldman, aka Police Commissioner Gordon. (It was a dumb movie.)

Next, some Italian dude with a sweet beard who painted a chapel.

The lineup isn’t limited to one gender, btw. Here’s Susan B. Anthony, who we hear may have been an important figure in the politics.

So far it’s like a shorter version of the first Bill & Ted movie. Alexander Graham Bell is kind of a dick, but he did not invent social media acronyms.

Here’s a pair of spots featuring Mr. Thomas Edison, who had at least one screw loose in the old noggin.

Not a stretch to imagine that dude electrocuting an elephant.

Finally, Amelia Earhart would have been huge on Instagram.

Sources tell us that this campaign was presented to agencies as a one-off assignment aside from the transition of the main account from The Richards Group to McCann New York. And will the new egg sandwich work? We have no idea, but longtime Chick-fil-A customers seem to be a little pissed about the death of the spicy chicken biscuit.

Kallman says that his team hopes to do more work with the Chick-fil-A brand moving forward.

Credits

dummy. 

Harold Einstein: director
Eric Liney: executive producer
Jonathan Freeman: director of photography
Patrick Lumb: production designer

Arcade

Dave Anderson: editor
Laurel Smoliar: asst editor
Gavin Carroll: senior producer

CO3

Tim Masick: senior color artist
Rochelle Brown: senior producer

Ntropic

Nathan Robinson: ECD / Founder
Steve Zourntos: lead flame artist
Matt Tremaglio: flame artist
Emily Avoujageli: senior producer
Yvonne Pon: assistants
Gillen Burch: assistants

One Union

Joaby Deal: senior engineer
Lauren Mask: producer

Erich & Kallman

Eric Kallman: creative director/co-founder
Steve Erich: managing director/co-founder
Kate Higgins: head of accounts
Laura Ferguson: executive producer

Butter Music + Sound

Andrew Sherman: artist
Max Schad: artist
Ryan Faucett: senior producer

AKQA Parts Ways with Creative Director Simone Nobili

AKQA confirmed this week that creative director Simone Nobili is no longer with the agency. According to his LinkedIn page, he is currently working as a freelance creative director/copywriter.

Nobili joined AKQA as a creative director last August and has focused on the agency’s Activision (Black Ops III and Infinite Warfare) and Levi Strauss & Co. accounts.

Before joining AKQA he spent a little over a year as a creative director with Cutwater, also in in San Francisco, working across all accounts including Google, Georgia Pacific, Ubisoft and Luxottica. That followed around two and a half years as a creative director with San Diego agency Vitro, working with brands including Toyo Tires, ASICS and Taylor Guitars.

Nobili began his career in Europe, making the leap across the pond to join TBWAChiatDay L.A. as a CD in November of 2008 after holding the same position in the London office and spending two years as a senior copywriter at Jung von Matt in Hamburg. He also worked as a CD at Digitas New York and Amirati, where he worked on brands including Kawasaki Motorcycles, Autumn Games and Marvel vs. Capcom.

An AKQA spokesperson declined to comment on the reasons for the split. We hear that Nobili had been working with the agency as a non-billable staffer after leaving the Levi’s team.

Yelp Remixed Its Ad About a Bad Yoga Instructor, and Now He's Even Worse

Back in June, Reid Sheehan Latimer + Crew made this “Yoga” spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service).

The spot’s yoga instructor merited his own Twitter feed,  the spot’s back with a remix, giving you even more of the rotund yoga instructor who has mastered The Weeping Cobra and generally making everyone around him uncomfortable.

The resulting clip includes footage not seen in the original spot, along with a house drum loop, cartoony overlaid animation, and a splash of Auto-Tune on the bad yoga instructor’s vocals.

read more

Oakley: Bubba's jetpack

Havas' Organic Growth Slows to 2.7% in Second Quarter 2016


Havas’ organic growth (excluding acquisitions and currency fluctuations) reached 2.7% in the second quarter of 2016, down from 3.4% in the first quarter of the year. Revenues for April through June were $645 million, up from $562 million in the first quarter.

In North America, organic growth was 0.3% in the second quarter, slowing from 1.2% in the first. Revenues, however, were up to $218 million from $208 million, boosted in part by the acquisition of Montreal digital agency TP1. In a statement, Havas blamed the U.S. slowdown on the comparison with strong growth for the same period last period last year, and said that recent new business wins such as Tracfone, Wallapop, Pfizer and Sears should improve numbers for the second half.

While Havas said North American growth slowed, the comapny rated peformance in Europe and Latin America as “satisfactory” and Asia as “excellent.” Organice growth rates for Europe and Latin Americaa were 3.4% and 2.6% respectively, but both slowed from 4.1% and 11.4% in the first quarter. Asia Pacific and Africa, however, picked up in the second quarter, with organic growth of 8.9% compared to 4.3% in the first.

Continue reading at AdAge.com

What to Consider When Partnering With Other Agencies


At Ad Age’s Small Agency Conference this week in Miami, Jeremy Crisp, managing partner at Nail Communications, and Greg March, CEO of Noble People, spoke briefly about important things to keep in mind when partnering with other agencies.

Continue reading at AdAge.com

Vitro Ferrets Through the Forest for Toyo Tires

San Diego-based agency Vitro launched a new campaign for Toyo Tires with a 90-second spot featuring a Toyo-outfitted Ferret romping through forest and desert terrain.

No, we don’t mean the domesticated Mustelas who are relatives of weasels — although we would like to see one with wheels. Rather, the agency created a vehicle using a 1959 British Ferret 4X4 military scout as a platform.

With some monster Open Country M/T Toyo tires and off-road racer BJ Baldwin behind the wheel, the vehicle powers over logs, speeds down sandy desert paths, passes over a stream and even gets itself out of a ditch. Set to some Mad Max-esque grinding guitar, the spot demonstrates the brand’s “Any vehicle. Every terrain.” tagline with its extreme off-roading.

“In an industry where consumers see you as just ’round and black’ it’s critical that we stand out and communicate our messages of quality and durability,” explained Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp. “VITRO helped us bring those brand points to life in a bold and original way with The Ferret.”

In addition to the online spot, the campaign will also include display, display, print, radio and paid social advertising, all handled by Vitro. The paid social component will target “both performance driving enthusiasts and everyday truck and SUV drivers,” according to a release. 

Credits:
Client: Toyo Tires
Agency: VITRO

ACD / Director – Doug Hyland
ACD / Director – Ryan Smith
Account Director – Beth Mygind
Account Supervisor – Claire Valentine
Agency Producer – Amy Krause
Production Company – Tempt Media
Producer – Tempt Media Vlad Shkolnyk
Director of Photography – Tempt Media Chris Adams
Builder – Action Vehicle Engineering

Sandy Greenberg of Terri & Sandy on the Importance of Strong Client Relationships


Sandy Greenberg, co-president and co-CEO of Terri & Sandy, talked at the Ad Age Small Agency Conference about whether things are getting better for women in the advertising industry and emphasized the importance of forming strong client relationships.

Continue reading at AdAge.com

Chick-fil-A Breaks with The Richards Group, Sends Work to McCann and Erich & Kallman

Fast food chain Chick-fil-A ended its relationship with The Richards Group after 22 years, picking McCann and the newly launched Erich & Kallman to handle its business after a review.

McCann New York will be the lead agency on brand strategy across the Chick-fil-A business while Erich & Kallman handles project-based work. “This is a great opportunity and a very exciting time to be working with Chick-fil-A as they grow and expand their business nationwide,” said McCann North America president Chris Macdonald.

Sources tell us that Richards founder Stan Richards announced the change in an all-staff meeting this morning. AdAge first broke the news via an exclusive interview with the client’s CMO Jon Bridges, who said of the agency’s iconic cows, “They’re our mascot, if you will. But they aren’t the brand. The brand is bigger than that.”

The Richards Group provided a statement from its founder:

After 22 years of partnership of course we are sad to say goodbye, but we have a lot to be proud of. We never would have guessed that Chick-fil-A would pass KFC as the #1 chicken chain in the country.  Especially with our 1800 stores and their 4660. And we never would have hoped to surpass McDonald’s on a per unit sales basis. And the growth just doesn’t seem to slowing. That’s something both Chick-fil-A and The Richards Group did together.

The cows are core to the brand’s success and certainly we are protective of them — we think we know them pretty well having given birth to and nurtured their unique personalities for more than two decades. We hope the cows live on and continue to thrive with a new family.

When Steve Robinson retired as the only CMO we had ever worked with, and then David Salyers was replaced as vice president, we had a sense things would go in a different direction. That said, we believe that brand is a promise. It’s not a logo, a founder, a CMO, or an ad agency. It should be bigger than all of that. This is a brand we love. And have loved for a very long time. We will continue to love it long after its stewardship has left this building.

Erich & Kallman, which was recently founded by former GS&P creative director Eric Kallman and CP+B executive Steve Erich in San Francisco, beat out five agencies to win project work on the brand. (This was the pitch mentioned in the release announcing the launch of their agency.) Its first campaign, which debuted today, promotes the chain’s new egg white breakfast offering, and Kallman wrote, “We’re thrilled to have the opportunity to work with Chick-fil-A on such a big campaign.”

The Richards Group first won the account in a 1994 review. A recent Adweek piece outlined the history of its relationship with one of its core roster clients and its development of the iconic cows that eventually appeared on billboards across the country.

Chick-fil-A has yet to respond to our requests for comment or to provide more information today.

Digicel: Bring the beat

Mini Will 'Defy Labels' Including 'Muslim' and 'Immigrant' During Olympics


Olympic boxing gold medalist Claressa Shields has dealt with a bevy of labels in her life.

Some labeled her ugly, while others said the native of Flint, Mich., has too much muscle and is too tough.

But in a new ad campaign, Mini USA says the only label that matters is “Olympian.”

Continue reading at AdAge.com

Industry Tries to Figure Out If China Just Banned Ad-Blocking


Ad blocking is a high-stakes issue in China, which has 688 million people online. And it’s already widespread. That’s partly because a web browser popular in China — UC Browser, owned by Alibaba Group has it built in as a default; it promises users they can browse faster and save data. By one estimate, at least 159 million people in China use mobile browsers that block ads.

Will all that change? With new regulations announced this month, China seems to be cracking down on online ad-blocking, or possibly just certain forms of it. The language of the rule is ambiguous, causing some debate among experts about what is being targeted, and how much ad-blocking might actually be affected.

New guidelines mentioning ad-blocking were buried in Article 16 of interim online advertising regulations released about two weeks ago by the State Administration for Industry and Commerce. They didn’t draw much notice until Adblock Plus wrote a blog post saying China had banned blockers, labeling the country a “bully.”

Continue reading at AdAge.com

Trump Makes Promoted Tweet Buy on Twitter, Gets (Predictably) Mocked


The Trump campaign has made a Promoted Tweet buy on Twitter today, which means that atop a list of Twitter’s United States Trends — which as of this writing include “#NationalJunkFoodDay,” “ThursdayThoughts” and “Ernest Hemingway” (oh no, did he die or something?) — you may see “#GetYourTrumpGear” or “#TextTrump88022” along with a “Promoted by Donald J. Trump” line.

Twitter being Twitter, though, the Trump campaign fundraising effort is being met with spirited derision, with the “gear” promotion attracting the higher volume of Twitwits. Many of the jokes riff on the fact that, as has been widely reported, Trump clothing that’s already on the market, including Trump-brand suits, shirts and ties, are manufactured using cheap labor abroad in countries including Bangladesh.

Some Twitter users seem to be unaware that “#GetYourTrumpGear” and “#TextTrump88022” are Trending Topics because the Trump campaign has paid to make them “trend.”

Continue reading at AdAge.com

Just When Pay-TV Cords Looked Safer, Dish Loses a Record Number of TV Subscribers


Dish Network lost a record number of TV subscribers in the second quarter as programming blackouts and price increases drove customers to seek cheaper online alternatives, reviving industrywide concerns about “cord-cutting.”

Pay-TV executives had been feeling better about the threat lately, with a strong subscriber showing by Comcast in the first quarter and sudden churn at Netflix after price hikes.

But Dish shed 281,000 pay-TV customers in the quarter, compared with a loss of 81,000 a year earlier, according to a statement from the Englewood, Colo.-based company Thursday. That marks the biggest loss of TV subscribers in any quarter. The rate of monthly customer defections, or churn, rose to 1.96% from 1.71% a year earlier, Dish said in a separate filing.

Continue reading at AdAge.com

Leland Maschmeyer Is Chobani’s First Chief Creative Officer

Chobani appointed Leland Maschmeyer as its first chief creative officer, following the announcement last May that the brand was moving away from the AOR model to pursue “more in-house and project-based agency partners” following its parting ways with former AOR Droga5 that March. Maschmeyer will oversee all creative work for Chobani, as the brand seeks to find a balance between in-house work and working with agencies on a project basis, reporting to Chobani chief marketing and brand officer Peter McGuinness.

“He’s a very sound strategic thinker, which I like,” McGuiness told Adweek. “He’s an amazing creative person and creative thinker. He’s got great design instincts. These are all qualities and traits that we love at Chobani and hold in high regard.”

Maschmeyer describes himself on his website as “the chief creative officer and founding partner of Collins,” writing, “Through a systems thinking lens, he redesigns brands and their customer experiences.”

He co-founded the brand consultancy, whose clients include Coca-Cola, Facebook, Spotify, Instagram and Target, at the beginning of 2008, originally serving as creative director. He was elevated to executive creative director in September of 2011 and CCO this past December. Prior to Collins, he spent nearly three and a half years as a senior strategist with McKinney, working with clients including Travelocity, Virgin Atlantic, NASDAQ and Qwest. He also teaches MFA-level design classes at New York’s School of Visual Arts and spent the past two years serving on the board of directors for professional design association AIGA. 

“Chobani stands in a rare class of companies that has the ambition to impact culture, the craftsmanship to produce admired products, the proven ability to fearlessly innovate, and the foresight to put design at the heart of all it does,” Maschmeyer said in a statement. “That’s why it’s iconic and beloved by millions. It’s a once-in-a-lifetime opportunity to help a company of this stature transform into a leading natural food company.”

Maschmeyer’s appointment follows Sprint, which also decided to take more of its advertising in-house last year, tasking PR veteran Christopher Ian Bennett with leading its in-house agency, Yellow Fan Studios, as executive creative director in May.

Walton Isaacson Appoints Jeff Davidoff as Its First President

Walton Isaacson appointed longtime marketer Jeff Davidoff as president effective immediately. This is a new position at the agency.

“In a sea of sameness Walton Isaacson stands out in the caliber of their creative, their diversity of thought and people and most importantly the enduring value they deliver to their clients,” said Davidoff in a statement. “I very much look forward to helping shape the bold future of the planet’s most interesting agency which, like me, is passionate about the power of ideas, people and creativity.”

Davidoff arrives at Walton Isaacson from “not com” domain owner and operator Donuts, where he has served as CMO since October of 2014. Prior to that he spent nearly four and a half years serving as CMO at ONE, the grassroots advocacy and campaigning organization founded by Bono. That followed a little over a year in the same role at Orbitz Worldwide. Before that he spent six years as vice president, brand marketing and communications at Whirlpool. Prior to going client-side again with Whirlpool, he served for seven years as executive vice president, managing director at Upshot, the integrated marketing agency he co-founded after serving as vice president, national marketing division for Citibank for over five years.

“Jeff Davidoff embodies Walton Isaacson’s purpose-driven culture. From his ground breaking LGBT Orbitz work to Whirlpool’s Habitat for Humanity campaign, Jeff marries ideas and impact,” Walton Isaacson co-founder Cory Isaacson said in a statement. “As CMO for ONE, Jeff was laser focused on action as the real game-changer. Everyone should work with a Jeff Davidoff in his or her career and now all of our talented WI team members will get to do just that.”

“Having worked with Jeff as a client I am excited to have him join our team. We share core values and a common vision of where marketing is headed and of our agency’s role within that changing landscape,” added fellow co-founder Aaron Walton. “Recognizing that innovation and diversity go hand in hand, Jeff has a proven track record of success fueled by the power of possibility.”

Spoilers Talk Show #33 – Quem Matou?

spoilers-talk-show-33

No Spoilers Talk Show #33, nova edição do podcast do Spoilers, os colunistas Denis Pacheco, Letícia Arcoverde, Luiz Guilherme Moura e Sylvia Ferrari se reuniram para falar sobre uma duvida que sempre moveu histórias, seja no cinema, livros ou TV: Quem matou? Com a estreia na HBO da minissérie The Night Of e o sucesso de outras séries de crime […]

> LEIA MAIS: Spoilers Talk Show #33 – Quem Matou?

Brainstorm9Post originalmente publicado no B9
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Bodily Matters: Human Biomatter in Art (part 2. At the morgue)

Previously: Bodily Matters: Human Biomatter in Art (part 1. The blood session).

Part two of the notes i took during Bodily Matters: Human Biomatter in Art. Materials / Aesthetics / Ethics, a symposium that took place a couple of weeks ago at University College London. The impeccably curated event explored how artists use the human body not merely as the subject of their works, but also as their substance.

The second session of the opening day of the symposium was titled Blood & Bone: Post-mortem Afterlives, Trauma & Ethics. And it involved many uncomfortable trips to the autopsy room. Rough notes taken during the presentation of the papers:

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Autorretratos en la morgue (Self portraits in the morgue) (1998), photographic series, by Teresa Margolles and SEMEFO. Courtesy of Galeri?a Labor, Mexico City, Mexico. Image via Cranium Corporation

In his paper Abstract Materialities: The Anonymous Corpse in the Work of Teresa Margolles, Edward Bacal (University of Toronto, Department of Art) explored the work of one of Mexico’s most famous contemporary artists.

“Margolles aims to open new perceptions of death and new experiences of loss within a public sphere where such relations to anonyomous bodies are typically foreclosed,” Bacal wrote in his abstract. “Meanwhile, by putting viewers in uneasy proximity to mortality, bodily abjection, and violence, Margolles illustrates how the body’s materiality (and equally, the materialization of the body) is contingent upon the bio- and thanato-political management of life and death, vis-a-vis the conditions by which bodies enter, and become legible in, the social realm.”

Margolles is not only an artist, she also has a diploma in forensic medicine and works at a morgue in Mexico City. Many of the bodies she sees there are victims of violence, drug abuse or more generally of social exclusion. The corpses often come to her unidentified and thus unclaimed.

Her works make theses anonymous dead bodies almost palpable, yet invisible. Several strategies ensure their physical presence in the exhibition space:

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Teresa Margolles, Aire. Photo Strozzina

In the installation En el aire (In the Air) soap bubbles float around the room and burst onto the walls. The water in the soap bubbles was the one used to clean dead bodies before autopsy at a morgue in Mexico City.

Aire is a variation on the same theme, except that this time the morgue water is in the air humidifying system.

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Teresa Margolles, ¿De qué otra cosa podríamos hablar? (Cleaning), 2009

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Teresa Margolles, Bandera (Flag), 2009

Margolles represented her country at the 2009 edition of the Venice Art Biennale. Titled ¿De qué otra cosa podríamos hablar? (What Else Could We Talk About?), the pavilion used blood, shattered glass and other items collected at the scene of murders in Mexico. One of the works in the pavilion consisted in cleaning the floors with a mixture of water and blood from murdered people. Meanwhile, a grubby-looking flag was hanging on the façade of the palazzo. It had been impregnated with blood collected from executions on the north border of Mexico.

What makes these works particularly upsetting is that they place the viewers in uncomfortable proximity to an ‘abjection’ that can’t be located nor identified with precision. The human body is rescued from oblivion and its presence is pervasive but only as an abstract sensation.

JEAN_LOUIS_THE?ODORE_GE?RICAULT_-_La_Balsa_de_la_Medusa_(Museo_del_Louvre,_1818-19)
Théodore Géricault, Le radeau de la Méduse, 1818–1819

Bacal drew parallels between Margolles’ work and two 19th century painters who used abject body parts as symbols for barbarism, corruption and the collapse of the state.

Théodore Géricault, for example, visited the Paris morgue in preparation to the painting of The Raft of the Medusa, as one can see in his studies with limbs and raw flesh. His work was an an icon of Romanticism but also a critique of ultra-royalism and of the decline of the governing class integrity. Around the same time but in Spain, Goya’s work was depicting political violence and corruption in his country.

L0042495 People visiting the morgue in Paris to view the cadavers. Credit: Wellcome Library, London. Wellcome Images images@wellcome.ac.uk http://wellcomeimages.org People visiting the morgue in Paris to view the cadavers. A crowd gathers to view the grisly sight of the bodies, including a mother and her young son. 1829? By: Courtrin.after: A. BobletPublished: 1820s Copyrighted work available under Creative Commons Attribution only licence CC BY 4.0 http://creativecommons.org/licenses/by/4.0/
People visiting the morgue in Paris to view the cadavers. A crowd gathers to view the grisly sight of the bodies, including a mother and her young son, 1829?. Photo Wellcome

But while the Paris morgue that Géricault visited was then a site of mass entertainment, Margolles’s work does the opposite: it brings the morgue to the public.

Margolles’ works call for a recognition of the dead. In particular, the anonymous victims of violence who can’t be identified but deserve to be mourned. Their sad fate is the result of a series of socio-political conditions: poverty, state violence, gang activity, militarized war on drugs, etc. Ultimately, her works reminds us that to be a political subject means to be the subject of violence, whether it’s gun violence or guillotine.

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The Vrolik Musuem; Amsterdam. Photo via Morbid Anatomy

Dr. Gemma Angel (UCL Institute of Advanced Studies) was the organizer of the whole symposium. Her paper Art Imitating Death Imitating Art. Contemporary Art and the Medical Museum: Ethics, Conflict & Controversy explored the changes in perception and practices when dealing with human remains.

Whilst anatomical dissection and artistic practice have gone hand-in-hand for centuries, contemporary relationships between medical institutions and artists seeking to access their collections, such as Hirst and Anthony Noel Kelly, have been marked by conflict, controversy and a disjuncture between professional medical codes of ethics, and artistic intentions.

Both Hirst’s With Dead Head and Noel-Kelly’s Guilded Man raised ethical questions about access, ownership, treatment, display and visibility of human body parts in both the medical museum and in art practice.

The great sensibility towards the use of human remains in the UK can in part be explained by the scandal of the retention of hearts and organs from hundreds of children in Liverpool hospitals. The organs had been stripped without permission from babies who died at the hospital between 1988-1996. As a consequence of the scandal, new laws were passed that detailed how human material can be donated and displayed. Museums such as the Wellcome Collection or medical and pathological museums need to have a licence to exhibit human materials. However, collections of human remains often belong to universities where they are mostly used for teaching. Since not all universities have a public display license, access to the collections is usually restricted to the research community and medical students.

When public visits of the collections are allowed, visitors might or might not take photos of the human remains on show. It is a grey area that often depends on the decision of the museum staff. The Royal College of Surgeons has a strict no photo policy. Whereas at University College London, visitors can take photos and do what they want with the images.

Museums produce their own guidelines on how remains should be handled. But what happens when artists challenge this medical regime of what can or cannot be seen in medical collections?

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Damien Hirst, With Dead Head, 1991

In 1981, Damien Hirst was 16 and on an art school visit at the Leeds Anatomy School. Usually surgeons and medical staff cover the head of the body that they are observing and dissecting. However, a severed head had been left on a table and Hirst asked a friend to take a quick photo. The artist later explained that although he was smiling, he was actually terrified. 10 years later, the image was exhibited as art at the Galerie Emmanuel Perrotin in Paris. It was also shown in Warsaw. The photos didn’t attract much comments in either of these cities. But an exhibition of that same photo in the UK sparked a debate about the appropriateness of displaying it. The man had not given his consent to be photographed so the shot was seen as a betrayal of trust. Besides, the image could potentially cause distress to his family. The face was not identified but it was still recognizable by anyone who had known him.

What made the conversation around the photo even more complex was that Hirst was little more than a child at the time and his photo was the result of a spontaneous act.

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Anthony Noel-Kelly, Guilded Man, 1997

Another artist who notoriously worked with human remains without asking for consent was Anthony-Noel Kelly. In the 1990s, the artist smuggled anatomical specimens from the Royal College of Surgeons in London to his studio where he used them to make gilded plaster casts (which made the original useless for teaching.)

He was sentenced to nine months imprisonment in 1998, and the case raised issues of the ethics of art and the legal status of body parts used for medical research. Besides, his conviction for theft overturned hundreds of years of legal precedent that had ruled that a corpse was not property and couldn’t therefore be owned or stolen.

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Damien Hirst, For the Love of God, 2007

Gemma Angel also noted that in his much discussed For the Love of God, Hist not only used diamonds and platinum but also human teeth.

In her paper The Phoenix effect; body art arising from the ashes, clinician & independent scholar Linda Miller investigated the production of glass works from human ashes. A now well-accepted example of this practice is the ‘cremains’ in the U.S. where people give the ashes of their loved ones to glass artists who turn them into memorials to keep at home.

The whole topic of cremation was incredibly interesting. For example, I was very surprised to learn that many cremation remains are not collected and funeral directors are not required to follow any standard regulation regarding the handling and dispersion of the ashes. Another interesting point raised by Miller is that cremation is not eco-friendly at all. Not only does it produce considerable amount of greenhouse gas emissions, cremation is also responsible for 16% of the UK’s mercury pollution (via dental fillings.) In the Lake District, the scattering of ashes of pets and relatives is now so widespread that the Lake District National Park Authority is asking people to respect the landscape and not abandon the box or urn in nature.

Jorge Otero-Pailos, The Ethics of Dust Installation Photography Houses of Parliament
Jorge Otero-Pailos, The Ethics of Dust. Installation in Westminster hall, London. Photography: Houses of Parliament

Miller also noted the significance of the process of converting “dirty” ash into “sanitized” glass: this could be a symptom of society’s attitude to death. While the Victorians had an unambiguous relation to death and surrounded themselves with memento mori composed of human tissues, contemporary society prefers to observe a certain distance from death, the memento mori is still present but it takes the form of elegant glass objects.

A work such as Jorge Otero-Pailos‘s The Ethics of Dust (the latest piece in this series can currently be seen at Westminster Hall) similarly questions the low value we assign to dust.

Previously: Bodily Matters: Human Biomatter in Art (part 1. The blood session).

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