Jul
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Jul
16
Saatchi Sweden, Toyota and Siri Will Force You to Turn Your Phone Off
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Jul
16
15 Gamified Productivity Apps – From Habit-Tracking Apps to Minimalist Calendar Apps (TOPLIST)
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(TrendHunter.com) While gamification has seemingly endless applications, habit-tracking apps that encourage productive behavior are certainly among the most useful. Proving that “life hack” culture is…
Jul
16
BBC Faces Biggest Overhaul in Decade, May Lose Massive License Fee
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The British Broadcasting Corp. may lose its income from license fees and have to rely on a subscription service as it faces its biggest shake-up in a decade.
Among options in the U.K. government’s review of the world’s biggest public broadcaster is the selling of BBC Worldwide, one of the organization’s biggest money-spinners. It will also be asked why it shows commercially driven programs such as “The Voice,” a Saturday-night talent show.
“We must consider whether the BBC should continue to try to be all things to all people,” U.K. Culture Secretary John Whittingdale told lawmakers Thursday in detailing the review.
Jul
16
Throwback Thursday: Scientology Goes Racing
Posted in: UncategorizedRacing ain’t cheap, and teams are seldom in a position to turn down money. This leads to some off-the-wall sponsorship deals. Crypto-currencies. Taylor Swift. Jesus. And, for a few glorious years in the late 1980s and early 1990s, “Dianetics,” in a campaign bankrolled by the Church of Scientology.
Incredibly, it wasn’t the only sci-fi-ish religion to dabble in racing (more on that shortly). But it was by far the most prominent.
In case you’re not familiar, “Dianetics: The Modern Science of Mental Health” was a self-help book by Scientology founder/science fiction author L. Ron Hubbard in 1950; it formed the basis of a sort of proto-Scientology metaphysical movement that swept the nation in the postwar years.
Jul
16
Facebook Wants Retailers to Set Up Shop on Its Site: Pros and Cons
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Facebook already helps retailers push product through the ads it sells, but now it wants to sell the actual products without taking consumers outside the social network.
Facebook is testing the ability for companies to set up e-commerce shops within their Facebook pages, the company told BuzzFeed. The company has already tested the ability for people to buy things within Facebook posts and ads; these shops appear to be the logical extension of that test.
Facebook told BuzzFeed that it is testing at least 10 shops and isn’t taking a cut from sales completed within retailers’ Facebook shops during the test. It’s unclear whether Facebook would eventually tax those transactions to make money or would instead use shops to lure retailers into buying more ads to drive sales.
Jul
16
Tsunami of Offline Customer Data Is Flowing to the Web
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Call it something dry like “data on-boarding” or something marketable like “connectivity.” Whatever it’s called, Acxiom-owned LiveRamp is doing a lot more of it than a year ago. The company currently “on-boards” or connects 20 billion consumer records representing individuals or households each month, or around 240 billion per year. That’s a big leap from the 3 billion customer records it brought to the web in March 2014, up from 1.3 billion in March 2013.
Those records contain consumer data generated offline, such as information from auto leads, retail transactions or banking relationships. The digitized data is used by companies who want to communicate with their current customers via email or targeted digital ads, optimize website pages or measure the impact of digital ad campaigns on offline sales. More than 200 marketing-technology platforms are integrated with the LiveRamp system — part of Acxiom’s newly-named Connectivity division — meaning the data can be plugged into all sorts of ad targeting, email marketing, site optimization and campaign analysis tools.
Acxiom reported that Connectivity revenue rose 367% to $22 million in fiscal Q4 2015. The growth is a result of more awareness of data onboarding, said James Arra, VP-strategic partnerships for LiveRamp. But it’s also the May 2014 Acxiom acquisition that has facilitated business with clients that may have been out of reach when LiveRamp was still an indie, such as highly regulated financial services firms.
Jul
16
Lean Cuisine "Night Nurse" (2015) :30 (USA)
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In addition to rebranding its packaging, Lean Cuisine is also getting personal by introducing us to the women who eat it. In this case, RN Elizabeth Ryan who rides a motorcycle to work and delivers babies on the night shift. I like the fact they aren’t selling this as a usual diet food.
Jul
16
Lean Cuisine "Elizabeth Ryan" (2015) 2:00 (USA)
Posted in: UncategorizedThis is the two minute version of the Lean Cuisine :30 spot featuring Elizabeth Ryan the motorcycle-riding baby-delivering woman extraordinaire who eats Lean Cuisine at work. As a piece of content it’s quite interesting. She keeps the shilling to a minimum although I have never seen a freezer that is solely stocked with one product, so yeah, the b.s. flag went up a bit. Still at least they kept the bite and smile out of it. Just like their packaging it seems like Lean Cuisine has gotten a much-needed update. Nice.
Jul
16
Air BnB – Is Mankind? / ESPYs var – (2015) :60 (USA)
Posted in: UncategorizedAir BnB aired this version of their “mankind” ad during the ESPYs, where Caitlyn Jenner received the bravery award. Caitlyn’s acceptance speech included the line: “Choosing this outfit, the right shoes – ladies I finally understand”, which sounded incredibly shallow to me. In womanhood there’s no cramps, no pain, no giving birth to a live human being which then feels like your vulnerable heart is running outside of your body, no feeling weak or strong – there’s just choosing outfits. Ignoring that, the idea of this Air BnB is a lofty dreamy thought of simply trying on someone elses life, walling a mile in their moccasins by sleeping in their beds and perhaps seeing their dreams. It feels like a softer, gentler manifesto ad that TBWAChiatDay are so known for doing, and the baby trundle toward the windowed door is perfection. Ending the ad with mankind, womankind, transkind, humankind as they seek to align Air BnB with humane stories and project the idea that someone letting you stay in their home while charging you money for it is a generous thing to do, not a business transaction. The ad hits the perfect tone for this, and Air BnB CMO Jonathan Mildenhall knows the risk running the “transkind” bit. “I am prepared for my inbox to be flooded with haters who are challenging the position of inclusion… It’s not going to be accepted by everyone.” The tailored spot with Angela Basset voice-over only ran once, during the ESPYs. Air BnB and Mildenhall were going to run another ad about racial harmony, but found the perfect opportunity in Jenners ESPY win to show their LGBT support. “I just wish there were more brands out there who were doing active work and pushing people.” Jonathan Mildenhall said to AdAge “If you lean into groups of people who are being ignored by marketers, the halo effect on your brand can be phenomenal.” If it pays off, the brand halo can last for years, but this is not without risk. Mildenhall added “Take Coke’s “Hilltop” ad for example” Mildenhall said, claiming his mother was “shocked” by the racially diverse perfectly hippie trendy advert.
Jul
16
Nike Air Zoom Elite 8 "Engine" (2015) :40 (USA)
Posted in: UncategorizedCHRLX deconstructed the Nike Air Zoom Elite 8 shoe for this VFX eye candy.
Jul
16
Evian partners with Le Slip Français for limited edition collection
Posted in: UncategorizedEvian and Le Slip Français have partnered for a collaborative pop up collection for babies and grownups alike. Starting this month, the 100% made in France evian X Le Slip Français collection, can be found on Le Slip Français as well as in stores. There you’ll find adult and baby versions of the same T-shirts. I’m a sucker for merchandising. Neat idea.
Jul
16
Customized Coloring Luggage – These Luggage Pieces Allow Consumers to Track Their Travels in Color (GALLERY)
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(TrendHunter.com) The most literal way to add some color to your world, the ‘Color Your World Luggage’ Cover by Wanderskye gives globetrotters a fun travel accessory to keep track of their adventures….
Jul
16
Chocolate Dessert Pizzas – This Pizza Dessert From Max Brenner is Everything Chocoholics Dream About
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(TrendHunter.com) If you love sweet food so much that even the best savory foods hold no interest to you, this pizza dessert will be precisely your taste. From Max Brenner in New York City, the Chocolate Chunks Pizza…
Jul
16
Customizable Block Furniture – These Innovative Seats are Made from Adjustable Foam Bars (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Keren Shiker recently designed a set of customizable block furniture as part of the Morpholio’s Inside 2015 competition. The ‘Sink In’ set consists of two modular chairs that can be…
Jul
16
Facebook Instant Articles Appear in (Some) Feeds, but All the Same Questions Await
Posted in: Uncategorized
If you’re wondering what ever happened to those Facebook Instant articles you were promised back in May, now there’s word. Facebook has been testing instantly-loaded articles, hosted within Facebook instead of on publishers’ sites, for the past couple of weeks, according to a report in The Wall Street Journal. But you probably aren’t seeing them, as the Journal explains:
That’s because the articles have only been available to a small test audience of 5% of iOS mobile users in the U.S. that have downloaded the Facebook app, according to Alex MacCallum, the assistant managing editor for audience development at the New York Times, one of the publishers involved in the initiative.
Facebook is gathering feedback “from people and publishers” before it rolls the feature out widely, a spokeswoman told The Journal. That means that in addition to waiting to try it out in your own news feed, you’ve got to wait for answers to the obvious question about the plan: whether publishers will benefit enough from a revenue share around ads to make up for the loss of traffic to their own sites. Publishers also worry that the social network could change the rules down the road, either at the expense of Instant Articles participants or the publishers that don’t play along
Jul
16
How Brands Can Create Awareness in Streaming Video and DVR Programming
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Brand advertising in TV is at a crossroads, right at the moment when traffic lights are changing. For TV networks, the investment in broadcast from brands is still strong. But brands are increasingly finding their audience elsewhere. Eyeballs are moving over to streaming services, which have been cropping up in droves as of late from the likes of NBC (TV Everywhere), CBS (All Access) and most recently HBO (HBO Now), across an assortment of devices. This change is generational, rapid and growing.
As viewers’ video content consumption habits shift and splinter across on-demand TV and DVRs, brands are increasingly questioning how to effectively create awareness within these emerging content formats. While traditional TV advertising isn’t going anywhere, companies will still need to refresh their brand marketing strategies to not only navigate this rapidly emerging new video content exchange, but to truly benefit from it.
To talk meaningfully about how brands can benefit, we need to consider what makes these newer forms of video consumption so appealing to viewers, and we need to offer solutions within the strengths of these newer formats. Broadly speaking, audiences are gravitating toward online video and DVR because these formats give them control, and because they allow the viewer to focus purely on the content.
Jul
16
Braincast 157 – Quem ganhou a Comic-Con 2015?
Posted in: Uncategorized
Jul
16
GLS: God
Posted in: Uncategorized
Your parcel in the right place, at the right time.
Advertising Agency: Grenade & Sparks, Paris, France
Creative Director: Guillaume Gamain
Art Director: Romain Benard
Copywriters: Guillaume Gamain, Agathe Soula
Illustrator: Amello Ilustração
Published: June 2015
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