HelloFlo Just Unleashed a New Song and Dance About Postpartum Incontinence

Women’s health site HelloFlo has released a new ad about postpartum urinary incontinence.

The women’s health site is known for its fun, disruptive ads, but “Leaks Can’t Stop Me Now” is no “Camp Gyno.” After a few home runs, this one is a swing and a miss. HelloFlo gets gold stars for talking openly and candidly about women’s health issues, but this spot lacks the fun-and-cool factor that permeates its previous spot.

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Bela, recatada e sem lar

Bela, Recatada e Sem Lar

Aproveitando polêmica gerada pelo infame artigo da Veja, ação incentiva adoção de 9 cadelas abandonadas

> LEIA MAIS: Bela, recatada e sem lar

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Weather-Resistant Electric Bikes – This Electric Eco Bike Aims to Solve Pollution Issues in Cities (GALLERY)

(TrendHunter.com) The shift towards electric designs and alternative options for commuting in congested urban areas has resulted in the design of the Shaeffler Essenz, which is an electric bike that will offer an…

Heineken canta “Bohemian Rhapsody” em coro para celebrar identidade musical da marca

Heineken

Marca unifica seus patrocínios de festivais com a assinatura #LiveYourMusic

> LEIA MAIS: Heineken canta “Bohemian Rhapsody” em coro para celebrar identidade musical da marca

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Dicionário de Gêneros pode ajudar quem ainda não entende todos os termos

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Vivemos numa sociedade que tem a maior diversidade de gêneros de qualquer época. E como tal, é um pouco difícil conseguir compreender completamente todos os que existem. O projeto Dicionário de Gêneros pode ajudar nesse aspecto. Criado pela organização AfroReggae e pela agência Artplan, ele pretende desmistificar um pouco essa grande variedade. Para a criação […]

> LEIA MAIS: Dicionário de Gêneros pode ajudar quem ainda não entende todos os termos

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Crystal Ball Breakers

Category: Beyond Madison Avenue
Summary: If you ever need a good laugh, a surefire place to start is by reading the futuristic bullshit of marketing geniuses.

Last week, Ad Age ran the 10,000th piece on the future of advertising and how agencies need to adapt or die. Yes, it’s 2005 all over again.

First the writer of the piece sets the tone by combing LinkedIn for every marketing cliché he could gather and smashing them together into a sentence.

Strange and Familiar: Britain as Revealed by International Photographers

GB. 2014. Factory in the Midlands.
Bruce Gilden, Factory in the Midlands, from the series The Black Country, 2014

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Evelyn Hofer, Crossing Guard, London, 1962

A man lost in his thoughts in the London underground, a family barely smiling in London’s East End slums, a dog being pampered in a pet salon, an elderly couple standing proudly in their candy shop, children peeking through the window in the Outer Hebrides, the underdogs and the landed gentry, the bankers and the lollipop lady. They are all a bit Strange and Familiar, an exhibition curated by street photographer and society satirist Martin Parr. Some people love his work, others not so much. Not intellectual enough for some. Or maybe too popular. I don’t know, I’m a fan.

Strange and Familiar: Britain as Revealed by International Photographers is about people but also about key events in the history of the United Kingdom. The 23 photographers selected for the show will take you time traveling through the rise of British corporate culture, the industrial decline in Glasgow, the roadblocks in Northern Ireland under the Troubles, the Swinging Sixties, the anti-War movement, etc.

I’m sure you’ve read about the show here and there but mostly everywhere already. Still, just to make me and my blog happy, i thought i’d whip up a fast, image-heavy but not too wordy overview of the show:

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Sergio Larrain, Baker Street underground station, London, 1958-1959. © Sergio Larrain / Magnum Photos

Bruce Gilden’s uncomfortably close-up portraits portraits of the working class in the Black Country and Middlesex are cropped so tightly and lit so unforgivingly that you are confronted with warts, wrinkles, pimples, rogue hair on women’s chin and caked on makeup.

“The basis of this project is to show people who are left behind,” Gilden told Slate. “A lot of these people are invisible and people don’t want to look at them and if you don’t look at them how can you help them? When you pay attention to those who are usually ignored, it makes their day. That’s not why I do it. I’m not claiming to be a humanitarian; I’m a photographer. I always photograph what’s interesting to me and it has always been people who are underdogs because I see myself as an underdog.”

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Bruce Gilden, Debbie, West Bromwich, from the series The Black Country, 2014

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Bruce Gilden, James, Wolverhampton, 2013

In 1968, Akihiko Okamura moved to Dublin to chronicle the conflict in Northern Ireland. His photos show an everyday life made of barricades, military check points, demonstrations, bombed out streets, but also tea parties with buntings.

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Akihiko Okamura, A street with houses destroyed in the clashes, Northern Ireland, c1968

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Akihiko Okamura, Troops of the Royal Ulster Constabulary enter the Catholic neighbourhood called Bogside in the Battle of the Bogside.Belfast, Northern Ireland ca. 1969 Derry/Londonderry, Northern Ireland August, 1969

Jim Dow started photographing British shop windows and interiors in the early 1980s. Many of these family-run businesses have now been replaced by big chains and suburban shopping malls.

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Jim Dow, Interior, Fishmonger shop, Norwood, London, England, 1985

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Jim Dow, Interior, Cole’s Jubilee Sweet Shop, Leyton, London, England, 1981

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Evelyn Hofer, Bus conductress and postman, London, 1977

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Evelyn Hofer, Man on Station Vehicle, St Pancras, London, 1962

Edith Tudor-Hart studied at the Bauhaus, was an anti-fascist activist and a spy for the Soviet Union while living in England. She used photography as an instrument to awaken social consciences. Her photos show poverty, unemployment, slum housing and child welfare in London, south Wales and the industrial North East. Photos such as the dog grooming salon below talk about inequality and society’s displaced priorities.

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Edith Tudor-Hart, Poodle Parlour, London

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Edith Tudor-Hart, Ultraviolet light treatment for children with rickets in a south London hospital (circa 1935)

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Edith Tudor-Hart, A child stares into a Whitechapel bakery window (circa 1935)

I have absolutely no interest in football (i only make an exception for anything related to Eric Cantona, his sardines, monobrow, movies and poetry) but Hans van der Meer‘s photos of amateur teams playing in small town fields are striking images i kept in my head long after my visit to the Barbican. I could not understand what made them so special until i read that his photos attempted to return to the old tradition of photography in which a wide view of the action often resulted in elements of the locality being present in the image. Up until the 1950s, there was no close-up of actions in newspapers but mostly zoomed-out views with graphic lines that indicated the movement of the ball to the goal.

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Hans van der Meer, Warley, England, 2004

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Hans van der Meer, Inerleithen, Scotland, 2001

Engeland, Mytholmroyd, 30–10–2004 Calder 76 res - Pellon United: 4–3, Halifax & District Association Invitation Cup. Amateurvoetbal. Uit boek: European Fields / Europese Velden, nr. 29. Foto: Hans van der Meer/Hollandse Hoogte
Hans van der Meer, Mytholmroyd, 30–10–2004 Calder 76 res – Pellon United: 4–3, Halifax & District Association Invitation Cup. Amateurvoetbal. From the series: European Fields

GREAT BRITAIN. Wales. 1965.
Bruce Davidson, Wales, 1965. © Bruce Davidson / Magnum Photos

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Bruce Davidson, Man holding a curry sign © Bruce Davidson / Magnum Photos

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Bruce Davidson, Couple having tea on the beach, Hastings, 1960

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Robert Frank, London, 1951. Photo Danziger Gallery

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Cas Oorthuys, Oxford, 1962

Views of the exhibition space:

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Strange and Familiar: Britain as Revealed by International Photographers. Installation View at the Barbican Art Gallery. © Tristan Fewings/Getty Images

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Strange and Familiar: Britain as Revealed by International Photographers. Installation View at the Barbican Art Gallery. © Tristan Fewings/Getty Images

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Strange and Familiar: Britain as Revealed by International Photographers. Installation View at the Barbican Art Gallery. © Tristan Fewings/Getty Images

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Strange and Familiar: Britain as Revealed by International Photographers. Installation View at the Barbican Art Gallery. © Tristan Fewings/Getty Images

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Strange and Familiar: Britain as Revealed by International Photographers. Installation View at the Barbican Art Gallery. © Tristan Fewings/Getty Images

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Strange and Familiar: Britain as Revealed by International Photographers. Installation View at the Barbican Art Gallery. © Tristan Fewings/Getty Images

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Strange and Familiar: Britain as Revealed by International Photographers. Installation View at the Barbican Art Gallery. © Tristan Fewings/Getty Images

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Strange and Familiar: Britain as Revealed by International Photographers. Installation View at the Barbican Art Gallery. © Tristan Fewings/Getty Images

Previously: Gloom and broken windows. A time travel to Thatcher-era Glasgow .

Strange and Familiar: Britain as Revealed by International Photographers, curated by Martin Parr, is at the Barbican Art Gallery in London until 19 June 2016.

Clever Mother-in-Law Cards – Humanaut Creates Funny Sentiments for "Other Mother's Day" (GALLERY)

(TrendHunter.com) A mom is a mom no matter if she birthed the person who looks up to her and these Mother-in-Law Cards reflects that. Although the sentiments are slightly more casual than the traditional greetings…

Top 60 Auto Ideas in May – From Lightweight Hybrid Vehicles to Gold-Plated Dream Cars (TOPLIST)

(TrendHunter.com) While it may seem like electric vehicles are the future of the auto industry, the May 2016 auto trends reveal a continued demand for luxury sports cars. As a result, there is a growing divide when…

30 Social Media Communication Tools – From Virtual Work Portfolios to Female Networking Platforms (TOPLIST)

(TrendHunter.com) These social media communication tools range from female networking platforms to virtual work portfolios that are showcased through creative web profiles. When examining the ways modern consumers…

Girls Have No Time for President Barbie in SNL's Latest Mock Ad Knocking Hillary Clinton

A couple of months back, Saturday Night Live depicted Hillary Clinton hilariously morphing into Bernie Sanders. Now, the show is ribbing the leading Democratic candidate with a bit about “President Barbie”—the boring new doll nobody wants to play with.

A group of little girls star in the spoof ad, showing off their favorite toys and imagining themselves in space, Paris, and in a magical fantasy world they’ve cooked up. 

But to the growing chagrin of the faux Mattel voiceover artist, none are particularly psyched about the blonde-bobbed figurine who comes clad in a blue pantsuit—even if she comes with a mini smartphone pre-loaded with Snapchat.

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Addicts Trying to Get Dry or Clean Get a Fresh Start With Free Clothes From Dry Cleaners

One person’s waste is another’s treasure.

In partnership with Action on Addiction, Leo Burnett London is putting that little chestnut to work with “The Dry/Clean Initiative,” a program that helps recovering addicts dress for job interviews, using clothing that was never picked up from the dry cleaners.

The case study tells us 15 percent of dry cleaning is never claimed (per the Columbus Dispatch). We also learn the story of Debbie, the first Dry/Clean Initiative benefactee. 

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Love Cards Against Humanity and Hating on Donald Trump? Have We Got the Game for You

The Sid Lee Collective, an agency incubator for Sid Lee’s non-commercial creative projects, took a few choice Donald Trump quotes and transformed them into an unofficial Cards Against Humanity expansion pack—Trump Against Humanity: A Party Game About a Horrible Person.

Seriously. You couldn’t make this shit up, and neither did they. 

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Pouco Pixel 45 – Fracassomania

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Sucesso todo mundo sabe quando vê. E o fracasso? Adriano Brandão e Danilo Silvestre se lembram das apostas mais furadas da história dos video games e reverenciam aqueles que se sacrificaram para nos salvar. Qual a receita para um desastre de público e crítica? Por que a tática de se criar imensa expectativa em torno de um lançamento pode ser […]

> LEIA MAIS: Pouco Pixel 45 – Fracassomania

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E se a abertura de “Star Wars” fosse igual a de um filme do James Bond?

Star Wars

Com Radiohead de trilha sonora

> LEIA MAIS: E se a abertura de “Star Wars” fosse igual a de um filme do James Bond?

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Syoss: Care Wash


Media, PR
Syoss

Advertising Agency:Jung Von Matt/Limmat, Zurich, Switzerland
Creative Director:Samuel Christ Executive
Art Director:Johannes Dörig, Andrea Klainguti
Graphic Designer:Tanja Jablanovic

Top 45 Beverage Ideas in May – From Protein-Enriched Waters to Maple-Flavored Coffee Drinks (TOPLIST)

(TrendHunter.com) With summer just around the corner, the May 2016 beverage trends reveal a clear emphasis on cold drinks. Not only is there a demand for unique ingredients and unexpected flavor combinations, but…

Top 30 Fitness Innovations in May – From Arcade-Style Gyms to Fitness-Tracking Mirrors (TOPLIST)

(TrendHunter.com) The popularity of wearables, athleisure and a rise in general health consciousness have given way for an inspiring range of May 2016 fitness ideas to emerge. On a large scale, entire gym formats…

SSYP – Smoking Shortens Your Penis (2016) case study (Poland)

On a popular Polish reality MTV show called Warsaw Shore, where there’s booze, sex and more sex happening, the ad agency Grey decided to deliver a message to the men, and all of the viewers. The message is SSYP – Smoking Shortens Your Penis, and it’s delivered via teeny tiny free condoms. The same condoms are being given out at popular night clubs in Warsaw, and used in hilariously awkward sex education classes in school. I think the teenagers got it, Grey.

Top 100 Health Ideas in May – From Pain-Relieving Menstruation Wearables to Smart Allergen Sensors (TOPLIST)

(TrendHunter.com) The May 2016 health trends reveal a growing demand for products that help consumers take control of common health issues. Whether it is menstrual cramps or allergies, smart products are empowering…