McDonald's: Hotcakes

Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Andre Nassar
Creative Director: Raphael Augusto
Associate Creative Director: Zaid Alwan
Head of Art: Daniel Salles
Art Directors: Daniel Salles, Hana Kawalit
Copywriter: Zaid Alwan
Illustrator: Vilmos Vargas
Regional Communication Director: Jad Mouhawej
Associate Regional Communication Director: Rasha Alazem
Published: February 2015

McDonald's: Sausage

Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Chief Creative Officer: Bechara Mouzannar
Executive Creative Director: Andre Nassar
Creative Director: Raphael Augusto
Associate Creative Director: Zaid Alwan
Head of Art: Daniel Salles
Art Directors: Daniel Salles, Hana Kawalit
Copywriter: Zaid Alwan
Illustrator: Vilmos Vargas
Regional Communication Director: Jad Mouhawej
Associate Regional Communication Director: Rasha Alazem
Published: February 2015

Beats Rides #StraightOutta Right Onto Viral Video Chart


“Straight Outta Compton” didn’t just shoot to the top of the box office last week. A Beats by Dre effort tied to the biopic about NWA also crashed to No. 3 on our latest Viral Video Chart as compiled by Visible Measures, covering the week through Sunday.

The #StraightOutta campaign, which directed people to a website where they could fill in the blank in “Straight Outta ____” with their own city (or anything else for that matter) and add a photo, was viewed 8.6 million times last week.

In other efforts, Drew Barrymore lands Walmart in the No. 4 slot (the marketer’s separate back-to-school effort was at No. 7 in the previous chart). And Isaiah Mustafa and Terry Crews team up to land Old Spice at No. 5.

Continue reading at AdAge.com

With ‘The Visit,’ M. Night Shyamalan Returns to His Filmmaking Roots

Mr. Shyamalan, whose early studio movies were hits, starting with “The Sixth Sense,” has shifted from lumbering projects like “After Earth” and back to bringing his own stories to the screen.


Tommee Tippee "Here's what to do with parenting advice" (2015) 1:00 (USA)

A lot of moms are overwhelmed by baby advice that is contradictory or meaningless or just plain stupid. So Tommee Tippee, a fast-growing brand of baby bottles, decided to help by showing you what to do with baby advice. They took a huge ton of it literally, hired a recycling facility, broke it down, and turned them into Tommee Tippee Advice Wipes. So now you can wipe your baby’s ass with those Dr Spock books.

KFC "The Real Colonel Sanders" (2015) :30 (USA)

First, Darrell Hammond revived Colonel Sanders for KFC. Now, Norm McDonald has taken the reigns, claiming Hammond wasn’t the real Colonel Sanders, but he is in fact, the real Colonel Sanders. It’s not really even weird, despite trying, because but it’s that meta form of advertising we’ve come to expect from W+K. So here’s a freebie for Portland: Do a crossover ad. Darrell hammond and Norm McDonald show up in their Colonel Sanders guises in the Old Spice commercials to tag team wrestle Terry Crews and Isaiah Mustafa. I’m sure there’s a new KFC scented-body wash as well. The kids will love it.

KFC "celebrity Colonel" (2015) :30 (USA)

You can’t just grab any old Hollywood actor like Norm McDonald (or Darrell Hammond before him) and dress them up like Colonel Sanders, can you? I mean….

Hybrid Roller Skates – These Wheeled Shoes Allow Users to Walk, Skate or Glide to Their Destination (GALLERY)

(TrendHunter.com) A California-based company recently launched an Indiegogo campaign for a stylish pair of wheeled shoes that provide a quick and easy way to reach a destination. While roller blades are nothing new,…

Chris Foster Joins Publicis as Senior Vice President, Global Clients

17 Perfect Pizza Ovens – From Gourmet Pizza Makers to Modernized Wood Ovens (TOPLIST)

(TrendHunter.com) These perfect pizza ovens can help you whip up a gourmet pie anytime. Pizza is a beloved comfort food and can be customized to suit a wide variety of tastes and personal preferences. These ingenious…

Modular Cat Furniture – These LEGO-Like Cubes Create a Customizable Habitat for a Cat (GALLERY)

(TrendHunter.com) For fans of felines looking for a stylish, imaginative and most importantly of all, playful upgrades to their home, the Chinese-based LYCS Architecture firm offers an imaginative new piece of cat…

Estra Lock&Lock: Son

100% hermetic.

Advertising Agency: Melborp Group, Colombia
Chief Creative Officer: Santiago Mesa
Creative Directors: Camilo Mejia, Sebastian Pelaez
Copywriter: Camilo Mejia
Art Director: Sebastian Pelaez
Account Director: Daniel Upegui
Account Executive: Pamela Mezger

Estra Lock&Lock: Botox

100% hermetic.

Advertising Agency: Melborp Group, Colombia
Chief Creative Officer: Santiago Mesa
Creative Directors: Camilo Mejia, Sebastian Pelaez
Copywriter: Camilo Mejia
Art Director: Sebastian Pelaez
Account Director: Daniel Upegui
Account Executive: Pamela Mezger

Estra Lock&Lock: Prenup

100% hermetic.

Advertising Agency: Melborp Group, Colombia
Chief Creative Officer: Santiago Mesa
Creative Directors: Camilo Mejia, Sebastian Pelaez
Copywriter: Camilo Mejia
Art Director: Sebastian Pelaez
Account Director: Daniel Upegui
Account Executive: Pamela Mezger

Estra Lock&Lock: Ex

100% hermetic.

Advertising Agency: Melborp Group, Colombia
Chief Creative Officer: Santiago Mesa
Creative Directors: Camilo Mejia, Sebastian Pelaez
Copywriter: Camilo Mejia
Art Director: Sebastian Pelaez
Account Director: Daniel Upegui
Account Executive: Pamela Mezger

Ads on the Moon? Seriously?

Category: Beyond Madison Avenue
Summary: Brands can go to outstanding levels in order to stick out from the pack. We’ve seen the rise of guerrilla marketing and social media marketing due to brands trying to adopt different strategies faster and better than their competitors. The goal behind these tactics is to portray their message in a different way…

Green means Go

These control situations are but one of the psychological weapons the State uses to keeps us in line.

by

From Adbusters #121: Manifesto for World Revolution Pt. IV


Andrew Gallimore by Rankin

‘Are you color-blind?’ she asked me. ‘Just enough’ I replied and continued to cross the road.

She’s a regular customer at the grocery store where I work. I was crossing the road against a red light while several people waited for it to switch to green. I asked myself repeatedly why she was so interested in when, how and why I crossed the road. The only explanation that I could come up with is that she found it hard to understand how somebody could see themselves as above the laws that govern us all. Well, I do see myself in that way. Most laws at least.

I believe that in regard to our everyday movement and existence the law is but a set of default guidelines. If we can find no better way to act and behave without causing harm to others, we follow them. In theory many of us practice this regularly, whether consciously or not. We ignore the pay parking signs because we’ll ‘just be a minute’, we pass through an orange light when we could have stopped, we allow members of our family or close friendship groups to consume alcohol under the age of 18 (the legal drinking age in my country), we download pirated media, we photocopy copyrighted documents (my grandmother’s recipe book is filled with such pages) and so on. Crossing the road against a red light when there is absolutely no danger of harm or disruption to either myself or to anyone else is an action that has no negative effect on the world and is therefore my business.

Why wait for a machine to tell us when to cross an empty street? I believe that there are a few things going on here. One is that when we are kids our faculties are not necessarily developed enough to allow us to make an informed decision on safety. These faculties, in my opinion, are well-enough developed from around the age of 13 (give or take a year or two), yet so many of us do not take control of the situation at any point in our lives because it is simpler to let others (human or otherwise) do the thinking for us.

The second contributing factor is fear. We’re afraid that if we do not follow the law, right or wrong, that we’ll be confronted by the blue meanies. The threat of police intervention in our lives is very real. Though we often know better than the current laws, most of which are outdated or are there to prop up certain ways of life and governance, we obey them because we may be held accountable by the police. We regularly read about situations at home and abroad that quickly escalate from simple jaywalking fines to broken arms, prison sentences and ‘stop and search’ operations that end with someone being shot or pepper-sprayed for asking too many questions.

These control situations are but one of the psychological weapons the State uses to keeps us in line. We waste our lives waiting for a green light to cross an empty street.

— Tim Sullivan is a greengrocer based in Bendingo, Australia.

Source

Using Personalized Data and Mobile to Score With Fans


Jordan Mandelkorn has one of those jobs every sports fan wants: marketing manager for the NBA’s San Antonio Spurs. A Vermont native who loved playing sports as a kiduntil he realized he wasn’t big enough to make the big leaguesMr. Mandelkorn graduated from college with a degree in sports marketing and has worked for a variety of professional franchises over the past decade.

For the past two seasons, he has overseen marketing for the Spurs and was lucky enough to watch them win the NBA Championship in 2014. In his current position, he helped launch the Spurs app, currently among the Top 5 downloaded NBA apps, and the team’s second-screen experience, Spurs Challenge.

Mr. Mandelkorn is recognized as a Digital Trailblazer because he’s a forward thinker, eager to dive into data and use it to inform other marketing decisions. A key focus for the Spurs this year is mobile, as the team has watched a lot of its website traffic migrate from desktop computers to mobile devices.

Continue reading at AdAge.com

Weaponized Frisbees – This Frisbee is Rimmed With Dastardly Surgical Scalpels

(TrendHunter.com) Joerg Sprave has created some pretty insane and crazy objects before, but this weaponized frisbee might be the scariest, most ridiculous and most awesome thing he’s created yet.

This frisbee…

Two Men Dressed as Turds Emerge From Butt to Tell You About Dude Wipes

Meet Plip and Plop, the anthropomorphized piles of feces who star in this ad for Dude Wipes. After exiting a giant butt crack with some unsavory jets of brown liquid and plopping into a pool below, Plip and Plop let us know what’s up. If you want a clean butt, you need to use Dude Wipes. Your asshole will thank you—as he does in this highly sharable video.

And young dudes probably will share it, because it shows grown men dressed as turds and falling into a pool in the name of a product hilariously called Dude Wipes. Dude Wipes are exactly what they sound like: baby wipes in masculine packaging that aim to protect the fragile male ego from the shame of purchasing pre-moistened toilettes with a picture of Winnie the Pooh on the box.

There’s nothing unique about the wipes themselves, but sometimes you have to sell the category in order to sell the product. Coincidentally, America is pretty sold on the category right now, with adults are creating a huge boost in baby-wipe sales as popular opinion shifts to suggest mere toilet paper isn’t enough.

According to Mintel, wipe sales grew 23 percent from 2008 to 2013. But this sudden uptake in butt-crack hygiene is also clogging sewage systems across the nation, as lazy-ass Americans have taken to flushing their non-flushable wipes right down the crapper.

So, if you require a refreshing Dude Wipe to tame the devilment of Plip and Plop, toss it in the trash after your done. Don’t let it dance around in the pool like the unnamed wipe in this ad. Remember, dudes don’t let dudes flush their Dude Wipes.