Aug
19
Aug
19
'Madden NFL 16' Gets a Fake Trailer: It's Last Night's New Ads
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a woman has to face an obstacle in a Reebok Spartan Race spot. and actors Dave Franco and Christopher Mintz-Plasse star in a campy fake movie trailer for “Madden NFL 16” (a video game so colossal, they made a movie about it).
Meanwhile, “The Real Colonel Sanders” is at the top of the most engaging list, with 2.5 million views. Norm Macdonald recently took over for Darrell Hammond as the mustachioed bucket-bearing gentleman.
Aug
19
Time Warner Promotes Priya Dogra to Deals Chief
Posted in: UncategorizedShe will lead the company’s global deal activity as its new senior vice president of mergers and acquisitions.
Aug
19
Bandaged Slip-On Sneakers – The Adidas Originals Superstar Slip-Ons Keep Feet Extra Secure (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) 2015 has been describes as the year of the Adidas Originals Superstar sneaker. In addition to the brand’s Stan Smith sneaker, the Originals Superstar has also featured various makeovers.
The…
Aug
19
Nova animação de “Guardiões da Galáxia” conta as origens dos personagens
Posted in: Uncategorized
Aug
19
Um passeio pela antiga Nova York nas páginas de “Golem & o Ge?nio”
Posted in: Uncategorized
Aug
19
Cruzada Vial: Chair car
Posted in: Uncategorized
New chair-car, for those who drink and drive.
Advertising Agency: Chamán, Lima, Perú
Creative Director: Manuel Cárdenas
Art Director: Omar La Hoz
Account Director: Alejandra Vásquez
Aug
19
Dear sick freedom fighters
Posted in: UncategorizedStay active and I’ll see you when the SHTF and revolution pops-off.
by
From Adbusters #121: Manifesto for World Revolution Pt. IV
Dear Sick Freedom Fighters,
I know what you are feeling: alone.
I know what you are thinking: suicide.
I know how much it costs to get dental care: more than a mortgage payment. I know that you are like me,
wanting to burn McDonalds to the ground… wanting to destroy all the mortgage loan files in the bankster’s offices.
I’m JUST LIKE YOU
I lost all of my teeth in my not-so-blissfully-ignorant youth to the soda companies, which had me addicted to the carbonated slop. I know what it is like to suffer tremendously and watch the world move on as if your life is an inconvenience. Where are the Highly Evolved Life Partners (HELPers)? They are shirking social responsibilities for the almighty dollar; that dollar which will get them sent to hell in the end. That dollar which is propped up by petrol sales and war for oil.
No matter how hard we try…
No matter how hard we toil…
The world boils down…
…to blood and to oil!
Comrades in arms, I know you can’t stand the TV tell-lie-vision brainwashington “programming” and I know exactly why. TV is intellectual sloth and idolatry. We don’t need idols, least of all idols that sell us illuminati hip-hop about being rich and standing on the backs of the bruised. As Irvin Baxter of Endtime Ministries says, Capitalism is the third horseman of the apocalypse and the New World Order is Christ’s enemy as well. So, why is everyone suddenly radical just for being atheist or buddhist? Let us not forget that Jesus Christ stood up to the Roman empire and died as a result (how f#$%ing rad is that?) and in the end, Jesus made a complete mockery of the governing empire of His day.
Now is the time to awaken to the conspiracy of the reviving Roman Empire,
because they are in bed with the New World Order.
Stay active and I’ll see you when the SHTF and revolution pops-off.
Don’t forget your bug-out-bag and consider running away from the 9-5 and joining the resistance circus.
Aug
19
Channel 12: Lost newscaster
Posted in: Uncategorized
Advertising Agency: Kopernik, Omsk, Russia
Aug
19
'If You Respond, You Will Be Too Late'
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: That quote is from Jeff Jones, the current CMO of Target. He was at an ANA conference, and he was talking about how Target was caught off-guard by what was happening in the industry.
This is not contained only to the retail industry. In an interview several years ago, Bill Gates told a journalist that the rise of the Internet caught them off guard.
Aug
19
Andrew Keller Out as CP&B's CEO
Posted in: Uncategorized
Andrew Keller is out at CP&B.
The company is eliminating his role of CEO and exec creative director, a move that comes just months after the agency named Lori Senecal its global CEO.
Mr. Keller, who had been in the CEO post at the MDC agency for five years, joined the company as an art director in 1998. Prior to being named CEO in October 2010 (a move that came just a handful of months after the agency’s most public figure, Alex Bogusky, left the shop), Mr. Keller was the agency’s top creative.
Aug
19
Wall Street Journal Criticizes Iranian Media Accounts Maligning Its Reporter
Posted in: UncategorizedThe Journal said reports in Iran accusing the newspaper and a correspondent, Farnaz Fassihi, of conspiring against the government were false and scurrilous.
Aug
19
40 Inspirational Illustrations – These Uplifting Drawings Remind You to Keep Your Head Up (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Sometimes you just need a reminder that life is good and these inspirational illustrations will keep you looking at the positive side of things.
It’s easy in a very driven and busy lifestyle…
Aug
19
This London Bar Serves Drinks in the Form of a Liquor Cloud You Breathe In
Posted in: Uncategorized
If “Who Shot Mr. Burns?” taught me anything, it’s that getting loaded from strange fumes is probably unhealthy, but possibly lucrative. British architecture firm Bombas & Parr evidently learned the same thing, because its latest zany bar gimmick is a place called Alcoholic Architecture, where the signature cocktail is an atomized cloud of liquor that you drink by breathing.
What would you charge for that, I wonder?
Anyway, the booze cloud is made up of a 1-to-3 ratio of spirits to mixers, and special protective suits are required to protect your mucus membranes from overexposure to it. This all sounds (and is) incredibly unsafe, but openly taunting death is a hallmark of debauched London hedonism.
“One of the frustrations of doing things like flooding buildings with booze that people have to boat across before drinking it is that they are so short lived,” Mr. Bombas told Fast Company. “We always wanted to open a bar, and Alcoholic Architecture is the bar from our wildest fantasies, made into reality.”
The bar’s other drinks and spirits are more traditional, taking their theme from an old monastery neighboring the bar, although they do serve Buckfast, which is the Scottish version of 4 Loko. I wonder if Bombas and Parr have been to the Heart Attack Grill. Something tells me they’d like it.
Aug
19
KPN: Pridestream
Posted in: Uncategorized
Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Directors: Zwier Veldhoen, Olaf van der Geld
Art Director: Ed van Bennekom
Copywriter: Jasper Diks
Design: Big Pitcher, Marcel Berghuis
Strategy: Mijntje Cuijpers, Elke van Eijk, Marc Oosterhout
Account: Ralph Balk, Gonny Pullens, Floris Reuvers, Anouk Zink
Online Producers: Tisha Hoppenbrouwers, Jasper Baartmans
Motion graphics: Renoud Netjes
RTV: Christ Bloemheuvel, Monique Neuteboom, Moniek van de Rijt, Lenny Venema
Development: Mediamonks
Streaming: DutchView en Encircle
Led Technique & audio: Chain
Hosting: Vellance
Animation & Sound: The Ambassadors
Media: Coopr, Workplace Pride
The boat: Gaypride Boot
Aftermovie: Made.For.Digital
Music boat: Joost van Bellen, Sander Stenger / Star Studded Studios
Published: August 2015
Aug
19
How to Reach Consumers in Their 'Content Cocoons'
Posted in: UncategorizedStanford professor Itamar Simonson talks about a conundrum that hits today’s marketers right in the gut: Consumers (despite what many will claim) dislike personalized ads. A great deal of interactive marketing technology is built around the premise that personalization is a good thing. In theory, it should make marketing and advertising more relevant. Yet when consumers detect that a brand has made crude assumptions about them, they make a few assumptions of their own. Namely, that an offer is too good to be true, not actually relevant or just plain creepy.
The problem begins when marketers rely too much on simple behavioral observations to try to infer what might be relevant. While that approach might have been novel in the 1990s with the rise of email marketing and CRM, consumer expectation has changed considerably. In fact, you could argue it has reversed.
Mining the curated web
Aug
19
Is AshleyMadison Hack a Critical Blow to Brand?
Posted in: Uncategorized“This hack permanently destroys the perception that AshleyMadison can maintain users’ confidentiality,” said Robert Arandjelovic, a director of Blue Coat Systems, a technology consultancy in Munich. “It’s like doing business with a bank that’s been robbed 25 times in the past year; this has a huge impact on the customer base.”
Hackers claiming to have stolen data from AshleyMadison.com, a website that facilitates hook-ups between would-be adulterers, have released information they say includes details of more than 36 million user accounts.
The data dump appears to be “legit” and includes full names, e-mail addresses, partial credit-card data and dating preferences, according to Robert Graham, CEO of Errata Security, a researcher in Atlanta.
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