May
16
Fox Revives ‘24’ With a New Lead and a Familiar Look
Posted in: UncategorizedBuilt by the same team of producers who turned the original series into a cultural touchstone, the reimagined “24” is to be unveiled to advertisers.
May
16
AMC Unveils ‘Preacher’ Clip on Snapchat
Posted in: UncategorizedThe campaign is the first time that an extended clip of a network TV show will be available on the smartphone messaging app, according to both companies.
May
16
Ogilvy Wins Global Pitch for Lenovo Brand Work
Posted in: UncategorizedLast week we posted on some changes in the advertising business of Lenovo-owned phone brand Motorola.
In case you missed it, Droga5 resigned the business after 4 years. This decision followed both the 2014 acquisition of Motorola Mobility by Lenovo (the products will be rebranded as Lenovo by next year) and the previously unannounced departure of the company’s CMO Adrienne Hayes, who has been replaced by Lenovo marketing executive Jan Huckfeldt. The account then went to Ogilvy without a review.
But we missed a far larger piece of news: prior to the Motorola decision, Ogilvy beat out 5 other agencies in a pitch for the Lenovo global brand business.
The company did not publicize the review, but a Lenovo spokesperson confirmed this morning that “There was a pitch for the Lenovo brand work which Ogilvy won.” No official announcement will be made and no further information will be provided, though the spokesperson did clarify that Ogilvy’s Lenovo and Motorola wins were not related.
The last global review for Lenovo took place in 2011 with Saatchi & Saatchi New York beating out CP+B and Ogilvy (which handled the ThinkPad product line at the time). The Publicis shop later led the company’s rebranding efforts with a new logo and identity.
Portions of the account began moving away from Saatchi in early 2014, when Lenovo picked The House Worldwide as its AOR in the EMEA region. Saatchi’s best-known work for the brand remains the $100 million “For Those Who Do” campaign from 2011.
We do not have details regarding Lenovo’s global marketing budget at this time but will update the post when we receive them.
May
16
Champion Swimmer Ian Thorpe Pitches Thorpedo Pool Cleaning Service to Australians
Posted in: UncategorizedAd agencies will eventually tire of fake documentary videos, we promise—but not before Optus has a chance to reveal that, yes, Olympic swimmer Ian Thorpe’s Thorpedo Pool Cleaning ad was a joke.
May
16
Meteorologist Who Was Told to Cover Up Says It Wasn’t Sexism
Posted in: Uncategorized“Sometimes your outfit works and sometimes it doesn’t,” said the KTLA meteorologist, Liberté Chan, in a blog post.
May
16
BBDO Gets Romantic Again in Global Orbit Effort
Posted in: UncategorizedYou may recall a theme running through Energy BBDO’s recent campaigns for chewing gum: there was Sarah and Juan for Wrigley’s Extra followed by Marcus and Jessica’s “Second Chance” and then Andrés Ordóñez for CCO.
The love affair continues with a new global campaign for Orbit that feels a bit more highbrow, complete with a British accent. The network’s Chicago office collaborated with BBDO South China and CLM BBDO in Paris for this series, which starts with the anthem spot titled “Anthem.”
So it’s not that the act of chewing Orbit while doing important things makes the stars align…just that the two things happen to occur at the same time quite often. We think we get it.
The following :15s provide a bit of background regarding three particular scenarios, the first being this freckly future Muggsy Bogues.
Little dude is definitely going to swallow that gum on the court.
Then there’s the goalie/kicker showdown that (we assume) defines every working class British childhood.
One day “professional soccer” will be huge in the U.S., we just know it.
Finally, the moment that led to the romance that led to however many millions of views on YouTube and Facebook.
The client’s regional vice president of marketing John Starkey told our colleague today that the campaign is all about “a celebration of what can happen when you feel ready to take on your ‘Time to Shine’ moment” with some assistance from that critical clean teeth/fresh breath feeling.
Dave was a little harsh, calling the work “just earnest enough to be ripe for parody or ridicule” despite its light sense of self-mockery. And sure, the idea that chewing gum leads to success in any given situation is a bit of a stretch. Our readers undoubtedly have their own theories.
CREDITS
Client: Wrigley, a Subsidiary of Mars Inc.
Agency: Energy BBDO & CLM BBDO & BBDO South China
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Kevin Lynch
Creative Director: Pedro Pérez
Creative Director: Josh Gross
Creative Director: Jeff Cena
Creative Partner: Helen Sze
Associate Creative Director: Alejandro Peré
Associate Creative Director: Dan McCormack
Sr. Art Director: Jesús Diaz
Director of Integrated Production: Rowley Samuel
Executive Producer: John Pratt
Producer: Alice Chu
Director of Music: Daniel Kuypers
Vice President, CLM BBDO: Julien Lemoine
Deputy Managing Director: Laurent Duvivier
Group Account Director: Melanie Marchand
Account Director: Erin Welsh
Global Strategic Planner: Veronique Bernard
Production Company: Anonymous Content
Director: Joachim Back
Managing Director: Eric Stern
Producer: Tim Kerrison
Visual Effects: The Mill
Colorist: Luke Morrison
Design Artist: Anzie Lee, Erik Michelfelder, Anthony Morrelle, Adrian Navarro
2D Lead: Jay Bandlish
2D Artist: Andrew Pellicer, Michael Sarabia, Trent shumway, Ryan Urban
Head of Production: Andrew Sommerville
Producer: Tracey Khan
Audio: Stir Post
Audio Sound Design/MIx: Nick Bozzone
Audio Producer: David Kaplan
Audio Producer : Mindy Verson
Editorial Company: The Assembly Rooms
Editor: Eve Ashwell
Editor: 60/30 Anthem : Sam Rick-Edwards
Assistant Editor: Edward Cooper
Producer: Polly Kemp
US Executive Producer: Mary Know
May
16
This Ingenious Dinner Plate, Invented by an Ad Agency, Can Lighten a Meal by 30 Calories
Posted in: UncategorizedSome of the best food on Earth is pretty greasy, so one agency in Thailand has come up with a simple way to lighten things up.
BBDO Bangkok partnered with the Thai Health Promotion Foundation to address Thailand’s obesity problem, largely linked to the amount of oil used in the country’s popular cuisine.
Instead of trying to change how the food is cooked, the client and agency chose instead fo focus on how the food is served.
They created the AbsorbPlate, which features 500 perforations that catch and hold some of the grease from your meal. They claim it will capture 7 mL of oil, which is about one and a half teaspoons. That’s not much, but it does shave about 30 calories off the total.
Check out the video case study and credits below:
May
16
Agencies on Canal Street Are Waging a Post-it-Note War, and It's Awesome
Posted in: UncategorizedIt started out, reportedly, with a single word: “HI.”
That was early last week. By the weekend, a full-blown Post-it note art war had erupted on Canal Street in New York City, with a number of agencies participating—including Havas Worldwide, Horizon Media, Cake Group and Harrison and Star.
On social media, the posts have been tagged #canalnotes and #postitwar and have been flooding in. It’s a wonder any client work was getting done at these shops last week.
May
16
Thai Health Promotion Foundation: Helpmet
Posted in: Uncategorized
Thailand has the 2nd highest rate of road deaths in the world. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. When the time is ticking, is there something that can help riders when they need it most? In cooperation with ThaiHealth’s Road Safety Project, BBDO Bangkok created HELPMET, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious.
May
16
Nochlegka Charitable Organization: Houses of homeless
Posted in: Uncategorized
Media, Outdoor
Charitable organization Nochlegka
Advertising Agency:Vozduh, Saint-Petersburg, Russia
Creative Director:Viacheslav Nabokov, Viacheslav Ivanov
Art Director:Valery Melnik
Copywriter:Olga Lazarenko
Designer:Ekaterina Belyaeva
Print Director:Roman Zvonov
May
16
Estadão: Songs of Violence
Posted in: Uncategorized
Online
Estadao
With the goal of fostering discussion about songs that relate violence against women, FCB Brasil and the newspaper Estadão (O Estado de S. Paulo), with support from Rio de Janeiro’s Disque Denúncia hotline, are launching their “Songs of Violence” campaign.
Using Shazam, a music app for finding information about songs that can instantaneously identify whatever music is playing nearby, the campaign mapped out the Brazilian and foreign songs that feature lyrics about violence and abuse.
Advertising Agency:FCB, Sao Paulo, Brazil
Art Director:Tiago Freitas “Gaum”
Copywriter:Vinicius Dalvi
Photographer:Ricardo Barcellos
Chief Creative Officer:Joanna Monteiro
Executive Creative Director:Fabio Simões “Simon”
Agency Producer:Gerson Lupatini, Reano De Vitto and Suelen Mariano
Art Buyer:Tina Castro e Carol Silva
Casting:Allure Agency and L’equipe Agence
Account:Mauro Silveira, Cris Pereira, Anna Santana, Juliana Peralta, Renato Coelho
Media:Fábio Freitas, Cristina Omura, Rebeca Aguiar
Rtv:Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Natasha Zaminiani, Mariana Carneiro
Music Curator:Débora Cassolatto
Production Company:BossaNovaFilms
Director:Georgia Guerra-Peixe and Juliana Borges
Production Company Account:Kiska Kaysel, Renata Prado
Animation:Rodrigo Resende
Editor:Dudu Doria
Audio Company:Saxsofunny
Producer:Zezinho Mutarello and Cezar Brandão
Atendimento:Tatiana Ornellas e Larissa Sarkis
Client:Flavio Pestana, Marcelo Moraes and Marcela Dalla Torre
May
16
Gannett Sweetens Offer for Tribune Publishing
Posted in: UncategorizedGannett, the owner of USA Today, said that it sent a letter to Tribune Publishing with an offer to pay $15 a share, up from $12.25 a share last month.
May
16
Orbit Gum Gets Surprisingly Earnest in Aspirational 'Time to Shine' Ads by BBDO
Posted in: UncategorizedHere’s a gum for people who feel they’ve bitten off more than they can chew.
Wrigley’s Orbit is rolling out a new campaign tagged “Time to Shine,” a shift from the brand’s familiar “Just brushed clean feeling” to something more aspirational.
“The idea is that when you have a clean mouth or fresh breath, you feel more confident,” John Starkey, regional vice president of marketing at Wrigley Americas, tells AdFreak. “The scripts are a celebration of what can happen when you feel ready to take on your ‘Time to Shine’ moment.”
May
16
Homer Simpson foi animado ao vivo usando nova ferramenta da Adobe
Posted in: Uncategorized
A transmissão do episódio d’Os Simpsons de ontem teve algo especial, que foi originalmente anunciado em fevereiro desse ano. Durante os três últimos minutos, Homer Simpson (na forma do seu dublador, Dan Castellaneta), conversou com membros da audiência sobre tópicos diversos. E hoje foi revelado que o feito histórico na série teve uma mãozinha da […]
> LEIA MAIS: Homer Simpson foi animado ao vivo usando nova ferramenta da Adobe
Post originalmente publicado no B9
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