BBDO Russia Group and MTS bought the shortest available duration for the spots on the radio and “tailed” such adverts with its own speeded message: “4G Internet by MTS – super-fast Internet. You can’t tell people about it faster.” Mocking how the disclaimers already sound, and using that to make a point. Very funny, and very smart use of advertising creativity tailored to the media where it resides. In other news, Moscow looks like Stockholm on Steroids, right down to the old-school subway trains and the bombastic subway stations. Remind me to visit.
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| THE ORIGINAL? “No seatbelt, no excuse” TV Commercial – 2001 “… the guy without the seatbelt did the damage” Source : IPA Awards BRONZE Agency : Lyle Bailie International (UK) |
LESS ORIGINAL Road Safety “The first kiss” TV Commercial – 2016 “… the one without the seatbelt did the damage“ Source : Coloribus Agency : Young & Rubicam (South Africa) |
Droga5 group account director Tamera Geddes is leaving the agency for a position as managing director for media buying and planning agency Noble People, MediaPost reports. Noble People’s client roster includes PayPal, Honest Tea, Fresh Direct and Venmo.
In the newly-created role, Geddes will focus on internal operations and new business. She joins an upper management team that includes W+K veterans Greg March and Lindsay Lustberg, as well as former CP+B executive Todd Alchin and Noble People’s Los Angeles president Jason Clement.
Geddes has spent the past nine months serving as group account director for Droga5, working on Diet Coke, Smartwater and Uniqlo.
Before joining Droga5 she spent nearly four years at W+K New York, arriving as a director of new business in June 2012, becoming account director for Gap in January of 2014. Prior to that she spent a little over a year client side as senior manager of global marketing communications at Levi Strauss & Co., following nine months as account supervisor on Audi at Venables Bell and Partners.
“There are only so many media people that have been inculcated in the creative process at the best agencies in the world,” March told MediaPost. “Working together at Wieden, there was no one better at making sure the media perspective was valued inside the creative process. Now she’ll make sure the creative perspective is intertwined in the media process.”
[Image via Twitter]
Are you familiar with the Forbes CMO Network? No?
Michael Lee co-founded Madam, a London-based creative consultancy. Yesterday he also used his membership in said network to post a bit of the old (three page!!) click bait which is perfect fodder for our readers: who are the 10 best creative directors OF ALL TIME?
Lee is pretty humble about the whole thing, admitting upfront that his is but one stab at the challenge. He also notes that, given the not-so-peculiar history of this industry, the list will inevitably skew toward white guys, many of whom have passed. (Read: it’s all white guys.)
Here are the 10 entries on his list with some of his comments.
So, maybe two surprises??
Feel free to strongly disagree with Mr. Lee as you see fit.
Digital agency Huge added a trio of hires comprising its new strategy leadership team, appointing Bernardo Rodriguez as managing director of business strategy, Michael Horn as managing director of data science and, effective as of May 23, Reema Mitra as group director, social.
Rodriguez joins the agency from Accenture, where he has served as managing director, digital strategy since February of 2015. Before that he spent over five years at test prep company Kaplan, serving as chief digital officer and then founding and serving as president of new economy skills training unit ADVANCE. Before that he spent nearly four and a half years as founder and CEO of Mixsic, a company which “built multimedia communities for record labels, TV networks and newspapers.” He also served a previous stint at Accenture as a senior manager from 1995-2000.
Horn arrives at Huge from Resonate, where he spent eight months serving as senior vice president, chief analytics officer, following nearly three years as vice president, research and analytics. Prior to that he spent around three years at Universal McCann, serving as vice president, director of decision sciences and then senior vice president, managing partner, decision sciences. Before joining Universal McCann, he spent around a year serving as director, research and analytics for mcgarrybowen, following over two years at OMD Worldwide as supervisor, digital marketing analytics and then associate director, business intelligence.
Mitra will make the jump across the pond from Isobar in London, where she has served as digital strategy director since last November. Before joining Isobar, she spent nine months as search strategy director with PHD Worldwide, focusing on 23 Unilever brands. That followed over four years with Edelman, first as a digital account supervisor in New York, managing Dove Hair and then as a senior strategist, social media and digital CSR in London, where she worked on Dove’s “Real Beauty Sketches” campaign.
8 May is World Red Cross Day, the perfect time to create some buzz around the organisation that helps and saves people around the world, every day. Duval Guillaume created a movie to confront people with the enormous impact of the Red Cross on society. With an enumeration of bold historical figures of people killed by other crosses from different religions, parties or tendencies, the comparison is made with the dazzling amount of people saved by the Red Cross. This online movie is targeted at young people, since the Red Cross is looking for a new wave of volunteers.
Journalists from around the world were invited to the ruling party’s first congress in 36 years, but were then barred from the event.
(TrendHunter.com) Created to help the brand’s retail products correlate more closely to the restaurant, the PizzaExpress brand packaging focuses on bold aesthetics and artisanal qualities.
Established brands…
Campanhas que envolvem violência doméstica precisam ser sensíveis para abordar o tema sem causar problemas. O centro de apoio psicológico da Rússia Family Matters fez uma campanha desse tipo, e usou de uma maneira diferente um recurso que está se tornando cada vez mais comum: vídeos em 360. Confira o clipe acima. O vídeo diz, […]
> LEIA MAIS: Vídeo em 360° alerta sobre violência doméstica dizendo para não olhar pro lado
Post originalmente publicado no B9
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Category: Beyond Madison Avenue
Summary: In the advertising world, Google is the default for almost everything: search, display, video, ad serving, analytics. The products we know as DoubleClick, YouTube, Google Search and Google Analytics are ubiquitous for a reason — they’re damn good. But over time, damn good can turn into average and eventually degrade into bad. For publishers and marketers relying on Google Analytics “time on page” metric, we’ve moved past bad toward just plain wrong.
As you can imagine, it’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance.
This is a very simple, and very impactful, idea.
Founder / EP Robert Herman arrives with extensive production experience, running global house Stink as Managing Director/COO for 16 successful years, an experience gracing him with the confidence and tenacity required to build Ruffian his own way – alongside the best people, delivering high-level craftsmanship while never holding back on his passion.
“We are Ruffian because we’re honest about who we are,” Herman says. “We tell it like it is. Sometimes you have to get your hands dirty to get the job done, and a Ruffian won’t shy away from tough decisions or hard work. We want people to know that we’re serious about film, but a true Ruffian does it with charm, humor and a touch of style.”
Ruffian’s network of global partners offers clients the opportunity to shoot in unique locations with influences far outside their ordinary frame of reference. The company’s resource base will also extend further than others by inviting designers, writers and photographers into the creative process of storytelling.
“Game-changing ideas can surface anytime during production and we will capitalize on those moments so that nothing passes us by,” Herman adds.
This unconventional approach to film-making allows Ruffian more freedom during the creative process, enabling the formation of work that is both surprising and memorable – especially to those seeking content with less of an imperialistic lean:
“We are your partner not just another vendor,” outlines Herman on industry dynamics, seeing Ruffian as more of a creative outreach. “Agencies dislike the industrialization of production. Our community has a habit of doing things one way and replicating that a million times over. Agencies need something new and appealing, especially with brands demanding so much. That’s where we come in. We have the talent so let’s embrace change and do it differently. It doesn’t have to be the same.”
Discussing his passion for craft and Ruffian, Herman admits that it’s not often you have an opportunity to launch a new company and re-align your core values: “When you love what you do there’s no need for a work-life balance anymore,” he states. “Ruffian is a new film production company composed of people who’ve had enough experience to know how important that fact is.”
Herman’s opening roster displays undeniable raw talent, each director’s unique style complimenting the rest. “I feel the responsibility for my directors as soon as I wake up,” Herman admits on Ruffian dynamics. “This core of directors is so important and precious to me. It feels very special.”
As for the road ahead, Herman is upbeat. “Be it Europe, Africa or Asia when you walk through our door, you could go anywhere in the world,” he wraps.
Ruffian is represented by Bueno on the west coast and RepresentationCo on the east coast.
“This was such a nostalgia trip for us. It’s a really fun series of commercials that have all the joys of the original most of us remember from childhood but with a contemporary twist,” comments Clare McGrath, Executive Producer at Finger Music.
The primary musical objective for the campaign was to stay as close as possible to the original for instrumentation and vocal sound, but modernise the track with the new sound effects and lyrics. Finger enlisted composer, Ant Adams, and LA-based singer, Greg Lastrapes, to re-create the original music to fit the new lyrics for the song.
Clare adds: “Ant is a brilliantly talented composer, who creates authentic music on any instrument he lays his hands on. It was fantastic to have him on-board for this project, and it was equally important that the vocalist we chose could mimic the distinctive original vocals and adapt to the new lyrics. Together, Ant and Greg worked to create a brilliant revival of the Birds Eye Waffle jingle”
Steve Chantry, Birds Eye Marketing Director, comments: “The new ad campaign is an exciting moment for Birds Eye, as not only does it bring a new product to the breakfast table, but it gives a nod to the heritage of the brand and reminds Brits of a moment from their pasts. Ensuring we provide versatile products for shoppers is key to the brand, as we want them to remember that for any meal occasion Birds Eye has a solution that caters to all needs and tastes.”
Birds Eye’s ‘Hello Morning’ ad can be seen during Britain’s Got Talent on Saturday 7th.
(TrendHunter.com) With the rise of maker culture, 3D printable entertainment has become the go-to option for those who like to experiment with new technology in a hands-on way. With so many tutorials to choose from,…
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