Dell: The new experts – Isabella

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Global Executive Creative Director: Christian Carl
Senior Copywriter: Meredith Kinee
Senior Art Director: Rachel Cuyler
Head of Production: Greg Lotus
Senior Producer: Salima Millott
Associate Producer: Sarah Haroldson
Music Producers: Lauren King, Deb Oh
Head of Celebrity Talent: Lauren King
Business Manager: Maggie Diaz
Creative Director: Dave Quintiliani / VML New York
Associate Director, Social Strategy: Lisa Baldini
Production Company: M ss ng P eces
Director: Josh Nussbaum
DP: Adam Jandrup, Ethan Palmer
Executive Producer: Ari Kuschnir
Line Producer: Brian Quinlan
Post-Production: M ss ng P eces
Editors: Karl Amdal, Adam McClelland
Producer: Orlaith Finucane
Sound Facility: One Thousand Birds
Music: YouTooCanWoo, Bromeliad
Published: July 2015

28th Helsinki International Film Festival – Love & Anarchy trailer: The Proposal

Production Company: Woodpecker Film, Helsinki, Finland
Director: Anssi Määttä
Screenplay: Antti Tuominen
Director of Photography: Matti Eerikäinen
Production Designer: Heini Erving
Costume Designer: Anna Vilppunen
Costume FX Supervisor: Petteri Mäkinen
Sound Designer & Music Composer: Lassi Vierimaa
Editor: Anssi Määttä
Costume FX Technician: Emilia Lindholm
Costume FX Assistant: Heikki Ulmanen
Costumer: Pia Lasonen
Special FX Makeup: Julius Sepponen
Makeup Artist & Hair Stylist: Heini Kortelainen
Assistant Director: Johanna Tarvainen
Production Manager: Hannu Kalliolahti
DIT / Runner – Anton Stennabb
1st Assistant Camera: Teemu Koivisto
1st Assistant Camera (VFX Shot): Laura Kohonen
Gaffer: Jani Lehtinen
Lighting Technicians: Kari Virtanen, Manu Haapala, Heikki Timonen
Lighting Technician (VFX Shot): Emilia Kinnunen
Grip: Henri Jaaksola
Location Sound Mixer: Mikko Wallgren
Boom Operator: Henry Keinälä
Colorist: Petri Falkenberg
Post Production Producer: Anders Helle
Compositor: Juha Takabe
Stunt Coordinator: Reka Kontio
Published: August 2015

Amazon Releases New Spot for the Echo


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Sears and JCPenney spots announce sales on kids’ clothes in time for the school year, and the Amazon Echo, a mechanical butler of sorts, has a new ad called “Controlled by Your Voice.” The Echo responds to a man’s questions about Pluto before he requests the machine play Cake’s “The Distance.”

From yesterday’s hot spots list, Geico’s “Kraken” instantly found a spot on the engagement column with almost 2 million views.

Continue reading at AdAge.com

Cord-Cutting Ramps Up as Pay TV Sees Record Subscriber Losses


Cord-cutting is gaining steam.

Pay-TV services recorded their biggest-ever quarterly drop in subscribers, losing 625,000 TV customers, according to a report Thursday from the research firm SNL Kagan.

While about 100.4 million households still pay for traditional pay TV, the report underscored investors’ fears that cord-cutting is gaining momentum and starting to fray the TV industry’s business model.

Continue reading at AdAge.com

Guess Who’s Back for W+K, Old Spice?

WalkCar, um meio de transporte motorizado que cabe na bolsa

walkcar

É como se locomover em cima de um MacBook com rodinhas

> LEIA MAIS: WalkCar, um meio de transporte motorizado que cabe na bolsa

Brainstorm9Post originalmente publicado no B9
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Business-Class Capsule Hotels – This Tokyo Hotel Offers Luxury Pods for Business Travelers (GALLERY)

(TrendHunter.com) Tokyo’s ‘First Cabin’ is considered the world’s first business-class capsule hotel. While capsule hotels are nothing new in Japan, this particular destination offers a number…

Daniel Fisher Joins Martin London as ECD

Coca-Cola Picks Three WPP Shops for Next Global Campaign

Amazon Gets Shamelessly, Ridiculously Cute in Prime Ad Starring a Dog With a Bad Leg

My heartstrings are getting awfully sore, Amazon U.K.!

Last month, it was the “Nursery” ad with that bespectacled, mop-topped kid struggling to fit in on his first day of school. I wept for a week. Who wouldn’t?

I’d just gotten back on solid foods and … bam! … your new Amazon Prime spot, “Best Friends,” sends us all into spasms of blubbering, branded histrionics—by featuring a puppy with a bum leg!

It can’t romp and play in the park like the other mutts, chasing balls and chomping squirrels, or whatever. So, its owner (who wouldn’t look out of place in One Direction) whips out his phone, taps the Amazon app, and orders the perfect product to help Fido carry on stronger than ever before.

My keyboard is slick with tears.

Please, Amazon Prime, no more. I mean, what’s next? Babies? Cats? Baby cats? Baby cats in tiny Superman capes, hobbling around on crutches? I couldn’t take it. I’d need a box of Kleenex and the rest of the afternoon clear to Skype with my shrink.

CREDITS
Client: Amazon
Agency: Joint London
Creative director: Damon Collins
Creatives: Algy Sharman, Al Brown
Director: Kevin Thomas

It's Moving Day on Sesame Street… to HBO

As a cuddly, googly-eyed monster once memorably warbled, “‘C’ is for ‘cookie,’ and that’s good enough for me.” But a new partnership between HBO and Sesame Workshop plainly illustrates that in a rapidly evolving media universe, “C” also stands for “content”and “change.”

As part of a licensing deal forged by the premium cable TV network and the producers of “Sesame Street,” HBO will carry first-run episodes of the venerable kids’ program through 2020. The first episodes of “Sesame Street” funded by Time Warner’s cable unit will begin airing on HBO later this fall.

While this marks the first time in “Sesame Street’s” 46-year history that Cookie Monster, Grover and Oscar the Grouch will appear on a non-PBS outlet, the public broadcaster isn’t losing the franchise. HBO’s window of exclusivity for new installments of “Sesame Street” is nine months; after that term expires, the episodes will begin airing on PBS.

Continue reading at AdAge.com

WPP Is Big Winner in Coke's Global Creative Review


Coca-Cola Co. has selected three WPP agencies to lead its next big global campaign for brand Coke, completing a review that began in March and involved 10 roster shops. Emerging victorious are Ogilvy, New York; Sra Rushmore of Madrid; and Santo of Buenos Aires, the marketer confirmed to Ad Age.

“We set out in this process with the goal of uncovering the best ideas and marrying those to executional excellence, anticipating that they may come from different sources,” Coke said in a statement. “The outcome is that we will be moving forward with a networked agency approach, partnering with three of the 10 agencies in the initial stages to create the first round of creative work for Coca-Cola.”

The approach “allows us to harness thinking from some of the best agency minds in the industry today and see the great work that comes from collaborating against a common brief for Coca-Cola.” The seven agencies that participated in the review but did not make the final cut will remain on Coke’s roster and will “contribute to the final pool of work,” the company stated.

Continue reading at AdAge.com

Nike, Foot Locker and Kevin Durant Get a Little Too Excited

Elevated Mountainside Homes – This Elevated Home in Chile Has Breathtaking Views in All Directions (GALLERY)

(TrendHunter.com) A stunning view adds tenfold value to a living experience, but this elevated house gives unlimited perspectives for a value that’s unmeasurable. Designed by Gubbins Arquitectos, the home is…

CP+B Scandinavia Cuts the Bullshit for Betsafe

The 5 Strangest Things the 2016 Presidential Candidates Are Selling Online

The 2016 election may be more than a year away, but things are already getting weird.

One of the first places the strangeness is showing is in candidates’ campaign stores, so we decided to compile a few of our favorite fundraising oddities.

(For the purposes of this list, fan-created merchandise is left off, though there are some truly laudable puns and other bits of wordplay out there like the Christie Creme t-shirt, “Feel the Bern” and “I’m Ridin’ With Biden.”

As with any time you see election coverage, just remember: this is our circus, and these are our monkeys. We’ve gone through all 22 declared candidates’ campaign stores to find you the strangest things that are offered:

5. The Trump Party Cup ($20)

Official description: “Trump for President! Show your support while you sip your favorite beverage out of our campaign party cups.”

These 16-ounce cups aren’t quite big enough to get you through a predential debate drinking game, but at least you’ll be making your allegiances known (for better or worse). 

But for $20, I could buy a 50 pack of actual Solo cups and a fifth of Old Grand-Dad bourbon—a purchase sure to bring more lasting happiness than three cups I have to wash by hand.

Ted Cruz’s store’s drinkware category gets an honorable mention. If you’re tailgating the R.N.C., check out his stadium cups. In comparison to Trump’s, these are a steal at six for $20.

4. Scott Walker’s Biography, at a Mere 2,250% Markup ($299)

Official description: “Don’t miss your chance to get Governor Scott Walker’s book, ‘Unintimidated,’ signed with a personalized note from the Governor. This exclusive item would make a great gift or memorabilia for the Scott Walker fan. Secure your book today while supplies last.”

Unintimidated is currently selling for $12.74 on Amazon. But if you’ve been bitten and smitten by the Walker virus, you can spend a considerably steeper $299 for a signed and personalized copy. If you’re looking for some Republican memorabilia on a tighter budget, a signed version of Ted Cruz’s tome is $85 ($16.79 unsigned on Amazon), and an unsigned copy of Rand Paul’s is $30 ($18.79 on Amazon).

3. A U.S. Constitution Signed by Rand Paul ($1,000)

Official description: “It’s hard to find a greater defender of the U.S. Constitution in the Halls of Congress than Rand Paul. As a Constitutional conservative, he makes it the core of everything he does in Washington. If you would like a signed Constitution in a neatly bound book, contribute $1,000 and we will send you one. It’s [sic] size is perfect for comfortable carrying in the pocket of a sport coat, a purse, laptop bag or in the back pocket of some worn out jeans.”

Unless it’s dipped in gold and hand delivered to me by Rand Paul, I’m not spending $1,000 on a copy of the Constitution, a document I can print off the Internet. Even if I had the money and wanted a copy, I’d pass on principle: if you’re going to ask for that much money, at least pay someone to fix your grammatical errors. 

2. (TIE) Hillary’s Everyday Pantsuit Tee and the “Yaaas, Hillary” T-shirt ($30 each)

Official description (Pantsuit Tee): “Bringing a whole new meaning to casual Friday. Pantsuit bottoms not included. American Made. Union Printed.”)

Official description (Yaaas, Hillary T-shirt): “Need we say more? American Made. Union Printed. 100% Cotton.”

I’m all for not taking yourself too seriously. But the former secretary of state’s campaign website appears as though her PR team recruited a bunch of college kids, threw a kegger, and let them throw darts to determine which products made it into the shop.

Other highlights include: a coozie emblazoned with “More like Chillary Clinton, amirite?” and a “Grillary Clinton” spatula.

1. Jeb Bush’s Guaca Bowle ($75)

Official description: “Jeb and Columba love whipping up guacamole on Sunday Funday. Now, you can get in on the act with this ‘Guaca Bowle.’ Jeb’s secret guacamole recipe not included…yet.”

Seriously? Jeb, Williams-Sonoma carries the same thing for less than $50, and it actually comes with a recipe. It’s like someone in the campaign Googled “how to be folksy lol” and then used the search results to write the description for this guacamole bowl.

It also puts a bit too much faith in the shopper catching that it should be pronounced “Guaca Bowl-ee,” unlike its golf-clap-worthy competitor, the Marco Polo.

Testamos o Livetext do Yahoo

livetext-topo

No mês passado o Yahoo entrou para a moda de aplicativos de mensagens efêmeras com o lançamento do seu Livetext em um número limitado de países. O programa permite uma comunicação diferente do que os demais oferecem, com uma camada de chat por cima do vídeo da pessoa com quem estamos falando. E hoje o […]

> LEIA MAIS: Testamos o Livetext do Yahoo

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The Right 'Fit' Matters

Category: Beyond Madison Avenue
Summary: There has been even more recent news of clients ending relationships with agencies. It is no wonder the CMO job is becoming more and more of a revolving door in the age of immediate gratification. If the CMO and the agency they bring down fails to deliver on the crazy expectations of the C-Suite or shareholders, both parties might as well begin looking for new ventures before the official word.

Samsung Introduces New Phones, Samsung Pay and Periscope Competitor


Samsung, which swears it is no follower in the smartphone game, is now promising it has the best mobile payments and live-streaming capabilities.

Roughly a month before Apple is expected to introduce its latest version of the iPhone, Samsung on Thursday morning announced its two latest phones — or phablets — the Galaxy Note 5 and the Galaxy S6 Edge+.

But the company is also competing on important mobile elements that aren’t just hardware. Samsung used the Thursday event to announce Samsung Pay, its entree into the mobile payments space, and Live Broadcast, its play on the live-stream craze.

Continue reading at AdAge.com

HBO, Brought to You by ‘Sesame Street’

Over the years, “Sesame Street” has parodied a number of popular HBO series. If you could, what show would you parody?