(TrendHunter.com) There are a variety of folding electric bikes on the market, but few can match the simplicity of the ‘PLOOI.’ Designed with a single button aesthetic, the ‘PLOOI’ features a…
CP+B launched a new spot for Infiniti, positioning the luxury car brand as the option for the young and empowered, as opposed to the old and traditional.
In the spot, a young man sits down for a difficult talk with his (presumably staunchly Republican) father, in his stuffy sitting room. The father, we learn from a series of family photos, is a lifelong BMW driver. His son has apparently just bought an Infiniti and dad is not pleased. BMW is never mentioned by name, but glimpsed in the photos and alluded to when the father says “This isn’t how we raised you” in response to his son’s “I’m sorry if you don’t like it, but it just feels right.” Yikes, things are really heating up in Westchester County…
That the son’s choice of luxury car brand is such a dramatic problem for the two is more than a bit over-the-top (you’d think he just told his dad he quit law school to pursue his dreams of becoming a house DJ or something). But the message is a clear one: Infiniti is not your father’s brand. So while us peasants may scoff at the idea of the young man’s purchase driving a wedge between him and his father, those actually in the market for the vehicle will get the message, even if the presentation here is a tad overblown. The spot ends somewhat abruptly, which makes us wonder if CP+B has a follow-up in the works, continuing the story with the son somehow making his father see things his way.
Credits:
Client: Infiniti Motor Company Ltd.
Campaign Title: Power of Infiniti
Agency: CP+B
VP/Chief Creative Officer: Ralph Watson
VP/Executive Creative Director: Michael Raso
Creative Director/Art Director: Dave Steinke
Associate Creative Director/Copywriter: Brett Dixon
Art Director: AnneMarie Longtine
Copywriter: Sarah Turner
VP/Associate Director of Content Production: Sloan Schroeder
Integrated Producer: Autumn Hines
Director of Product Strategy: John Frazier
Product Specialist: John Heathfield
Sr. Business Affairs Manager: Lisa Gillies
VP/Group Strategy Director: Jennifer Hruska
Sr. Strategist: Sarah Garman
Strategist: Bethany Lechner
VP/Group Account Director: Kate Frazier
Account Director: Ted Morse
Account Supervisor: Shawn Casey
Production Company: MJZ
Director: Craig Gillespie
DP: Masanobu Takanayagi
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Mark Hall
Editorial: NO6
Editor: Chan Hatcher
Assistant Editor: Randy Baublis
Offline Producer: Amanda Ornelas
VFX/Graphics/Finishing Method
VFX Supervisor: Wensen Ho
Executive Producer: Robert Owens
Producer: Paula S. Jimenez
Color: C03
Sr. Colorist: Stefan Sonnenfeld
Rhubie Jovanov: Executive Producer
Sound/Design Mix: Lime Studios, Santa Monica
Sound Engineer: Mark Meyuhas
Executive Producer: Susie Boyajan
Music: JSM
Executive Producer/Composer: Joel Simon
Composer: Nathan Kil
Infiniti
Director of Marketing Communications & Media: Allyson Witherspoon
Senior Manager Brand Strategy & Marketing Communications: Kathy Roznowski
Streaming service Pandora has chosen Deutsch as its new creative agency of record after a review. The business will be run out of the network’s Los Angeles offices.
The account had been with fellow IPG shop twofifteenmccann, which did not pitch to retain the business.
The client’s VP of brand and product marketing Melissa Waters writes:
“Deutsch truly understands Pandora and has deep ties to the music industry, which will help propel us forward. As we execute our strategy and launch new products in the marketplace, we need a partner with strong digital-first thinking and a category disruption mindset. Deutsch clearly demonstrates a world-class understanding of the millennial mindset and how to articulate a compelling brand position in a competitive category.”
Pandora CMO Simon Fleming-Wood launched the review before stepping down earlier this month after spending more than four years as the company’s first-ever chief marketer. twofifteenmccann’s final work for the client, titled “The Next Song Matters,” launched last month to what we’re told was a “good response.”
Fleming-Wood’s departure followed several other executive-level changes. The company also announced that co-founder Tim Westergren would replace Brian McAndrews (formerly with Microsoft, Disney, etc.) as CEO, that Sara Clemens would be promoted from chief strategy officer to chief operating officer and that CFO Mike Herring would also assume the role of president.
Beyond McCann, the company has also worked with other agencies like Paul Charney’s Funworks, which made its recent “ish” campaign starring various comedy influencers.
In a statement, Deutsch chief digital officer Winston Binch called Pandora “a dream client,” writing, “the marketing team wants to take a digital-first approach and is incredibly ambitious and forward-thinking.”
Deutsch Los Angeles president Kim Getty added, “We’re thrilled to be their business partner and help take the brand to the next level, especially as Pandora launches new products that connect artists and listeners in a true and pure way.”
The client’s yearly spending numbers were not available at the time this post went live.
There’s no getting around the fact that emojis, whatever their social equity among young people, are quite literally cartoony. And if you’re going to build a whole global ad campaign around them, as Pepsi has done with PepsiMoji, it’s going to feel pretty lightweight. And indeed, the five-second TV ads, which we wrote about earlier, are bubbly but also fleetingly goofy—all the more so because of their short length.
Good thing, then, that Pepsi wisely decided to get some help from photographers for the out-of-home and Instagram elements of the campaign, created by Lloyd&Co.
But now we have another contender, a great contender. A tre-men-dous group of Canadian based creatives, really like these guys, they’re very nice and I love their families they have great families, who have come up with “Cards against humanity – Trump edition”. I mean, look, I’m for it, but look – it’s been done before. Sid Lee failed to find that has already been done as a Kickstarter months ago. I mean, look at this. You failed to reach the finish line first, you’re fired. Okay?
“I’m here tonight to introduce you to a wonderful new idea that my team has been working on for a long time, and we are so proud of it. So proud. Everyone here I’m sure has heard of Cards Against Humanity, right? It’s a party card game that took the world by storm after it was first introduced right here on Kickstarter.” – so says the Kickstarter created by Scott_H, but wait, his kickstarter failed to reach funding. He too, is fired.
Jeffry Da Silva is the co-executive creative director at Canada-based ad agency Sid Lee, and Trump Against Humanity began at the “Sid Lee Collective”, an incubator inside Sid Lee where employees can develop non-commercial creative projects not tied to the work they’re doing with clients. In other words, where people just do fun stuff because they can.
Jeffry Da Silva had the idea around the beginning of the primaries, because “There was a period of about two or three weeks when there was just a massive amount of Trump lines in the news.”
“We were watching CNN at night, we were watching clips on YouTube and Fox News and everything. We had a bunch of team members scouring the Internet for the best line. We made a short list and we put them into the cards.”
Jeffry Da Silva and the team were looking for Trump sayings that would suit the cards against humanity level of ridiculousness. The team ultimately only elected to put about 30 Trump statements in the deck, his “best words”. In the end at least the Sid Lee set of cards were created, there are 100 packs of the game sitting around the Sid Lee offices in Toronto.
They posted about the game on the Sid Lee collective blog last week and it went “viral”, as the kids say. If you want a pack you should go to trumpagainsthumanity.cards and ask for one before they all vanish. There’s a tremendous risk you won’t be one of the hundred people who get a deck, unless you hurry. Look. We have to hurry. We gotta get this done, ahead of schedule and under budget.
(TrendHunter.com) Malgosia Bela is a vision in a slew of simple sophisticated outfits made glamorous thanks to the inclusion of a lot of statement jewelry. With a concentration on blazers and blouses, the long…
BBDO New York promoted Kirsten Flanik to the role of president, effective immediately. Flanik, who formerly served as managing director, will report directly to John Osborn, who has served as BBDO New York CEO (and, until now, president) for the past twelve years.
The agency does not plan to hire a new managing director in Flanik’s place.
Flanik joined BBDO New York as managing director back in July 0f 2006 to oversee the agency’s Mars account. She also runs BBDO New York’s pro bono Autism Speaks account, helped win back the Snickers account, works with clients such as Tropicana, ExxonMobil and FedEx and chairs the agency’s Women’s Leadership Council. Before joining BBDO she spent four years as group account director with BBH New York and held roles with Fallon and Cliff Freeman and Partners.
“In a business that never stands still, I’m excited to take this next step at BBDO New York as we continue to expand and evolve our offering,” Flanik said. “I look forward to building on the strong partnership and teamwork that already exists between myself and John and the rest of the BBDO New York leadership team.”
Flanik’s promotion follows BBDO New York winning creative duties for health insurance company Humana and Subway last August and Priceline.com the following month. It also follows Omnicom CEO John Wren‘s pledge, made during a recent Q1 earnings call, to double the number of women in creative leadership positions at BBDO over the next 12 months.
“All-encompassing global marketing company” Epsilon has parted ways with Mark Modesto, its president of retail/consumer packaged goods and client services.
Modesto’s departure comes amid a small round of downsizing moves focused in the company’s San Francisco and Chicago offices. Sources tell us that the total number of employees dismissed was in the low double digits (in the Bay Area, at least) and that the reduction had nothing to do with performance.
It may have stemmed, at least in part, from Epsilon’s 2014 acquisition of ad tech leader Conversant, formerly known as ValueClick. The parent company recently consolidated the two formerly independent San Francisco operations.
Epsilon declined to comment directly, but a representative did confirm that Modesto–who effectively managed the company’s relationships with agencies–is no longer an employee.
The departing president spent more than 30 years with the FCB organization, ascending to the level of president of its Chicago office and its larger North American operations before leaving in 2011 to serve as CEO of MARC USA. In May 2012 he left that position to lead Chicago’s digital/creative/shopper agency Ryan Partnership along with former MARC ECD John Immesoete, who became its CCO.
Ryan Partnership was later acquired by Epsilon, with both Modesto and Immesoete becoming Epsilon employees. (The latter is currently its chief creative officer.)
In other Epsilon news, the company recently launched The Pod Couple, a podcast hosted by Immesoete and MediaPost columnist/former Adweek editor Barbara Lippert. Here’s a video version of the first episode, titled “Advertising: Are We Our Own Worst Enemies?”
Se você viveu nas décadas de 80 e 90 provavelmente particiou do auge do VHS – e consequentemente, acabou conhecendo boa parte dos filmes e séries por meio dele. Mas quanto disso realmente você ainda se lembra? O site Retrominder é perfeito para quem quiser descobrir. Por meio de uma interface que simula uma TV […]
> LEIA MAIS: Teste quanto você lembra da época do VHS com o Retrominder
Post originalmente publicado no B9
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