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Bon Ton Lifestyle by Independent Creatives

DesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)

Creative Director: Sanju Ayyar
Art Director: Shailesh Meshram
Copywriter: Sanju Ayyar
Image retouching: Jitendra Chillal
Photographer: Pritish Upasani
Client: Bon Ton Lifestyle

BON TON WOMENwear new_15th Apr

 

BON TON WOMENwear new_15th Apr

The post Bon Ton Lifestyle by Independent Creatives appeared first on DesiCreative.

Mediator: Clinton’s Convention Is Made for TV. Trump’s Was Made for Twitter.

The Democrats’ polished convention stands in contrast to the Republicans’ free-for-all. But Donald Trump has gotten where he is by defying the traditional media rules.

Luxe Military Menswear – This SOPHNET. Series Experiments with Military Uniform Styles and Color (GALLERY)

(TrendHunter.com) Hirofumi Kiyonaga and Hiroshi Fujiwara designed a new series of clothing for SOPHNET. that incorporates military uniform styles, masculine cuts and hybrid graphic tees and long sleeves.

The series,…

After Ailes’s Departure, a Stony Silence at Fox

Some Fox News employees say there is an internal split inside the network, pitting those who support Roger Ailes against those who do not.

Liberal Magazine, ‘Forced Into a Corner’ by China, Girds for Battle

The editors at Yanhuang Chunqiu have chosen open resistance as the authorities try to install editors who march more closely to the political tune of President Xi Jinping.

Surfers Are Audacious Snails in Samsung's Latest Paean to the Waves

Why did the snail cross the road? To go shoot the curl, of course.

This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of a slug in a shell as as a source of great inspiration—namely, for surfers.

That may sound a little stupid, but the the marketers at the consumer electronics company know it—the minute-plus commercial, by Leo Burnett Chicago, somehow manages to be existential and lighthearted at the same time, musing on the inner life of a mollusk as a metaphor for a young boy who loves the sport of surfing.

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Liquefied Wall Art – This Textured Wall Art Installation Makes Partitions Look Like Pools of Water (GALLERY)

(TrendHunter.com) The textured walls that the artist Loris Cecchini manages to create make partitions look like pools of water.

Titled the ‘Wallwave Vibrations,’ these unusual sculptures are created…

DigitasLBi Chicago Promotes Executive Creative Director Morgan Carroll to Managing Director

The Chicago office of Publicis Groupe’s DigitasLBi promoted two new leaders internally this week as its interim managing director and head of account services left to pursue other opportunities.

Morgan Carroll will fill the dual roles of ECD and MD and report directly to DigitasLBi North America CEO Tony Weisman, effective immediately. In another change, SVP/group account director Jessica Henrichs will assume the duties previously handled by Chris Reed, who was EVP/head of account management for both the Chicago and San Francisco offices.

“Anyone who has worked with Morgan has witnessed his collaborative disposition and determination,” says Weisman in a statement. “This combined with his already admired leadership and feistiness to get great things done fast will serve Morgan well in his expanded and elevated role. I’m very excited to see his leadership evolve with the new opportunity in this role.”

Carroll effectively replaces Davin Power, who was appointed to serve as interim managing director of DigitasLBi Chicago in April after the agency promoted former Chicago/San Francisco president Doug Ryan to oversee the entire North American network.

In his new role, Carroll will effectively manage all elements of DigitasLBi’s Chicago office including agency culture, accounts, talent management, growth and day-to-day operations while simultaneously continuing to serve as creative lead for clients like Sony Playstation, Sprint and MillerCoors. (GCD William Matznick led the latter account before going freelance earlier this year.)

The new managing director says, “I’ve been lucky enough to work with every capability in the Chicago office as the creative lead, and I know that the best things happen when we’re all working together. I’m thrilled to have the opportunity to find even more places where we can successfully collaborate for our clients, not to mention upholding our culture for the 400+ people who call DigitasLBi Chicago home.”

Before joining DigitasLBi in 2014, Carroll spent more than a decade in various creative positions with the Deutsch organization in New York. While there, he worked on such accounts as IKEA, Monster.com, Sheraton and Anheuser-Busch, among many others. His work has been recognized by Cannes, the ADDYs, the ANDYs, the EFFIEs, the One Show and more, and highlights of his portfolio include DirecTV’s 2011 campaign “Football Cops” and “Perfect Match,” the 2013 Go Daddy Super Bowl spot starring one Bar Rafaeli.

A DigitasLBi spokesperson tells us that both Reed and Power have moved on and that the agency wishes them the best in their next endeavors. Power previously served as EVP and global head of client services for BBDO’s Chicago office while Reed spent more than 8 years at the same agency directing accounts and client services.

Slightly Icky Stride Gum Spot Succeeds in Being 'Mad Intense'


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, gear from Samsung Mobile helps athletes work out smarter, not harder; a rogue space helmet causes an out-of-this-world disco dance party in PlayStation’s spot for Headlander, an Adult Swim game; a grandmother plays superhero for her grandchildren thanks to the personalized care she received from health insurer Humana; and the Home Sale at Macy’s offers discounts on luggage, bedding and cookware.

Finally, Stride Gum’s flavor is born of the apparently mother-child relationship between lemon and raspberry.

Continue reading at AdAge.com

The Election is Anyone's Guess, But the DNC Is Winning the TV Ratings Race


The Democratic National Convention continues to be a bigger draw than its Republican counterpart, as nearly four-and-a-half-million more viewers have tuned in for primetime coverage of this week’s dog and pony show.

According to Nielsen live-plus-same-day data, the first two nights of the DNC have delivered an average crowd of 25.3 million viewers across ABC, CBS, NBC, CNN, Fox News Channel and MSNBC, a tally that marks a 21% advantage over the 21 million viewers who watched the opening rounds of the Republican National Convention.

Midway through the four-night event, the DNC is also besting the GOP confab in terms of the number of demographically desirable viewers it is reaching. Thus far, the DNC is averaging 7.9 million adults 25 to 54 years old per night, which translates to a 6.7 rating and represents a 39% lift versus the RNC’s 5.68 million/4.8 rating.

Continue reading at AdAge.com

Simple Luxury Furniture – These Basic Furniture Pieces Do Not Look as Expensive as They Are (GALLERY)

(TrendHunter.com) These basic furniture pieces take minimalism to a whole new level.

Created by the minimalist designer Donald Judd, these chairs are quite simple. The basic furniture is made up of a simple plywood…

Beetles Do Beatles: Music Coup for an Animated Netflix Show

“Beat Bugs” a children’s show, is one of several shows whose creator uses licensing deals to feature iconic song collections in unusually extensive ways.

Notebook: The Speech That Made Obama

The Democratic National Convention address that launched a presidency, and the one that will begin drawing it to a close.

Framestore, Blinkink Add Directors, PS260 Opens in LA


Adam Pesapane, known in the directorial world as PES, has signed to Blinkink. The Academy Award nominee returns to the world of advertising with Honda’s “Paper” campaign, which was added to the permanent collection at both The Museum Of Modern Art and The Louvre’s Museum of Advertising. PES has experience in short, playful object-based stop-motion filmmaking as seen in his under-two-minute film shorts — “Western Spaghetti,” “Submarine Sandwich,” and “Fresh Guacamole.” He has over 200 million views on YouTube and a million subscribers, making him one of the most followed on YouTube’s Film & Animation Channel List.

Framestore Pictures has signed Director Craig Zisk. He has directed episodes of more than 75 television series including “Fear The Walking Dead,” “Preacher,” “Parks & Recreation,” “American Horror Story,” “Weeds,” “Kingdom,” “Agent Carter,” “The Good Wife,” “The Big C,” Nurse Jackie,” “United States of Tara,” “Entourage” and “The Office.” He has also produced and directed pilots for networks like AMC, Showtime, NBC and ABC. Zisk has been nominated for Emmy and Golden Globes for both production and direction on “Weeds”, and he won a Golden Globe award for “Brooklyn Bridge” and “Brooklyn Nine-Nine.” In addition, he has executive produced several series including The Larry Sanders Show, among others. His first feature, “The English Teacher,” premiered at the Tribeca Film Festival in 2013.

Oliver Kember has signed to th2ng. He has directed work for Cadbury’s Rolo, Bose, Efes, Comeon Casino, Thomson Holidays, and Sotheby’s, along with short films and music videos. His film work includes the shorts “Loan Ranger,” “Amy,” and “30 Minute Break” for The Luka State, starring Thomas Sangster, which explores themes of domestic violence against men, and has been watched nearly two million times on YouTube.

Continue reading at AdAge.com

Grey Canada Gets ‘Brutally Honest’ for Mill Street Beer

Grey Canada launched a new, minimalist campaign for Mill Street, the Toronto brewery founded in 2002 and purchased by A-B InBev-owned Labatt Brewing Company last year.

The campaign takes the sarcastic, advertising-mocking approach to the extreme with radio ads which make light of the way other brands market their beers. In “True Story,” brewmaster Joel (actual brewmaster Joel Manning) tells the story of how Mill Street’s 100th Meridian Organic Amber Lager came to be: he suggested at a meeting that they brew it, everyone liked the idea, and so they did.

Cool story, bro. The implicit argument behind the approach, of course, is they don’t need slick marketing tactics to sell the beer, because the quality of the brew sells itself.

Another spot, “In Pack,” sees Joel responding with some animosity when a promo agency (supposedly) suggested they include a neon bandana as an “in pack” incentive with Mill Street’s summer sampler. “Focus Group,” meanwhile, sees Joel functioning as the sole member of a focus group for the brewery’s new West Coast IPA. (He thought it was really good.)

Print ads take a similar approach, with messages like “A minute more making this ad is a minute less spent making the beer.” That’s not exactly true, of course, since Grey is the one making the ads, but the approach is part of cultivating Mill Street’s image as a small craft brand, despite its status as a member of the A-B InBev roster.

While it’s nice to see an actual brewer get the nod in the radio ads, it’s sort of funny to think of Mill Street’s marketing team and Grey hard at work coming up with a strategy for the brand and arriving at the idea of making it seem like they didn’t spend any time thinking about the brand’s marketing at all — followed by a design team painstakingly deciding which font looks most like they didn’t spend any time on the print ads. The approach also sees an A-B InBev owned brand (through Labatt) mocking the kind of advertising gimmicks of its parent companies — sort of the opposite of Budweiser’s craft-mocking Super Bowl advertising despite A-B InBev’s continued pursuit of craft breweries.

“This campaign is all about breaking through a cluttered category with originality,” explained Mill Street vice president of marketing Jeffrey Zietlow. “A lot of beer companies are conveying the same kind of messaging and that often involves a lot of showmanship. We decided to go in a different direction which is to keep it simple and let our product speak for itself.”unnamed-27
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Facebook Rides Video to More Than $6 Billion in Ad Sales


In what could be the understatement of the summer, Facebook CEO Mark Zuckerberg kicked off a statement of the company’s earnings on Wednesday by saying, “Our community and our business had another good quarter.”

The social network had its best quarter ever, in fact, with $6.2 billion in ad revenue, an increase of 63% from the quarter a year earlier and an accelerated rate of growth.

In contrast, rival Twitter talked Tuesday about a slowdown in advertiser interest and posted just $600 million in revenue for the quarter.

Continue reading at AdAge.com

Safety Advocates Call on FTC to Investigate Mercedes Ad


Consumer and auto safety advocates have called on the Federal Trade Commission to investigate Mercedes-Benz over a TV commercial for the 2017 E-class, saying the ad could mislead consumers by overstating the capability of automated driving systems available on the sedan.

The E-class offers an optional driver-assist feature that Mercedes calls “Drive Pilot,” which includes advanced adaptive cruise control and automated steering that allows the sedan to follow traffic and keep its lane at speeds of up to 130 mph.

In a letter to FTC Chairwoman Edith Ramirez, the consumer and safety advocates said the sedan doesn’t meet the meet National Highway Traffic Safety Administration’s definition of a fully or partially self-driving car. Yet the E-class is “marketed in a way that a reasonable consumer would believe it does,” the advocates said, adding the commercial could give “a false sense of security in the ability of the car to operate autonomously.”

Continue reading at AdAge.com

Metropolitan Manhole Cover Fashion – Raubdruckerin Print Manhole Cover Designs on Paper and Textiles (GALLERY)

(TrendHunter.com) People pass over manhole covers in their cities every day without giving them a second thought, and yet these pieces of the urban landscape are often intricate, interesting and unique, so German art…