Hasta La Creative!

Here’s the true story of three photographers whose pictures encompass a new ad campaign from now-independent Helsinki/Stockholm-based agency hasan & partners that covers the Baltic Sea for leisure company Silja Line.

Using famed author/essayist Marcel Proust as a catalyst, Tokyo-based Joji Shimamoto, New York’s own Olivia Bee and Alejandro Chaskielberg of Buenos Aires create their own travelogue with “Project Rediscovery.” The project uses as its foundation this classic Proust line:

“The real voyage of discovery consists not in seeking new lands, but seeing with new eyes.”

To date, the project has launched in Scandinavian markets, catering to the Finns and the Swedes–but the client and agency hope their picturesque work could have mass appeal.

Silja Line marketing director Hanna Länsivuori explains how the company looked to channel the photographers’ sense of inspiration buy granting them free reign to capture the natural beauty of the land:

“Our renewed fleet of advanced cruise ferries made us think how can we inspire our customers to sail the Baltic Sea and enjoy our archipelago. To liven things up we borrowed the photographers’ eyes to encourage customers to fall in love again with the region’s beauty. The different points of view are a total surprise and will inspire people to take a trip.”

Creative Director: Tobias Wacker
Creatives: Ilkka Sairanen, Henri Haka
Producer: Emily Reed
Designer: Luca Rossi
Account Director: Sari Heinilä
Account Managers: Mari Orpana, Mikko Rosvall

Production company: hasan motion:
Producers: Josie Tarvainen, Tommi Lius, Mika Onnela, Ville Salonen, Italo Moncada, Otto Ikäheimonen
hasan dev: Dean Clatworthy, developer
Perfect Fools: Kim Korte, developer
Photographer(s) Scout: Summerhill management, Joji Shimamoto, Olivia Bee, Alejandro Chaskíelberg
Media agency ToinenPhd

Dans le cadre de sa campagne MadeByYou, Converse a repéré cinq fans de la célèbre Chuck Taylor et a décidé de leur offrir une oeuvre d’art réalisée sur mesure par des illustrateurs et des tatoueurs. Ici, c’est Romdilon, basé à Marseille, qui aura le plaisir de recevoir ce superbe portrait réalisé par l’artiste PEZ.

Strawberry Frog has promoted creative director Craig Love to the new role of executive creative director of the agency, based in New York City. Mr. Love, who has steered campaigns for Jim Beam, Sabra and Reebok at the agency, will continue working under the leadership of founders Scott Goodson and Karin Drakenberg and managing director Chris Perkins. Before joining Strawberry Frog in 2011, Mr. Love served as associate creative director at JWT New York. He also spent three years at Wieden & Kennedy Portland and is known for his work on Target and JCPenney and for having won three Cannes Lions (including one Gold) for his work on Macy’s. He started his career as a copywriter at Saatchi & Saatchi New York.

Continue reading at AdAge.com

In his first week as the official anchor of the newscast, Mr. Holt brought in 8 million viewers compared to 7.7 million for ABC’s “World News Tonight.”

W+K Portland brings back a screaming Terry Crews for a new 30-second online spot for Old Spice, but that’s just the beginning.

The spot features Crews crashing into a bathroom on an Old Spice rocket and promoting the brand’s “powerful smelling” body spray and body wash, which he uses to cover his “powerful body.” It’s a return to an old formula for the brand, following the slight departure of its previous campaign, but ends with something different: a call to viewers to click through to an interactive experience called “Muscle Surprise.”

Old Spice spokesperson Kate DiCarlo told Mashable “Muscle Surprise” was designed to appeal to the brand’s video game-loving audience. “We know our guys love video games. We know they’re spending a lot of time engaging with their friends digitally,” she said. “But they’re also spending a lot of time engaging with brands digitally, so we thought, ‘Why not give it a try and turn Terry into a game?’”

Calling “Muscle Surprise” a game might be a bit of a stretch, as there isn’t a clear cause and effect to users’ actions. Rather, the surreal interactive experience finds users clicking on Crews’ various muscles to bizarre and unexpected effect, with which muscles they click on, and in what order, leading to different (always strange) results. You can give it a try yourself here, and see if you can figure out how to get the ennui-suffering stapler.

Credits:
W+K PORTLAND
Executive Creative Directors: Mark Fitzloff, Joe Staples
Creative Directors: Craig Allen, Jason Bagley
Copywriters: Jarrod Higgins, Andy Laugenour, Ansel Wallenfang
Director of Interactive Production:Mike Davidson
Interactive Producer: Eddye Borgese, Amy Marsh
Interactive Strategy: Michael Holz
Social Strategy: Danny Schotthoefer
Media/Comms Planning: Lisa Feldhusen, AJ Blumenthal, Mary O’Malley
Account Team: Nick Pirtle, Liam Doherty
Business Affairs: Cindy Lewellen

PRODUCTION COMPANY
Production Company: MediaMonks
Founder: Wesley ter Haar
Director: Tom Rijpert
Executive Producer: Joris Pol
Executive Producer: Nell Jordan
Post Production Producer: Marloes de Rijke
Producer: Tim Ruiters
Executive Creative Director: Jeroen van der Meer
Digital Art Director: Nicolas Mollien
UX Lead: Martin Kool
Animation Director: Pierre Nelwan

With over 23 million Facebook video views in less than a week, this new ad from Kleenex is helping to make sure that the Kimberly-Clark brand’s plot to keep America crying into its tissues is going deviously well.

The latest video in the “Someone Needs One” campaign by VSA Partners was created by Vimby, and it combines dogs and disabilities—two of this year’s successful Super Bowl ad themes. It’s more than a tear-jerking testament to our love of a good cry. It’s proof that Facebook is still a viral sharing force despite cluttered feeds and an algorithm that seems to block a lot of branded content.

Vimby, working in partnership with VSA and Facebook, is creating all the online videos for the “Someone Needs One” campaign by leveraging its local documentary filmmaker network to collect the actual content. But the tale of an adorable dog who got a second chance at life by finding the perfect home has become a standout.

Perhaps more interesting than the story of how yet another tear-jerking inspirational video went viral is the story in the comments. People who have adopted special-needs pets have been sharing pics of their own animals who got a second “Chance.” It’s one thing to be inspired, but it’s another to be inspired to share your own story. It’s that sort of word of mouth that gives this video its wow factor.

So, give it a chance and see if you can keep from shedding a tear.

CREDITS
Client: Kleenex
Agency: VIMBY/Facebook Creative Shop
Media Agency: Mindshare
Kleenex AOR: VSA
Executive Creative Director: Adam Reno
Producer: Carrie Stett
Director of Photography: Ed Wu
Production Company: VIMBY
Editor: David Rowe, VIMBY

(TrendHunter.com) If you are looking for ways to boost your brainpower and be more productive, these productivity tips will help. Created by project management platform Wrike, the infographic ‘50 Productivity…