(TrendHunter.com) Although apps are sometimes seen as frivolous, the May 2016 mobile app trends reveal that a growing number of companies are using mobile platforms to support noble causes. Whether it is connecting…
twofifteenmccann implores viewers to “Watch More. Lie Less.” in its latest campaign for streaming service Hulu, with a pair of 30-second spots built around the concept of people lying about being caught up with a TV show.
In “Watch More The Path — Lie Less,” that show is the Hulu original series The Path, starring Aaron Paul. A fan runs into Paul at a coffee shop and, seemingly without intending to, finds himself lying to the actor about having seen every episode of The Path. A voiceover gives viewers a look into the man’s mental process as Paul talks about the show and he tries to avoid hearing any spoilers. Paul, meanwhile, seems to slowly figure out what’s going on.
While anything with Aaron Paul is bound to attract some attention and the scenario is humorous and somewhat relatable, the only argument the spot seems to make for Hulu over other subscription services is that The Path is a Hulu original. And since its regular service contains ads, the “Watch More” approach could even make an argument for its rivals. (Although Hulu did recently add a more expensive ad-free option.)
Another spot takes a similar approach, with a man lying to friends about being caught up on Empire, but takes things a bit farther in the off-the-wall direction, as the man, realizing he is lying, worries that he’ll turn to identity theft or copyright infringement next. Wondering if he’s lying to himself (we guess), he questions if Mike is even his real name. It suffers from the same drawbacks as the other spot, but without the benefits of promoting a Hulu original, (or Aaron Paul’s acting abilities).
“In today’s society, lying about watching a show or movie is nearly a felony in some people’s eyes,” twofifteenmccann CCO Scott Duchon told Adweek. “This campaign shows people caught in their own web of lies and offers Hulu as the way out. The Hulu team really wanted to have fun in the way they are positioned as the answer to this behavior.”
Credits:
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
ACD/Art Director: Justin Hargraves
ACD/Copywriter: Rob Katzenstein
Director of Integrated Production: Alex Spahr
Senior Producer: Mai Huynh
Business Affairs: Mary Beth Barney
Account team: Julie Sinclair, Bhumieka Patel
Strategy team: Gabrielle Tenaglia, Janene Lin, Paige Robertson
Production Company: Anonymous Content
Director: Tim Godsall
DP: Andre Pienaar
Line Producer: James Graves
Executive Producer: Eric Stern
Head of Production: Kerry Haynie
Production Designer: Paul Austerberry
Editorial: Cut + Run
Editor: Steve Gandolfi
Editor: Pete Koob
Managing Director: Michelle Eskin
Los Angles EP: Amburr Farls
San Francisco EP: Deanne Mehling
Producer: Jared Thomas
VFX: Jogger
Creative Director: David Parker
Executive Producer: Rich Rama
Producer: Ben Sposato
2D Artist: Adam Levine
Flame Assistant: Jorge Tanaka
Colorist: Dave Hussey
Company: Company 3
Music: Human
When New England Patriots quarterback Tom Brady needs a break from bickering with the NFL, he goes to the gaudiest hotel on planet Earth to sleep on a specialty mattress that will never deflate.
In Brazil, one of the main obstacles that young people face when they decide to pursue a career in art, is in their own homes: afraid that their children won’t be able to make a living, the parents don’t support their decision. The most common argument is that it’s so difficult to sell art work, making it practically impossible to pay bills. The Brazilian Art Association decided to surprise parents with an action that stirred emotions and hopes. The parents of fourteen artists were invited to an art exhibit at Baró Gallery in São Paulo, and they had no idea what they were going to see there. Upon arriving at the gallery, they saw their children’s work on display and all of it was sold for the same value of bills that the parents usually pay for, such as electricity, water, condominium taxes.
Outdoor, Print
Chicco
Today Chicco is a Master Brand Cross Category in the world market for the babycare products and is one of the top ten Italian brands among consumer goods in the world. This year, Chicco wanted to celebrate and relaunch one of its world well-known brand icons: Wellness, the feeding bottle that has been nourishing newborns since 1958. So, with a key-visual based on the universal symbol of the stork, we underline the strong connection between the product itself and the moment which welcomes and looks after: every baby’s birth.
Advertising Agency:Armando Testa, Milan, Italy
Creative Director:Vincenzo Celli
Art Director:Matteo Pozzi
Copywriter:Samantha Scaloni
Illustrator:LSD
Photographer:LSD
It’s not easy for a computer, or a human, to decide what is an unbiased take on the world.
(TrendHunter.com) Internationally-celebrated photographer Adrienne Salinger created a collection of vintage photographs that show teens in their bedrooms. The teenager remains a highly significant figure in society…
From smart motorcycle windshields to surfboards that keep you connected, Samsung’s gotten damn good at applying abstract technical features to the real world.
“Sister,” though, is lower-key and closer to home. Made by Leo Burnett to promote the low-light capabilities of its Galaxy S7 and S7 Edge mobile handsets, the ad opens on a familiar (and for us, still quite palpable) scenario: One little girl who can’t get to sleep, because she’s terrified of the dark.
Category: Beyond Madison Avenue
Summary: “The internet was designed to replace infrastructure. Everything that I can buy in a store I can now buy online…So when new advances in technology require new infrastructure…I always worry there is something off there.”
What if there was a technology for advertisers to send data to people’s smartphones everywhere they were, whether at home or in a stadium or walking by a store, regardless of whether there was wifi or bluetooth available…
Mr. Rusbridger had been due to take over in the fall as head of the Scott Trust, the nonprofit body that owns the left-leaning news group.
Mr. Murray, chief executive of the ad agency FCB, says companies that hire high-quality employees need to have stronger checks and balances in their cultures.
Direct Marketing, Design
Green Ribbon
Advertising Agency:Dentsu, Tokyo, Japan
(TrendHunter.com) The Whirlpool Levita is said to be the “Swiss Army knife” of induction cookers due to its multi-functional features yet compact nature, making it the perfect kitchen appliance for those…
(TrendHunter.com) This Indonesian ‘Origami House’ is draws inspiration from the art of paper folding and is surrounded by the jungles of Bali.
Designed by German architect Alexis Dornier, the home seems…
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