Hasta La Creative!

Google is testing a feature to let consumers purchase products by clicking through advertisements, seeking to expand options for mobile retail sales, the company said.

The internet-search company’s service, Purchases on Google, will let people using smartphones click on select search ads to visit retailer-branded product pages hosted by Google, according to an e-mail. The tools will work with a “limited number of retailers” for now, the company said on Wednesday.

Facing competition from Amazon, Google is investing in ways to attract shoppers and retailers to its mobile services as consumers increasingly use smartphones as they consider purchases. The news had been anticipated since this spring.

Continue reading at AdAge.com

An intern has taken the fall for one of the campaign season’s earliest facepalm moments in political tweeting.

On Tuesday, Donald Trump’s Twitter account posted an image featuring his face, the American flag, the White House and … people dressed as Hitler’s Waffen-SS soldiers. “We need real leadership,” the image stated. “We need results. Let’s put the U.S. back into business!”

You can see the original image highlighted here, thanks to some nice animated GIF wizardry from Mother Jones’ Ivylise Simones:

The image was clearly meant to show U.S. soldiers, but instead Trump’s team pulled a photo from a World War II re-enactment featuring several men dressed as Nazi soldiers in green camo. 

History buffs spotted the oddity and sleuthed out the origins of the image.

Found @realDonaldTrump‘s german soldier stock image here (searched “world war II soldiers”) http://t.co/GKkcNTUKpm pic.twitter.com/ysWGeePZIr

— Reed F. Richardson (@reedfrich) July 14, 2015

You can read all about how the Twitter investigation played out thanks to this handy recap from Mother Jones, which also tracked down the photographer of the original image.

(The weirdest part of the back story? The photographer’s brother also took a picture of people in Nazi war garb that was used in a U.S. campaign ad. What are the odds?)

Trump’s campaign deleted the tweet and eventually placed the blame on a “young intern”:

Trump campaign responds: An intern did it. pic.twitter.com/oZBJAtwffl

— Eric Geller (@ericgeller) July 14, 2015

NBC Universal has closed out the last of its 2015-16 upfront business, writing nearly $6 billion in advance commitments across its portfolio of broadcast and cable assets. The media conglomerate said its overall dollar volume was up 2% versus last year’s take.

In a statement, NBCU said the market “responded favorably to the innovative ways we are reaching and targeting our audiences,” a reference to its programming mix and the various data products it has put into play.

NBCU also said that its digital video sales were up 50% in this year’s bazaar.

Continue reading at AdAge.com

The company’s resort, its first in mainland China, represents a major bet on westernized leisure travel and an effort to stoke sales of Disney products.

His words were stunning: “All men are created equal. They are endowed by their Creator with certain inalienable rights; among those are Life, Liberty and pursuit of Happiness…” Ho Chi Minh was reciting the Declaration of Independence.

by

From Adbusters #120: Manifesto for World Revolution PT.III

France colonized Vietnam in 1884 and soon added Cambodia and Laos to a territory that became known as Indochina. Its colonial holdings, according to Frederic Logevall in Embers of War, were to be the beneficiary of France’s mission civilisatrice or “civilizing mission.” The upheaval of the first world war, however, helped foment different aspirations among some subjects of French dominion. In June 1919, a young, spindly Vietnamese rented a morning coat and sought an audience in Paris with the US president, there to shape the postwar peace. The young man hoped to present to Woodrow Wilson a petition entitled The Demands of the Vietnamese People. He was rebuffed. In time the petitioner became known as Ho Chi Minh, one of the most consequential revolutionary leaders of the 20th century and the father of Vietnamese nationalism, a man of phenomenal will who left his country at age 11 and did not return for 30 years.

According to Logevall, while French leader Charles de Gaulle, “spoke of the cohesion, the unbreakable bond, between metropolitan France and her overseas territories.” Franklin Roosevelt hoped after the second world war “to promote Indochina’s development toward independence under a degree of international supervision.” In September 1945, before hundreds of thousands of ecstatic countrymen in Hanoi, Ho proclaimed independence for Vietnam. To the Americans in the audience, Logevall writes, his words were stunning: “All men are created equal. They are endowed by their Creator with certain inalienable rights; among those are Life, Liberty and pursuit of Happiness…” Ho was reciting the Declaration of Independence.

History followed a different path. Roosevelt died, succeeded by Harry Truman. US tensions with the Soviet Union mounted. And France, an indispensable American ally in Europe, demanded the restoration of its position in Indochina. The US acquiesced and Ho’s window of opportunity slammed shut.

In the years that followed, France found itself embroiled in a treacherous war of counterinsurgency against Ho and his followers.

The climax of the war came in 1954 at a strategic northern garrison known as Dien Bien Phu. Both the French and the Viet Minh suffered horrendous losses during the protracted siege and weeks of brutal combat. Paris sought urgent US intervention. Dwight Eisenhower rejected the French plea.

On 7 May, Viet Minh soldiers raided the last French outpost, raising the red flag of insurgency of the roof above. The battle of Dien Bien Phu was over, marking the beginning of the end of French rule in Vietnam. Later in 1954, Vietnam was partitioned, with communists controlling the north and a pro-western government ruling in the south. In the spring of 1956, the last French solider departed from Vietnam. The US increased its military and economic aid and deployed intelligence operatives to advise the fragile regime in South Vietnam on how to counter a growing Viet Minh insurgency. Logevall’s outstanding account concludes with Vietnam’s fate inextricably linked to the projection of American power in the periphery of Southeast Asia.

Gordon Goldstein, Washington Post, 2012

• #120
• dien bien phu
• vietnam
• Imperialism

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