Jul
14
Jul
14
Nick Offerman Shows Off His Pizza Farm in Hilarious Ad for Healthy School Lunches
Posted in: Uncategorized
It’s easy to give kids healthy, farm-fresh snacks like pizza, taquitos and fish sticks. Just grab them straight from the vine at Nick Offerman’s pizza farm.
The actor gives you a tour of the agricultural marvel in this amusing video from Funny or Die. Those sloppy joes, in particular, look earthy and crunchy—literally so.
The whole thing, of course, is a parody. It’s aimed at getting the public to pressure Congress to reauthorize the Healthy, Hunger-Free Kids Act of 2010, which set strong nutrition standards for schools and after decades of meals loaded with sugar, fat and salt.
Jul
14
40 Examples of Deceptive Desserts – From Mushroom-Shaped Sweets to Confectionery Burger Recipes (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These deceptive desserts are the perfect way to hide your favorite treats from your friends. Designed to resemble a completely different dish, each of these culinary confections will make you think…
Jul
14
Realistic Animal Rings – These Adorable Animal Accessories are Made with Unbelievable Detail (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Japan-based artist Jiro Miura has designed a series of realistic animal rings that let you show off your love for your favorite furry creature. The ‘Animal Cling Rings’ collection is so…
Jul
14
100 Graphic Pop Culture Tees – From Emoji Tee Apparel to Mistaken Heartthrob Tees (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These graphic pop culture tees help celebrity fans and millennials promote some of their favorite aspects of popular culture. From their favorite singers to cult film one-liners, these graphic t-…
Jul
14
Playfully Diverse Furniture Designs – The Second Anna Karlin Collection Debuts at This Year's ICFF (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The second Anna Karlin Collection is just as eye-catching as the designer’s first, with perhaps more unexpected details and designs than before. Debuting at the ICFF 2015 in New York City, it&#…
Jul
14
Airbnb quer nos ajudar a (re)conhecer e compreender a humanidade
Posted in: Uncategorized
Jul
14
Best Practices: What Is the Optimal Length for Video Content?
Posted in: Uncategorized
I suspect a few people have clicked on this article expecting it to be short, with the exact video length that ensures your content goes viral. However, best-in-class marketers understand there is no “one-size-fits-all” strategy when developing and optimizing your video marketing content.
We hear it all the time: Viewers are seeing video content in more places by more brands than ever before. And because of this, their attention spans are getting shorter and their expectations are becoming greater. Marketers have just 10 seconds to capture and engage an audience before they continue to scroll down or click away; and engagement drops off significantly beyond that. If you have not fully engaged your audience after the first 30 seconds, you’ve likely lost 33% of viewers; and after one minute, 45% of viewers have stopped watching.
Ultimately, determining the length of your video is less about the actual time and more about your goals. There are four considerations when determining the optimal length for your video content:
Jul
14
Diageo Names New North American CMO
Posted in: Uncategorized
Diageo has promoted an internal candidate to replace North American Chief Marketing and Innovation Officer Peter McDonough, who is leaving the company after nearly nine years.
James Thompson, who is currently the liquor giant’s managing director for its global reserve business, will assume the CMO role on Aug. 1. The reserve division covers luxury brands such as Johnnie Walker Blue Label, Croc Vodka, Ketel One Vodka andDon Julio Tequila. Previously, Mr. Thompson spent six years as Diageo’s CMO for Asia Pacific. He has also held several North American roles, including president for Guinness Canada.
“James brings with him a unique breadth of experience, having held a range of marketing, general and commercial management roles during his two decades within Diageo,” Syl Saller, Diageo’s global CMO, said in a statement. “His strength in leadership, creative rigor and proven track record in building brands ranging from Guinness to Johnnie Walker Blue Label will be a huge asset to our North America business.”
Jul
14
See Nick Offerman Tour His Pizza Farm in American Heart Association's Funny or Die Campaign
Posted in: Uncategorized
Fast-food and soft-drink marketers may have jumped into native ads sooner, but there’s not reason public-health advocates can’t have some fun too. The American Heart Association is out today with a tour of comedian Nick Offerman’s pizza farm, aiming to demonstrate how natural the food in school lunches really is.
Jul
14
Apple Pay Expands to U.K. as First Market Outside U.S.
Posted in: Uncategorized
Apple Inc. is making the U.K. the first market outside the U.S. for its digital-wallet system as the company fights for a place in the electronic-payments industry.
The Apple Pay service will be available at 250,000 retail locations in Britain starting Tuesday, the company said in a statement. The setup lets consumers use devices such as the iPhone 6, iPads and Apple Watches to make payments similar to transactions with contactless debit and credit cards.
Chief Executive Officer Tim Cook is relying on new services to expand Apple’s digital footprint and encourage people to stay with its products. The Cupertino, California-based manufacturer is facing competitors such as Google Inc. and EBay Inc.’s PayPal in a U.S. market that Forrester Research estimates is likely to process $67 billion worth of sales this year and as much as $142 billion by 2019.
Jul
14
Verizon to Add Vice Content to Its Coming Mobile Video Service
Posted in: UncategorizedThe communications giant has teamed up with the youth-oriented media company in a multiyear deal as both companies hope to expand their reach.
Jul
14
Top 20 Robots Trends in July – From Anxiety-Alleviating Cocktails to Warehouse Robotics Competitions (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The top July 2015 robots trends range from literal innovations in the robotics realm to intriguing inclusions of the technology in unsuspected ways. As drone technology continues to become more…
Jul
14
28 Geometric Art Designs – From Geometric Nature Tattoos to Geometric Op-Art Posters (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Talented artists have been using shapes to create beautifully constructed geometric art designs. Whether an artist’s medium is paint on a wall or ink on someone’s skin, the intricate and…
Jul
14
Microphone-Equipped Selfie Sticks – The 'Solocam' Helps Journalists Film Videos Without a Crew (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘Solocam’ is a microphone-equipped selfie stick that is specially designed to help journalists film video footage without a camera crew. While a high-tech selfie stick may sound like…
Jul
14
Marmite: The battle of the spreads
Posted in: Uncategorized
Advertising Agency: Liquorice, Cape Town, South Africa
Creative Director: Brian Carter
Art Directors: Blane Fraser, Tyrone Pearce, Sonny Hoosain, Erin Hargreaves
Copywriters: Terri De Sousa, Joanna Court, Ricki Alleman, Danny De Nobrega
Additional credits: Jason Banger, Elrike Lochner, Miles Murphy
Published: April 2015
Jul
14
Villa Kalisat Ubud Bali: Escape, 1
Posted in: Uncategorized
Escape the pressures.
Advertising Agency: Shed, USA
Executive Creative Director / Copywriter: Andrew Tinning
Creative Director: Drew Ridley
Art Directors: Matt Ridley, Drew Ridley, Andrew Tinning
Photographer: Robert Simeon
Digital Art / Retouch: Monkey London
Jul
14
Villa Kalisat Ubud Bali: Escape, 2
Posted in: Uncategorized
Escape the pressures.
Advertising Agency: Shed, USA
Executive Creative Director / Copywriter: Andrew Tinning
Creative Director: Drew Ridley
Art Directors: Matt Ridley, Drew Ridley, Andrew Tinning
Photographer: Robert Simeon
Digital Art / Retouch: Monkey London
Jul
14
Job Trends in Advertising
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Since our powers-that-be come from a job site, perhaps it does behoove us from time to time to share some news that influences jobs in AdLand. The good news is that hirings in AdLand…
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