Hasta La Creative!

Twitter is still feeling the loss of advertisers’ love. The social messaging service today said it expects to see lower demand from marketers over the next three months, a trend it started seeing at the start of the year.

“Our brand business remains strong in absolute terms, but there are some new challenges that we’re now tackling head-on. First, there is increased competition for social marketing budgets, which requires us to continuously raise the quality bar on the advertising solutions we bring to market,” Twitter said today in a statement to shareholders, delivered while releasing second-quarter earnings. “Second, while we have worked to drive higher ROI for advertisers (by leveraging our current user base, ad formats and innovations in targeting, creative and measurement), we’re still priced at a premium [rate] relative to others. This has proven to be a headwind in growing Twitter’s share of overall social budgets and in our ability to grow faster in both video and performance advertising.”

The social budgets indeed are shifting as more money flows to upstart rivals like Snapchat, which is competing for the same type of marketer as Twitter — ones that are interested in live events, video and youth.

Continue reading at AdAge.com

Ms. Harris’s Jamaican-accented character entered America’s pop culture zeitgeist in the late ’90s, with the catchphrase, “Call me now!”

What is Epsilon? A consultancy? A branding agency? A data-driven marketing company?

We honestly don’t know. Maybe it’s all of the above. But the company has now won the Del Monte account after a review, and it’s (probably) coming for your business too.

The food conglomerate, which is the very sort of party one associates with the word “corporation,” consolidated its traditional, digital, social and shopper marketing accounts with Epsilon after a review. It had previously worked with MRY and TBWAJuniper Park, among other agencies.

Moving forward, Epsilon (whose chief creative officer now calls it an agency) will develop an “overarching multi-channel creative campaign and communications plan” to promote the College Inn, Del Monte plastic Fruit Cups and Del Monte vegetable product lines.

This is not the company’s first agency of record relationship as it has worked on TV and digital video spots for client Nature’s Way. But it’s a sign that Epsilon will probably be involved in more creative reviews moving forward. Here’s its own description of its services:

The client’s head of marketing cited “Our deep understanding of consumer and shopper needs, married with Epsilon’s unique ability to oversee strategy, creative, insights and execution” in explaining the decision.

From Epsilon CCO and Leo Burnett veteran John Immesoete:

“This is a great win for our agency at Epsilon. Data shows us things that other agencies can’t see—consumers, buying patterns, unique insights—and we’re able to bring clients like Del Monte big creative ideas to capitalize on our unique perspective.

We’re different than any other agency out there, which is why we’re starting to get a lot of notice. We look forward to working with this great, growing Del Monte business, and creating some great work in the process.”

Kantar Media tells us Del Monte spent just under $6 million in the U.S. in the first quarter of 2016. Score one for data.

Anistia Internacional contabiliza 2651 pessoas mortas pela desde que a cidade foi escolhida para sediar as Olimpíadas

> LEIA MAIS: Os Jogos Rios 2016 nem começaram e já tem equipe quebrando recordes: a polícia

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Boston-based full-service agency Genuine hired Michael Moroney as managing director in its New York office.

Moroney joins the agency from SuperString Theory, an ambiguous entity promising to provide “unique solutions, sharable at their core, that deliver on our clients’ brand promise and product potential” which Moroney co-founded last August.

Before that he spent a little over three years at Atmosphere Proximity, the New York-based digital arm of BBDO. There he led the creative technology and integrated production teams and worked with clients including Visa, Citi, Emirates, HP, Marriott and Cognizant. Prior to that he spent over a year and a half at 1st Ave. Machine, as executive producer and chief creative technologist and then managing director. That followed over two years at TBA Global, serving as senior vice president, engagement media and working with clients such as Samsung, Walmart, Western Union, NBC, Monster.com, Ford, Microsoft and Amnesty International. Before that he served for two years as managing director at Polychrome, working with clients including Starbucks, EMI, Virgin, Concord Music Group, Warner Bros. Apple, HP, Adidas and Banana Republic.

“Michael’s hire continues to grow our NYC presence, which is part of a deliberate expansion plan that is driven by both new client acquisition and organic growth of existing client relationships,” Genuine president John Grayson said in a statement.  “Michael is a proven leader in the digital space who expertly helps clients navigate the constantly shifting digital landscape.”

“I am a firm believer that brands need to provide real value through service and utility. Creating this value means embracing the evolving nature of today’s digital landscape,” added Moroney. “Genuine, with its heritage as a digital-first agency, and its blend of creative, technology and innovative experiential capabilities is uniquely well-placed to help clients achieve exactly this.”

Em uma época de discursos nacionalistas, marca se diz patrocinadora orgulhosa de um mundo sem fronteiras

> LEIA MAIS: Samsung reúne hinos nacionais em uma única música para celebrar os Jogos Rio 2016

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Nova versão foca na produção cinematográfica da empresa

> LEIA MAIS: Depois de 15 anos, Marvel atualiza seu logo animado nos cinemas

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie