May
26
Very Chocolate: The perfect cure for almost anything
Posted in: Uncategorized
May
26
A 32-Hour Webcast of Norwegians Reading the Fine Print
Posted in: UncategorizedA government agency staged the reading of the terms and conditions of 30 downloadable apps to point out their absurdity and possible illegality.
May
26
Gawker Media Is Said to Be Exploring a Possible Sale
Posted in: UncategorizedThe media company, in the middle of a costly legal battle with Hulk Hogan, is said to have hired Mark Patricof of Houlihan Lokey to help evaluate options.
May
26
FCB Lisbon Creates ‘The Fat Stencil’ to Warn Consumers About IRL Fat Content
Posted in: UncategorizedFCB Lisbon came up with a way to show people that “Some foods contain more fat than we think,” using a “Fat Stencil.”
So what is a fat stencil? The agency worked with a screen printer, who found another use for the oil needed to prepare a pizza that looks like Dominos circa last week. Said screen printer then pressed a poster reading, “This poster was made with the fat from a fast food pizza” and “Look for healthier food choices.”
Normally a poster telling you to “Look for healthier food choices” would be pretty easy for people to ignore. But FCB Lisbon’s stunt grabs attention by being kind of gross.
If you read the poster and consider the amount of fat used to create it, and then consider that fat entering your body after you consume the food in question, that’s the kind of thing that just might get people to actually change their eating habits for a hot second. Simple, but potentially effective. It’s also an idea that could easily be extended to a range of other foods. We’re not sure we even want to see what a cheeseburger would look like.
Credits:
Agency: FCB Lisbon
Client: ADEXO
Creative Directors: Luís Silva Dias / Edson Athayde
CW: Victor Afonso, Viton Araújo
AD: Eduardo Tavares
Producer: César Monteiro
Production Company: Quioto Films
Director: Joana Faria
Account Director: Carlos Baptista
Account Executive: Andreia Martins
May
26
Viacom Directors Add Redstone’s Great-Grandchildren to Suit
Posted in: UncategorizedThe children were added because they are among the beneficiaries of the trust that will control his empire after he dies or is declared incompetent.
May
26
Disney v. Warner: How Captain America Beat Batman and Superman
Posted in: UncategorizedWarner Bros.’s “Batman v Superman” would seem to have the box office edge, but “Captain America: Civil War” has surged past it.
May
26
Levitating Magnetic Planters – The Designers of FLYTE Light Bulbs Created a Look of Floating Plants (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Much like the concept behind FLYTE light bulbs which use magnets to float in the air above a small platform, its same designers have imagined a similar concept but with floating plants instead of…
May
26
180LA Adds CD Karan Dang and Several Other New Hires to Its Digital Team
Posted in: Uncategorized180LA appointed Karan Dang to the role of digital creative director and added several other creatives to its digital team.
The news follows several recent new business wins for the Los Angeles office including ASICS, University of Phoenix and, most prominently, Miller Lite.
“Karan is all about digital first,” said 180LA managing partner and CCO William Gelner. “He brings new thinking to 180LA that will accentuate what we do best – cutting-edge, digitally focused creative.”
Dang arrives at 180LA following Deutsch’s recent downsizing in response to Sprint moving more production work in-house. He served as an associate creative director, digital with Deutsch for nearly a year and a half, working on the agency’s digital accounts for Sprint, Volkswagen USA, Target and Taco Bell. Before joining Deutsch, Dang spent over a year and a half as a senior creative with TBWA Singapore, working with clients including Standard Chartered Bank, Singapore Airlines and Great Eastern Life Insurance. Before being named a senior creative, he spent nearly four years as a creative with the agency, working with brands such as SBC, Unilever, Bayer, Silk Airlines, Unilever, Nokia and Microsoft. He’s also spent time as a creative with BBDO/Proximity Singapore and Grey Singapore.
“I have been blown away by the work that 180LA has produced in the past,” said Dang. “I welcome the challenge of making groundbreaking interactive, experiential and social campaigns for stalwart clients. In our mission, we are backed by a bunch of passionate, hungry and talented folks, and a bold leadership team.”
The agency also announced the appointments of Stephen Fahlsing (veteran of several production companies) as executive producer, Jefferson Wu (formerly with TBWAChiatDay) as creative technologist, Stacey Savage (most recently with Meredith) as senior UX designer, Caspar Bock as digital copywriter and Toon Leysen as digital art director.
May
26
The Kia Hamsters Break Into Song in David&Goliath’s Latest Effort
Posted in: UncategorizedBluegrass is a greatly under-appreciated musical genre.
No, really. It may seem a little dated and stylistically limited, but lots of people are into it…even the Kia hamsters.
David&Goliath’s latest for its first and biggest client doesn’t involve Blake Griffin or Christopher Walken. Instead it calls upon those animated pets/pests to remind us that music–not love, and definitely not data–is the universal language. As chief creative officer Colin Jeffery puts it, “It transcends borders and boundaries, connecting people on an emotional level because it’s something we can all understand, feel and appreciate.”
The hamsters use that magic to bring people from Birmingham to Bangalore together in celebrating the majestic beauty of our public park system.
Even the traffic cops are like, screw it.
The release calls this Kia’s most ambitious hamster-related project to date, and the spot required nearly 3,000 hours of CGI work to get the rodents dancing. We also like this part:
“…to ensure authenticity, ethnomusicologists, including Dr. Steven Loza, chair of the UCLA Herb Albert School of Music’s Department of Ethnomusicology, helped curate the globally inspired jam session…”
Finally, consultants doing something valuable! All that work kind of demands a making-of video.
The spot will air primarily in theaters–34,000 of them around the country, starting tomorrow. It’s part of National CineMedia’s FirstLook pre-show program.
In case you were curious, the main banjo man is Nathaniel Rateliff of Nathaniel Rateliff & the Night Sweats, with “DJ/Producers Bunt” dropping the beats.
It all makes us remember this song and the fact that the early ’90s were really weird.
CREDITS
Agency: David&Goliath
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Chief Digital Officer: Mike Geiger
President: Brian Dunbar
Chief Strategy Officer: Seema Miller
Director of Creative Services: Frannie Rhodes Creative Director: Basil Cowieson Creative Director: Greg Buri Creative Director: Yo Umeda ACD/Art Director: Robert Casillas
ACD/Copywriter: Courtney Pulver
Art Director: Eron Broughton
Copywriter: Gary du Toit
ACD/Copywriter: Devin Heatley
Senior Interactive Art Director: Bernice Chao Senior Project Manager: Kemit Ray
Director of Broadcast Production: Paul Albanese Executive Broadcast Producer: Curt O’Brien Junior Producer: Natalia Celis Director of Art Production: Andrea Mariash Senior Print Production Manager: Elisa Atwood Director of Digital Production: Peter Bassett Digital Producer: Justine Kleeman
Managing Director: Jeff Moohr
Group Account Director: Mike O’Malley
Management Supervisor: Aleks Rzeznik
Account Supervisor: Tara Poosti
Account Executive: Jenavieve Cazares
Digital Account Director: Jeanann Grubbs Digital Account Supervisor: Sarah Kirsch
Planning Director: Andrew Lynch
Senior Planner: Ed Gibson
Senior Digital Strategist: Rachel Fletcher Senior Social Strategist: Natalie Gomez
Director, Business Affairs: Rodney Pizarro Business Affairs Associate Manager: Daniella Vargas
Product Information Manager: Russell Wortman Product Information Manager: Mark McNaul
Production Company: Radical Media
Director: Colin Jeffery
Director of Photography: Toby Irwin
President: Frank Scherma
Head of Production: Cathy Dunn
Producer: Kathy Rhodes
Editorial Company: Union Editorial
Editor: Jim Haygood
Assistant Editor: Jed Stuber
Managing Partner/President: Michael Raimondi Executive Producer: Joe Ross
VFX: JAMM VFX
VFX Supervisor/CG Lead: Andy Boyd
VFX Supervisor/Lead Compositor: Jake Montgomery Flame Artist: Patrick Munoz Flame Artist: David Hernandez Nuke Artist: Brinton Jaecks Previs Lead: Javier Lopez-Duprey CG Artist: Zachary DiMaria CG Artist: Nha Ca Chau CG Modeling: Joel Durham CG Animator: Ellie Mason CG Animator: Joshua Merck CG Animator: Evan Mayfield CG Tracking: Peregrine McCafferty CG Tracking: Amélie Guyot CG Tracking: Philippe Medina CG Tracking: Damien Bouvier Matte Painting: Roger Kupelian Final Mastering: Rob Ufer
Producer: Ashley Greyson
Executive Producer: Asher Edwards
Photographer: Vincent Dixon
Assistant Photographer: Michael Henika
Agency: Brite Productions
Production: David Safian; SaF Productions
Retouching: FEELgood
Composite: TheLab
Licensed Music: Dueling Banjos
By: Arthur Smith
Publishing: EMI Blackwood Music Inc. obo Combine Music Corp. (BMI)
Music & Sound Design: Squeak E. Clean Productions Arranged by: Charles Rojas Creative Director: Rob Barbato Executive Producer: Carol Dunn
Producer: Chris Shaw
Record Label: Bunt. Records
Producers: Bunt.
Mix: Lime
Sound Engineer: Mark Meyuhas
Executive Producer: Susie Boyajan
Ethnomusicology: UCLA Herb Alpert School of Music, Department of Ethnomusicology
Consultant: Steven Loza, Ph.D., Chair, Department of Ethnomusicology, UCLA
Consultant: Ganavya Doraiswamy, M. Mus., Ph.D., Researcher, Department of Ethnomusicology, UCLA
Consultant: Rajna Swaminathan, Ph.D., Researcher, Department of Music, Harvard University
May
26
Peeling Wall Art – Russian Artist Sofia Created This Beautiful Artwork Out of Old Peeling Walls (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Russian artist Sofia captures beauty in unassuming things, using peeling walls to create her wall art.
The artist started an online community for people who were inspired by her work and the…
May
26
We Hear: Chrysler Creative Review Comes Down to 3 Finalists
Posted in: UncategorizedYesterday this blog and other trade pubs reported that GSD&M had won lead creative duties on Dodge after a review. It was an interesting choice given that the Austin shop hasn’t worked on a major auto account in some time after parting with BMW in 2010, but it was big news for the Omnicom network.
In that post, we noted that a review for the larger corporate Chrysler brand has also been ongoing, and today we hear that it has entered its final stages. According to multiple sources, the final three competitors are Droga5, Iris Worldwide New York and Minneapolis agency Mono.
None of these agencies are new to the auto space.
Droga has been working with Toyota since the summer of 2014. Just over a year ago the agency won lead creative duties on the Scion launch and went on to create spots like the one starring a vampire with a man bun.
Mono does not currently work with any car brands, but it won Advance Auto Parts in August 2014 and went on to create such campaigns as “Pothole Dummy,” which launched last month.
Iris Worldwide has long worked with Mini, and its PR division handles lifestyle work for BMW as well. The network (which is partially owned by Cheil) most recently gained attention for creating “Portraits,” one of two FIAT Chrysler Super Bowl ads promoting the Jeep brand. The spot won Adweek’s Super Clio award for best ad of the game, though the client later chose DDB to lead creative for the Jeep brand after that shop made the Big Game spot “4x4ever.”
A Droga5 spokesperson declined to comment for this post and FIAT Chrysler told us that they do not have any new announcements regarding the brand review at this time. Mono and Iris representatives have not yet responded to our emails.
The final decision should come within the next month.
May
26
Volt Creates a Yearbook for Gun Violence Victims
Posted in: UncategorizedIt’s not just Grey, you guys.
Stockholm agency Volt just launched a campaign for New Yorkers Against Gun Violence entitled “Sign Their Yearbook.”
Volt created an online “yearbook” for young victims of gun violence which went live yesterday. Accompanying the digital yearbook is a plea for visitors to sign what doubles as a petition signaling support for universal criminal background checks to purchase firearms.
After 30 days, Volt and New Yorkers Against Gun Violence will submit the petition, in the form of a printed and signed yearbook, to the U.S. Senate…where it will almost certainly be ignored.
“As an American citizen—I was born in Sweden but have dual citizenship—this is an issue that I feel strongly about,” agency creative director Daniel Vaccino told AdFreak. “The gun culture in the U.S. is obviously a complex issue, but we wanted to take a stand for what we believe needs to be done.”
“In essence, it’s a traditional petition, packaged with a personal and emotional twist,” he said. “We believe that the contextual relevance of using a yearbook strikes a personal note that might open people’s minds and hearts.”
He added that the process of creating the yearbook “a heartbreaking process in itself,” especially since the agency worked with victims’ families to create content for the yearbook.
Unfortunately, “Sign Their Yearbook” will likely go over better with ad awards juries than a Republican-controlled Senate.
May
26
Espionage Plus-Size Swimwear – The Swimsuitforall Ashley Graham Collection is Inspired by James Bond (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Swimsuitforall Ashley Graham collection comes just in time for the summer season. It offers a lot of options for plus-size women looking to not only embrace their bodies, but embrace it in as…
May
26
These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around
Posted in: UncategorizedSick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brand Cornetto.
The marketer, which tends to advertise around themes of teen love, created special rings that connect to streaming apps, and use near field communications to block access to TV shows you both watch unless your partner is nearby—thus putting an end to sneaking around with services like Netflix while feigning fidelity.
May
26
Trust Cargo: Germany
Posted in: Uncategorized
Trust Cargo is a Latin American freight forwarder specialized in delivering live cargo such a fresh fish to top restaurants around the world.
May
26
Trust Cargo: Iceland
Posted in: Uncategorized
Trust Cargo is a Latin American freight forwarder specialized in delivering live cargo such a fresh fish to top restaurants around the world.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.