Jul
22
Jul
22
Does More Programmatic Buying Equal Less Viewability? The View From Three Countries
Posted in: UncategorizedThe more a country embraces programmatic buying, the less likely the ads served there are able to be seen, a study of Germany, France and the U.K. is suggesting.
In the U.K., where 45% of ads were bought programmatically in 2014, only 49% were viewable in the second quarter of this year, down from 56% in the same period last year, according to the study, by ad verification company Meetrics.
But in Germany and France, where programmatic buying is behind U.K. and U.S. levels, 64% and 62% of online display ads were viewable in the second quarter of 2015, respectively.
Jul
22
Airbnb's Latest Ad Inspires a String of Ridiculous Parodies
Posted in: Uncategorized
Airbnb’s new ad is getting all sorts of compliments — if you believe that imitation is the sincerest form of flattery. The spot, which launched last week, has already spawned several parodies.
The original ad, by TBWA/Chiat/Day, features a baby toddling towards a doorway as a voiceover by actress Angela Bassett poses the question “Is man kind? … are we good?” It goes on to challenge us to “go look through their windows so you can understand their views, sit at their tables so you can share their tastes” and so forth, in order to find out.
Airbnb has worked hard, in previous ads such as “Never a Stranger,” to dispel people’s fears about staying in someone else’s home. But to some viewers, the spot’s suggestion that finding a handy place to stay could actually make us better people seemed to be a step too far.
Jul
22
Make-A-Wish-Canada "Snare" (2015) :30 (Canada)
Posted in: Uncategorized
Make-A-Wish-Canada has a new campaign out called FUNraising. It’s so easy, anyone can do it. Including this precocious girl here and her friends who turn their dad into a change piñata.
Jul
22
Make-A-Wish-Canada "Grandma" (2015) :30 (Canada)
Posted in: UncategorizedGrandmas are a great source of money. If kids can find ways to raise money, for Make-A-Wish-Canada, anyone can!
Jul
22
Make-A-Wish-Canada "Lollipop" (2015) :30 (Canada)
Posted in: UncategorizedCute kid uses a lollipop to find money in his parents’ minivan. *hurk* At least it’s for a good cause.
Jul
22
Hologram Dogs and Lightsaber Canes: It's 2215 In Apartments.com's New Spot
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, it’s 200 years from now in Apartments.com’s new spot, “Relentless Future.” An old man, holding what can only be considered a lightsaber cane, tells us the story of how he won free rent for life by entering reviews on the site in 2015. Little did Apartments.com know that technology would allow for the average lifespan of humans to double. Meanwhile, Clif Bar’s spot “Discover Your Adventure” urges us to look to the lesser known paths in life and keep our options open.
And good news for Microsoft, which has kicked off a high-stakes global campaign to promote its latest edition of Windows: Its “The Future Starts Now” TV commercial is the second most digitally engaging spot now on the air. Coming ahead of the July 29 release of Windows 10, it features Ethan Hawke’s voiceover explaining that kids from around the world will grow up with screens the way we did with paper.
Jul
22
HBO Snares Bill Simmons in Multi-Year TV, Digital Deal
Posted in: Uncategorized
HBO and Bill Simmons on Wednesday confirmed what may have been one of the summer’s worst-kept secrets, announcing that the former ESPN personality is joining forces with the premium cable network.
As part of an exclusive multi-year, multi-platform deal, Mr. Simmons will host a weekly HBO talk show to begin sometime in 2016. While details are understandably scant, the prime-time series will lean heavily on Mr. Simmons’ two major touchstones, sports and pop culture. HBO will also enlist the 45-year-old Grantland founder to contribute “content and assets” (read: podcasts, features, etc.) for HBO and its various digital assets.
Interestingly enough, while the release explicitly states that HBO will serve as Mr. Simmons’ exclusive TV home, it would appear that he’s free to contribute to outside digital-media outlets. If nothing else, this could provide an opportunity for Mr. Simmons to contribute to online NBA coverage by HBO sibling TNT.
Jul
22
Kotex: Pamper Your Pussy
Posted in: Uncategorized
Print
Kotex
Advertising School:Miami Ad School, San Francisco, USA
Art Director:Jiayi Wang
Copywriter:Jiayi Wang
Jul
22
Sky Sport: Greatest moments
Posted in: Uncategorized
Advertising Agency: Brothers and Sisters, UK
Executive Creative Director: Andy Fowler
Creatives: Indy Selvarajah, Harv Bains
Agency Producer: Pete Thornton
Planner: Luke Brookner
Media Planning and Buying: Mediacom
Director: Scott Lyon
Production Company: Outsider
Producer: Zeno Campbell-Salmon
Executive Producer: Richard Packer
Production Manager: Sam Jackson
Editor: Art Jones / Work
Post Production/VFX: Electric Theatre Collective
Lead Flame: Giles Cheetham
Flame: Yourick van Impe, Grant Conner, Andrew Stewart
Nuke: Taran Spear, Bernardo Varela
CG: Sean Elliott, Mak Knighton, Dean Robinson
VFX Producer: Matt Williams
Original Music: Frank Sinatra “That’s Life”
Jul
22
Smartypants Signs Metzler, Acne Promotes Postmayr and More
Posted in: Uncategorized
Director Joshua Seftel’s Brooklyn-based commercial production company Smartypants Pictures has signed three new directors to its roster. David Metzler is best known for MTV’s series “Catfish,” as well as “Queer Eye for the Straight Guy.” His branded work includes films for Delta Air Lines. Anna Martemucci’s 2014 feature film directorial debut, “Hollidaysburg,” was the subject of the Starz docu-series “The Chair.” Her other work includes the comedic short film web series “Periods.” Justin Lerner’s feature film debut “Girlfriend” premiered at the 2011 Toronto International Film Festival and won the Gotham Independent Film Audience Award. His follow up “The Automatic Hate” premiered in March at SXSW 2015. Lerner has directed spots for advertisers such as MoveOn.org.
Jul
22
Watch the Would-Be First Recreational Pot Ad (That Never Aired)
Posted in: Uncategorized
After considering running its first commercial related to recreational marijuana, Denver’s ABC affiliate has put a hold on all cannabis ads for the foreseeable future.
Jennifer DeFalco, creative director and founder of cannabis marketing agency Cannabrand, said the affiliate had agreed to run a commercial for Neos, a vaporizer and cannabis oil company, before “Jimmy Kimmy Live” last Monday.
Ms. DeFalco said the spot is in accordance with Colorado’s Amendment 64, which permits TV advertising if 70% of the audience is at least 21 years old, a test she said “Kimmel” meets.
Jul
22
Chris Carroll Returns to Subway
Posted in: Uncategorized
Former Subway global marketer Chris Carroll has returned to the company, according to people familiar with the matter.
Mr. Carroll had recently been involved again with Subway in a consulting and marketing role that involved the creative review that is underway, according to people familiar with the business. It’s not clear what his exact title is or how long he will stay on. Some executives said that he is likely next in line for the chief marketing officer role, replacing Tony Pace, who Ad Age reported earlier this week was leaving the company to start his own marketing consultancy called Cerebral Graffiti.
The company said that Mr. Carroll has not been named chief marketing officer, however. “Chris Carroll has not been named Subway CMO,” said a spokeswoman yesterday.
Jul
22
Bill Cosby Team Begins Public Defense Campaign
Posted in: UncategorizedA lawyer for Bill Cosby began appearing on media outlets in an effort to confront what she described as misleading news reports that were defaming him.
Jul
22
Bill Simmons to Join HBO
Posted in: UncategorizedHBO announced Wednesday that it would become the exclusive television home for Mr. Simmons, whose relationship with ESPN ended in May.
Jul
22
Spotify Gains Access to Beatport Music and Videos
Posted in: UncategorizedSpotify’s deal with Beatport will also bring programming from the dozens of music festivals around the world operated by Beatport’s parent company, SFX Entertainment.
Jul
22
Virgin Money "Rebellion in your pocket" (2015) 1:39 (UK)
Posted in: UncategorizedFirst the Sex Pistols launched a perfume. Now they have a credit card with 19% interest rate, thanks to Virgin Money. To celebrate this, er, accomplishment, Content agency AllTogetherNow and The&Partnership cooked up this Rebellion In Your Pocket stunt, wherein they threw 32 vintage tv’s across a 100M distance from an *M catapault because that’s what rock stars used to do. Or something. I dunno. I just know that the TV’s were non-functioning and that they were safely and responsibly recycled afterwards. And I also know if you have to tell me you are punk and rebellious, you aren’t. Selling out? Sure.
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