Libra: I Am Fearless – Megan

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Senior Copywriter: Hilary Badgar
Copywriter: Shannon Crowe
Art Director: Jackson Harper
Social Creative Lead: Chelsea Parks
Executive Producer: Sonia von Bibra
Executive Planning Director: Paul Rees-Jones
Digital Strategist: Christian Russell
Group Account Director: Naomi Gorringe
Account Director: Kate Joiner
Account Executive: Alex Mleczko
Interactive Director: Kate Thompson
Senior Digital Producer: Gemma Seeto
Digital Producer: Allan Ngo
Print Producer: Nick Short
Digital Designer: Adam Hengstberger
Tester: Sunny Sehgal
Technical Director: Gil Fewster
Senior Developer: Niall Rutter / Fork Digital
Production House: Exit Films

KFC: Sound bites

Advertising Agency: Ogilvy, South Africa

KFC Romania: Fakation

Summer can be a nightmare for teens in the city, watching their Facebook feed getting filled with happy vacation photos posted by their friends. To release that tension KFC is launching the Fakation concept – allowing everyone to take a fake vacation while staying at the city center. During the campaign, KFC branches would turn into resorts, tray liners and floor stickers in the restaurants would allow teens to troll their friends by faking a vacation photo using their regular mobile phone camera, and a website will show tips and tricks how to create the perfect vacation visuals – without getting there for real.

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Directors: Nadejda Ghilca, Bogdan Teodorescu

Nothing Says 'I Love You' Like Lucky Charms: It's Last Night's New Ads


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Microsoft knows you can’t go wrong putting babies in ads, so they run with it, presenting a slew of happy kids who won’t have the same cyber security struggles that their parents do. In a Dr. Scholl’s ad, a dad comes home in a zombie stupor because he’s been on his feet all day.

And in a Lucky Charms spot, a man proposes to his girlfriend with the timeless gift of cereal because nothing says “I love you” like multicolored marshmallows.

Continue reading at AdAge.com

180LA, HP Want You to ‘Go Make Things’ with Sprout

25 DIY Deep-Fried Foods – From Deep-Fried Apple Pies to Nacho Chip-Crusted Bacon (TOPLIST)

(TrendHunter.com) Carnivals, festivals and summer events are often loaded with deep-fried foods but tackling the crowds isn’t always easy, but these at-home recipes can solve these issues.

Deep-fried foods…

Romantic Park Editorials – The Latest Issue of Harper’s Bazaar Netherlands is Summery and Sapphic (GALLERY)

(TrendHunter.com) Whether friends or lovers, the models starring in the latest issue of Harper’s Bazaar Netherlands embrace a romantic air that gives the photoshoot a bit of a sapphic theme. That said, there isn&#…

Ornamental Campus Facades – This Stunning Building is Part of the U of Southern Denmark Campus (GALLERY)

(TrendHunter.com) A stunning new addition to the University of Southern Denmark campus in Odense, this building with serve as a shared research and education environment for the Technical Faculty. Designed by…

Space-Saving Homes – The Yo! Home Apartments Combine Multiple Rooms Into One (GALLERY)

(TrendHunter.com) The Yo! Home is an incredibly interesting and innovative apartment devised by Yo! Company, which prides itself on coming up with ways for urban dwellers to enjoy homes that don’t require them…

Painfully Funny Airbnb Parody Reminds You Who'll Really Be Staying in Your House

Airbnb’s existential-crisis ad with the waddling baby didn’t lend itself to being taken all that seriously in the first place. Now, a parody is now helping it along the path to full ridicule.

A grown man replaces the infant in this clip from digital shop Portal A, which turns the moral musings of the original voiceover into a biting satire of its sales-pitch subtext—and drives home why maybe you shouldn’t blindly trust the vacation company’s assessment of human nature. No, he’s not technically wearing diapers, but he probably should be.

Portal A, makers of Pitch Perfect 2’s crowd-sourced fan montage and YouTube’s Rewind videos from the past couple of years, shot the new video two days after Airbnb launched its global campaign.

In fact, the shop has been building a channel dedicated to ad parody—other bits so far include a more down-to-earth version of Carnival Cruise’s JFK Super Bowl spot, and if you’re a sucker for punishment, that older, NSFW play on Dove’s Real Beauty Sketches.

Here’s the original Airbnb spot:

Fiat 500: Bear

Fits everywhere.

Advertising Agency: Candy Shop, Curitiba, Brazil
Creative Director / Art Director: Bruno Regalo
Copywriter: Zé Luís Schmitz
Illustrator: Claudia Souza / Borogodó Studio
Published: July 2015

Fiat 500: Rhino

Fits everywhere.

Advertising Agency: Candy Shop, Curitiba, Brazil
Creative Director / Art Director: Bruno Regalo
Copywriter: Zé Luís Schmitz
Illustrator: Claudia Souza / Borogodó Studio
Published: July 2015

Fiat 500: Buffalo

Fits everywhere.

Advertising Agency: Candy Shop, Curitiba, Brazil
Creative Director / Art Director: Bruno Regalo
Copywriter: Zé Luís Schmitz
Illustrator: Claudia Souza / Borogodó Studio
Published: July 2015

Windows 10: The future starts now

Advertising Agency: m:united
Co-Chief Creative Officers: Sean Bryan, Tom Murphy
Executive Creative Director: Matt Bisher
Group Creative Directors: Susan Young, Daniela Vojta
Copywriter: Bobby Pearce
Creative Director / Copywriting: Todd Brown
Creative Directors / Art direction: Raphael Milczarek, Roberto Baibich, Roberto Santellana
Senior Art Director: Trinh Pham
Director of Creative Technology: David Cliff
Head of Integrated Production: Aaron Kovan
Director of Digital Production: Jeremy Adirim
Executive Producer: Carolyn Johnson
Producer: Rebecca Magner
Interactive Producers: Rick Segal, Sean Flanigan
President: John Dunleavy
Managing Director: Kevin Nelson
Group Account Directors: Tina Galley, Jason Kolinsky
Account Directors: Rosemary Calderone, Simon Kawaguchi
Account Supervisors: Greg Masiakos, Preston Wallis
Account Executives: David Mintz, Katelyn Burns
Project Management Director: Stella Warkman
Group Strategy Directors: Michelle Kiely, Todd Sussman
Strategy Director: Eldad Heilweil
Strategist: Priyanka Nigam
Production Company: Tool of North America
Director: Erich Joiner
Director of Photography: Bob Richardson
Managing Director: Oliver Fuselier
Executive Producer: Lori Stonebraker / Live Action
Line Producer: Joby Ochsner
Editors: Chan Hatcher, Andrew Manne / NO6 LA
Post Production: Method LA
Music: “Tell the World” Eric Hutchinson
Media Agency: EMT

Coca-Cola / JetBlue: Share a Coke with humanity

Advertising Agency: Mullen, USA

Sony: Bee

No mess. No buzz.

Advertising Agency: Cerebro Y&R, Panama City, Panama
General Creative Director: Jorge Heilbron
Creative Director: Jorge Heilbron
Art Directors: Jorge Heilbron, Alberto Weand Ortiz
Graphic Designer: Jose Rolando Diaz
Production Company: Illusion Co., Ltd
Photography / Illustration: Illusion, Bangkok
Published: August 2015

Sony: Mosquito

No mess. No buzz.

Advertising Agency: Cerebro Y&R, Panama City, Panama
General Creative Director: Jorge Heilbron
Creative Director: Jorge Heilbron
Art Directors: Jorge Heilbron, Alberto Weand Ortiz
Graphic Designer: Jose Rolando Diaz
Production Company: Illusion Co., Ltd
Photography / Illustration: Illusion, Bangkok
Published: August 2015

Lexus: Everyday thrills

Advertising Agency: Team One, USA
Associate Creative Directors: Dustin Arnold, Jon King
Account Director: Joel Dons
Group Director, Strategy: Jen Grant
Chief Creative Officer: Chris Graves
Director of Product Information: Robert Jordan
Sr. Business Affairs Manager: David Peake
Project Manager: Amanda Rackley
Account Supervisor: Trina Sethi
Copywriter: Alex Smulian
Business Affairs Manager: Jessica Solorzano
Group Creative Director: Jason Stinsmuehlen
Producer: Jenny Valladares
Strategist: Malcolm Venable
Executive Producer: Sam Walsh
Production Company: Cap Gun Collective
Director: Daniel Benmayor
Director of Photography: Juan Miguel Azpiroz
Executive Producer: Jason Botkin, Matt Abramson
Head of Production: Marisol Herold
Producer: Brady Vant Hull
Art Director: Pedro Romero
Production Services Company: Means of Production
Executive Producer: David Bouck
Head of Production: Heinrich Beisheim
Production Manager: Greg Lund
Editorial Company: Whitehouse Post
Editor: Martin Leroy
Assistant Editors: Craig Quinlan, Keith Hamm
Producer: Jonlyn Williams
Executive Producer: Joni Williamson
VFX Company: Mirada
Head of Production: Sascha Flick
VFX Supervisor: Giancarlo Lari
Post Producer: Derek Johnson
Final Color: Company 3
Colorist: Stefan Sonnenfeld
Music and Sound Design Company: Robot Repair
Executive Producer: Doug Darnell
Music House Creative Director: Aaron Alden
Sound Designer: Doug Darnell
Composer: Michael Schanzlin
Final Mix: Juice
Engineers: Bob Gremore, Bruce Bueckert
Assistant Engineer: Robert Gomez

Lexus: Luxury of freedom

Advertising Agency: Team One, USA
Associate Creative Directors: Dustin Arnold, Jon King
Account Director: Joel Dons
Group Director, Strategy: Jen Grant
Chief Creative Officer: Chris Graves
Director of Product Information: Robert Jordan
Sr. Business Affairs Manager: David Peake
Project Manager: Amanda Rackley
Account Supervisor: Trina Sethi
Copywriter: Alex Smulian
Business Affairs Manager: Jessica Solorzano
Group Creative Director: Jason Stinsmuehlen
Producer: Jenny Valladares
Strategist: Malcolm Venable
Executive Producer: Sam Walsh
Production Company: Cap Gun Collective
Director: Daniel Benmayor
Director of Photography: Juan Miguel Azpiroz
Executive Producer: Jason Botkin, Matt Abramson
Head of Production: Marisol Herold
Producer: Brady Vant Hull
Art Director: Pedro Romero
Production Services Company: Means of Production
Executive Producer: David Bouck
Head of Production: Heinrich Beisheim
Production Manager: Greg Lund
Editorial Company: Whitehouse Post
Editor: Martin Leroy
Assistant Editors: Craig Quinlan, Keith Hamm
Producer: Jonlyn Williams
Executive Producer: Joni Williamson
VFX Company: Mirada
Head of Production: Sascha Flick
VFX Supervisor: Giancarlo Lari
Post Producer: Derek Johnson
Final Color: Company 3
Colorist: Stefan Sonnenfeld
Music and Sound Design Company: Robot Repair
Executive Producer: Doug Darnell
Music House Creative Director: Aaron Alden
Sound Designer: Doug Darnell
Composer: Michael Schanzlin
Final Mix: Juice
Engineers: Bob Gremore, Bruce Bueckert
Assistant Engineer: Robert Gomez

Taylor Swift to Sell Clothing Designed for Chinese Shoppers


Fresh off of her victory against Apple, Taylor Swift is taking on an even more ambitious challenge: conquering China.

The singer is teaming up with JD.com, the second-largest e-commerce company in China, to sell a new fashion line designed specifically for Chinese shoppers. Dresses, sweatshirts and other tops will be available in August on the website, ahead of Ms. Swift’s “1989” tour visit to Shanghai in November.

JD is looking to Ms. Swift to help expand deeper into clothing, where it’s chasing China’s No. 1 e-commerce company, Alibaba Group Holding. As part of the push, JD is wooing U.S. brands by eschewing the knockoff merchandise that’s common in some Chinese marketplaces.

Continue reading at AdAge.com