Le photographe Jo Malcomson, alias Blackpaw, a eu la chance de photographier le phénomène de bioluminescence à River Derwent, près de Hobart en Tasmanie. Ce phénomène spectaculaire est causé par des milliards de micro-organismes marins brillants dans le noir. Connus sous le nom de dinoflagellés, ces micro-organismes émettent une magnifique lumière bleue lorsqu’ils sont stimulés.
Advertising Agency: Ogilvy & Mather, USA
Chief Creative Officer / East Coast: Chris Garbutt
Chief Creative Officer: Corinna Falusi
Creative Directors: Milton Correa, Jones Krahl
Creatives: Andreas Hoff, Abe Baginsky, João Paz
President, Ogilvy & Mather New York: Adam Tucker
Worldwide Head of Planning: Colin Mitchell
Group Planning Director: Kristian Baek
Senior Planner: Ned Sonnenschein
Executive Director of Digital Production: Angela Fung
Executive Producer: Ami Moore
Executive Director of Technology: Jason Wurtzel
Application Developer: Joseph Laquinte
Technical Manager: Jordan Saletan
DevOps: Greg Jones
QA Lead: Raul Morales
Executive Producer: Patti McConnell
Producer: Jenna Gartland
Associate Producer: Kelly Allen
Design and Technical Development: Bossa
Advertising Agency: Showpony Advertising, Adelaide & Melbourne, Australia
Creative Director: Parris Mesidis
Art Director: Jonathan Pagano
Copywriter: Parris Mesidis
Account Director: Greg Kavanagh
Agency Producer: Amy Marshall
Producer: Nicola Tate
Director: Sam Wark
Published: May 2015
Television appears to have done a lot of the heavy lifting for the blockbuster opening weekend of Universal Pictures’ “Jurassic World,” as the studio thus far has invested a cool $30.7 million in national broadcast and cable inventory.
According to estimates by iSpot.tv, the National Basketball Association accounts for the highest “Jurassic” spending. Universal sank $3.2 million in spending in and around the league’s regular-season games, playoffs and finals. The Cavs-Warriors series alone has attracted nearly $1 million in “Jurassic” dollars; through last night’s broadcast, Universal has poured $934,855 into ABC’s coverage of the 2015 NBA Finals.
Outside of pro hoops, TV’s top-rated comedy has notched the most “Jurassic” business: Universal to date has spent $1.29 million for time in CBS’s “The Big Bang Theory.” NBC’s summer competition series “American Ninja Warrior” also has been a key target for the studio.
W+K New York launched a new U.K. extension of its “Whatever’s Comfortable” campaign for Southern Comfort, following up last year’s “Young Gun” and “Shark.”
The spot features three guys really enjoying getting a hideous orange spray-tan. After catching viewers attention with the sheer “WTF” factor the group of pale fellows receiving a spray-tan in slow-motion (set to the tune of “All Gold Everything” by Soulja Boy), the spot ends with the message “Tan Your Lemonade,” inviting viewers to try the Southern Comfort, lemonade and lime cocktail the boys are sipping on at the end of the ad. It’s a strange approach for sure, but then that’s exactly what everyone’s come to expect from this campaign. “Spray Tan” launched today, promoted on social media, and will continue to run online and in cinemas in the U.K. throughout the summer.
“Following the popularity of our previous ads, we’ve leveraged that momentum into a new chapter, one that not only heroes our Whatever’s Comfortable attitude but also the drink itself,” Gwen Ridsdale, U.K. marketing manager for Southern Comfort, said in a statement. “Southern Comfort lemonade and fresh lime- the brand’s recommended serve is integral to the story in a unique way, which adds a whole new dimension to the campaign by encouraging consumers to ‘tan your lemonade’ this summer.”
Credits:
Client: Southern Comfort
Spot: “Spray Tan”
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Jaime Robinson & David Kolbusz
Creative Directors: Jimm Lasser, Caleb Jensen, Mike Giepert
Copywriters: Laddie Peterson & Rajeev Basu
Head of Content Production: Nick Setounski
Producer: Cheryl Warbrook
Strategist: Tom Gibby
Account Team: Toby Hussey, Katie Hoak, Kerry O’Connell
Business Affairs: Sara Jagielski, Justine Lowe
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer/COO: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Mirka Taylor / Jay Veal
Director of Photography: Sebastian Wintero Hansen
Editorial Company: Arcade NYC
Editor: Geoff Hounsell
Post Producer: Cecilia Melton
Post Executive Producer: Sila Soyer
Editorial Assistant: Sam Barden
VFX Company: The Mill
VFX Lead Flame: N/A
VFX Supervisors: N/A
VFX Compositors: Tomas Wall, Rob Meade
VFX CG Artists: Andrew Bartholomew
Producer: Colin Moneymaker
Telecine Company: CO3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Phillip Loeb
Sound Designer: N/A
Producer: Natasha Alden & Sasha Awn
Song: All Gold Everything
Artist: Soulja Boy
Opperman Weiss, who launched a pair of ads for Chobani following the brand’s decision to drop Droga5 as its agency of record, has released a follow-up touting the brand’s new Simply 100 line.
Arriving during Pride Month, the spot showcases a woman eating Chobani Simply 100 in bed over voiceover describing it as 100 calories, naturally sweet and “simply delicious,” while acting as a continuation of the brand’s “Love This Life” campaign. As she gets up out of bed, taking the sheets with her, the spot reveals that her partner is a woman, who smiles as she walks away. While the voiceover itself is a bit hokey in delivery and ad a tad on the bland side, it is nice to see the company get in on the Pride Month celebration and the spot does a better job tying itself to the product than its predecessors.
Chobani chief marketing officer Peter McGuinness told Adweek featuring a lesbian couple was a “natural progression” for the brand as they look to tell “modern American stories,” adding, “For us, it’s why not [feature a same-sex couple]—not why. There’s nothing new here, per say. Inclusion and equality has been and is foundational and fundamental to the company.”
Le studio parisien Akatre, dont nous avons déjà parlé sur Fubiz, a été fondé en 2007 par Valentin Abad, Julien Dhivert et Sébastien Riveron. Ils se sont imposés dans des domaines de création assez larges tels que le design graphique, la photographie, la typographie, la vidéo, l’installation artistique et la création musicale, avec des clients variés. Voici les clichés, dans un style de natures mortes et convoquant le set design, qu’ils ont réalisés pour le magazine Stylist, de Septembre 2014 à Avril 2015.
The notion that a dog (well, a puppy) is a man’s best friend rings true in Purina’s collaboration with Buzzfeed. The effort, which earned the No. 6 rating on our Virtual Video Chart, highlights the highs and lows of owning a new pet.
And speaking of new, Samsung’s latest spot, “That New Phone Feeling,” reminds us of exactly that the excitement of unboxing a shiny Samsung Galaxy 6. The brand topped the charts yet again at No. 1 with 9.4 million views.
Drawing in over 7.7 million views is this latest campaign from Boeing and Vietnam Airlines. It gives a sneak preview for the International Paris Air Show, which kicks off today and runs through June 21.
Ad Age is tracking down the best places to work in advertising. We’re highlighting the agencies, ad-tech firms and media organizations that are doing the best job nurturing, rewarding and retaining talent. It could be ad agencies focused on employee development, ad-tech firms with major employee perks or media organizations that people never want to leave. Does this sound like your company?
To enter, register here: www.adage.com/bestplaces. The deadline is Monday, July 13.
We’ll celebrate the top-ranked companies across our industry in the 2015 Best Places to Work report, published in our print issue and online on November 9.
Universal Pictures says the film took in $208.8 million at the North American box office over the weekend, Hollywood’s biggest opening ever.
Deutsch LA took an unusual approach to Father’s day for Angel Soft, celebrating single mothers with the spot, “Happy Father’s Day, Mom.”
In the online ad, several children of single mothers talk about how much their moms did for them growing up, essentially acting as two parents. Thankfully, there’s no gimmicky surprise; the moms aren’t watching via remote video or listening in from the next room, it’s just people expressing their deep appreciation for their single mothers. While unorthodox in subject matter (for a Father’s Day ad) the approach is very straightforward, balancing tearful moments with humorous ones in celebration of the single moms.
The approach does run the risk of alienating dads, however, who may feel like their turn in the spotlight has been stolen (and who already tend to get the short end of the stick compared to moms on Mother’s Day). Additionally, as Adweek points out, the implication that single mothers must be both “strong” and “soft” reinforces tired gender stereotypes about the roles of mothers and fathers, however well-intentioned. In addition to the online spot, the brand also launched a social initiative calling on viewers to post their own stories about their mothers with the hashtag #HappyFathersDayMom.
Credits:
Client: Angel Soft
Chief Marketing Officer: Douwe Bergsma
Senior Vice President & General Manager, Bath Tissue: Vivek Joshi
Senior Marketing Director, Brand Center: Shari Neumann
Senior Brand Director: Joe Stempien
Senior Brand Manager: Todd Wingfield
Brand Manager: Melissa Blunte
Agency: Deutsch L.A.
Creative Credits:
Chief Creative Officer, North America: Pete Favat
Executive Creative Director:: Karen Costello
Executive Creative Director: Juan Oubina
Associate Creative Director: Melissa Langston-Wood
Associate Creative Director:: Jorge Ortega:
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Rachel Seitel
Integrated Producer: Win Bates
Associate Integrated Producer: Justin Polk
Music Director: Dave Rocco
Account Management Credits:
Group Account Director:: Erik Petersen
Group Account Director:: Montse Barrena
Account Director:: Megan Prince:
Account Director:: Lauren Pollare
Account Executive:: Melanie Faessler
Assistant Account Executive : Bianca Brittain
Account Planning:
Chief Strategic Officer: Colin Drummond
Executive Planning Director:: Jeffrey Blish
Group Planning Director:: Thas Naseemuddeen
Account Planner:: Eva Cantor
Digital Strategist : Janet Shih
Business Affairs/Traffic:
Director of Integrated Business Affairs:: Abilino Guillermo:
Senior Business Affairs Manager:: Terry Miglin:
Director or Broadcast Traffic:: Carie Bonillo
Broadcast Traffic Coordinator:: Anna Brito
Executives:
CEO, North America:: Mike Sheldon
President, Los Angeles: Kim Getty
Production Company: Steelhead
Director: Eric Kaufman
Executive Producer: Ted Markovic
Producer: Matt Johnson
Line Producer: Melissa Verdugo
Editorial Company: Steelhead
Editor: Morgan Griswold
Executive Producer: Ted Markovic
Producer: Simone Gurren
Post Facility: Company 3
Executive Producer: Rhubie Jovanov
Senior Colorist: Stefan Sonnenfeld
Post/VFX: Steelhead
Executive Producer: Ted Markovic
Broadcast Motion Design Director: Jason Porter
Music by: Elias Arts
Track Title: Father’s Day
ECD: Vincenzo LoRusso
CD: Michael Goldstein
EP: Vicki Ordeshook
Head of Production: Katie Overcash
Audio Post Company: Steelhead
Executive Producer: Ted Markovic
Mixer: Chase Butters
The hirsute, rotund free spirit from Southern Comfort’s famous “Beach” ad in 2012 may have been harboring a dirty secret—his famous tan might have been at least partly self-inflicted—judging by the brand’s new spot, which goes to great lengths (and widths) to celebrate artificial bronzing.
The latest spot in the “Whatever’s Comfortable” campaign, from Wieden + Kennedy New York, shows three blokes in hairnets—and what frankly look like diapers—lacquering their pasty exterior Britishness in a golden hue. This is because the weather in Britain is terrible, and they can’t achieve a more natural summer glow by natural means.
Not that they’d want to. This spray-tanning business is borderline orgasmic, judging by their quivering reaction to the spray gun’s feathery touch. Comfortable is putting it mildly.
Tanning oneself is only part of the story, though. Viewers are also encouraged to “tan” their lemonade this summer by spiking it with Southern Comfort & Lime.
“Following the popularity of our previous ads, we’ve leveraged that momentum into a new chapter, one that not only heroes our ‘Whatever’s Comfortable’ attitude but also the drink itself,” says client marketing manager Gwen Ridsdale. “Southern Comfort lemonade and fresh lime, the brand’s recommended serve, is integral to the story in a unique way, which adds a whole new dimension to the campaign by encouraging consumers to ‘tan your lemonade’ this summer.
The spot breaks today online and will appear in cinemas and video on demand through the summer in the U.K.
CREDITS
Client: Southern Comfort
Spot: “Spray Tan”
Agency: Wieden + Kennedy, New York
Executive Creative Directors: Jaime Robinson & David Kolbusz
Creative Directors: Jimm Lasser, Caleb Jensen, Mike Giepert
Copywriters: Laddie Peterson & Rajeev Basu
Head of Content Production: Nick Setounski
Producer: Cheryl Warbrook
Strategist: Tom Gibby
Account Team: Toby Hussey, Katie Hoak, Kerry O’Connell
Business Affairs: Sara Jagielski, Justine Lowe
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Executive Producer/COO: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Mirka Taylor / Jay Veal
Director of Photography: Sebastian Wintero Hansen
Editorial Company: Arcade NYC
Editor: Geoff Hounsell
Post Producer: Cecilia Melton
Post Executive Producer: Sila Soyer
Editorial Assistant: Sam Barden
VFX Company: The Mill
VFX Lead Flame: N/A
VFX Supervisors: N/A
VFX Compositors: Tomas Wall, Rob Meade
VFX CG Artists: Andrew Bartholomew
Producer: Colin Moneymaker
Telecine Company: CO3
Colorist: Tim Masick
Mix Company: Heard City
Mixer: Phillip Loeb
Sound Designer: N/A
Producer: Natasha Alden & Sasha Awn
Song: All Gold Everything
Artist: Soulja Boy
Zaha Hadid continue sa collection de meubles « Liquid Glacial » qu’elle a débutée en 2012 et qui est exposée à la galerie David Gill, à Londres, du 10 juin au 4 juillet. Recouverts de peinture acrylique bleue ou transparente, ces tables, chaises et tabourets ont été confectionnées en verre et leurs formes élégantes jouent avec la fluidité de l’eau.
Photos by Martin Slivka.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Drake is offering inspiration to fans through his collaboration with Spite. The latest spot “Obey Your Verse” showcases Sprite’s lyrical collection, which features 16 special edition Sprite cans adorned with lyrics from Drake, Nas, Notorious B.I.G and Rakim. Meanwhile, the latest spot from Jack Link’s warns fans that messing with a Sasquatch might not be the brightest idea.
Supercell dominates the Most Engaging chart with three of its spots making the list. “Ride of the Hog Riders: Call in the Cavalry” and “Baloon Parade,” which promote Clash of Clans, ranked first and second respectively, while the Boom Beach spot “Great Plan” ranked fourth.
Outdoor
McDonald’s
Hockey players grow a beard for good luck during the playoffs. McDonald’s used their trademarked smile to grow one of their own to support their hometown team – The Chicago Blackhawks.
Advertising Agency:Cossette, Chicago, USA
Executive Creative Director:Chuck Rachford
Art Directors:Stacy Randolph, Claudio Venturini
Copywriters:Casey Stern, Jeff Oswald
Producer:Cary Potterfield
Account Executive:Ashley Goodson
Print
Mercedes
Proven stability.
Advertising Agency:Impact BBDO, Dubai, United Arab Emirates
Executive Creative Director:Fadi Yaish
Creative Directors:Gautam Wadher, Akhilesh Bagri
Account Manager:Albert Lorenzo
Integrated
Epiphone/Gibson
Prove your skills. Beat Shazam. Get the legendary guitar.
BRIEF: Epiphone by Gibson is a leading manufacturer of premium guitars, famously known for the Les Paul model – played by legends like Slash or John Lennon. Such premium guitars are a major investment. To keep up demand for their annual new product launches in a heavily competitive market, Epiphone has to create the biggest buzz. Our task: Convince professional guitar players that they absolutely need the 2015 Les Paul signature edition designed by Björn Gelotte, guitarist of the legendary metal band “In Flames”.
IDEA: We took the all guitar players by their professional pride, posing the question: Do you deserve a Les Paul? To prove their skills, they had to play a difficult solo, written by Björn Gelotte himself. The precision of their performance was measured by using Shazam like never before: As a musical judge. Only if they played well enough, Shazam would recognise the solo and reveal the website with the chance to preorder or even win the new Les Paul.
Advertising Agency:Serviceplan, Munich, Germany
CCO:Alexander Schill
Ecd:Matthias Harbeck, Hans-Peter Sporer
CD:Franz Röppischer, Lorenz Langgartner
Copy:Florian Daldrup
Art:Shari Bremer, Nicolas Klein
Account:Juliane Weber
Illustration:Frank Gräfe, Eat, Sleep & Design
Programming:Philipp Schmidt
Agency Producer:Stephon Karolus
Music:Björn Gelotte, Felix Hofer, Felix Duczek, Julius Conrad, Tom Batoy, Demuda Klaudweet
Media Planning:Lukas Pachoinig
Shazam:Jonathan Davies, Hollie Parlour
Licensing:Jan Kubran, Marcus Gums
Synch:Jan Kubran, Marcus Gums
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