Hasta La Creative!

Salesforce’s Marketing Cloud doubled the number of large deals it did, year-over-year, in the second quarter of fiscal 2016, the company said on its earnings call after market close on Thursday.

While it’s still the smallest among the software giant’s clouds in terms of revenue, it’s fast-growing. Subscription and support revenue from the marketing cloud was $157.9 million during the quarter, up 29% from $122.4 million during the same period last year.

The marketing cloud was among other business units, such as the Sales Cloud, Services Cloud and AppExchange, that contributed to to the company’s top-line growth during the quarter, as well as the bump the company needed to join the Fortune 500 camp.

Continue reading at AdAge.com

(TrendHunter.com) These next-generation fishing accessories show how technological innovations have influenced the rather straightforward sport of fishing. Gone are the simple days of just baiting your hook, throwing…

Earlier this year, Organic Valley launched a brilliantly idiotic campaign to save bros from synthetic protein. Now, the dairy marketer wants you to know the work isn’t done.

A new video from Alex Bogusky-backed agency Humanaut introduces an anonymous bro-themed hotline, where would-be good samaritans can try to help without risking juvenile retaliation (recounted in the ad as 60 Minutes style confessionals).

The hotline promotes an online component that asks users to name the Twitter handle of a bro in need of saving, and select up to seven of his bro qualities, like whether he has a tribal tattoo. Each quality comes with its own special video appeal.

Overall, the new work’s best part might be the spokeswoman’s crazy eyes—clocking in at a higher degree of intensity than in February’s more deadpan launch spot. The basic concept here is, at its heart, the exact same joke as the original, just stretched further, at moments to the point of feeling thin.

But it does benefit from new gems, like suggesting that if bros weren’t propping up the market for gold chains, the value of precious metals (and ultimately the world economy) might collapse. Other excellent little touches include an edit halfway through the clip on tanning, when the spokeswoman suddenly turns orange, or the video on puerile innuendo, when she addresses the viewer as “a real Edgar Allen Bro.”

And anyway, the whole thing wouldn’t really capture the essence of bro if it didn’t harp on the same gag over and over again.

CREDITS
Client: Organic Valley
Product: Organic Fuel
Campaign: The Brononymous Hotline

Agency: Humanaut
Creative Advisor: Alex Bogusky
Creative Director: David Littlejohn
Strategy: Andrew Clark
Account Director: Elizabeth Cates
Copywriter: Andrew Ure / David Littlejohn
Art Director: Matt Denyer / Daniel Edelman
Senior Designer: Stephanie Gelabert
Creative Intern: Sam Hazelfeldt

Production Company: Fancy Rhino, Chattanooga, Tenn.
Director: Daniel Jacobs
Producer: Katie Nelson / Ivannah Flores
Director Of Photography: Phil Dillon
Photographer: Jaime Smialek / John Goodridge / Cooper Winterson
Editor: Colin Loughlin / Tyler Beasley
Colorist: Andrew Aldridge
Production Designer: Chad Harris
Music Company: Skypunch Studios, Chattanooga, Tenn.
Composer: Carl Cadwell
Media Partner: Redwood, Inc.

Category: Beyond Madison Avenue
Summary: I was reading ‘The Sweet Spot’ over for inspiration earlier today. I highly suggest to anyone in the industry who hasn’t read it yet to do so; although there are hundreds of thought-provoking insights to choose from, there is one today that stood out to me in particular.

“Too often do we ask consumers what they think only when we’re trying to prove an idea we’re already committed to.”

It’s something that I believe is reflective of a reality that happens way too often.