Hasta La Creative!

Full disclosure: Despite my best attempts at maintaining some pretense of journalistic objectivity, the simple fact of the matter is that if people around me start crying, I will probably, at the very least, start to get moist-eyed.

There were a lot of people in tears at the Wells Fargo Center in Philadelphia Tuesday night as Mothers of the Movement took the stage at the Democratic National Convention. Three of the seven on stage — all mothers of young African-Americans whose lives were cut short — spoke, including Geneva Reed-Veal, who began,

One year ago yesterday, I lived the worst nightmare anyone could imagine. I watched as my daughter, Sandra Bland, was lowered into the ground in a coffin. Sandy, my fourth of five daughters, was gone. No, not on administrative leave, but on permanent leave from this earth, found hanging in a jail cell after an unlawful traffic stop and an unlawful arrest. Six other women died in custody that same month: Kindra Chapman, Alexis McGovern, Sarah Lee Circle Bear, Raynette Turner, Ralkina Jones, and Joyce Curnell. So many of our children gone but not forgotten.

Continue reading at AdAge.com

Grey launched a new campaign for 3M’s Post-it brand, extolling the virtues of handwritten notes to help people remember and complete tasks, entitled “Make it Stick,” the brand’s first campaign since 2013.

In the 30-second spot “Jump,” that task is tied to physically sticking a Post-it to the wall. A girl is seen placing increasingly higher Post-it notes on her bedroom wall, which is curious until we learn the reason. The next day she appears at basketball tryouts and is the first to demonstrate her vertical leap, placing a Post-it reading “Tomorrow I’ll jump even higher” on the backboard.

Tying the brand to such a task is a bit strange, as the stronger argument in writing things down physically involves improved retention and having an actual physical reminder to complete a task. Still, something about it works as a metaphorical demonstration of how the brand can help you complete a variety of tasks.

The premise of the campaign is based around a 2007 study entitled “The impact of commitment, accountability, and written goals on goal achievement,” which found that people are 42% more likely to complete a handwritten task, Jeff Hillins, global business director for 3M’s stationery and office supplies division, told AdAge. Lest you question the applicability of a study almost a decade old, 3M also commissioned a survey of Gen Z, (those born between 1995-2012), which found that 85 percent of email respondents said they learn best from a mix of digital and traditional learning tools, with 81 percent saying they’d feel limited by sticking just with digital. 

More to the point of the study, perhaps, is the first in an online documentary series. It tells the story of Imani Davis, a young poet whose craft benefitted from daily writing sessions. The spot documents Davis’ rise from anxiety-riddled student to aspiring young poet who performed at the Apollo, and the function Post-it notes have played in her writing process.

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> LEIA MAIS: Artista pinta por cima de pichações para torná-las legíveis

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CP+B L.A. launched a new campaign for PayPal-owned payment app Venmo featuring YouTube sneaker reviewer/”influencer” (ugh) Brad Hall.

“Normally I talk about cool shoes,” says Hall, in his trademark deadpan, at the beginning of the spot, “Today I’m talking about something even more important than cool shoes: how to buy cool shoes with Venmo.” Hall’s Venmo review continues for some two and a half minutes, with things getting a bit suggestive when he talks about the app’s push notification feature. “The push notification and I, we have a fun relationship,” he says. “I touch it, it responds, we could do this all day long.”

Hall is so excited about the app, he can’t help breaking into song.

While fans of Hall’s deadpan humor will likely find plenty to enjoy here, other views may be left wondering who the hell this guy is and what exactly is going on. That’s not entirely to the spot’s disadvantage, as Hall’s awkwardness provides a nice contrast with his apparent enthusiasm for the app, allowing him to deliver an enthusiastic endorsement that’s part of the humor, as he casually mixes in such ridiculous “features” as the app “fitting all the way inside a smart phone.” The schtick wears thin by the end of the spot, however, as the approach would have been better served by a more concise format. In addition to the launch tutorial, the campaign will in fact feature several shorter videos, which presumably also feature Hall’s deadpan enthusiasm.

“When CP&B LA, an advertising agency in L.A., approached me about doing an #ad for Venmo I was initially skeptical,” Hall said in a statement. “I make unboxing videos about cool shoes. Not cool apps. But then I heard how cool the new Venmo app was and I realized that it was cooler than cool shoes because it lets you buy cool shoes using Venmo. I told CP+B LA that I’d like to unbox this application so the world can know what I now know — the Venmo application is cool. And that was exactly what they wanted me to do in the first place so they said, ‘Yes.’ I told them, ‘Thank you.’ Then they said, ‘Thank you.’ Then I said, ‘Please tell Venmo thank you too.’ And we kept going back and forth like that for what felt like forever but was only 30 minutes.”

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A Chinese propaganda ad is playing about 120 times a day on a giant electronic billboard in Times Square. It’s three minutes and 12 seconds long, which translates to a running time of 384 minutes daily about the same as the original “Star Wars” trilogy.

In this case, it’s 384 mind-numbing minutes of talking heads, elevator music and stock footage of the sea.

The video makes China’s case in its dispute with the Philippines over the South China Sea; it was released after an international tribunal in The Hague ruled against China. China doesn’t accept the ruling.

Continue reading at AdAge.com

Initiative has named Mat Baxter its new global CEO, succeeding Jim Elms. Mr. Elms will move into a chairman role at Initiative, and assume a new managing director role with parent company Interpublic Group of Cos.

Mr. Baxter was most recently global chief strategy and creative officer for IPG Mediabrands, which is the media agency network that houses Initiative and UM.

The move comes only five months after Philippe Krakowsky, VP-chief strategy and talent officer at IPG, added Mediabrands chairman to his existing title in an effort to improve collaboration between the media agency network and other firms within the holding company. That too will be Mr. Elms’ task as he takes on the newly created IPG role and more clients look to consolidate teams across marketing disciplines.

Continue reading at AdAge.com

(TrendHunter.com) Getting around a busy metropolis can be a tricky affair when there is a heavy volume of traffic, which makes a vehicle such as the CityGo Urban e-scooter an ideal investment. The small, compact and…