Jul
17
Jul
17
Montagem de filmes dos anos 80, 90 e 2000 da Disney é uma volta à infância
Posted in: Uncategorized
Jul
17
Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter
Posted in: UncategorizedWinners of 24th annual Radio Mercury Awards were announced last month at le Poisson Rouge in New York. Wieden + Kennedy and their client Old Spice took Best of Show for “Mandroid.” (click to listen) The Mercury Best of Show award comes with a $50,000 cash prize, making it one of the more coveted awards […]
The post Briefcase Tacos W+K Wins Error Error Best Mercury Meatballs Helicopter appeared first on AdPulp.
Jul
17
Gawker Pulls Article on Conde Nast CFO Amid Fierce Criticism
Posted in: Uncategorized
Jul
17
Postscript: Recalling Marlene Sanders, a Force in TV Journalism
Posted in: UncategorizedA television journalist is remembered for her forthrightness and determination by her son and by women for whom she was a pioneer.
Jul
17
Supercomputador Watson, da IBM, agora consegue criticar o que você escreve
Posted in: Uncategorized
O Watson já ficou conhecido por ser um ótimo jogador de Jeopardy, ter ajudado a médicos diagnosticarem pacientes e até já provou ser um bom chef de cozinha. A IBM adicionou esta semana mais um item no já variado currículo do seu supercomputador: crítico de mensagens. Através do Tone Analyzer, ferramenta que utiliza o poder […]
> LEIA MAIS: Supercomputador Watson, da IBM, agora consegue criticar o que você escreve
Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie
Jul
17
Documentário foca na evolução artística de Chuck Jones
Posted in: Uncategorized
Jul
17
Energy BBDO Chief Creative Officer Resigns
Posted in: Uncategorized
Energy BBDO Chief Creative Officer Mark Taylor is leaving, the agency said Friday.
Mr. Taylor has resigned because of personal reasons, effective immediately, the shop said in a statement. “There are no plans to replace Mr. Taylor at this time,” the statement said. “His responsibilities will be assumed internally by the agency’s existing group of executive creative directors.”
Mr. Taylor’s exit comes after Bud Light earlier this month moved its business from BBDO to Wieden & Kennedy. BBDO first won Bud Light in June 2013, later adding Bud Light Platinum and other line extensions in 2014.
Jul
17
Do Not Track Is Finally Coming, but not as Originally Planned
Posted in: Uncategorized
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self.
It seems like ages since former Federal Trade Commission Chairman Jon Liebowitz stunned the digital ad industry in December 2010 by calling for a universal Do-Not-Track system. Since then, privacy and tech wonks at the Worldwide Web Consortium (W3C) — the global organization that took the helm in developing the would-be technology — have slogged through a tedious process to devise a standardized system that would alert users to online tracking and allow them to opt out from it.
Meanwhile, the industry trade coalition Digital Advertising Alliance pushed its own self-regulatory opt-out tool into ubiquity. The DAA’s system allowing people to opt out — not always from tracking, but from ad targeting — is represented by the triangular blue icon seen in countless display ads across the web. Clicking the icon takes people to more information about the companies tracking them and lets them opt out from receiving targeted ads.
Jul
17
25 Casual Menu Items – From Italian Breadstick Sandwiches to Salted Caramel Chicken Fingers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) While some could argue that casual dining restaurants, especially those that are a part of a chain, don’t do anything too crazy in terms of the food they serve—but these casual menu…
Jul
17
Here's Why Biking With a Helmet Is a No Brainer
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
From a bike-friendly airbag to a “watch out” turtle, kids will try anything to avoid wearing a helmet. But as each handmade invention fails, the safety promotion from Nationwide encourages children to cover their heads. The insurance company goes for comedy this time, a wise move considering the backlash to its “Dead Boy” Super Bowl ad, which was part of the same #makesafehappen campaign. Among the other new releases, Apple continues to promote the Apple Watch with its new spot “Berlin,” and Walmart reminds us to “celebrate summer, wherever the road takes you.”
Nike shows us what it’s like to be the guy everyone depends on. And Google’s “The Story of Jacob and City Gym,” ranked as the No. 4 most engaging spot after launching locally during the Espys. The emotional spot documents Jacob’s journey transitioning from female to male, and the confidence he gained through the experience.
Jul
17
The Saturday Profile: In Bleak Ukraine City, a Duo’s Odd Experiments Win a Niche Online
Posted in: UncategorizedAs Luhansk’s prospects worsened, Pavel Pavlov and Aleksandr Kryukov emerged as quirky but candid guides to a war zone, an Internet voice for locals.
Jul
17
Getting tickets to UNTOLD is easy. Just pay with blood.
Posted in: UncategorizedWhen it comes to blood donors, Romania ranks among the lower three countries in Europe. McCann Bucharest came up with a clever way to get people donating. They partnered with the UNTOLD Festival, one of the biggest music festivals in Romania, as well as The National Institute for Blood Transfusions to launch “Pay with blood. ” UNTOLD has some big headliners like Avicii, Armin Van Buren and David Guetta. It’s also in Transylvania– Dracula country. Taking place in Cluj Napoca, between July 30 and August 2nd.
Jul
17
British creative team wants to give your award the Legendary Lion Tour
Posted in: UncategorizedThere’s a crazy creative team across the pond who asked a question to the British Advertising Industry this week: “Would you give away your precious Cannes Lion to two total strangers?”
The goal is to create the most Legendary Lion ever.
The goal is to create the most Legendary Lion ever.
Sandrine Gautheret and David Felton are departing from London to NYC at the end of July, and are offering a space in their luggage to turn one special Lion into a celebrity.
Copywriter David Felton explained it thusly: “The idea here is that you’ve dreamed about winning that award, and you’ve worked hard for it. Now it’s time to make it work for you. We’re looking for an agency that’s willing to take a risk instead of just leaving their Lion on a shelf. We want to transform one Lion into a global icon, sending it on trip of a lifetime,”
But will any UK agency decide to trust them with a precious Lion?
“We hope so” said New York-based creative Mate Nagy. “We offer agencies much more than just daily snaps of their shiny award. They can ask us to visit their clients’ and partners’ offices and show that creative work can keep winning attention, too. One agency will be making a stand in the recent debate about whether award-winning ads will even be remembered in a few years.”
That last bit makes this more than just an Amelie gnome bit. Visiting the client’s offices with it is a bit like bringing the Stanley Cup to the local hockey rink, not only in terms of PR, but in terms of aspiration. Kind of a “See? You already have one in your office. Now start doing work that wins them.”
For more information, visit Legendary Lion Tour.
You can also follow them on Twitter.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.