May
17
Netflix’s ‘Narcos’ to Appear on Univision
Posted in: UncategorizedThe original Netflix series “Narcos” and “Club de Cuervos” will be shown on Univision networks as part of a new partnership, the companies announced.
May
17
2016 TV Upfronts: Highlights of ABC’s New Fall Season
Posted in: UncategorizedThe network’s block of Thursday shows by Shonda Rhimes is getting a shake-up. Kiefer Sutherland is also returning.
May
17
Folding Seat Sticks – The 'Sitpack' Folding Seat Makes Resting On the Go an Easier Endeavor (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Whether at a concert or while exploring a new city, sometimes it would be nice to have a seat at your disposal, so the ‘Sitpack’ folding seat is designed to go anywhere with you….
May
17
2016 TV Upfronts: What to Make of NBC’s and Fox’s Offerings
Posted in: UncategorizedThree New York Times writers comment on what was seen and heard at television’s advertising sales extravaganza for the coming season.
May
17
Fairy Tale Footwear Collections – This Footwear Line is Inspired by Alice Through the Looking Glass (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The popular shoe brand ‘Call It Spring’ recently released a fairy tale footwear collection inspired by the new Disney film ‘Alice Through The Looking Glass.’ With the…
May
17
Camp+King Ushers in ‘The New Era of Proud’ for Sacramento Kings
Posted in: UncategorizedSan Francisco-based agency Camp+King recently launched a rebranding campaign for the Sacramento Kings (an assignment the agency won in January following a review), built around a 60-second spot entitled “The New Era of Proud.”
The spot captures a man reorganizing his wall of Sacramento Kings memorabilia. As he moves each item, audio of an event associated with the item plays over the piano-driven background music. Over the course of the spot it becomes clear that the man is clearing space for a new item, revealed to be a poster featuring the team’s new logo (also created by Camp+King).
While nothing groundbreaking, the approach makes sense for a sport franchise rebranding. It manages to celebrate the past while looking toward the future of the franchise and announcing the dawning of a new era. So while the dramatic piano score may be a bit cliche, matching up the fan’s memorabilia with audio clips is a nice way to stoke nostalgia among fans of the team before the big reveal and the tagline is solid. We’re not sure we’re too into that new logo, though, particularly the font in “Kings,” but we suppose the fans will have plenty to say on the matter.
“This spot is as much about civic pride as it is about a beloved team,” Camp+King partner and CEO Jamie King told LBB. “Like any American city, Sacramento has seen its share of ups and downs, but this basketball team has been a constant in the lives of its residents for the past 31 years. And our agency is proud to help showcase that.”
May
17
Krispy Kreme Is Selling Kyrie Irving's New Nike Shoe Boxed Up Like Donuts
Posted in: UncategorizedKyrie Irving has an arsenal of secret tricks that make him great at basketball, but his latest reveal may be his most surprising edge yet—his own personal donut.
May
17
DC apresenta nova marca
Posted in: Uncategorized
A DC Entertainment, braço da DC responsável por administrar todas as propriedades da empresa, anunciou nessa terça-feira a sua primeira grande mudança de marca desde 2012. O novo logotipo, segundo eles, celebra “passado, presente e futuro” da DC. Ainda sobre a nova marca, Amit Desai, VP de Marketing, disse que “embora os quadrinhos ainda sejam […]
> LEIA MAIS: DC apresenta nova marca
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May
17
Ambassador Theater Group Announces Leadership Change
Posted in: UncategorizedThe company, a leading owner of British and American theaters, said Mark Cornell would become chief executive, replacing its founders Howard Panter and Rosemary Squire.
May
17
Autonomous Luxury Cars – The BMW 'i NEXT' Design is a Luxurious Two-Person Electric Car (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) BMW has unveiled its newest design in the BMW i NEXT, which will be available for sale in the year 2021.
The car looks like something straight out of the future, with its luxurious brass-colored…
May
17
Sprint Named a PR Veteran to Run Its New In-House Agency
Posted in: UncategorizedThis is one we have to aggregate as a public service to our readers.
Last month we reported that Deutsch had to make some downsizing moves in its L.A. office because Sprint had decided late last year to take more of the production work on its campaigns (read: pretty much all the production work on its campaigns) in-house.
A tiny bit of Google sleuthing revealed that this unit would be called Yellow Fan Studios and that its launch was in keeping with Sprint’s plans to “reduce its overall expenses by $2-2.5B” by instituting pay freezes, reducing severance packages and ending all free snacks.
The world’s first real glimpse of Yellow Fan Studios’ work came by way of the ad in which a (white) woman in a focus group speaking to CEO Marcelo Claure describes Sprint’s chief competitor T-Mobile as “ghetto.” The company quickly pulled the ad and pretty much every media outlet ran a story on it the following day.
Late yesterday AdAge ran a piece centered on Christopher Ian Bennett, who Sprint promoted last month to lead Yellow Fan Studios as its executive creative director. Many of you will find his background quite interesting.
In short, he’s a PR guy.
Prior to the promotion, Bennett was director of innovation and creative media for Sprint, which quite obviously hired him as a pretext to shrinking its relationship with Deutsch. His previous roles include executive PR/communications roles at Guitar Center, Best Buy Canada and trash removal company 1-800-GOT-JUNK.
What will Bennett be doing for Sprint, exactly? That’s a little vague, because the company’s PR declined to get into specifics and Bennett did not speak to AdAge himself for reasons that are completely unclear to us. Here’s a quote from corporate, though:
“[Bennett] is the new leader of Sprint’s creative vision for 2016. Whether in public relations or the political arena, the music business or digital media, his award-winning, 20-year career as a creative communicator is as eclectic as it is unique.
[Yellow Fan Studios] has full creative responsibility for the Overland Park, Kan.-based mobile carrier providing film and print production, design and all other creative services.”
Deutsch officially remains Sprint’s agency of record. And whatever sort of work Yellow Fan Studios produces, Claure is obviously hoping that the coming campaigns don’t lead to the same kind of negative headlines and hashtags as the “ghetto” ad.
Cliches aside, all publicity is most definitely not good publicity.
May
17
Rebel Wilson and Keegan-Michael Key Star in W+K Portland’s Latest for Booking.com
Posted in: UncategorizedLast month, W+K Portland launched a new campaign for Booking.com celebrating the fantasy wedding of real-life engaged couple Jordan Peele (Key & Peele) and Chelsea Peretti (Brooklyn Nine Nine). The initial efforts showed the couple planning for their big day and brainstorming locations for a destination wedding in “Destination Wedding” and “Beach Booty.”
Now the agency has released a follow-up continuing the theme, only this time around viewers get a look at Rebel Wilson and Keegan-Michael Key setting out on a road trip to the big event. The latest effort, which follows on the heels of the Key and Peele’s first movie, Keanu, which was released late last month.
“Road Trip” sees Key drive up to Wilson’s house to pick her up for a trip with a novel-length printed itinerary. Wilson knocks the itinerary out of his hand, claiming they “have to go off-script.” The sentiment echoes the voiceover at the spot’s introduction, claiming Booking.com can help them “wing it all the way to Jordan and Chelsea’s wedding.”
The effort doesn’t much get into the site’s specifics, but builds off the free cancellation selling point of “Beach Booty,” positioning the site’s versatility and flexibility as strong selling points.
This is further explored in the short “Mountain Lady,” which references the free cancellation specifically when Wilson finds herself a third wheel and, as the voiceover puts it, “the trip you’re on isn’t really the trip you want to be on.”
This campaign has a lot to live up to given its cast and, so far, the laughs aren’t quite what you’d hope for.
Still, it should capture the attention of said comedians’ fans and does a good job of telling a serial narrative while selling Booking.com for specific features. Here’s hoping W+K can bring things together for a memorable finale.
CREDITS
W+K PORTLAND
Creative Director: Micah Walker
Copywriters: Nick Morrissey, Mike Egan
Art Director: Jon Kubik, Meaghan Oikawa
Producer: Hayley Goggin Avila
Art Producer: Andrea Bakacs
Interactive Producer: Blake Carrillo
Comms Supervisor: Destinee Scott
Account Service: Regina Keough/Tristan Harvin/Mimi Kim
Strategic Planning: Eugene Krasnopolsky, Nicole Brandell
Business Affairs: Karen Roche
Studio Design: Dana Beaty/Greg Jacobsen
Studio Manager: Sally Garrido-Spencer
Retouchers: Kyle Pero/Saskia Thomson
Motion Designer: Adam Sirkin
Motion Producer: Sarah Gamazo/Tori Herbst
PRODUCTION
Production Company: SMUGGLER
Director: Randy Krallman
Executive Producers: Patrick Milling Smith, Brian Carmody, Shannon Jones, Andrew Colon
Line Producer: Ian Blaine
Director of Photography: Darko Suvac
Production Designer: Jason Schuster
EDITORIAL
Editorial Company: Cartel
Editor: Andy McGraw
Assistant Editor: Eddie Mikasa
Post Producer: Meagen Carroll
Post Executive Producer: Lauren Bleiweiss
PHOTOGRAPHY
Photographer: Emily Shur
Line Producer: Tricia Sherman
Production Company: Bauerfeind Productions
VFX
VFX Company: Joint
Lead Flame: MB Emigh
2D Artists: Leif Peterson/Noah Poole
VFX Producer: Gail von Dedenroth
VFX Coordinator: Nathanael Horton
VFX Executive Producer: Alex Thiesen
MIX + SOUND DESIGN
Mix Company: Joint & Lime
Mixer/Sound Design: Noah Woodburn/Sam Casas
Producer: Gail von Dedenroth/Susie Boyajan
TELECINE
Telecine Company: Joint The Mill
Color Producer: Gail von Dedenroth/Diane Valera
Colorist: David Jahns/Adam Scott
MUSIC
Music Company: Wolf at the Door
Composer: Chris Kennedy/Cecil Campanero/Jimmy Haun
Creative Director: Alex Kamp
Executive Producer: Natalie P. Montgomery
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