Hasta La Creative!

Brands including Stella Artois, Jaguar and Evian are taking hi-tech to that most traditional British summertime event, the Wimbledon Tennis Championships.

Jaguar is handing out biometric wearable devices to spectators on the two main courts at Wimbledon, as well as to crowds watching matches on a big screen in the grounds.

The devices are being used to measure energy and excitement levels around the tournament. An infographic — created from the data captured — will be beamed live across digital billboards at key London locations including Piccadilly Circus, and featured on social media feeds and a dedicated website.

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