(TrendHunter.com) A group of teachers at Mississippi’s Biloxi Junior High have taken their summer to hand-paint locker art. However, this is not just interesting graffiti painted onto lockers—the…
(TrendHunter.com) These ingenious grocery store innovations are gradually turning a boring weekly task into an immersive retail experience. Whether you have noticed or not, many supermarket chains have begun…
A MasterCard demonstrou esta semana que conseguiu dar um propósito novo e até mais útil para as selfies. Em uma reportagem para o programa CNN Money, o diretor de Segurança e proteção da MasterCard, Ajay Bhalla, demonstrou um aplicativo que autoriza compras apenas se o usuário clicar uma selfie. A intenção do programa é ao […]
> LEIA MAIS: MasterCard testa programa que aprova compras online com selfie no lugar da senha
Post originalmente publicado no B9
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Media, Outdoor, Film, Promo, Direct Marketing
Emirates NBD
To make people realize the importance of life insurance and hence, provide them with its Life Insurance solutions, Emirates NBD – a leading bank in the Middle East – made people stop and think about life when they were not around. And because we want to be around our loved ones all the time, people (the participants and the audience) were then encouraged to let the feeling of having their love and support live on with the ones who matter, by signing up for life insurance. The integrated campaign (with other direct and owned media channels) is turning out to be the most talked about campaign – ever – on life insurance in the region. And the video has become an effective direct response channel with leads being acquired from the video through to the online acquisition channel for users from the UAE.
Advertising Agency:FP7/DXB, Dubai, United Arab Emirates
Head of Insights & Strategic Planning:Tahaab Rais
Associate Creative Director:Josephine Younes, Nayaab Rais
GM Business Unit:Spiro Malak
Account Director:Vicky Kriplani
Senior Strategic Planner:Sameer Islam
Account Manager:Layan El Hafi
Account Executive:Erna Redzepagic
Film
Pampers
This brilliant Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and involuntary frowning (among other things) indicate that a serious diaper change is due. Pampers’s (Procter & Gamble-owned babycare brand) new spot features the facial contortions of 10 babies while they are pooping: the 75-second spot, created by agency Saatchi & Saatchi London, is set to Strauss’ Thus Spake Zarathustra. The rousing track was used in Stanley Kubrick’s 2001: A Space Odyssey and seems appropriate for this poop odyssey. Fast Company: “We’ve seen this, um, device, used before in ads, but never executed with such panache. It is a good thing that technology does not yet allow viewers to smell commercials.” The film, entitled “Pooface” is for Pampers’ range of baby wipes and also launches a new overarching strategy summed up in the final strapline: “Don’t fear the mess!” Although the ad, directed by Olly Blackburn via Great Guns, does not officially break until July 7, it has already been greeted with acclaim, winning a bronze film Lion in the Toiletries, Cosmetics & Beauty category, a Silver Film Craft Lion for casting and a Bronze Film Craft Lion at this year’s Cannes Lions International Festival of Creativity.
Advertising Agency:M&C Saatchi, London, United Kingdom
Creative Director:Kate Stanners
Creatives:Ben Mills, Matt Butterfield
Agency Producer:Anne O’neill
Director:Olly Blackburn
Production Company:Great Guns
Executive Producer:Sheridan Thomas, Laura Gregory
Producer:Tim Francis
Director Of Photography:Nanu Segal
Production Design:Marie Lana
Editor:Andy Philips
Post Production:Rushes
Grade:Simone Grattarola
Under Armour couldn’t sit idly by on Tuesday when Misty Copeland was named the first African American principal dancer in American Ballet Theatre’s 75-year history—not after the famous TV spot that helped burnish both dancer and brand.
The sports apparel brand organized a social congratulations campaign, beginning with this simple tweet:
Thousands of tweets later—including love notes from UA NFL star Eddie Lacy and Zappos—and the brand had an SUV full of flowers to deliver to Copeland, who was clearly thrilled by the gift.
More pics below.
Dent Protetyka est un petit cabinet dentaire conçu par l’architecte polonais Adam Wiercinski. Le lieu est divisé en deux parties, une salle d’attente et une salle d’examen, séparées par une grande croix médicale verte, ornant à la fois le mur de son contour vert et dessinant l’ouverture ainsi que le stand d’accueil.
(TrendHunter.com) These playful pieces of indoor playground furniture take all the fun of being a kid and recreate it to satisfy practical uses. Creating these interesting concepts such as swing-set dining room…
(TrendHunter.com) The July 2015 social media ideas will offer considerable insight to advertising and marketing professionals looking for consumer insight that will dictate their digital strategy and branding…
(TrendHunter.com) These stylish surfboard innovations reveal unique materials used to create traditional surfboards as well unique ways to use surfboards as alternative accessories such as furniture sets.
Surfing…
(TrendHunter.com) This Indonesia artist called Ponypork created intricate hand portraits of his own hands conducting daily tasks and random tasks as well. This artist shows his hands creating art and craft-styled…
(TrendHunter.com) These July 2015 lifestyle trends range from healthy watermelon pizzas to floating fitness facilities that encourage female athletes to give it their all. As consumer grow more health-conscious, they…
(TrendHunter.com) From digital projections of video games that transform any floor into an immersive activity to interactive games inside hospital walls activated by magnets, there are boundless inspirations when…
(TrendHunter.com) As much as most people can appreciate soaking up the sun, skin health and UV protection remain font-of-mind for many consumers. In order to block overexposure to the sun, many people are going back…
(TrendHunter.com) While ice cream trucks are a summer staple, this ice cream company is doing things differently with their J cone. Play J Ice Cream serves their treats out of a New York-based truck, but the frozen…
A tendência desta semana parecem ser mesmo os vídeos emocionantes e tocantes. Depois da Pampers mostrar a cara de bebês quando sujam as fraldas e da Duracell contar como ajudou a reduzir a distância entre um soldado e sua filha, foi a vez da Microsoft publicar um vídeo envolvendo a incrível jornada da maternidade. No […]
> LEIA MAIS: Microsoft celebra aniversário do Bing com vídeo emocionante
Post originalmente publicado no B9
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Après nous avoir emmenés dans son road trip aux Etats-Unis, le jeune photographe français Sidi-Omar Alami nous conduit cette fois au coeur des montagnes suisses, entre lacs, sommets enneigés et nuits à la belle étoile. Des photographies toujours aussi dépaysantes qui vous procureront sans aucun doute l’envie de vous voyager et de vous évader.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
